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Our way of writing reinforces (or destroys) our personal brand

I read a while back on the blog Dan Schawbel that all our emails, messages and other writings become key elements to strengthen our management. I would add that these elements can also damage our personal brand. We never know who will end up reading it, so you better make sure that we are on the right track.

Writing strengthens our brand. Keys:

The shorter, is better…

The more simple and brief, better. More than once, after writing a phrase we say "What I'm meaning is…”. We must avoid complexity, try to be as clear as possible. The use of assertive language It is essential to our way of communicating. In a world where attention economy sets the tone, best to avoid circumlocutions.

Lets anticipate questions and make answers easy

People are busy. It's not so difficult to add document links, refer to specific dates, provide data. Attach documents in universal formats (Maybe a .PDF a .docx). That will save a lot of time to others.

I am very grateful that when I call for a meeting, or videoconference call me several well explain the objectives of the meeting and would provide the necessary background information.

Let's aboid mistaqes taht make us seem dumbs

It hurts, doesn't it? It's not that hard to review a text, use a concealer (They are free). It takes a few seconds to check a text that has passed through a corrector.

To e-mail includes free correctors (like GMail). Make some mistakes is human in a long text, but wrong in a headline, a brief bio on Twitter or Instagram, It implies sloppiness, you have not even read what you've written.

Count up to 100

Reflect before answering a complex email. One of the virtues of a professional is the ability to remain calm. If we receive an email unpleasant, you have to think a bit. First of all, sports.

You have to let tempers cool and not create negative labels. In addition, emotions can be misinterpreted. In these cases, written appeal should be the 2nd option. It is always better face to face or, if there is no choice, a phone call.

Communicate frequently

It is very interesting to send messages thanking just after meeting new people. Ask questions to our colleagues, bosses…. Provide useful items to our colleagues, customers, contributors…

Finally, you see that it is common sense, absolute sense. I recently found a restaurant slate in text 15 words containing 8 misspellings. That tells us a lot and bad personal brand owner of this restaurant. In addition to misspellings, the text does not make sense, not know where the starter, the second or dessert. You may eat well, but surely we avoid an intellectual discussion with the author of the copy. Write reinforces our personal brand… or destroys it.

Girl photo by The Everett Collection on Shutterstock.com

Few days left for TEDxEixample 2019 Do you have your ticket?

The next 22 March will take place in Barcelona the first edition of TEDxEixample 2019. More information on the webpage www.tedxeixample.com. If you do not have clear why go here I give you nine compelling reasons:

speakers TEDxEixample 2019

Personal brands with own label: Audrey Hepburn

Perhaps no film exists in a career as interesting as that of Audrey Kathleen Ruston, known in the world as Audrey Hepburn.

Turned into a muse of cinema, very few knew who was born in Belgium, daughter of an English father and Dutch mother, and that canutas happened during the 2nd World War hiding from the Nazis.

This dancer by profession became an actress and conquered part of humanity with their role in “Breakfast at Tiffany’s“, mistranslated in Castilian as “Breakfast with diamonds” and also with “My fair lady“.

Worth investing the 10 Summary minutes of his life in wikipedia, as this post is to highlight only the mark left us.

his management He had much to do with the look of “Breakfast at Tiffany’s”, which has generated thousands of images and photos that still live by that haircut, his style, his smoking, his eyes.

Personally, Audrey retain two: the singing “moon river” in the movie Breakfast at Tiffany's and the screen is eaten “War and peace”.

I leave there with his interpretation of “Moon river”. If you do not thrill you're not human.



[youtube=https://www.youtube.com/watch?v = BOByH_iOn88&hl = en_US&fs=1]

Personal brands with own label: Nelson Mandela

One of the most prestigious personal brands is the Nobel Peace Nelson Rolihlahla Mandela, born in 1918 and known in his country as Madiba.

Mandela was the first president of South Africa democratically elected by universal suffrage and the leader of Umkhonto we Sizwe, the armed wing of the African National Congress (CNA).

In 1962 It was detained and convicted of sabotage, plus other charges, to life imprisonment. Mandela was 27 years in prison, most of which was confined in the prison of Robben Island. After his release 11 February 1990, Mandela led his party in the negotiations for a multiracial democracy in South Africa, which it was achieved in 1994 with the first democratic elections by universal suffrage. Mandela won the elections and was president from 1994 to 1999, often prioritizing reconciliation.

This personal brand is shaped by multiple attributes, but certainly the spirit of conciliation It is the greatest of all. After 27 years in prison, Mandela did not think of the revenge, He thought of peace. At 92 years is still witnessed South African politics. Another symbol is taking weight Mandela's open hand, a symbol of peace; within hand's profile is distinguished your country.

 

Cover Nelson Mandela image by Shutterstock.com

Networking 05 / Smile!

Smile

Smile, please. This is a simple and basic principle management, and many people skip it.

Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.

This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.

 

 

Photo by Joanna Nix on Unsplash

offline opportunities to strengthen personal brand

Personal brand development is not unique to the digital environment

A few days ago I saw a video William Arruda which it interested me the use of a word almost forgotten today: The real world, also technically it is known as the offline world.

It may seem shocking to talk about the real world is an exception, but in this case, Arruda justifies him with an invitation to convert a actual event (offline) in a online event.

We could set an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. this event, that may come 20 or 30 people, can become an excellent reinforcement of personal branding if the resources are properly provechan 2.0., becoming a fact in a virtual phenomenon.

Before the event begins, and we could draft a Press release and send it via email to industry magazines (in this case branding, graphic design, packaging) and also some more general support.

Then we could publish a post in our blog to publicize our virtual community our talk, and not only that: We could ask our readers to give us their inputs packaging on the environment, something that will enrich our presentation.

We may also update our status in social networks, from professional and LinkedIn, Plaxo, Viadeo or Xing to personal as Facebook or microblogging as Twitter.

When the talk takes place, remember the organizers that we are interested in a copy of filming, because with a good editaje we have the same material in order to create small clips YouTube.

Talk to share with our community follow the same steps: blog post, tweet, upgrade networks, but here we can also publish the powerpoint used in chat SlideShare oa Issuu.

Definitely, an offline event can become a major event on the network without overexertion.

Any tips to survive on LinkedIn

It is indisputable that LinkedIn It has established itself as the main network networking world. Launched ago 6 years from Mountain View, California, today has about 70 million professionals. LinkedIn is an average visit 37 minutes per month, and Spain is the 7th country in the ranking with nearly LinkedIn 700.000 users, after the US, India, United Kingdom, Canada, Italy and Germany. Although not the subject of the post, If still you wonder what is and what is LinkedIn, here I hang a training video:

[youtube=https://www.youtube.com/watch?v = ZVlUwwgOfKw&hl = en_US&fs=1&]

When we analyze the different profiles found on LinkedIn, it is easy to discover facts profiles on the run, no photo, with little contact details, no history of companies in which it has worked, without updating. It is disappointing that many people believe to be “to be” LinkedIn without further. LinkedIn serves to generate active networking, to discover interesting profiles, to offer our services. That's not “to be”, that gigs there a bit and make it clear who we are (professional level), where we are and what we aspire.

We have to imagine that LinkedIn is our website. Update it, take care, explain our projects or you can attract colleagues or customers. Here are some tips on how to make best game:

  • Being Being: LinkedIn is an inviting place to be descriptive, is strategic-not tactical, so it's best to avoid short sentences powerpoint style, and try to explain our achievements, our contributions in a clear and descriptive manner.
  • introduce ourselves: I have seen many people do not fail the “abstract”, a perfect place to count 4 lines what we have done. Nor is customary to fill paragraph “specialties”, piece keywords to find partners, partners or customers. And the photo. Some believe it is not important. It is. The face is the mirror of the soul.
  • How much more, better. Unlike other social networks, LinkedIn is interesting to show off a bit. One should not be any previous work insignificant it may seem. There may be a stage done in our student days the doors open to an offer.
  • We use professional jargon: Knowing the language of each sector is important. There are endless ways to describe what you do, but the sector jargon is clear, concise and understandable. If I want to attract employees in the sector of mouth / ear I'll use the term marketing “Wominomics”, based on the industry “word of mouth”.
  • Jobseekers, dilo. Nobody likes to say he is looking for work. But if you are looking for, dilo. Otherwise, nobody will notice you as a candidate “available”. It is perfectly feasible to write under your name “environmental marketing specialist”. That is not fooling anyone, It is a mix of your education with your career. But if you do not currently work at any company, let it clear.
  • Do you speak languages? LinkedIn is a global medium, and allows a single page have different profiles depending on the language. A sample: Here's my public profile Spanish, English and Catalan.
  • Show your profile more social: LinkedIn is a perfect setting for creating and tracking groups professionals. They come in all colors and for all tastes. Subscribe to groups allows you to receive information about our industry and participate in discussion forums. In addition, creating groups can help generate traffic for our own business, blog…

Here's Part 2: Any tips to survive in Linkedin II

Is it always good your people are your brand?

Attached article Tino Fernández on personal branding published in Expansion and Employment, with the collaboration of Guillem Recolons

Many companies are wary of key professionals who reach higher prominence of corporate identity. Difficult fight it.

Expansion and Employment

They are outstanding ambassadors of companies, their brands and their products. But his strong communication skills, the amount of fans who drag and reaching prominence, driven by social and professional networks, Scares more than one company.

Eva Levy, socia founder of Eva Levy & Partners, He speaks of talented employees who are excellent communicators. This is key professionals who have understood the power of social networks by marketing your personal brand while driving their signatures, creating real economic value and establishing relationships with customers, the media, analysts and shareholders.

Monica Deza, managing partner of W&M Consulting Group, adds that these key employees take advantage and circumstances of a new economic paradigm: “More and more freelance in what is known as the gigeconomy, small work environment. It is well-trained professionals, with good management of your personal brand and leveraging talent outside organizations, with great potential to develop their own career”. Teach people where the key is the sum of your personal brand with the company is an undoubted benefit to the company itself.

new experts
Dan Schawbel, Managing Partner of Millennial Branding and author of the bestseller Me 2.0, It ensures that the recession mean it is not enough to be good at the job itself. “The economic scenario requires everyone to be an expert in your field. Increasingly, you need to be creative to distinguish themselves from others. Your people are your brand -talento is the same as brand-, and a company must decide whether to finally allow their employees this type of evangelization. The advantage of doing this is to have a much more powerful voice, with a more consistent for customers and employees feel empowered and more productive message. If companies do not see their staff as ambassadors for their own brand risk losing them to other companies”.

Guillem Recolons, founder Lateral Consulting, explain what “organizations are realizing that it is increasingly difficult to curb the fact that talented people develop a strong identity. It is better to support them, because ultimately they are in favor of the Corporation, provided that such personal brand is linked to it. Must make way to develop that personal brand, to talk about her in the company, because it is a means of communication with more strength and credibility that corporate messages. And it should be linked to positive values ​​of the firm”.

Stop or restrain
Eva Levy agrees that “If you do not have no differences and the best is not possible to survive in such a competitive market. Today there is a need to distinguish companies, and this is more common for people who for products. So far the organizations gave little importance to these professionals”.

Levy warns that, evidently, that visibility may imply that headhunters and other companies can bid on these brightest professionals. The question is how to retain talent, and this implies more a symbiosis that offer more money. Finding the best has to be constant.

Monica Deza says “Companies are made by people. Many companies are in the process of stopping talent, instead of holding it. Efforts should be that people do not go, investing in it”. In this regard Andrés Pérez Ortega, personal branding expert, He states that one of the keys is “grasp that 1% of professionals who really want to develop this type of activity, using as a marketing tool that minority that is willing to stand. HR directors must pass personal brand managers”.

Sintonía
Meanwhile believes Dan Schawbel “to recruit every professional must be sure that there is a vision and a common mission, and brand attributes. If you do not hire talent that can be integrated into the corporate culture, This can leave the organization in a short time and ruin the corporate environment”.

The idea is that, once it captures the right employees, it is necessary to train them in all that relates to the agenda of the company and allow the use of social media to build your brand and support the mission of your company.

Schawbel believes that “personal branding becomes selfish and try to be more important than the company itself when the person and organization are not in tune. That's when the employee tends to leave the organization, create your own or to work for another company which itself is aligned with its main interests”.

Guillem Recolons It also refers to the fear that show numerous firms about the possibility of developing personal brands. “In this case adversely they affect people who are not happy in your company. Create your personal brand to say 'Here I am!’; It is an alternative way out of the company. Ideally, organizations know what employees can expect, and they know that companies have them”.

Andrés Pérez recalled that “many companies are afraid of the information coming out, that the perception we have from the outside is not that controls the communication department. The image offered by the company which is not desired to be taken. It is an absurd fear of losing control, because you can not hide or try to control, but make the most of the ability to communicate and promote visibility tools”.

Distinguish or extinct

retaking the conference on Personal Branding From the past 22 April in Madrid, said the owner of a phrase that caught my attention: distinguish or extinct. It was the final moral talk “wood create leader” of Juan Manuel Casado, President Casado Consulting.

Distinguish or extinct. I could not agree more. Anyone who tries to go unnoticed by the world labor can survive. We need to distinguish. Creativity is a fundamental tool to do, but we also need to have a clear vision of where we can go and set ourselves our own marketing plan. A marketing plan self? And why not. Not a long time ago, a consultant and good friend, Jordi Rigual, He launched the idea of ​​creating a marketing plan for Catalonia… and why not?.

If we do nothing, we do soon, and we do it in the most creative way possible, we will go extinct.

9T59UE5F

Ladies, Sirs… the curriculum is dead (Or so it seems)

Yesterday I had the opportunity to attend PERSONAL BRANDING / 1er meeting personal brand management which it took place at the Intercontinental Hotel in Madrid.

Coordinated by Mónica Deza, It had excellent speakers: Andrés Pérez Ortega (Own brand), José Manuel Casado (married Consulting), Eduardo García Matilla (Multimedia Corporation), Pablo Melchor (Honest&Smart), Oscar Bilbao (Heirs of Rowan), Javier Curtichs (network), Lourdes Molinero (agathos) and Juan Ramón Plana (AEA).

Interventions that were I remain especially with the first "Personal Brand" by the great Andrés Pérez Ortega and the latest "You are a brand" Veteran Juan Ramón Plana. Perhaps because they were much to my- the most related with the concept of personal branding.

Andrew was critical of large organizations that share something: Many companies do not retain talent, you stop. In this sense, personal branding seems vetoed workers employed. Big mistake, a positive image of professional results in a positive image for a company or brand.

Andres stressed his knowledge formula, based relevance, trust and reputation. At the end, it is people that create brand. Andrés, although not very pro-twitter, It is one of the best bloggers in this country, and I heartily recommend a visit to "their domains ".

Juan Ramón Plana, Director General of the AEA (Spanish Association of Advertisers), put offline counterpart to the creation of brands personales giving excellent examples of people he has crossed his life and that have left an indelible mark (personal branding).

With respect to the title of the post, and non-alarmist, there was much talk of the need "skipping selection processes”. Perhaps it is exaggerated, but the fact is it worth having established a career before coming to a selection process. Frankly, a CV written with fear and a half-hour interview are of little use when analyzing qualitative profiles. Perhaps the curriculum is not dead yet, but it is in the ICU. LinkedIn is the new professional standard of the people, and it will not take long to bury the paper (in the background, It would be more sustainable, ¿no?).

If any of you need more information about the meeting, I'm at your service.