Nokia SRES Now how I can use the tagline “Connecting People”?

Brands come and go. Even the largest suffer improbable mutations. It has been the case the mobile phone division Nokia, recently acquired by the giant Microsoft.

It is true, Nokia, mobile theme, I was recently in the doldrums. But I remember a few years ago that Nokia was the king of mambo mobile phone. In 2007 yes, European Brand Institute He published the news that Nokia was the most valuable brand in Europe. I, After trying several brands, I ended up falling in love with Nokia to 1998. I had 4 wonderful terminals. They had no rival. simple operating system, Call quality, good toppings, reasonable size, clear and keyboard, the most important, two iconic elements of the brand I do not know if they will continue with the new phase of Microsoft, but they are the authentic brand equity:

  1. The slogan: Connecting people. Simple, of course, direct, minimalist. One of the best in the history of advertising, definitely. With 20 year term (How many brands have endured so much time, a claim?), I have not been able to find its author, but I warmly congratulate. As people of Nokia says, “connecting people” is not just a phrase or slogan, It is a corporate mission, And hence their success.
  2. The characteristic line (click here), a natural brand identifier that became a benchmark. The curious? It corresponds to the bars 13-16 the guitar solo Gran Vals Spanish guitarist and composer Francisco Tarrega, written in 1902. Screenshot 2013-09-04 to(s) 17.34.43

I will not go into the reasons that have led Nokia to divest its telephony (it is clear that the economic offer was tempting Gates), although I bet the emergence of Apple with long boring IOS i thereafter Google with long boring Android They have much to do.

Perhaps now that Nokia wants to focus its activity on renewable activities will arise change “Connecting People” for “Long life for our planet”. Then, Like I borrow them “Connecting People” to work on personal branding. Do you think I would leave?

#lateraltwits 01 Twitter as a communication medium

At this point I will not be I who repeat the figures moves Twitter in the world in terms of followers. Today we do not go around here. Today what matters is all that tells us Twitter, one of the major media that exist.

looking at the “trending topics” displayed on the home page see trending topics, what is brewing in the world informatively. No other means to collect as much news as Twitter. Try searching “wikileaks” and you will see what I mean.

Another interesting test: If you are following a specific topic and have not had time to follow the press, radio or TV, Do a search on Twitter and dispondreis of all versions of the world reduced to headlines 140 characters (Like an SMS). Is there more variety and color?

During the wild Mumbai attacks, in November 2008, Twitter became one of the references in the media worldwide. On average, Bombay citizens launched 16 ‘twitts’ per second throughout the slaughter, commenting on what they saw, giving useful information on how to donate blood or phone numbers of emergency services.

At splashdown of a plane 151 people on board on the Hudson River, against Manhattan, the first photo spread appeared in TwitPic, Web photo Twitter. Janis took Krums, a New Yorker, with his iPhone, fifteen minutes before the arrival of the first photographers Press.

“detained”. With that simple message, posted on Twitter from your mobile phone, American student James Buck, and his translator Mohammed Maree, They could alert the world that Egyptian police had arrested them for participating in a protest for democracy in that country. One day later they were on the street.

I hope and begin to consider Twitter as more than “microblogging”. His power is brutal. Friday I will look #lateraltwits 02: Twitter as a platform for dialogue.

Guillem Recolons