A key and a story for your next career reinvention

In the course of your life, there will be good times and bad times, times when it will seem that you are invincible and times when you feel defeated and useless. The times when you think you're invincible not last long, so you should enjoy and savor them because then you'll find something that will remind you that you are standing on a roller coaster, and soon you'll come down. However, overcome moments when you feel defeated and useless is much harder.

Reinventing Syndrome Abrupt

A classic of these hard times is the dismissal of a job, and it is no less hard if we talk about a direct dismissal or dismissal interior. One day to another, you go from being valuable in an organization to feel displaced and to doubt yourself, your knowledge and return to find a job in which you feel accomplished. I have met many people in that situation and, the vast majority, risk of falling into what I call the syndrome Reinventing Abrupta.

This dangerous syndrome drags people who suffer reinventing, something very common in this situation, but suddenly cutting off his previous professional environment and focusing on a generally very remote area which has known and dominated until then. For example, A few years ago I met several excellent vendors trying to become web designers or community managers. Predictably, it was impossible to start from scratch in sectors as competitor and returned to their occupation of vendors "old-fashioned", without having taken advantage of that experience and frustration of returning to an environment he had tried to escape.

Professional reinvention is not easy to manage, and the most successful tend to come from the hybridization of new knowledge and past experiences. Around me I have many examples of successful professional reinvenciones, but I have chosen two of these cases as I have lived more closely and because they are well known.

real cases of successful reinvention

Eva Collado and Guillem Recolons They can say they have successfully reinvented professionally. Eva is one of the experts in human capital management companies most requested by Spain and Latin America and Guillem is one of the pioneers and leaders in personal branding nationwide. But as in most cases they choose the path of professional reinvention, They have worked hard and long to achieve these successes and have had to overcome many obstacles on the road.

Eva was responsible for human resource development in a multinational e-commerce and advertising Guillem was a major advertising agency when they were at the crossroads that involves taking the decision to reinvent themselves professionally. For both, the easy way would have been to continue year after year doing the same in other equal companies they left but, even with good offers on the table, they decided to take the difficult path.

However, knew they had to start acquiring new knowledge and enhance certain skills so, once defined their own learning environments, they decided to hone their digital skills, commercial, self-management and networking. As Eva and Guillem ensure and demonstrate their careers as, the sum of experience, new skills and knowledge of new trends in the industry in which you want to focus are the key to your future and the key to professional reinvention.

A key to your way

As you can imagine, This is a long process and involves a huge effort, so it will be very important not to rush and to choose either the direction of reinvention and knowledge will have to add to carry it out. In addition, you have to be patient because the results do not arrive the first day and a bad choice can typecast after an area where actually you will not fit.

Surely this is not what you want to hear a person who is thinking about reinventing professionally. It's hard to ask for patience and faith in oneself to a person who feels defeated and useless, which it looks like an abandoned stone on a road.

A story not to forget

So I want to tell you a story. A true story that begins, with an abandoned stone on a road, a stone in a heap of stones discarded a diamond mine in South Africa, another stone until Julie, a girl 9 years old , he noticed it while playing around the area.

Julie did not have much more to play than that pile of stones. In fact, did not have much more to life. His parents had died, his brothers worked as slaves in the diamond mine and she just took care of her disabled uncle.

As he suspected his uncle as Julie handed the stone that had caught his attention, what was inside the rock would change their lives and the history of jewelry as, until then, He had never encountered such a large diamond. Weighing 890 carat, since it is known as diamond Incomparable.

After several purchases and repurchases, the Incomparable diamond in the rough ended in New York. If the story of his discovery had been curious, It was no less the cutting process, cutting and polishing. This delicate task was entrusted to Samuel Black, a recognized expert in the diamond faceting.

During the four years in which he studied the stone, Black had to make several decisions. The most important thing was to give up cutting the world's largest diamond, I would have to overcome 530 carat Cullinan I, to avoid the high risk posed operation on a stone in such an irregular. Finally he decided to cut a stone 407 carats and other 14 Smaller stones.

unrivaled diamond

The 890 Unmatched carat rough, and once carved with 407 carat. Source:

Nevertheless, the Incomparable is the fourth largest in history and the biggest diamond diamonds coffee. In the late 80 It was auctioned for a 20 millions of dollars, but he found no buyer and currently its value would be above 55 millions of euros.

I would not forget this story if you are thinking of a professional reinvention and you thought it the next time you feel defeated and useless. Although it will be difficult at that time to believe in yourself, remember that even the biggest diamond needs someone who is able to see its potential to help you shine and time to polish the edges, so trust yourself and do not rush when choosing what you want to be in the future.

Personal brand, business model and collaborative environment

The 27 November 2014 It took place in the main auditorium Barcelona Activa a round table entitled “Collaboration and new ways of seeking employment”. The table was coordinated by Celia Hil, and I participated with consultants Alicia Pomares and Virginia Guisasola. Remote format the event also included the presence of Andrés Pérez Ortega, Eva Collado Durán, Arancha Ruiz, Alfredo Vela, Pedro Rojas, Maria Redondo, Victor Candel, Isabel Iglesias, Manel Macia, Victor Puig, Ximo island, álex López, Pedro de Vicente and Pablo Alonso.

Here I attached a summary of my part of the presentation. The paper analyzes the relationship between personal brand management, personal business model and collaborative environment (to find employment or to generate a more effective networking). Also attached link to Storify according to the Twitter hashtag #bcntreball.



Video: Personal brand and personal leadership

A few days ago I had the pleasure of sharing the set with José María Fonseca, HR specialist and host of TV channel “Business Women's Circle and also with my good friend and communication expert Francesc Grau. During the Interview, that also they participated “from distance” the coach Josep Coisals and Carolina Isaacs, good arguments were plotted in defense of the need to manage properly the Personal Branding as an aid to personal leadership. But I say no more, I leave the interview, brief but intense.



Your influence on social networks is absurd if you do not have real life

This article appeared last Tino Fernandez 24/5/2013 on www.expansió and Andres Perez Ortega involved, s server and Ximo Salas

You say that you are and what you brag on Twitter, LinkedIn or Facebook can exploit you in the face when you're in front of an interviewer or desvirtualizarte with any of the followers who admire your personal brand.

Your brand is what others know you're, or what they think you are. It is the footprint you leave on the other. The important thing is that whoever speaks not be only you, but do who follows you and you really know.

For social networking professional teem some Mili Vanili (the Vanili Mili was a world-famous duo, until in 1990 It found that Fab Morvan and Rob Pilatus were not the real singers group) who position themselves as true charlatans the world 2.0. Nothing more. In some cases, This exaggeration of one's skills in social networks, pathetic though, It is an anecdote. However there who builds a virtual personal and professional identity of papier mache that crumbles when that false self stands in front of an interviewer in a selection process or the time when the alleged influential is devirtualizes and actually there is nothing.

Guillem Recolons, partner Soymimarca, He explains that "in the network some say it can do anything, but it's not really what it claims to be. Personal brand that you build should be based on authenticity because, on the contrary, sooner or later you will be caught. The key is honesty and authenticity. Do not overdo ever because even if you can get hired, with that false self you not last more than six months ".

Andres Perez, Guillem Salas Recolons and Ximo

Andres Perez, Guillem Salas Recolons and Ximo

Personal branding must be based on authenticity. If it is not you 'you get caught' insuranceAndrés Pérez Ortega, positioning consultant staff, explains that "against those who insist that what matters is on the inside, We are who we think you have to consider you to be a good professional. If you want to position yourself as an expert most importantly be. We have forgotten to develop in our field; we confuse making a master after another to become better professionals. When someone says you have to reinvent itself, maybe I should worry more to improve or upgrade what you already know to try to reinvent the wheel. We should worry less about the attitude and fitness. The more you prepare yourself and be better professional, the easier it will be valued and will take into account ".

For Ximo Salas, author of Mejora y gana, "What others say about you is not brand, s reputation. The networks, when a third party who speaks, usually sincere. So you must be careful and be careful with the content you generate and what you do. Professionals in social networks should never go beyond certain red lines. Networks are viral, and if you decide to base them your personal brand you should be cautious: a tweet longer yours when you press the send key ".

notoriety empty

Andrés Pérez added that "suddenly seems that all professionals must devote 90% of our time visibility. And if that's absurd for a company should be equally foolish for a professional. Be very visible in dospuntocerolandia does not make you a good professional. You will be better known simply (and not always). Guillem Recolons agrees that "very influential on Twitter, for example, not important. Value rates influence the behavior of an audience towards you, and these indices cause an exaggerated overvaluation of networks such as Twitter ". Andrés Pérez's recommendation to all this would "forget to take first place in Google. Use the Internet as a catalog, as a professional showcase in which you can demonstrate your professionalism. It's not about being a star on the Internet but use it as a place where you can expose your accomplishments to whom you are interested and with whom you contacted by other means. Followers do not get to eat. The clients, yes".

Perez recommends that, If you are a professional of any kind, "You have to think about what I S.A department. you have problems: Your work product-outdated?; Your market has disappeared?; Are you invisible to your potential customers?; Are you not able to do more and better than other?; Do you know how to use the curriculum is like handing leaflets to the subway exit?… From there, Make your decisions and make the necessary adjustments. You can call or whatever you feel like reinventing ".

You are the business

In the case of I S.A., Perez believes that "we must consider our profession as a business, with all its departments, And that's where you have to take into account the reinvention or visibility. In addition, Human resources, Some strives to change the 'inner' aspects of professional. It would be equivalent to the HR department YO S.A. That's why they have become so important happiness at work, positive attitude, limiting beliefs, or coaching ... It's like trying to influence the work environment or culture of the company, but in this case the company is self. Do not expect to change your attitude to do things. Start doing things and change your attitude ".

Another critical Andrés Pérez obsessions is to differentiate. "We could call it the Lady Gaga effect of professional. Many people are determined to draw attention (original curricula that arise from time to time). The best differentiation is to be better than others, giving more (money, weather, productivity, customers) least (saving, deadlines, concerns) the rest. If you want to differentiate yourself, prove you're better than your competition and do not get to do strange things. If you want to be your profession Dalí, first you have to know how to paint and then, if you want, Do you fancy extravagances, and not vice versa ".

You really used a curriculum in 140 characters?

The Wall Street Journal recently stated that "Twitter has become a new job board. It is the new curriculum ". According to the financial daily, traditional job portals and use of the curriculum are increasingly ineffective, and why recruiters tend to solutions like social network to put her job, search for candidates and even investigate those profiles that may be interesting. If you really want your chances of finding employment depend on 'curriculum 140 characters', Here are some tips to make more reliable is original query:

* Use your profile to make it clear that you are seeking employment.

* Follow the companies and individuals responsible for hiring or human resources with which you want to work. Retweet and talks with those responsible for companies and also with employees.

* You must be very professional and show you all what you say (your opinions, links and photos).

* Be authentic. You can not be ashamed of tuitear with your friends and followers about personal issues. You must not show offended if some officer of the company that you go not respond to your tweets.

* Creates a 'curriculum' of 140 characters with a concise introduction to describe your skills, What are you interested and how you can get more information about you.

A Graduate Personal Branding semi-attendance format?

Would you like to help others in their professional development? You think you can improve the future of others? Would you like to know how personal strategy works? Do you accept the challenge of a new profession that is not future, It is present? You want to be Personal Brander?

Communication Blanquerna (URL) and Soymimarca present the Graduate Personal Branding format semi-face

Professionals Personal Branding we help our customers move in troubled waters, to face the future creating clues to leave the mazes to reach always good destination, drawing maps adentrase allowing safely through the most intricate territories and stand out from the amorphous crowds. We strongly believe that our work does not begin or end with us because it is long haul and we need to have professionals who share our values, who believe in the personal brand, them excited for your customers to leave an indelible mark on the hearts of others. We want the best in the Art investment in people.

Words are meaningless if not converted into shares and that our dream come true we have put to work. This fall we released the Degree in Personal Branding in semipresencial version. We have the best professionals from personal branding and of the communication, with a platform tailored to make learning comfortable and solid, with the support of an institution, .Faculty of Communication Blanquerna at the Universitat Ramon Llull which it is a guarantee of quality and strength. We can work closely with Andrés Pérez Ortega, with long boring Arancha Ruiz, Cristina Aced, Natalia Gomez del Pozuelo, Oscar del Santo, Team Soymimarca and cloister of the Faculty. And in the end we will have a face sessions in which we striking teachers. A program designed for those who want to become Personal Burners.

More information? Here it is: Faculty page

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!

Now is the e-book with the best of Soymimarca of 2012

Soymimarca yesterday presented his book summary of the best of 2012 “It's something personal”. It is an e-book for free download that from Slideshare.

This time involving many more authors: Jordi Collell, Aléxia Herms, Neus Fornells, Pablo Adán Micó, Carmen Gibert, Celestino Martinez, Cristina Lastra, David Alcubierre, Gian-Lluís Ribechini, Pau Hortal, Paula Fernández-Ochoa, Xavier Roca Torruella, Javier Zamora Saborit and a server.

As the e-book the first year, “Personal and transferable“, This time the items have been classified according to the three parts of the iceberg personal brand: self-knowledge, and visibility strategy.

To download the book, you just have to click on the image:


I wish you had existed before, Graduate Personal Branding

Two years ago the newspaper La Vanguardia It placed the personal branding as one of the professions future 2020. They were wrong. The thing is ahead a few years.

Although it varies by author, my definition goes like this: Marca Personal It is the brand you project on others and Personal Branding It would be the strategic process to manage that mark.

We need to thank Tom Peters, Neus Arques, Andrés Pérez Ortega, Dan Schawbel, William Arruda, Brenda Bence, sappers personal branding, who began to talk about publishing reference books on the subject. then we have been others who have entered, as Jordi Collell, Pablo Adán says, Oscar Del Santo, Arancha Ruiz, much others… and myself.

Although everything evolves, Today there is a lot of literature on personal branding, but until now, and I know, It has not been treated the subject from a university formative perspective. Until now. The first step will be the last -no- it has dado Blanquerna Communication, from Universitat Ramon Llull, wherein the first Graduate Personal Branding.

What makes this unique graduate is new, but especially the quality of which will impart and its director and coordinator, Jordi Collell (Soymimarca) and Antoni Solanilla. Also noteworthy is the completeness of the program, you can refer to micro-site the graduate.

I would have loved that there was something a few years ago, When I was a student. I have no doubt that he had chosen. But I'm not complaining, now I can see from the faculty, I will share with colleagues except among whom are some of the pioneers of the personal brand.

If you have creative and entrepreneurial mindset, If you like helping people, If you want to feel the satisfaction of becoming one of the few personal branding consultants, do not hesitate, this is your graduate. I think it starts in October, so do not sleep, places are those that are.

Seminar Personal Brand in Málaga

The next 5 July 2012 hosting a new seminar organized by the MARKETING CLUB OF MALAGA and sponsored by CAJAMAR. the Seminar “PERSONAL BRAND. Career development strategy” We will illustrate the importance of being “well positioned” to address career opportunities, challenges or crises. The Personal Branding It is a concept of personal development consisting differentiated to achieve greater success in social relationships and professional.
I am pleased and honored to deliver the seminar, after which the attendees who wish may enjoy for a small price 10 Euros a Networking + Catering in a pleasant and spectacular setting.
For those professionals that ye be not partners but as you want to go to seminary + Networking + Catering will be required to pay a registration 20 Euros.

Day: 5 of July
Hour: of 19:30 a 21h
Place: Padlock Beach Club (Carretera de Almeria, 1 29017 Málaga)

RSVPs THROUGH : (SEMINAR ONLY confirm the option or seminar + CATERING + NETWORKING)

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video: = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • The crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our Personal Branding is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @