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Destroy a brand 11 Steps

We talk a lot to build personal brands. But for those who just do not quite believe the time has perhaps come to see it from the reverse angle: how to destroy a career. Although it seems easy, It takes time. Here are some steps to follow.

  1. Often lie. Not authentic ha @
  2. Inclumplir promises or purposes
  3. Prioritize quantity over quality
  4. No listening
  5. Being overly conformist or nonconformist
  6. Failure to follow topics, estancarlos
  7. Practice paralysis by analysis
  8. Practice excess autobombo
  9. Not have plan
  10. Coherence fail
  11. Overexertion invest in shares online vs offline and vice versa

We can think of many more ways to self-destruct, but 11 it seems a good number, and it is always more original than the classic Decalogue.

With a simple investment process, We have a good formula to create good personal brands. Take advantage!

Personal brands with own label: Sir Winston Churchill

It is almost impossible not to relate the sign of victory Sir Winston Leonard Spencer-Churchill, The former British Prime Minister during World War 2.

One of the curiosities of this great statesman is also, It was an excellent speaker, writer and a great writer. She not in vain received the award Nobel Literature on 1953.

Its graphic printing, its brand heritage, was her smiling face, the sign of victory and the cigar in his mouth.


There is no crisis challenges: Moving from routine challenge

Of course, There is no crisis challenges

May I use this phrase Albert Einstein to influence an aspect of the your personal brand I think is important: the need for autocuestionarse with some frequency.

I explain: although it looks like the self esteem It is the key to a good projection of personal branding, the question oneself occasionally generates new challenges we take to improve. It's what you call into crisis.

The crisis does not refer here to an economic downturn such as we are living now, but there is no doubt that the crisis forced many people to reinventing themselves and generate new yields.

If every day we are able to complete 3 sudokus, there will come a point where addressed to a sudoku will not generate interest and help develop our brain, It is what would be a routine. We'll have to look for a new challenge that will allow us to continue to grow intellectually, like chess, crossword puzzles or learning a new language.

Imagine that we are in a situation of personal crisis. ERE has put us on the street, or we have decided to get out of a company that would not let us live. Start a new challenge, is sure to be interesting. I have in mind the case of a friend who, after years working in advertising agencies, and yéndole great things, He accepted the offer of some financial analysts. Theoretically something unthinkable: I agree. They paid much better. This new work has taken him to countries around the world, and he has now achieved a status with just 40 years that many wanted for themselves. She decided to change her routine, put in crisis. And it went well. But we know, If you do not try you do not know.

If you decide to put in crisis, Health. your your personal brand will benefit. And remember, There is no crisis challenges.

Einstein image by Shutterstock.com

Never underestimate the power of a great story

Today I get this story told so well done to Canal +. Animaos, It lasts just over a minute.
The moral close to perfection: Never underestimate the power of a great story.

[youtube=https://www.youtube.com/watch?v = X7MVtgXMclI&hl = en_US&fs=1&]

18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

17. What was the last time you tried to create something new?

If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. A web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” guys at James Webb Young. It has years but it works.

16. ¿Availest to Google Alerts?

I recognize that I have a love-hate relationship with the Google Alerts. On the one hand, you saturate the incoming mailbox. But on the other, You spend valuable information about the issues that you have decided to subscribe.

Want to know what they say about you on the web? Writes a Google Alert with your name. At Google he is not almost nothing escapes. If someone mentioned in a blog, a tag, on a website or in any 2D, you will know.

Want to know the news about the trade of chickens sexador? Subscribe to alert Google “chickens sexador” and you will not miss anything. Material will have leftovers to prepare your next posts or tweets.

Jokes aside, Alerts are a great tool that saves you from being “strung up” 24h network and notifies you at the intervals you specify on the topic you have chosen.

What do you want to know?

15. How did you set up your personal brand?

There are many elements that make up a personal brand. Of course, training is one very important, It is laying the foundations of what later we will. But once we entered the labor market, What distinguishes us from others?… Authenticity? ¿Constant Restlessness? Warrior spirit?

Imagine yes, you're a person “real” in your area. Did you get connected? ¿No? Then you have no personal brand. Communication is essential to set up your personal brand. Makes sense. I do not know if you're a lawyer “authentic”, How can I hire you?…

You need to give a exposition your differential elements, and that you can get teaching, attending meetings sector, organizing workshops, managing a blog, managing account Twitter, writing regularly in some sectoral magazine, and in many ways more.

Once you've gotten this exhibition, You will achieve a figure set of three parts

  1. What people think of you
  2. I do not want people to think of you
  3. You want people to think of you

At the intersection of the three parties will find your personal brand.

14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING LATERAL THINKING
Vertical thinking moves only if there is a direction to move. Lateral thinking moves to create an address.
Vertical thinking know what you are looking for. The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical. Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas. Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations. In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic. In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed. In lateral thinking they never are.
In vertical thinking the most obvious ways continue. Wanted in thinking the less obvious.
Vertical thinking is a finite process. Lateral thinking is a probabilistic process.