Difference in personal marketing and personal branding

Personal Branding and Personal Marketing Is it the same?

The confusion between personal branding and personal marketing exists, and it has its logical point. It comes from the same confusion between branding and marketing. I myself was the victim of this confusion. In my time as a publicist, most companies went to branding companies for a logo, not for a … Read more

Tests 16 Personalities

Personal Brand Diagnostics (3): Test 16 Personalities

We continue with the diagnostic phase of our personal brand, our self-knowledge. The first part of the diagnosis is focused on external feedback, with valuable advice from specialist Naomi Vico. The second one we started working on self-diagnosis, our internal feedback, with the powerful D.I.S.C. tool. and the help of expert Virginia Guisasola. And for this … Read more

Edelman Trust 2020: Ethics and Skills are the key to Trust

As is customary by these dates, a few days ago, Edelman published his annual confidence report, Edelman Trust barometer 2020. And as is customary in this blog, I summarize the key points that affect personal branding, corporate brand and opportunities that emerge from the barometer. See also: Shy recovery from trust. Edelman Trust … Read more

Posture or explain how we are?

Is it about “posture” or explaining how we are?

Postureo Del coloq. posturear 'act with posture', and this posture and -ear. 1. M. coloq. Esp. artificial and impostada attitude taken for convenience or presumption. In December 2017, the SAR decided to include the term posture in its reference dictionary. Social media had long invited you to think … Read more

a more human world

A technology at the service of a more human world is possible

A few weeks ago I was treating the human connection in the title post Can we promote a culture of human connection in the age of machines? As a follow-up to the ideas contained in that article, today we highlight in this collaborative post conclusions of two events that have been produced recently and that point in that direction, In … Read more

overrated normality

Normality is overrated

No, I don't invite you to become an anti-system, it doesn't go that way. It's just that our society, historically it has overestimated normality. We are children of the generation of caution and discretion. Child, Don't do this, no one does. Child, do this, which is what everyone does. … Read more

which is executive branding

Executive Branding: from executives to changemakers

It's interesting the expression “Changemakers“ used by the authors of the book "Social Selling", Tim Hughes and Matt Reynolds (Kogan Page, 2016). We could literally translate it as "making of change", although the most accepted expression is "agents of change". Without a doubt, the drivers of business in organizations are the sellers (Commercial, account managers...) along with … Read more