As you know, few weeks ago UNESCO castells designated as intangible cultural heritage. It seems a unique opportunity to establish a comparison with the creation of personal Records.
The Castells They are a typical festive demonstration of Catalunya, of over 200 years of antiguaty. It consists in raising human towers formed by the superposition of different levels (between 6 and 10). The Castells are erected by groups of men and women of all ages, called Collas. Castellers sport a traditional dress and each colla feature is distinguished by the color of the shirt worn by their members.
Lifting each castell It is accompanied by characteristic music, interpreted with a wind instrument called Gralla, which marks the pace of development of construction. Typically, the assistant to this kind of public exhibitions voluntarily join the human base on which the castells rise, formed by dozens of people.
pineapple: The secret of castells is similar to the secret of building personal brand: much basis, what is called “pineapple”. An important group of castellers, not seen, form the foundation, the basis for the endurance castell. In the personal brand that basis would be self-knowledge, analysis of the current situation, detection of skills and competencies. You can deeply into the base, strengthen; castells in this reinforcement called folre.
The trunk or central column: as they create new levels on the basis, weight decreases castellers, thus facilitating each person can hold in balance the weight of others. Personal brand in the middle column is the strategy, roadmap, which defines all the nuances where we want to go, deadlines, Partial goals.
The knob above: It is the most visible part of castells, which emerges with full force and with a hoist arm l'enxeneta indicates that everything went well. It is the metaphor of the top. Personal brand in this figure is represented by tools that facilitate visualization of the person, newspaper articles, lectures or public debates, the style, el networking, the presence in blogs, on social networks…
Do not trust who never calls itself “guru”, who believes in personal branding is to open an account Linkedin or who think that everything is solved with a blog. Personal brand needs three phases, like a castle, and that takes work, dedication and time. Shout out to casteller how many hours training before lifting a castell: all.