vulnerability and personal branding / guillem recolons

Leadership, vulnerability and personal branding

    La vulnerabilidad es humana, and it makes a powerful difference to us in the face of robots (at least for now). Hace unos días pude leer un fantástico texto publicado en Fast Company por Chris Litster, CEO of Buildium, a platform to help property managers streamline their businesses. No voy aRead more

Imagine being someone else for a week

Imagine being someone else for a week

Yes, I know. Ser otra persona por una semana es una locura. And for a day, and for a few minutes. But imagine how easy it would be to understand the motivations and problems of others. Imagine how you'd empathize with that someone. Well, yes, es posible ser otra persona Físicamente no, Of course, but cultural, socially and politically, … Read more

personal branding lab day 2018

Personal Branding Lab Day 2018 and Personal Branding 4.0

Personal Branding Lab Day 2018

The 1 December took place the 4th edition, The Personal Branding Lab Day 2018, a personal brand marathon of about 12h that went online, directed by Nilton Navarro y conducida por él mismo junto a la gran Alicia Ro. If you couldn't follow her, te aconsejo conectar con la primera parte del Personal Branding Lab Day 2018 (5h 34de duración) and the segunda parte del Personal Branding Lab Day 2018 (6h 07de duración). Se emitió desde Barcelona, Madrid, Valencia, Alicante, San Sebastián, Bilbao, Oviedo, Sevilla, Valladolid, Huelva, Israel, Mexico, Colombia, Brazil, Peru, y República Dominicana.

Pienso que hubo una gran calidad en los contenidos tratados. Era de esperar, considerando la fuerza de los ponentes. he was there (en orden de aparición) Jane Rodriguez of the Trunk, Colia Hil, Claudio Inácio, Ami Bondia, Elena Arnaiz, Josep Rom, Silvia Saucedo, Monica Mendoza, Isabel Muela, Eva Collado, Meme Romero, Enrique Cejudo, Fabian Gonzalez, Alfredo Vela, Maria A. Sánchez, Cristina Mulero, Andrés Pérez Ortega, Neus Arqués, Jordi Collell, Arancha Ruiz, Nancy Vazquez, Ilana Berenholc, Oianko Choperena, Paula Fernández-Ochoa, Ames Spray y un tal Guillem Recolons. Junto a los vídeos de David Barreda, Paul Adam, Daniela Viek, Raquel Gomez And Vladimir Estrada.

I warmly thank Infojobs, Blanquerna Comunicació i RI, Lid Editorial And TelePizza su ayuda para celebrar el evento.

Y más allá del Personal Branding Lab Day 2018

Indeed,, ahí no estaban todos. Con gusto hubiera incluido a personas que me inspiran constantemente como Xavi Roca, Élia Guardiola, Ivan Diaz, Helena Casas, Fran Segarra, Joan Clotet, Laura Ferrera, Oscar Del Santo, Ruth Rios, Marco Tomasone, Mireya Trias, Kike Mingo, Ylse Roa, Francisco Warden, Laura Chica, Enrique F. Brull, Natalia Gómez del Pozuelo, Ecequiel Barricart, Angels Anton, Javier Zamora, Africa Lucena, Johnny Durán, Carola Morató, Alexis González, Alicia Linares, Fernando Rios, Veronica Sanchez, Alex Duran, Raquel Roca, Daniel Iglesias, Yrma Sanchez, Gabriel Patrizzi, Amalia Lopez Sidewalk, Hector Jimenez, Alexia Herms, Arturo González, Deize Andrade, Patricia Dalpra, Ruben G. Castro, Esmeralda Diaz-Aroca, Ronald Durán, Adriana Motta, Alan Urbina, Verónica Rivera, Alfonso Alcántara,Eva A. Castillo, Fabi Mersan, Carmen Santo, William Arruda, Brenda Bence, Dan Schawbel, Catherine Kaputa, Luigi Centenaro, Nance Rosen, Jason Alba, Seth Godin, Tom Peters, …

Personal Branding 4.0

Fear. Eso es lo que domina cuando se habla de la cuarta revolución industriaL. En mi charla en este Personal Branding Lab Day 2018 traté de destacar el lado positivo, el de la tecnología al servicio de las personas y no al revés.

Me atreví a enumerar las distintas ventajas que el big data, IoT, el blockchain o el deep learning nos ofrecen desde el punto de vista de la gestión de nuestra marca personal.

Para lograr tecnología al servicio de las personas, necesitamos personas al servicio de la tecnología

I don't do any more Spoiler. Here's the video:

The entrepreneur is also a person

Believe it or not, an entrepreneur is also a person

Yes, the entrepreneur has had bad press as a collective. Surely it is due to that opacity in the way he communicates (or not communicate). Fortunately, something is changing. And those beings that looked like iron now show their vulnerabilities, their emotions, his human condition. The entrepreneur is like you.. The entrepreneur is like you.; it's more, … Read more

humanizar es conectar / guillem recolons

Is Humanizing Connect? A subject pending from companies

Crear un ecosistema que impulse la conexión humana es tecnológicamente y estratégicamente complejo, pero el beneficio es grande: humanizar es conectar. Las empresas pueden aprovechar este entorno complejo para construir relaciones duraderas. How? Con una mentalidad orientada al cliente y con una plataforma tecnológica que impulse un branding más humano (human branding) que el actual. Here I detail … Read more

Never give up /Guillem Recolons

Churchill and the Elephant Rope: Never give up #Relato

One of the many quotes that make up Winston Churchill's personal legacy and brand is "Never Give Up". The most popular "Never Give Up" To Be Precise, the words of the great British prime minister were: "Never give in, never, never, never, never, in nothing great or small, large or petty, never give … Read more

Context and storytelling / guillem recolons

Don't judge without knowing the context and the story of the other

Look at the boy in the picture. You don't know him., but maybe you'd be able to venture out a character stereotype based on your experience… Cocky boy who's run away from home? Young adventurer looking for experiences? The truth is that we have a certain tendency to judge and fabricating stories without first knowing the … Read more

accionariado emocional

Shareholding emotional perhaps innocently, utopia or path?

Hace algún tiempo que recreé este concepto delaccionariado emocionalentendido como la co-propiedad simbólica a una marca u organización. At the end of the month, pasan por mis manos muchos artículos sobre employer branding (atracción de talento) y sobre retención de talento. Lo explico en forma breve: Retención de talento Como concepto me parece que “Retention … Read more

good content, Julia case

Good content promotes good networking. Julia's case.

A few days ago I was talking about the importance of good content as a connector element. It was in the post dedicated to the strength of internal brand ambassadors. You may think that those of us who create or curate content talk about theoretical connection. Today I bring you a story that shows how good content can awaken certain gears … Read more

if I wasn't human

If I wasn't human, surely I would have sung better

This phrase “If I wasn't human, surely I would have sung better” was pronounced by Maria Callas, the best-considered soprano of all time. I had the pleasure of watching the documentary “Maria by Callas” directed by Tom Volf (2017). The funny thing about the documentary is that it's the story of the diva told mostly by herself. Letters from … Read more