Destroying a mark in 11 Steps

We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow. Lying frequently. Don't auténtic@ To Include Promises or Purposes … Read more

Personal brands with their own seal: Sir Winston Churchill

It is almost impossible not to relate the sign of victory to Sir Winston Leonard Spencer-Churchill, who was British Prime Minister during World War II. One of the curiosities of this great estadist is that in addition, he was an excellent speaker, writer and a great columnist. Not for nothing did he receive the Nobel Prize in Literature … Read more

no crisis no challenges

No crisis, no challenges: Moving from routine to challenge

Of course, no crisis no challenges I allow myself to use this phrase from Albert Einstein to influence an aspect of the personal brand that I think is important: the need to self-question with some frequency. I explain myself: while everything points to self-esteem being the key to good brand projection … Read more

Never underestimate the power of a great story

Hoy me llega esta historia tan bien contada realizada para Canal +. Animaos, dura poco más de un minuto. La moraleja roza la perfección: Never underestimate the power of a great story. [youtube-https://www.youtube.com/watch?v=X7MVtgXMclI&hl-en_US&fs-1&]

18. Do you often use Google to find answers?

If so, Well done. Google is one of the largest sources of knowledge. And not just because of your web search, also as an image finder, blog blogs, maps, alerts… If you also have knowledge of English, your answers expand, because the sum ravages. Google will move you to Wikipedia, to YouTube, … Read more

17. What was the last time you tried to create something new?

If anything good has the crisis it is that it forces the need for change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation. Right now it's … Read more

16. Take advantage of Google alerts?

Reconozco que tengo una relación de amor y odio con las alertas de Google. On the one hand, te saturan el buzón de correo entrante. Pero por el otro, te pasan una información muy valiosa sobre los temas a los que hayas decidido suscribirte. ¿Quieres saber qué dicen sobre ti en la red? Suscribe una alertaRead more

15. ¿Cómo has configurado tu marca personal?

Son muchos los elementos que configuran una marca personal. Of course, la formación es uno muy importante, que pone los cimientos de lo que luego seremos. Pero una vez entramos en el mercado de trabajo, ¿Qué nos distingue de los demás?… ¿Autenticidad? ¿Inquietud constante? ¿Espíritu guerrero? Imaginemos que sí, que seas una persona “Authentic” In … Read more

14. Are you cooking some great idea?

Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more