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Personal brands with own label: Los Rolling Stones

Today we begin a series related visual icons associated with personal brands.

The icon Rolling Stones, the snouts Mick Jagger, They have become such a universal symbol like the dove of peace. Although many attribute their authorship to Andy Warhol (yes was the author of the disc cover “Sticky Fingers”), the real author is John Pasche, that for this first drawing received a 50 pounds 1970.

As a curiosity, the National Museum of Art and Design in London, known as V&A Museum or the Victoria and Albert Museum, He has bought the original icon of the tongue and lips which represents the Rolling Stones' 92,500 Dollars.

Being a design 1970, is more alive than ever and has set up one of the most powerful personal brands history, Mick Jagger and the Rolling Stones. Although I must say that another strong configuration element of your brand has been the provocation.

Not just the post without allowing a direct link to one of the magical pieces of Rollings: Simpathy for the devil

Provocation as a personal brand

What they have in common Jose Mourinho, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Belén Esteban,Hugo Chavez and Michael Moore?

It is clear, your personal brand is the provocation, the controversy. In many cases, skill and fame preceded the controversy, as in the case of Mick Jagger. But the vast majority achieved through behaviors headlines surrounded by controversy and conflict:

Jose Mourinho: One of the star coaches, recently signed by Real Madrid. Your personal brand is the controversy, always focused towards the opposing teams. He loved by his people and hated by the rest, it seems that this hatred increase its “hidden”.

Lady Gaga: With only 23 years this singer, composer, neoyorkina dancer and keyboardist has managed to monopolize the covers of half the world. His secret is undoubtedly the erotic provocation, that appears in many of its clips, in the wake of Madonna.

Here his most provocative video:

 

Iggy Pop: Called James Newell Osterberg actually, the godfather of punk. In a performance I had the idea of ​​masturbating in public, and it was common to see cut with broken glass on stage.

Paris Hilton: His great-grandparents founded the Hilton hotels, and as a result she inherited 365 millions of dollars. Drunk driving arrest, speeding, driving without a license, without lights at night, for violating his probation. Disinherited by her grandfather, It was also famous for a video circulated by world practicing fellatio.

Belén Esteban: The Spanish representative of the brand has little controversial career to his credit. His fame due to a loose tongue and the tremendous audience that raises its simplicity (something low cultural level) and the constant attacks on their opponents. Many have dubbed the Queen “freak”.

Michael Moore: This documentary filmmaker and writer has been the scourge Bush and American establisment. He began narrating the slaughter in “Bowling for Columbine”, He followed with “Farenheit 9/11”, where uncapped economic ties between the family of President Bush, The Royal Family Saudi and the family bin Laden. In “Sicko”, his last movie, denounces the US health system.

Hugo Chavez: Venezuelan President he highlighted by his polemics around Bush and King Juan Carlos, among many, many others. In a lectern where Bush had spoken the day before, Chavez began his speech with “here still smells sulfur”. The king is too well known, he deserved a “Why do not you shut”.

In many cases the fact of being controversial can ensure widespread coverage of users when the message context breaks the established schemes or presented in any way unconventional or provocative to generate greater impact. Definitely, your brand is controversial.

Paris Hilton: His great-grandparents founded the Hilton hotels, and as a result she inherited 365 millions of dollars. Drunk driving arrest, speeding, driving without a license, without lights at night, for violating his probation. Disinherited by her grandfather, It was also famous for a video circulated by world practicing fellatio.