Personal brands with their own seal: The Rolling Stones

Today we start a very visual series related to icons associated with personal brands. The Rolling Stones icon, Mick Jagger's nose, have become as universal a symbol as the dove of peace. Although many attribute their authorship to Andy Warhol (who was the author of the cover of the … Read more

Provocation as a personal brand

Provocation as a personal brand

What do Jose Mourinho have in common, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Bethlehem Stephen,Hugo Chavez and Michael Moore? Is that clear, your personal brand is in provocation, the controversy. In many cases, skill and fame have preceded the controversy, as in the case of Mick Jagger. But the vast majority … Read more