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get more with less

If shoppers* watch TV during the day, Why everyone uses prime-time to reach them??.

25 November, 2008 by Guillem Recolons

It's absurd.. If a 43% of housewives and a 41% of seniors watch TV outside the hours of greatest saturation (after-dinner and overnight), What is the point of dedicating the 80% from a media budget to place spots in prime-time?. For some reason I don't know, media buying centers … Read more

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