Mentoring on RRSS companies: pros and cons

Partially reproduce the article in the newspaper Expansion Who will win the war of generations and technology? published by Tino Fernández a few hours ago and which he participated with Andrés Pérez Ortega and Jorge Cagigas, and when you talk about mentoring on RRSS (social networks) in the company.

Who will win the war of generations and technology?

Youth mentors who help senior professionals to overcome the technological gap… The scene is increasingly common in companies, but it generates more serious conflicts that aims to solve the problem.

What do a few young experts in technology and social networking teaching their heads or other senior professionals the importance and use of such tools? Increasingly companies rely on this kind of reverse mentoring for members of the Baby Boomer generation and some of Generation X exceeds the technological gap.

However, It is mentoring Intergenerational not always work: the senior perhaps embarrassed by their lack of culture technologically intimidate many of these seemingly inexperienced youth issues leading business technology classes. In this sense Andrés Pérez Ortega, positioning consultant staff, explain what “if the ratio is reduced to a simple exchange of expertise and, Besides, one party feels threatened, not only will not produce a connection but can end in a clash. The important thing is not putting it as a student-teacher relationship but as colleagues or business partners, and understand that both have something to gain”.

Perez believes “when two professional support are offered a stronger connection than usually occurs between peers. that link, especially when it sets with someone newly incorporated company, leaves a deep impression. Arguably, these relations of two people who are supported in a hostile environment remain forever in the memory”.

The expert reminds personal position than usual so far was that the veterans take charge of explaining the ins and outs novice and unwritten laws of the profession and business: “Today it is easier to know what happens because the information flows faster and that has lost some value. However, now it appears to be more important techniques and tools; why mentees become mentors or, something better, an information exchange occurs (is provided by the veterans) by learning (it facilitates young)”.

Perez believes that “in addition to the emotional connection, respect effect or positioning occurs expert. Although sure there are people more prepared technically, the person who supports you and teaches you leave a deep mark and positions itself as the one who knows. That reputation can have positive consequences in the long run because when you need to 'professional', the decision will be much easier and obvious”.


Jorge Cagigas, the socio Epicteles, He states that in this war of generations what's changed is the hierarchy, and how generations understand authority: “It is a model on which it is based on mastering something and not imposed from above. Others are those who will recognize that authority in a certain aspect”.

Guillem Recolons, partner Soymimarca, It recognizes that “yes, mentoring social networking companies is becoming a common practice in recent years. Organizations understand that their best brand ambassadors are professional, and those companies that had censored the connection to certain social networks their employees realize that the cure is worse than the disease”.

Recolons recalls data Barómetro Edelman Trust of 2013 ensuring that “professional score higher public confidence in the public relations department, President and founder of the company”. That same barometer suggests a 41% He thinks that employees are the most credible source of information when talking about your company.

In this situation, Recolons states that “A dilemma arises: or you start a mentoring on social networks or we fall. But this has its risks: the first is the distrust of those who do not belong to the digital generation and have been the last to adapt a smartphone or use, for example, Whatsapp. The second, More serious, is that most of thementoring It is tactical, and that can lead the company to suffer some reputation problems”.

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Photo: CC license AtribuciónCompartir bajo la misma licencia by Saad Faruque