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real, relevant, different #ARD_ebook

e-book for free download

The book is now available e-book format 2014 of Soymimarca with a selection of the best posts of 23 authors. The book's title “real, relevant, different” It reflects the philosophy of many who are dedicated to Personal Branding and follows a direct parallel with the personal brand Iceberg methodology (self-knowledge, strategy, visibility).

real

Authenticity is the driving value of all personal brand; in other words, if there is no own brand authenticity. But authenticity is also the result of a process of self-knowledge, the basic foundation and first step in managing brand. best phrase I can think of Oscar Wilde than that of defining the importance of authenticity in the personal context: “Be yourself; everyone else is taken”.

relevant

Authentic ebook, relevant, differentRelevance is the result of a strategic process. Of little use to communicate without message without relevance. What we do (not only what we say) You need to provide value to others, and if not it will be offering a proposal “commodity”, one more, perhaps only it based on price. Here you have to work and get empathy instead of another to understand if what we offer does improve others.

different

As the English say, last but not least. If what we are and what we do is cloned thousand people, our offer is linear. It is critical to work our value propositions and, at the same time, find a different way of communicating to not be part of the ether. My colleague Andres Perez approached me a phrase (I do not know the porpietario) the other day that fits well with this: “If you no difference for something, They discarded you for anything”.

authors

It has been a pleasure to share the stage with this bunch of cracks: Jordi Collell, Alexia Herms, Xavi Roca, Eva Collado Durán, Pablo Adán says, Celestino Martinez, Elena Tecchiati, Javier Zamora, Gabriel auz, Oianko Choperena, Andrés Pérez Ortega, Rubén G. Castro, Miguel Angel Escobar, Reyes Ferrer, Pau Hortal, Javier Santamarta, Eva Ballarín, Enrique Rueda, Paula Fernández-Ochoa, of Pau Samo, Carmen Gibert, Francesc Segarra and Toni Muñoz.

And the ebook?

Here it is, in this link. Enjoy it, criticize it and also if you like, share. Thank you “in advance”

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A Graduate Personal Branding semi-attendance format?

Would you like to help others in their professional development? You think you can improve the future of others? Would you like to know how personal strategy works? Do you accept the challenge of a new profession that is not future, It is present? You want to be Personal Brander?

Communication Blanquerna (URL) and Soymimarca present the Graduate Personal Branding format semi-face

Professionals management we help our customers move in troubled waters, to face the future creating clues to leave the mazes to reach always good destination, drawing maps adentrase allowing safely through the most intricate territories and stand out from the amorphous crowds. We strongly believe that our work does not begin or end with us because it is long haul and we need to have professionals who share our values, who believe in the personal brand, them excited for your customers to leave an indelible mark on the hearts of others. We want the best in the Art investment in people.

Words are meaningless if not converted into shares and that our dream come true we have put to work. This fall we released the Degree in Personal Branding in semipresencial version. We have the best professionals from personal branding and of the communication, with a platform tailored to make learning comfortable and solid, with the support of an institution, .Faculty of Communication Blanquerna at the Universitat Ramon Llull which it is a guarantee of quality and strength. We can work closely with Andrés Pérez Ortega, with long boring Arancha Ruiz, Cristina Aced, Natalia Gomez del Pozuelo, Oscar del Santo, Team Soymimarca and cloister of the Faculty. And in the end we will have a face sessions in which we striking teachers. A program designed for those who want to become Personal Burners.

More information? Here it is: Faculty page

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!

Now is the e-book with the best of Soymimarca of 2012

Soymimarca yesterday presented his book summary of the best of 2012 “It's something personal”. It is an e-book for free download that from Slideshare.

This time involving many more authors: Jordi Collell, Aléxia Herms, Neus Fornells, Pablo Adam Mico, Carmen Gibert, Celestino Martinez, Cristina Lastra, David Alcubierre, Gian-Lluís Ribechini, Pau Hortal, Paula Fernández-Ochoa, Xavier Roca Torruella, Javier Zamora Saborit and a server.

As the e-book the first year, “Personal and transferable“, This time the items have been classified according to the three parts of the iceberg personal brand: self-knowledge, and visibility strategy.

To download the book, you just have to click on the image:

 

I wish you had existed before, Graduate Personal Branding

Two years ago the newspaper La Vanguardia It placed the personal branding as one of the professions future 2020. They were wrong. The thing is ahead a few years.

Although it varies by author, my definition goes like this: Marca Personal It is the brand you project on others and Personal Branding It would be the strategic process to manage that mark.

We need to thank Tom Peters, Neus Arques, Andrés Pérez Ortega, Dan Schawbel, William Arruda, Brenda Bence, sappers personal branding, who began to talk about publishing reference books on the subject. then we have been others who have entered, as Jordi Collell, Pablo Adán says, Oscar Del Santo, Arancha Ruiz, much others… and myself.

Although everything evolves, Today there is a lot of literature on personal branding, but until now, and I know, It has not been treated the subject from a university formative perspective. Until now. The first step will be the last -no- it has dado Blanquerna Communication, from Universitat Ramon Llull, wherein the first Graduate Personal Branding.

What makes this unique graduate is new, but especially the quality of which will impart and its director and coordinator, Jordi Collell (Soymimarca) and Antoni Solanilla. Also noteworthy is the completeness of the program, you can refer to micro-site the graduate.

I would have loved that there was something a few years ago, When I was a student. I have no doubt that he had chosen. But I'm not complaining, now I can see from the faculty, I will share with colleagues except among whom are some of the pioneers of the personal brand.

If you have creative and entrepreneurial mindset, If you like helping people, If you want to feel the satisfaction of becoming one of the few personal branding consultants, do not hesitate, this is your graduate. I think it starts in October, so do not sleep, places are those that are.

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video:
https://www.youtube.com/watch?v = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • The crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our management is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @

The 16 May the On-line Self-Management Course Personal Brand launches

It is a pleasure to share a novelty with you @ s: next Wednesday 16 May it launches First Course On-line Self-Management of Personal Brand.

The course is aimed at anyone who wants to increase their chances of Professional success and it is structured as an authentic brand consultancy In the net.

The 16 May you can start improving your professional positioning from home

Together with my partner Soymimarca, Jordi Collell, They have actively participated in drafting some of the most recognized professionals Personal Branding: Neus Arques, Pablo Adán says, Oscar Del Santo, Natalia Gómez del Pozuelo, Arancha Ruiz and David Alcubierre.

Each course participant will have the permanent support of a mentor which will guide and resolve any doubts that may arise.

Geographical barriers and time will no longer be an obstacle to manage personal brand, the course will open the 24 hours of the day, 7 days a week and every day of the year.

From Model Iceberg personal brand each participant deepen its self-knowledge , will design its Strategy as a brand and will develop a plan Visibility on the net and in the real world. It will support materials and numerous practical exercises.

In twelve sessions and over about three months we suggest an exciting journey to discover, manage and give visibility to the Personal Personal.

I have personally dealt with two sessions: Positioning and Blog.

I hope to see you again next Wednesday 16 of May, I'll tell you all the details.


Talk about personal brand INESDI in Barcelona (8/5) and Madrid (9/5)

INESDI invites you to a conference to learn the whole game that can take you to our Personal brand, Get your free invitation Barcelona or Madrid.

Some time we have been hearing the concept does Marca Personal o Personal Branding and above all that is very important work it. The concept of Personal brandIt has always existed, but especially the internet social networks They have made it publicly visible and of course that energizes.

From a marketing perspective, A trademark is a name or symbol to identify products or servicescompetitive differentiation. Thus, we must properly understand the techniques and internet communication tools for attaining the leadership of our own personal brand. And is that the Personal Branding It is a powerful weapon to highlight and increase our employment and business opportunities.

The changes are occurring in Social Media They are having a direct impact on brand strategy and those with a better focus and know how to use social networks effectively, You will have a competitive edge.

This statement applies not only to companies, but ourselves. Separation of professional staff Me and I, every day is disappearing and we are the same person with a unique essence. In fact, with a clear orientation Marketing You can integrate professional and personal values. Therefore it is essential to work what differentiates us and project. It is not an easy task but we must work on our own brand, at our identity and how we want to be perceived. We must work our visibility and invest time in our image, reputation,personal position and what impact we want to achieve.

To continue learning and deepen these concepts, Inesdi offers a conference Personal Branding and Social Networking hand two experts.

William Recolons and Jordi Collell We will explain how to manage a personal brand through social networks, from a practical perspective and we talk on career that has this new activity.

Guillem Recolons: Founding partner of the company Soymimarca and management specialist personal branding. Publicist

Jordi Collell: Founding partner of the company Soymimarca and management specialist personal branding. Lic. in Economics (UAB), coach graduated from the University of Texas (Dallas).

Barcelona 08 of May, 18:30 to 20:00 Roca Barcelona Gallery. Enlace a Google Maps.

Madrid 09 of May, 18:30 to 20:00 Sala Camon Madrid. Plaza de Moncloa, 1; Access Princesa.

In collaboration with :


And Soymimarca removed the pacifier

Yesterday was a year since Soymimarca Opened its doors. As many know, I am involved in this project to the eyebrow personal branding. The truth is that it has been an interesting year, full of ideas, project, experiences, in haste, nerves, customers, contributors, friends, joys, hopes.

Even if it looks like a lie, the project continues. And I say that you know that many new business initiatives do not pass the first year. Soymimarca has managed to consolidate in the landscape of personal branding with a pretty good note. And it has passed the first year. Now, without pacifiers and diapers, faces a second phase full of challenges.

During this year there have been very good initiatives in this field worth mentioning: Javier Zamora with his Oidea Communication, Arancha Ruiz which has converted his “Cracks stories” a very powerful personal brand format, Ruth Rios and his team at Verbung Communication, Jane Rodriguez Trunk from TBC-Aranda Group, Jessica Rius, Pablo Adán says MGT Communication, which “fichamos” for the project Soymimarca, and some more…

Teachers, those who have paved the way, still there. Thank you Andrés Pérez Ortega and thanks Neus Arques for encouraging us to follow day by day.

There has also been a dark side, the false gurus who have invaded the market sold as magic formulas or personal brand online “creative” personal branding. It is unavoidable, but what is and is what will remain.

Either way, this second year promises. If someone has lost the book that gives Soymimarca “Personal and Transferable. A year of intensive personal brand” It is still time. Simply subscribe (no RSS) by e-mail blog ready. www.soymimarca.com

I want to accompany you on your return, Do you leave?

four or five days ago my friend and partner Jordi Collell published the blog post of deputy SOYMIMARCA. I think an excellent example of storytelling, so I re-published with permission for all who follow this blog. If ever you have to explain your professional adventure, Here is a great source of inspiration.

Redesigning his professional life to many people gives them real fear, doing so having a comfortable and stable work may even seem foolhardy. However some think the biggest failure is not always try. Then the story of a personal experience.

My proposite is encourage hesitant to change personal and professional to get going

Today lords it goes to confession, I want to involve you why I am where I am and do what I do. My proposite is encourage hesitant to change personal and professional to get going.

I have always believed that my career was not successful if at least resultona, ultimately I have never complained and I have always been convinced that good fortune has smiled on me.

When I started work activity after finishing my university studies I figured I expected a long way, I did not know it was bumpy and often have to get out of the vehicle and push or pull the grindstones.

Knowledge opens doors.

The first thing I discovered was that my primal studies "general economy" with a degree obtained at the end of the decade of the 70 They were of little use to perform utility work in the company. It's more, many of my classmates began in the civil service and some of them are still there. So what I did was to relearn something that would allow me to eat long term and discover the virtues of studying an MBA and work simultaneously. They were two intense years, I got tired a first warning on my roadmap: knowledge opens doors.

The truth is that things from me then there were bad. Acquired the necessary knowledge to gain experience spent by the only method so far known for it, dedication, curiosity and sacrifice. For years I forgot to clock out time and juggling and tightrope walking to meeting the needs of family presence, we reconcile that sometimes men do too. Valga a note to say that throughout my life story I have accumulated six children of which I am proud and which I have dedicated and dedicate myself, the little ones, with passion, but this may be the source of another story.

Anticipate events gives you control situations

I have never fired, I was lucky though sometimes a indemnizacioncilla I had not gone wrong. For a while I even thought that with a little help could have done assets and pay the entrance of an apartment, here came my youthful immaturity. Neither I fired and when in a certain position I saw that did not provide or not provide me what I need I just looked for a new job and sometimes I have to confess that I struggled because I'm very complacent and you get used to what you have though is unproductive. This is the second point to my roadmap: anticipate events gives you control situations. If you see that you contribute or contribute little you move before you move.

Opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you

Sometimes change has come to me as opportunity. Being in a managerial position in a company belonging to a group a multinational group came the news that we were for sale. ruthless bombing since we had gone through a stage of heavy losses, We had taken the necessary measures to revive the situation and the other was going to eat the cake and we if not in the street to pass the exam for a course that was more than approved. We buy the company. And, four executives raising financing under stones, we had no hard, we made a MBO when word began to sound in our country. Third point on the roadmap: opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you.

Buying a business in many cases ends its sale once it has grown, It has established itself and has become a benchmark and this was what happened. The buyer in addition to the business itself I wanted was the team that had managed and stayed with the company for several years, with a good position without opposition or reply, Conveniently located in final.

Never too late to make a dream

The years do not go in vain and one asks questions about what you want to be more. I had a dream: I wanted to put my experience, my knowledge and accumulated baggage at the service of others, She wanted what she had experienced could be helpful to those who are at the beginning of the road, those who are pushing stones or those sections for whatever reason they want to reinstate and follow the route. And I turned to form, long nights of study connected to an American university, practices, exams and more practical. And finally I left my comfortable and well-paid position. Fourth point in my roadmap: Never too late to make a dream.

Who snuggles up to good tree good shade shelters him

And the first was the creation of CT Coach Code with my colleague montse Taboada and later with friend Guillem Recolons we decided to join forces to serve all of you creating SOYMIMARCA To potentiate, promote and give visibility to your personal brand. fifth point: Who snuggles up to good tree good shade shelters him.

It has been a pleasure.

Jordi Collell