What you will have to do plastic surgery Personal Brand (management) y Personal Branding (the process)?
I start with a question something special. I intend to answer it, and I thank two good friends of the environment Plastic Surgery, the doctors Salvado and Vila-Rovira they have inspired me (without knowing it) to write these lines.
A few weeks ago I discovered one of the best definitions I've read management (in English marca personal), to the Joan Clotet, digital humanist and inspiring person. Says so:
personal brand is perceived identity. It is what others think and feel especially what we say and do (or not anymore). Inspired by our values and projected on our channels of influence.
If I look so good is because it contains the whole and the parts:
- perceived identity. Do not control. It is what they see and perceive others. As said by Bezos, what they say about you when you're not in front. It is the result of what you project.
- What others think and feel about what we say and do (or not anymore). If you read me occasionally, you've probably had enough of the phrase “Everything leaves a brand“, a sort of personal mantra. It also leaves no marks what we, so we do not feel, I do not say, what we do.
- Inspired by our values. They represent the human factor and pillar of the personal brand: we are what we are. And it is absurd to change, our values move us. Recall that emotions and mistakes are the factors that humanize us.
- Projected on our channels of influence. Many will think social networks. But each has its channels of influence. Some do not need internet, because their good work spreads by word of mouth. If you're one of them, as my friends doctors referenced, congratulations, there is no better way to grow than by growing your direct customers. If your business model requires amplification, You need social networks, and, above all, own place, web, blog both the.
The personal branding, process by which we manage our marca personal or personal brand, It has good definitions. Perhaps because just out of the oven, I recommend a reading of the definition does my good friend and colleague, Professor Vladimir Estrada, from the blog Soymimarca.
Professor defines it as (abstract):
Personal Branding is the strategic process through which a person, with or without expert advice, integrally manages, a concept / brand project and communicates to the world.
Professor Let me dismember your definition to take full advantage:
- strategic process: Part of diagnosing own personal brand, What is the brand that I leave in my environment? This is a process of self that begins asking feedback, but it does not end there. (I take this opportunity to recommend reading Smart Feedback). Follow personal strategy and ends with a projection plan (communication and networking).
- With or without expert advice. Indeed, do not need to hire a personal burner to work conscious of our personal brand management. Basically it is a matter of speed and accuracy. Because the speed / personal brander has specialized in this, and you know where to start and how to follow. Precisely because cases leading to their backs (the experience is a plus) You know what mistakes not to make. Of course, it has a price. You can learn to ski alone or with monitor, automedicarte or go to the doctor. You know the consequences of one or another action.
- fully manages a concept / brand project. easily explained, if only we manage our communication, we will not know what brand must modify or strengthen. It refers to fully autoreconocernos (who I am and what brand leave), work one personal strategy (what brand I want to make, according to who I am and my skills, value proposition and values) and visibility plan (I announce how these competencies, value proposition and how to convey my values).
- And communicates it to the world. If we do not, we exist, even we can find. But we must get others to communicate and disseminate our brand for us. It is word of mouth, the most effective means B2b. If you go to large audiences, you need to communicate or yes, and for this you have traditional media but effective (book, journals, newspapers, radio, TV,…) and online media measurement effectiveness easily (the best, do not hesitate, a blog).
Personal Branding, Plastic Surgery and hope of personal branding in organizations
What you have operated lately?
Many people who go to a psychologist / a do not tell anyone. In old Europe seems to go to a psychologist is like being tared. My question is how we are perfect? Do not we need help?
In the same way, many professionals who have commissioned a process personal branding they prefer to conceal. As that man or woman who operate to achieve a more youthful appearance. They never say. But note. And believe me, There is nothing bad. No need to feel ashamed for wanting to be better with yourself.
It seems that if you recognize that you're the psychologist, ask for help to manage your personal brand or rejuvenate a part of your body, quotes a sin. Our friends in America have fewer hobbies to share these things.
Something positive about some organizations
I see light at the end of the tunnel. The organizations (I define myself groups of people who share a vision and mission temporarily, that is, driving one or more brands) see it otherwise.
corporate brand = Personal Records
A corporate brand is (or should be) the union of several personal brands do not you think? Then do an exercise investment terms (lateral thinking): The opposite of a personal brand is a brand impersonal Would you like your organization is an impersonal brand, cold, distant, robotizada, inhumanely?
This week's been two things that reinforce my theory. And the two took place at the beginning of the week, a Monday:
Smart Key (clave-i), some organizations explain smoothly
The first is that my colleague, mentor and admired Eva Collado Durán (felicítala, please, your book Marca eres tú -Rasche 2015- It is now in the 3rd edition) and I share an interesting training. Or more. We worked for two days program Internal Brand Ambassadors (employee advocacy programs) in an SME call Clave, proud of its most precious treasure: its people.
In Clavei we were able to see something important: Marca eres tú, and her, and the, and we, and you, and we. Brand are they. I am my brand, but with you, with the rest, one Superbrand satisfied with Superpowers: the organization of the XXI century. The companies like Clavei (digital processing) They not intended to grow. They want to be better, They want to be David, no Goliat.
His strength lies in his humility and professionalism. Your brand is a union of personal brands led by a visionary team to Grow? yes, humanized form pero, custom. Human branding the good one. A great lesson. And they have no qualms about publicly say that train their people (including its founder and promoter) programs “corporate personal brand” (before un oxymoron).
VS impersonal personal brand mark
On Monday, my friends and colleagues Andrés Pérez Ortega and Claudio Inacio launched an street personal branding recorded video on the fly in the street in Huelva (mayo 2018). If you have just under 7 minutes, We'll see what we mean concepts like humanize, coherence, management, manage communication in social networks and something more. All with humor, a value that should never hide (please).
If you want to see them in action with other issues, see my dear Elena Arnaiz (My psychologist north) or my dear Eva Collado Durán (alias M.A.) telling truths as fists in full canal street sign Street Personal Branding. Is worth.
As a conclusion to all this, manage personal brand can not see, but as in the case of plastic surgery, noticeable. Happy week!
Recommendations of the week
Are you an interesting person? Journalist and director Expansion and Employment Tino Fernández presents interesting reading an article about the value of professionals and their relationship to job search. In the part involved friends and people whom I follow and admire, Ovidio Penalver and Carlos Rebate (author Influencers). It also provides ideas Professor José María Gasalla, Miren Olcoz (Sodexo) micro with a last-minute intervention of one Guillem Recolons.
You are not excuses for not learning. Alex Duran, expert talent and Project Manager of Consulting and Training, the consulting team ConTalento Human Resources, it is clear. “Of course no one will pay you only for the titles you have or you've got in your academic stage, but are your skills, competencies and continuous recycling that will make the difference. The market and not only claims titles, liquid claims mentality and adaptation as key elements of the new professional emerged from this global catharsis.”
do not give much importance. Elena Arnaiz remember, My psychologist north? A post to read every line (although she does not believe you do), with fresh language, direct, as is. “Your spare ideas and you need take your importance… And as you also give yourself more important to you than me, you're going to mold your knowledge schemes and interpretation of reality”. very Elena.
Slavery numbers. Andrés Pérez Ortega, strategy and expert staff street personal brander. Andrés wonders why who search on Google the term “management” You will not find any of the references that they have made this concept:
Which, Nose, Guillem, Eva, Claudio, Pablo, George, Elena, Arancha, David and many others should be there without question.” Things SEO, you know, sometimes it seems that Google values more look good to be.