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You are not what you promise, if not you show

While I have the honor of meeting Patrick Renvoise, expert in neuromarketing, I completely agree with your statement: We are not what we promise, we are what we show. I do not intend in this post theorizing about neuromarketing, that's what the specialists. But the claim that titles this article deserves a reflection from the perspective of personal branding.

In any process of consulting personal branding there is only one thing beyond our control: This is execution of an action plan. I can advise a person to write on a given topic to convince a certain audience. But I can not write about him; yes, I will perhaps early in the process, to cheer up, to demonstrate that writing is not so difficult. But writing, in the long run, would be devoid of authenticity, prove false.

When a large company president issues a speech, your personal brand is present. The same applies to a political leader; You can being advised, but in the end the speech has to chart its mark. Otherwise it will not be credible, at least in the medium term.

As much as we help someone to define its proposal, his message, eventually that promise needs to be demonstrated by card issuer. remember that, at the end, everything is known and masks just revealing what lies behind.

The conclusion can not be other: personal branding does not work miracles, in the end everyone has to be responsible for complying with the plan. A doctor can help you stop smoking, but can not make you stop smoking physically, that action up to you.

Positive thinking finally appears (VW Passat UK)

The crisis She screamed for leave some mark and offer price advantages and benefits to focus on an approach that gets better right hemisphere our brains: So he has the DDB London ad agency for Volkswagen Passat. The concept can not be clearer and anti-crisis: POSITIVE THINKING, and the ad contains a musical piece of the same title that makes us forget the sorrows style “Always look at the bright side of life” of Monty Pyton on “The life of Brian”. Enjoy ad.

[youtube=https://www.youtube.com/watch?v = qW1JFvvlMgk&hl = it&fs=1&rel=0]

Say NO when you want to say YES… A new form of lateral thinking?

[youtube=https://www.youtube.com/watch?v = c7WUVqkwnSI&hl = it&fs=1]

This is the last campaign USA on upcoming elections 4 November.

Incredibly, The campaign aims to encourage voting, voter turnout. In the United States it is rare for a presidential campaign exceeds 50% participation. Many people not involved, and among them, youth groups, the most marginalized ...

Ad, with messages that do not advise vote, It is a pure irony that seeks the opposite effect. ¿Lateral thinking?… possibly. Here's an interesting fight occurs between right and left hemisphere, they end up winning the right, logical least.

I will tell you if the 4 November vote more than one 50%. Di Caprio, Halle Berry, Eleen Degeneres, Forest Whitaker, Courtney Cox, Dustin Hoffman, Benicio del Toro and many more are powerful reasons. That mistake-not- he would more than good to Obama.