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Personal Branding in the era of introverts

 

The TV had accustomed us to extroverts talents, people who move well in stressful environments, with lights, With public, with nerves of a direct.

Are there any introverted leaders?

I had always thought that leadership was reserved for extroverts. It was Swiss psychiatrist and psychologist Carl Gustav Jung (1875-1961) who promoted the concepts of extroversion and introversion in their theories of personality. for Jung, extraversion is the attitude that is characterized by concentrate interest in an external object. This means that the extrovert is interested in the other when engaging in social ties and predisposes his spirit for the relationship to flourish. On the other hand, introversion attitude is characterized by the concentration of interest in the internal processes of the individual. In other words, introverted prefer quiet environments, easy, minimalist.

Eye, not to be confused with embarrassing introverted. The shameful is one who constantly fears the negative judgments.

What has happened since the famous "markets are conversations"?

Following the Manifiesto Cluetrain of 1999 (markets are conversations), Internet opened to the collaborative network, to an environment that allows individuals and businesses to communicate fluently and transparency on equal terms, without hierarchies.

The blog allows one person to communicate, Comment Comment.

The Web 2.0, this movement, that starts with forums and blogs continues and culminates with social networks, It encourages people who previously had been raised or stand in front of a camera dare from a while back to write, throwing slogans, messages, alerts. They dare “enter into conversation”. They are introverts. Its natural environment is the blog, the king of kings of social media. Also frequent some networks, but they are not very comfortable with Twitter (too many people). Nor they are comfortable presenting your message in videos for YouTube. The blog, instead, allows them to communicate person to person, Comment Comment.

I am often asked about whether or not to launch and maintain a blog: I'm a big supporter of this digital medium. But I recommend it especially to all introverts have something interesting to say: They will move like fish in water.

 

Stock Photos from Macrovector / Shutterstock

If people have not heard of you, It will be difficult to do business with you

Who knows who you are? Make a test. Put your full name quoted in Google and see how many results appear últiles or relevant.

In these times one can not rely solely on the techniques of "networking"Suit symbols to meet new people. I organize meetings of neighbors or friends seems to have passed into history.

If you are looking for new horizons and new more related contacts, Clearly, one needs be discovered. What it was once complex, slow and expensive, It is now possible thanks to the influence of the web 2.0. Before, a guitarist was discovered in a club. He is now discovered in YouTube. And not only that: before it had the smell of a person (a producer, a manager). Now it boasts of thousands of people who can watch a video on a single day, appreciate and “pass it”. What works on the internet has viral nature, For better and for worse. In other words, If today we do not find on the Internet it is that we do not exist.

Internet It has become the main source of uptake, recruitment. We need the world to discover one hand, and that our message is associated RELEVANT. If we are not relevant, our reputation will be free and ephemeral. If people have not heard of you, It will be difficult to do business with you. It is blunt but obvious.

Personal branding techniques are aimed at discover the expert that behind each of us, gain visibility, generate a relevant message and thereby facilitating companies or individuals count on us.