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Imagine being someone else for a week

Yes, I know. Be someone else for a week it is crazy. And for one day, and for a few minutes too. But imagine how easy it would be to understand the motivations and problems of others. Imagine how you would empathize with someone else.

You are right, You may be someone else

Not physically, of course, but culturally, socially and politically, ie from the identity, we could be someone else for a while. Genetics is not everything. People who are born in a place with a certain culture and customs have finished adapting other after emigrating to another land.

Certainly you know cases of English parents who have adopted Chinese children in which just watching many features of the adoptive parents in children.

Believe me, I'm not pretending you to be someone else different than you. That, as you know, It has little to do with your your personal brand. It is to understand how others think from a privileged view, yours.

I can not be a woman for a week, but being Basque for a week

Physics does not allow me to be a woman, or another race, Animal species or other. But culture and society itself. This idea, stupid and absurd time until you achieve the first follower or investor willing to follow, was born last Friday in Gipuzkoa, Euskadi.

On Friday I was at an event on tourism masterfully organized by the Provincial Council of Gipuzkoa, Libe, Oianko. Following presentations by Denis Itxaso (Deputy), Blanca Zayas (TripAdvisor), Olga Villacampa (Noema Consulting), Inge Sáez, Nilton Navarro (Infojobs) and myself, Juanjo Azcarate (CCC, Incipy, Womenalia…) joined us at a round table.

Azcarate wanted to provoke the audience suggestions for ideas to innovate in a sector such as tourism projection. More than ideas, questions arose, which it is also important. Curiosity killed the cat, but to us it makes us grow. Suddenly, I made some storytelling with a unique tourism promotion: “Giputxi for a week” or guipuzcoano for a week. A gastronomic tour, cultural, rural, production, political and, above all, social by small and very powerful Gipuzkoa and its people.

Empathy fix many of the problems of this world

Surely if we could be another person from another culture for a week, We would understand his reasons and we could empathize with their needs. We would no fear of war refugees, people fleeing poverty. We would understand the motivations of people with different beliefs to ours (policies, religious, sports allegiances).

What if suddenly my stupid idea had its first “follower” and come true? Tourist itineraries could prepare environments that exceed the damn pyramid Maslow. I explain: It is well to travel just to see beautiful places, try unique dishes, I want to travel to meet people different from me, get drunk their culture, your ideas, their reasons. I can not think like them, but I can understand why they do what they do, They ask what they ask, or love and love.

How a movement is created?

To show you the importance of the first “follower” I leave one of the shortest and bright TED talks of all time, Derek Silvers in the 3 minutes “How to create a movement”.

Did you like it?? It is single minded, easy and well documented. And speaking of TED, you still have time to purchase your ticket for the TEDxEixample next 22 March in Barcelona, Antiga Fàbrica Damm.

The poster deserves, trust me. It will allow you to be someone else for a few hours

speakers TEDxEixample 2019

Cover illustration by Melitas on Shutterstock.com

Personal Branding Lab Day 2018 y Personal Branding 4.0

Personal Branding Lab Day 2018

The 1 December took place the 4th edition, the Personal Branding Lab Day 2018, marathon personal record of about 12h was online, directed by Nilton Navarro and conducted himself with great Alicia Ro. If you could not follow, I advise you to connect to the Part of Personal Branding Lab Day 2018 (5h 34′ duration) and the Part of Personal Branding Lab Day 2018 (6h 07′ duration). It aired from Barcelona, Madrid, Valencia, Alicante, Saint Sebastian, Bilbao, Oviedo, Sevilla, Valladolid, Huelva, Israel, Mexico, Colombia, Brazil, Peru, and Dominican Republic.

I think there was a high quality content covered. It was expected, considering the strength of the speakers. he was there (in order of appearance) Jane Rodriguez Trunk, Celia Hil, Claudio Inacio, Ami Bondia, Elena Arnaiz, Josep Rooms, Silvia Saucedo, Monica Mendoza, Isabel Muela, Eva Collado, Meme Romero, Enrique Cejudo, Fabián González, Alfredo Vela, María A. Sánchez, Cristina Mulero, Andrés Pérez Ortega, Neus Arques, Jordi Collell, Arancha Ruiz, Nancy Vazquez, Ilana Berenholc, Oianko Choperena, Paula Fernández-Ochoa, dew Ames and such Guillem Recolons. Alongside videos David Barreda, Pablo Adán says, Daniela Viek, Raquel Gómez and Vladimir Estrada.

I warmly thank Infojobs, Blanquerna Communications and IR, Lid Editorial and TelePizza your help to celebrate the event.

And beyond the Personal Branding Lab Day 2018

Indeed, there were not all. Gladly would have included people who constantly inspire me as Xavi Roca, Élia Guardiola, Ivan Diaz, Helena Casas, Fran Segarra, Joan Clotet, Laura Ferrera, Oscar Del Santo, Ruth Rios, Marco Tomasone, Mireya Trias, Kike Mingo, Ylse Roa, Francisco Alcaide, Laura Chica, Enrique F. Brull, Natalia Gómez del Pozuelo, Ecequiel Barricart, Anton angels, Javier Zamora, Lucena Africa, Johnny Durán, Carola Morato, Alexis González, Alicia Linares, Fernando Rios, Veronica Sanchez, Alex Duran, Raquel Roca, Daniel Iglesias, Yrma Sánchez, Gabriel Patrizzi, Amalia Lopez Sidewalk, Hector Jimenez, Alexia Herms, Arturo González, Deize Andrade, Patricia Dalpra, Rubén G. Castro, Diaz-Aroca emerald, Ronald Durán, Adriana Motta, Alan Urbina, Veronica Rivera, Alfonso Alcántara,Eva A. Castillo, Sergeant Fabi, Santo Carmen, William Arruda, Brenda Bence, Dan Schawbel, Catherine Kaputa, Luigi Centenaro, Nance Rosen, Jason Alba, Seth Godin, Tom Peters, …

Personal Branding 4.0

Fear. That's what dominates when it comes to the fourth revolution industry.. In my talk in this Personal Branding Lab Day 2018 I tried to highlight the positive side, the technology at the service of people and not vice versa.

I dared to list the various advantages that the big data, the yacht, the blockchain or offer us deep learning from the point of view of managing our personal brand.

To achieve technology serving people, we need people serving technology

I do nothing spoiler. Here's the video:

Believe it or not, an entrepreneur is a person

Yes, the businessman He has had a bad press as a collective. Likely due to the opacity in how they communicate (communicate in the). Fortunately, something is changing. And those beings who like iron now show their vulnerabilities, His emotions, human condition.

The entrepreneur is like you.

The businessman It is like you; it's more, you, You may not know, also you are an entrepreneur.

A company no longer a task involving some difficulty. And I wonder daily affronts not many of these difficulties? You did not take complex decisions that can harm a few to benefit a lot?

And reminiscing Tom Peters, each of us is a businessman your YO, S.L. We have the ability to manage many small departments that depend on us: I+D, production, branding, marketing, finance, RH, Logistics… You are like the entrepreneur, with the difference that you will auto-you manage and businessman managed for many.

Our superpowers have always been there, but now we transmit without fear

Our Superpowers (Our values) now they make us proud, not shame us. It was a time to show certain values ​​such as solidarity, empathy, the intuition, the imagination… It was considered a sign of weakness businessman. competences soft They were not taken into account. It was what I learned, not how we applied and what we broadcast.

Hence that some were baptized as empresaurios. If we remember Gordon Gekko (Wall Street, 1987), all that mattered to businessman yuppie of those years was the success at any price, the luxury unleashed the accumulation of money. Was far concern for employees and partners or actual corporate values ​​that go beyond hierarchical and authoritarian leadership.

Values ​​are seeking values, power connection

The businessman, and that includes you, It begins to be interested in how that confidence is transmitted. The strategic vision of the business is no longer enough. Executives need to achieve a humanised vision. As claimed by the surgeon and writer Atul Gawande, “hires attitude and skill training”. The skills can be acquired, but the attitude (whose engine are our values) They come with us.

The profiles millennial They have understood like no idea, the prioritization Values ​​on competence. This allows the businessman have better integrated teams, shirt bearing the brand and proudly wear. It is no longer leads, with what-Lider. Do not believe it, if co-creates. And that is possible with integrated teams, motivated and related values.

Values ​​matter and purpose. More than ever.

Entrepreneurs Region Murcia

4th in full digital revolution, remember the words of futurist Gerd Leonhard “…anything that can not be scanned or automated be considered an outlier”. And I assure you that the values ​​and purpose are not robotizables. So every time, the businessman, It should take into account these two factors.

Anything that can not be scanned or automated be considered an outlier. Gerd Leonhard.

The a purpose It will help all who work behind a project to find the meaning of it. A place to see where they go, They know why they should get out of bed in the morning.

The values, meanwhile, will act as vectors emotional connection between those involved in the projects and their stakeholders, its stakeholders.

This week I had the opportunity to share this powerful triangle Purpose / Values / Connecting with a group of entrepreneurs Business Forum Murcia. Thank humanist friend Juanma Egea for having me. I checked live: a businessman It is also a person.

Executive woman photo by Nariz on Shutterstock.com

Agenda

  • 28N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. Do not miss my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
  • 28, 29N. Workshop Personal brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
  • 1D. Personal brand 4.0. Personal Branding Lab Day. Since YouTube, 11 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 a 21h (GMT+1). Free. You can follow the hashtag #PersonalBrandingLabDay Personal Branding Lab Day 2018

 

¿Humanize is Connect? An unresolved business issue

Create an ecosystem that promotes human connection is technologically and strategically complex, but the benefit is great: to humanize is to connect.

Companies can take advantage of this complex environment to build lasting relationships. How? With a customer-oriented mindset and a technology platform that promotes a closer branding (human branding) than the present one.

Here I list five ways to help marketing and IT professionals on their way to building a solid human foundation with its customers:

Humanize is to connect, not treat the customer as a number

The great publicist David Ogilvy said “the customer is not stupid, it's my wife“. Too many brands treat us like on a first date, asking the same cloned questions to know us better. The customization does not mean that we hounded by internet random recommendations based on our purchase history and searches. It is frankly frustrating. Even after buying a smartphone, the damn remarketing we will be showing us ads until the end of the world (you know, the cookies...).

Brands must find a way to find our uniqueness, as if they were a personal assistant. This particular customer view means extracting information from each online and offline system, and integrate that into a database. Are we different inside and outside Internet? Probably not in our attitude, but in our behavior.

A commitment to simplicity

Why I like Apple products and services? Because, despite its rapid obsolescence, they are simple to use, they work faster and give less problems. Brands need a clear view of the experience that your customers need. And then apply technology to enable and improve. It may seem that customer focus is obvious, but many companies start with technology first and end up investing in services that are not provided. Humanize is to connect, don't forget.

A co-creation, for example, helps generate experiences that reduce barriers and facilitate customer interaction. I advise reading this post the expert Montse Peñarroya called Do you really know what you want your client? Just ask him/her! that icludes excellent examples of co-creation of Lego, Alain Affelou or Banco Sabadell.

Omni-Channel

Following the definition of Mercedes Fuster from the blog of José Facchin, omni-channel is not working environments with multiple channels, but to do so simultaneously.

The same article highlights three key advantages of omni-channel:

  • Online sales complement those in physical store
  • The Omnichannel trade promotes cross-border sales
  • The Omnichannel strategy is key to reach the "super buyers"

In this HubSpot article We can inspire us with omni-channel examples of companies like Disney, Starbucks…

Security, stability and reliability

Let us not deceive ourselves, multiple exposure of personal data may pose a significant risk to customers if security is not foolproof. We have seen recent cases of information leaks:

Successful brands linking platforms seamlessly to create an ecosystem that allows a complete customer experience. To make it thrive a scalable design is needed. Strength scalability and security offer reliability expected by consumers.

Integrated technology

CDP (Customer Data Platform) is an easy way to connect with a customer, since you can immediately implement that strategy without complex technological transformation. Marketing professionals and IT can no longer work with incomplete data separate and isolated.

This is, on my view, the most complex part, professionals with disparate skills should come to understand frictionless. Difficult but not impossible, you just have to take seriously the idea: to humanize is to connect.

Sources consulted: AdWeek, Hubspot, Blog José Facchin, Cyberclick, Montse Peñarroya Blog

Girls photo by gpoinstudio on Shutterstock.com

 

Churchill and the Elephant rope: Never give up #Storytelling

One of the many events that make up the legacy and personal branding Winston Churchill Its the "Nunca te rindas”.

The "Never give up" more popular

To be precise, the words of the great British Prime Minister were:

“Never give in, never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

(Nunca te rindas, nunca, nunca, nunca, en nada, grande o pequeño, largo o corto, nunca cedas ante tus convicciones de honor y sentido común. Nunca te rindas ante la fuerza, nunca sucumbas ante el poder aparentemente abrumador del enemigo”)

Context is everything

The context of the words is important. Many thought that spoke after winning the allied side World War 2. It is not like this, He uttered every day from radio waves to encourage citizens to resist while German bombs smashed the city of London. Awesome, ¿no?

Short story: Elephant rope

Today, following the thread of the short story Don't judge before knowing the context and the personal story, I published a few days ago, I bring you another story, Unfortunately anonymous, which draws very well the idea that often live in a cage is not possible to leave.

Elephant rope / storytelling

Google CC Search

Eduardo saw pass a group of circus elephants. Something caught her eye: these huge creatures were linked to each other through a ridiculous rope tied to his foreleg. unchained, without cages. It was obvious that the elephants could break their bonds at any time. Y, for some reason, they did.

He saw the tamer and asked why these animals just stood there and did not try to escape.

Well, said domador, when they are very young and much smaller we use the same size rope to tie them and, at that age, It is sufficient to hold. As they grow, They are conditioned to believe they can not be separated. They believe the rope can still hold them, so they never try to break free.

Eduardo could not believe it. Elephants could be released at any time from bondage, but as they believed that they could not, They were trapped.

Do not do like them. Nunca te rindas

Like elephants, How many times have you gone through life clinging to the belief that you can not do something, simply because you've failed before?

Failure is part of learning; You must never give up the fight. Watch your personal brand. As Winston Churchill repeated day after day, never give up.

Elephant in a bridge illustration by Orla on Shutterstock.com

Don't judge before knowing the context and the personal story

Watch the boy in the image. You do not know, but perhaps you would be able to venture a stereotype character based on your experience… A posh boy who has run away from home? Young man adventurer in search of experiences?

The truth is that we have a tendency to try and make stories without knowing the context and the story. All due to the imaginative force causing the first impression. Could he be a serial killer traveling after his next victim? And the next occupant of the White House in 10 years ago?

A short history of context and story that will surprise

A boy 24 years looking out the train window shouted….

“Dad, look at the trees that go behind!”
The father smiled and a young couple sitting nearby, He looked somewhat childish behavior pity the boy when he screamed again…

“Dad, Look how clouds haunt us!”

The couple could not resist and told the father…

“Why not take your child to a good doctor?” The father smiled and said,… “I did and just left the hospital, my son was born blind and his eyes just received today”.

Every person on the planet has a history. Not worth judge without knowing the context and the story of people. That truth may surprise you.

I confess that I have looked hard the author of this story without success. If you know who it is, please, write me at the end of the post to include.

The importance of context

In the era of postverdad, forget the context and seek the easy holder. And that makes us tertulianos tweets. And we know that the context is very often what gives meaning to history, as in the case of our young train. Prejudging is too easy.

Personal brand, the context and the story

If you do not want others to manufacture its truth upon us, It is vital to Take Back the context and the story own. Many answers about why you have to work the personal brand (what we know as personal branding strategy) They are behind the need for control our story.

Let's avoid prejudge. Perhaps not necessary to reveal all our secrets, some discretion is appreciated. But when someone we look, outside and inside the network, better not give a wrong idea, biased or incomplete who we are and what we can do for others.

Boy looking at the window photo by Corepics VOF on Shutterstock.com

Shareholding emotional perhaps innocently, Utopia or road?

Some time ago recreated this concept “emotional shareholder” understood as symbolic co-owned to a brand or organization. At the end of the month, They pass through my hands many articles on employer branding (talent attraction) and on retaining talent. I explain briefly:

Talent retention

I think as a concept “retaining talent” literally reflects the image of a guy in a business Caged. I think it does not require much explanation. Nevertheless, the concept “retaining talent” continues to occupy headlines and few have bothered to explain that actually, It is loyalty, to convince, and not to retain.

Attracting talent

In this case, the employer branding understood as attracting talent, not always use the right hooks to do. Talent you may attract many ways, go fishing but is not one of them. Basically because we are neither fish nor shoes, We are people. We also are talented. Although the third meaning of the SAR on talent refers to intelligent people, the first two define the ability to understand or ability to perform. So, are human qualities, so we could define talent as a quality, and not the person who possesses.

Which is the topic? its not about talent, It is people.

It may seem shallow leave all this in a matter of lexicography. But is not: In the first case, We do not talk about retaining talent, We speak to persuade people, to convince them, of ilusionarlas, fidelizarlas. In the second case we talk about attracting talent, We speak to persuade people, to convince them, of ilusionarlas to a project… Do you see the coincidence? Exact! As it turns out there is a common denominator between loyalty and attract people: always it tries to persuade, to convince, ilusionar, and, If you let me, thrill.

emotional shareholding: convince people satisfied satisfied people

In this chart I show the main reasons leading to a professional to stay -a taste- in the organization or brand you work:

professional conviction

@guillemrecolons

This leads me to think about the concept of emotional shareholder, the feeling of being part of the brand, although no titles are held on it. Emotional shareholder is best to attract new professionals. It first makes a possible candidate when bidding for work-not forget- you see how “home” inside. And we're just a click of a check as easy as that.

Emotional shareholder may seem naive, Utopia, but also a way to recover, within the context of a more human branding, human branding.

We recover the essence of that yogurt named Bio before and assuring “making inside looks abroad”.

Have a nice week!

Ants icon by Alemon cz on Shutterstock.com

Good content promotes good networking. For Julia.

A few days ago he spoke of the importance of a good content as connector element. It was in the post dedicated to the strength of internal brand ambassadors. You might think that those who create or cure contents talk about theoretical connection. Today I bring you a story that shows how good content can awaken certain gears and generate valuable contacts.

For Julia, mezzo-soprano

opera voice ranges

Source: Wikipedia

To understand what a mezzosoprano there is nothing like this graph that I downloaded from Wikipedia. We always look at the sopranos, but in opera history there have been great mezzosopranos, as Cecilia Bartoli O Teresa Berganza.

The fact is that recently I devoted a post to the wonder of human imperfection, which distinguishes us from machines, with Maria Callas as protagonist. In If not human, surely he had sung better He commented an extraordinary documentary about the great soprano, that despite its metallic voice and its imperfections, He went down in history as one of the best interpreters of the operatic genre.

And the magic of social networks made this post was read by Julia, one mezzosoprano on a network so seemingly far from the art as Linkedin.

How to connect Julia

Julia liked the writing. And her, as it happens to many people, It is best moves in the world of personal relationships, The real world, the atoms.

Julia knew that Eva Collado Durán, great friend and colleague, I would be signing books at the Book Fair in Madrid. It turns out that Julia is very follower (now he says “fan”) Eve, and also my beloved and admired Laura Chica, and Paco Alcaide. The three great authors and connectors were signing their books a few booths away. Julia planned his visit to the fair, “this is mine”, he must have thought.

Thought and done, Julia was presented in the three booths, He bought the three books, The Eva Brand are you, the Laura 365 appointments with me, and Paco Learning from the Best II. He managed to devote her books and gave each author a double CD entitled “The Callas effect“, one of the best and most generous musical selections from Maria Callas I've heard.

Julia's letter Arrellano, mezzo sopranoJulia knows that Eva and I often see, He left a paper bag with the label for you for me. Here are the contents of the bag, Eve gave me yesterday at lunch. Wonderful. I had not received a letter in his own handwriting with an impeccable calligraphy. And next to the letter, the same CD. At a time of life that is hard to get excited, gifts like this (the letter, above all) priceless. Both Eva and me I got goosebumps us with the story.

Ghost 2.0, observer or person consume social networks, but does not participate in them

Desvelaré not the contents of the letter, but there is one detail that catches my attention. Julia is considered a “ghost 2.0”. Years ago I used a graph talked about prosumers (content producers and consumers). It turns out that the type of “observers” are most. Pass networks, by blogging, they read, consume content, but they do not feel comfortable entering digital conversation.

Uppercase my respect for these people, observer. No son trolls, absolutely. Only are people who feel more comfortable acting means “always”. And what is a letter. At a time where everything is digital, smell the role of a letter, receive a physical CD and read a handwritten text, That is to feel the humanity in all its splendor. Thanks from my heart, Julia. Good content (books from my friends, post Callas…) promotes good networking. Definitely.

And who is she?

Here I leave a video with an interpretation of You sigh Mrs. Opera Béatrice & Bénédict guys at Hector Berlioz. By the way, one of the singing is Julia, and I admired my friend and mezzosprano Julia Arellano. With black dress, to be exact.

 

 

Cover photo by Shutterstock.com

If not human, surely he had sung better

This phrase “If not human, surely he had sung better” he spoke Maria Callas, the considered best soprano of all time. I was pleased to see the documentary “Maria Callas by” directed by Tom Volf (2017). The funny thing is that the documentary is the story of the diva told about all by herself. Letters of his own handwriting, interviews he gave. If not human…

According to the synopsis FILMAFFINITY, It's about a “intimate portrait of the life and work of opera singer Maria Callas. Testimonies of Callas own, Onassis, Marilyn Monroe, Alain Delon, Yves Saint Lauren, John Fitzgerald Kennedy, Luchino Visconti, Winston Churchill, Grace Kelly, Liz Taylor and others who knew the diva.”

This woman did not have an easy life, but I do not want to move anything. If you can, Head over to the cinema to see it, unprejudiced (kind > I do not like opera). Just to understand that the visible part of an iceberg often hides fears, complex, endless hours of effort, Youths stolen and more.

But back to the sentence, he gave few years before his untimely death at 53, “if not human…”.

Perfection does not seem possible in humans

I take some posts insist on this concept: Yes, it's perfect, It is hardly human. Ya, we could say that works like The Last Supper (Da Vinci), O The Rape of Proserpine (Bernini) or performance Nadia Comaneci on the uneven bars in Montreal 1976 they are perfect. Actually, close to perfection. In the very near future, possibly a robot will perfect.

The Rape of Proserpine

Detail of “The Rape of Proserpine” de Gian Lorenzo Bernini

The question, as advanced in Can we promote a culture of human connection in the era of machines? is that the human will spread precisely because human beings, imperfect, incorporate values, ethic, to be changing.

I reaffirm when I read this content and digital magazine Puro Marketing: The 90% digital content will be generated by “bots” on 5 years ago. We can see it as a problem, I prefer to see it as an opportunity, human is spontaneous, perhaps erratic, but connects more.

What we are, what we think, what we do, what we project, results and legacy, the large hex personal brand

Maria Callas's life helps me understand that perhaps the personal brand, perspective view years, It is more than we think. It's not just what we are, our identity. Or what we think, our emotional DNA and cognitive. It is not just what we do, around a value proposition getting results for our clients. It is not only what we project, perceived identity. neither results, what got us. It is also what we, in form of legacy VALUE. Six parts forming a hexagon

Surely you think that in the case of Maria Callas the hexagon is easy. My good friend and colleague, Professor Vladimir Estrada, He works with a dimensional model of personal brand formed by 1. What we are 2. What we do 3. What we. I am passionate about the simplicity of the model. For the soprano it made me think that there is something else that makes up our personal brand, and are these three additional points that make up the human part.

And there is the difference in Callas: if not human, your personal brand would not exist.

I will go further in another post on this hexagon. Callas left us a legacy, since 1977 It is not with us. Because he had great friends and powerful enemies. He had the best voice because his mother did not allow him to be more than 30 seconds before a mirror. According to her, He went deep in the music because he did not love. And when he did (with Greek shipowner Onassis), stop singing.

Callas was not perfect, according herself, when he was emotionally well, I did not want to sing. If not human, we would not have let this wonder:

Thank you, friend Marc, to educate my stubborn ears to savor arias like this. Thanks friend mezzo Julia Arellano by excited with the gift I received after this post you to read.

Personal branding is like plastic surgery: not explained, noticeable

What you will have to do plastic surgery Personal Brand (your personal brand) y Personal Branding (the process)?

I start with a question something special. I intend to answer it, and I thank two good friends of the environment Plastic Surgery, the doctors Salvado and Vila-Rovira they have inspired me (without knowing it) to write these lines.

Personal brand

A few weeks ago I discovered one of the best definitions I've read your personal brand (in English marca personal), to the Joan Clotet, digital humanist and inspiring person. Says so:

personal brand is perceived identity. It is what others think and feel especially what we say and do (or not anymore). Inspired by our values ​​and projected on our channels of influence.

If I look so good is because it contains the whole and the parts:

  • perceived identity. Do not control. It is what they see and perceive others. As Bezos, what they say about you when you're not in front. It is the result of what you project.
  • What others think and feel about what we say and do (or not anymore). If you read me occasionally, you've probably had enough of the phrase “Everything leaves a brand“, a sort of personal mantra. It also leaves no marks what we, so we do not feel, I do not say, what we do.
  • Inspired by our values. They represent the human factor and pillar of the personal brand: we are what we are. And it is absurd to change, our values move us. Recall that emotions and mistakes are the factors that humanize us.
  • Projected on our channels of influence. Many will think social networks. But each has its channels of influence. Some do not need internet, because their good work spreads by word of mouth. If you're one of them, as my friends doctors referenced, congratulations, there is no better way to grow than by growing your direct customers. If your business model requires amplification, You need social networks, and, above all, own place, web, blog both the.

Personal Branding

The personal branding, process by which we manage our marca personal or personal brand, It has good definitions. Perhaps because just out of the oven, I recommend a reading of the definition does my good friend and colleague, Professor Vladimir Estrada, from the blog Soymimarca.

Professor defines it as (abstract):

Personal Branding is the strategic process through which a person, with or without expert advice, integrally manages, a concept / brand project and communicates to the world.

Professor Let me dismember your definition to take full advantage:

  • strategic process: Part of diagnosing own personal brand, What is the brand that I leave in my environment? This is a process of self that begins asking feedback, but it does not end there. (I take this opportunity to recommend reading Smart Feedback). Follow personal strategy and ends with a projection plan (communication and networking).
  • With or without expert advice. Indeed, do not need to hire a personal burner to work conscious of our personal brand management. Basically it is a matter of speed and accuracy. Because the speed / personal brander has specialized in this, and you know where to start and how to follow. Precisely because cases leading to their backs (the experience is a plus) You know what mistakes not to make. Clear, it has a price. You can learn to ski alone or with monitor, automedicarte or go to the doctor. You know the consequences of one or another action.
  • fully manages a concept / brand project. easily explained, if only we manage our communication, we will not know what brand must modify or strengthen. It refers to fully autoreconocernos (who I am and what brand leave), work one personal strategy (what brand I want to make, according to who I am and my skills, value proposition and values) and visibility plan (I announce how these competencies, value proposition and how to convey my values).
  • And communicates it to the world. If we do not, we exist, even we can find. But we must get others to communicate and disseminate our brand for us. It is word of mouth, the most effective means B2b. If you go to large audiences, you need to communicate or yes, and for this you have traditional media but effective (book, journals, newspapers, radio, TV,…) and online media measurement effectiveness easily (the best, do not hesitate, a blog).

Personal Branding, Plastic Surgery and hope of personal branding in organizations

What you have operated lately?

Many people who go to a psychologist / a do not tell anyone. In old Europe seems to go to a psychologist is like being tared. My question is how we are perfect? Do not we need help?

In the same way, many professionals who have commissioned a process personal branding they prefer to conceal. As that man or woman who operate to achieve a more youthful appearance. They never say. But note. And believe me, There is nothing bad. No need to feel ashamed for wanting to be better with yourself.

before after plastic surgery

It seems that if you recognize that you're the psychologist, ask for help to manage your personal brand or rejuvenate a part of your body, quotes a sin. Our friends in America have fewer hobbies to share these things.

Something positive about some organizations

I see light at the end of the tunnel. The organizations (I define myself groups of people who share a vision and mission temporarily, that is to say, driving one or more brands) see it otherwise.

corporate brand = Personal Records

A corporate brand is (or should be) the union of several personal brands do not you think? Then do an exercise investment terms (lateral thinking): The opposite of a personal brand is a brand impersonal Would you like your organization is an impersonal brand, cold, distant, robotizada, inhumanely?

This week's been two things that reinforce my theory. And the two took place at the beginning of the week, a Monday:

Smart Key (clave-i), some organizations explain smoothly

The first is that my colleague, mentor and admired Eva Collado Durán (felicítala, please, your book Brand are you -Rasche 2015- It is now in the 3rd edition) and I share an interesting training. Or more. We worked for two days program Internal Brand Ambassadors (employee advocacy programs) in an SME call Clave, proud of its most precious treasure: its people.

In Clavei we were able to see something important: Brand are you, and her, and the, and we, and you, and we. Brand are they. I am my brand, but with you, with the rest, one Superbrand satisfied with Superpowers: the organization of the XXI century. The companies like Clavei (digital processing) They not intended to grow. They want to be better, They want to be David, no Goliat.

His strength lies in his humility and professionalism. Your brand is a union of personal brands led by a visionary team to Grow? yes, humanized form pero, custom. Human branding the good one. A great lesson. And they have no qualms about publicly say that train their people (including its founder and promoter) programs “corporate personal brand” (before un oxymoron).

VS impersonal personal brand mark

On Monday, my friends and colleagues Andrés Pérez Ortega and Claudio Inacio launched an street personal branding recorded video on the fly in the street in Huelva (mayo 2018). If you have just under 7 minutes, We'll see what we mean concepts like humanize, coherence, your personal brand, manage communication in social networks and something more. All with humor, a value that should never hide (please).

If you want to see them in action with other issues, see my dear Elena Arnaiz (My psychologist north) or my dear Eva Collado Durán (alias M.A.) telling truths as fists in full canal street sign Street Personal Branding. Is worth.

As a conclusion to all this, manage personal brand can not see, but as in the case of plastic surgery, noticeable. Happy week!

Before-after woman & lips photos by Shutterstock

Recommendations of the week

Are you an interesting person? Journalist and director Expansion and Employment Tino Fernández presents interesting reading an article about the value of professionals and their relationship to job search. In the part involved friends and people whom I follow and admire, Ovidio Penalver and Carlos Rebate (author Influencers). It also provides ideas Professor José María Gasalla, Miren Olcoz (Sodexo) micro with a last-minute intervention of one Guillem Recolons.

You are not excuses for not learning. Alex Duran, expert talent and Project Manager of Consulting and Training, the consulting team ConTalento Human Resources, it is clear. “Ya no one will pay you only for the titles you have or you've got in your academic stage, but are your skills, competencies and continuous recycling that will make the difference. The market and not only claims titles, liquid claims mentality and adaptation as key elements of the new professional emerged from this global catharsis.”

do not give much importance. Elena Arnaiz remember, My psychologist north? A post to read every line (although she does not believe you do), with fresh language, direct, as is. “Your spare ideas and you need take your importance… And as you also give yourself more important to you than me, you're going to mold your knowledge schemes and interpretation of reality”. very Elena.

Slavery numbers. Andrés Pérez Ortega, strategy and expert staff street personal brander. Andrés wonders why who search on Google the term “your personal brand” You will not find any of the references that they have made this concept:

Which, Nose, William, Eva, Claudio, Pablo, George, Elena, Arancha, David and many others should be there without question.” Things SEO, you know, sometimes it seems that Google values ​​more look good to be.