Naming personal: The pain in the ass of the name Garcia (3)

¿Naming personal? After several years of give and take between politicians, this week we learned that it is possible to give the green light to a law that would put forward the name of the mother. The news, collection by many means, address legal aspects, police, of security. Father's name would prevail default on Mother.

the notice is not new, since 1999 you can choose the order of surnames, but always if there is mutual agreement between parents. What is new is that now, If no agreement, will be the official registrar to decide.

But beyond all these technical aspects, I think we have a great opportunity to naming personal brand. A few years ago I wrote two posts about: The pain in the ass of the name Garcia 1 and The pain in the ass of the name Garcia 2 trying to highlight ways with a common name. The tailor's wife is the worst clad, García, González, Rodríguez, Fernández, López, Martínez, Sánchez, Pérez…

Naming: The name is our first personal brand identifier

You talk about someone who can help on a project. The first thing you ask is not whether man or woman, blonde or brunette, good or bad person, high or low, Senior Junior. Isn't it?. The first thing you ask is the name; or at least, It is the first thing they tell you.

The second thing you do when you leave is just put that name on Google. That is The Moment of Truth, that is, the moment of truth. At this point, If you are the person googleada You have to do one of these reflections:

  1. Why not. I want to be easily found by my name. I do not want to miss an opportunity to aspire to a professional or improvement staff
  2. Isn't it?. I do not want to find me. I get just as lost opportunities, My privacy is a priority

I must say that respect either reflections. I'm not one to force you to belong to the realm of digital bits. However, Yes it seems appropriate to explain the movements to be performed in either case.

I want to be found by my name

If you I autogoogleado It has not yielded positive results, it may be due to several reasons:

  • You have a common surname, as García. Now, without fear, you can go to the registry and try to:
    • Putting together your first name with a hyphen second. My friend Paula Fernández-Ochoa He did and has done film. As well, If you go through the registration, He did my admired Pilar Ruiz-Roses and it has managed to avoid many misunderstandings.
    • Put the mother's surname first, Brazilian (unless it is another of those ending in “this”).
    • Ask you to place a “of” in front, an old fashioned French nobility. As Oscar Del Santo, Maria del Monte…
  • No news about you on the Internet. That's very common. Here are some solutions, no immediate, and after having worked all your personal brand and value proposition:
    • Do you write? Well Throw your own blog a domain with your name (,,…). That ranks well in Google, especially if you maintain a certain regularity (at least one post each quarter) and articles offer ideas, insights, reflections or valuable tips for your target audience.
    • If you have not already, opens a profile Linkedin, everything you can complete it and activate. No need to be Premium, the truth is that buying Linkedin by Microsoft has removed almost all the advantages that had the pay (Here masterfully explains Pedro de Vicente).
    • You know baby? It is a professional network that groups (there are called hives) They are very important (especially after the Linkedin has degraded in its latest update). And fear positioned on internet. You're already taking.
    • You know It is a very simple page that after your name is placed (, and only requires photo, a small bio, and links to networks you consider.
    • Do you write very well and are referent? Send contributions to newspapers or magazines that are relevant to your business sector. It will cost enter, but once inside out it will cost more.
    • You mean well and are reference in any area of ​​activity? Tries to enter radio, TV… Starts with local stations. Remember, what it is OFF ON. Do not you get it? Create your own channel YouTube and impress your audience.
    • You like interact with people? Your network is Twitter. The visionaries who launched the manifesto in Cluetrain 1999 (markets are conversations) They should keep in mind that a few years later invent Twitter. True, Get trained before entering, It is a complex network, rica, demanding, wonderful and dangerous (damn it, She looks like a woman ;-)
    • You are visual artist? You can create interesting profiles Pinterest, Instagram is, Flickr, Facebook and, above all, a blog. Although you do not like writing, the words are important to Google, While the images from label (not that of img_201) to describe in detail the characteristics of the work and keywords that define.
  • There is news about you, but they are not good. Come on, your reputation is at stake. This is normal when there is little information on one, and what stands out is the digital trash.
    • An enemy / a will for you and puts you in green networks or blogs. You have two alternatives, negotiate (advisable) or counter fichando a hacker. if any, Hayles.
    • You have not read the fine print and your data is held by undesirable companies. It is common. For example, You want to connect to wifi a bar and makes you login to Facebook. In teeny it says that your data may be freely used by the mediating company emails… That's a matter of patience, identify, address them with good manners and welcome you to the lista Robinson.
    • For your office, Your name appears in public deeds as administrator, attorney… It might not be bad for your reputation, but you'd rather not identify you so. The solution is to think of Google, Yahoo, Bing, as large rugs in which we can hide under dirt. But for this we must produce “material” alternative to be put on the carpet.
    • In any of these three cases, You will find companies specializing in “cleaning” online reputation. With prices of all types depending on the “disaster” and keywords that you want to monitor.

Isn't it?. I do not want to find me

Well believe it or not, That's harder than it looks. Basically it does not depend 100% de ti. Others we forge personal brand, It is something that happens in their heads and sometimes reflected perhaps without our consent- In Internet. In formations that give companies about personal branding, a recurring exercise is googlearse, find out what our public brand. Many attendees who have not ever done are amazed at the amount of digital garbage that appears on them, And the worst, about people who call themselves as they.

Today it is easier to fight for a good presence on networks by an absolute non-presence. You like to run, you join a race, and we Bundled: your name will appear (If you do not care before) a list of Runedia the similar. Anyway, there are precautions you can take to be digitally Invisible:

  • Talk to your environment: you do not label, nor will appoint on the Internet or social networks
  • It acts as a murderer. Pay tolls in cash, no card. For Internet browsing incognito windows, do not use Chrome. Carries a primitive mobile phone, without Internet, or GPS or anything. Connect to the Internet from computers internet cafe, Hotels…
  • No charges ostentes In companies, institutions, cooperatives, or organizations of any kind in the public domain (notary deeds).
  • Get ahead. Before signing anywhere (a medical mutual, a sports club, a university…), expressly states that do not want to enter your data base. Yours will cost, but you're on your right.
  • This is important: try not to stand out in zilch. If you are a crack, go forth in Wikipedia, They talk about you in the press, everywhere. Your staff will prevent you from naming any discretion.

be, Pride. be, We personally el

I do not want to hurt your pride, but if you do not want them to find you can not even die: deceased data are public and digital. Definitely, If you do not want to be found, you got it Bad. While breathing, leave mark. When you stop doing, as well. Up Bin Laden was located in his hideout. Just a poetic option: look at the series Outlander and put on the skin of the protagonist, getting back 250 years and placed in a Scotland without Internet or mobile phone.


be, We personally el. How important for some, How annoying for others…


Sergio García photo by Shutterstock


personal note

This week I send hugs very senses Jaume Gurt, the family of Carles Capdevila, to Profesor Vladimir road, to all Spanish autonomous victims of a further rise in the monthly fee, and especially to the families of the victims of the London bombings.


The pain in the ass of the name Garcia (II)

A couple of months ago I published the first part of this article (link HERE) giving some hints on how to help the differentiation from common surnames such as Garcia, González, Rodríguez, Fernández, López…

I also promised a second part devoted to this issue in social networks, So there I. There are places that allow duplicates and others not. Let's start with allowing clones:


Facebook clones can coexist, that is, May exist 1.000 “Juan García”. Cast, precisely, It is a problem when the name is very common. A logical solution is to place the 2nd surname, reducing the number of clones. But since Facebook is a network of friends, here we can afford more personal solutions:

  • Use our most common nickname. For example, If your name “Juan García” but your friends call you “its”, do not hesitate, register on Facebook as “Nito Garcia”.
  • Use our personal brand. If we know as “Marilyn Cuenca”, and we like the brand, ahead, Why cut?. Think we can have closed profile, banned for scouts and people who could not understand the reasons for such a name.


Like Facebook, in this professional network can live several people with identical names. Any advice:

  • Monitors with accents, Linkedin It is sensitive to them. In other words, if you write someone searches Perez and obviating the accent, you will not find. Beware that.
  • If you have two names or two surnames, feel free to use, provided that others know.
  • Unlike Facebook, prevents diminutives and nicknames that might commit, unless you dedicate yourself to the show or you want to bet frontally to create a consistent brand across all media.
  • LinkedIn claims more seriously, and that we must place the name you would place, for example, in CV.
  • But there are resources to differentiate. Some alumni of IESE Business School, for example, They use a parenthesis after the type name (IESE UNAV on).
  • Others “slip” email your name, Juan Perez Garcia type (, which makes them easier to find.
  • Finally, there are SEO techniques to get your name is the first on the list. Luis Alvarez Emilio Shout, skilful in the art.

And now let's review some of the places that do not support clones:

YouTube, Flickr, Twitter, Skype, gmail, hotmail…

In this places, first come gets the name. It's like web domains. To exacerbate the problem, plus we get a character Limete, what prevents us from placing name and surname. What do we do?

  • Imagination to the power, but with some order and consistency. If we decide to call JPerez321X, We try that is our name on all these networks that do not support clone.
  • JPerez321X would be nice to have some sense, a story that facilitates us who seeks finds us. I recommend not using birth year, It is too easy to “to hack”.
  • The username is one thing, but you should always be linked to our real name. Twitter, for example, would allow JPerez321X username associated with Juan Pérez García.
  • Another formula is to use the underscore _, juan_perez_garcia type or JPerez_Garcia. Recall that these networks do not support spaces in usernames.
  • What never, Never, to do is to link our name to the company we work. Journalist Ana Pastor recently was fired from TVE. His profile on Twitter was AnaPastor_RTVE (or something like that), so he had to give it up and start again. Recall that our work is always provisional, that employment for life does not exist. Our brand is us, not the company we work.


So far we have come. If you have any interesting case “naming” you please send, we could raise a third of this article. Thanks to everyone s.

García Lorca image by

The pain in the ass of the name Garcia (I)

According to him OTHER, in Spain there

  • 1.484.707 García, of those who 82.190 They called García García
  • 935.931 González, of those who 43.028 They called González González
  • 933.764 Rodríguez, of those who 44.479 They called Rodriguez Rodriguez
  • 928.656 Fernández, of those who 53.978 Fernandez called Fernández
  • 879.868 López, of those who 36.070 Lopez called Lopez
  • 841.250 Martínez, of those who 40.333 Martinez called Martinez
  • 822.946 Sánchez, of those who 35.769 They called Sánchez Sánchez
  • 786.515 Pérez, of those who 27.396 They called Perez Perez

We could go with Martin, Gómez, Diaz, Hernández, Jiménez, Alvarez, Moreno, Muñoz, Gutiérrez… I call Recolons, which can also be considered a bitch (Catalonia is easy prank call “Recollons”, which refers to the size of the testicles). But the good part is that we are only 213, and almost all related.

What happens when someone has a common name? How to differentiate? How to protect personal brand?

Today we study possible solutions to a common name may be unique. You can not perform miracles, but there are some ideas that perhaps may be able to take advantage:

  1. Always use both names, inseparably. It is an advantage that we (and does not work in countries like France, United Kingdom…): Pau García Milá, Gabriel Garcia Marquez, Antonio Garrigues Walker, Miquel Roca Junyent, Andrés Pérez Ortega
  2. Joining the first name with the second. The compound name was used for families to retain the mother's maiden name. It is an issue of civil registration. If your name García Rivero, you could call García-Rivero. There are many examples: Ruiz-Gallardón, Two Sicilies, García-Valdecasas…
  3. Place the “From” before the first name. It's something that became fashionable in France to distinguish the nobles and came to have some influence in Spanish-speaking countries. We have a current example in the Spanish economy minister Luis de Guindos, my good friend Oscar Del Santo
  4. Eat the first name (provided that the second is not common): It is commonplace among journalists: Zapatero (by Rodriguez Zapatero), Rubalcaba (by Perez Rubalcaba), but it is not uncommon to find people who have gone through the registration and have requested.
  5. Brazilian system. In Brazil the mother's surname comes first, which it has much logic (there is usually no doubt about motherhood). I know people who have invested their surnames to achieve greater differentiation.
  6. Simplify the names: For example, Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Crispin Crispian of the Holy Trinity Ruiz and Picasso is known as Pablo Picasso. Imagine the trauma small lad when someone asked the name.
  7. nicknames, trademarks. For a professional colleague, Arancha Ruiz, he has resolved in interesting ways: on Twitter has the profile @alterarancha , which gives a personal touch, and she is united with her trademark “Stories cracks
  8. Apply creativity. If your name is Juan Garcia Garcia and also the third name is Lopez, things look bad, so we have to resort to divergent thinking. For example, You could pose a Juan Garcias, one John Garcilópez, one John Grace, one John G. García, one John Dosgarcías,… imagination has no limits.

 insidethemagicAnd what is the next step? Brand protection

Indeed, Once we have resolved the issue in the civil registry (or not) we have to go to a business internet domains and book our or or whatsoever ye. For example: is free, also is, When we have the domain, it costs little money per year (from 7 €), we can create our own website or blog.
The same we do with the different social networks if we want to throw the ring (I recommend no do if you are unclear what to say, To who, how and when). It should be clear that we want to stick his head, worth checking if it is clear our name Twitter (This network does not accept two equal), Facebook, Linkedin, Flickr, Pinterest, Tuenti… But that'll tell you in another post.
I hope I have helped, even a little.
Cover image by