Looking for a hand washer

I am powerfully struck by an obituary read yesterday in La Vanguardia: The death of PETER HOUSIN CRAUFURD (1930-2012), hand washer. It may be a deduction from me, but judging by the fact, the position could be vacant, and nothing less than handwashing for the Queen of England at the Palace … Read more

family doctor with personal brand

Family doctor with personal brand

We are struck by a news that appears today in La Vanguardia under the title: “My family doctor is a blogger“. We are glad that finally this discreet group decides to use the tools of the web 2.0 to reinforce your personal brand and give your patients very much information … Read more

Christian, Mourinho and Messi become brands

Leemos este interesante artículo en La Vanguardia Digital (Fuente EFE) en que Cristiano Ronaldo, Jose Mourinho y Leo Messi han dado el paso de protegerse como “Brand” comercial reconocida ante la Oficina de Armonización del Mercado Interior (OHIM) of the EU. Aquí tenéis el enlace del artículo. Guillem RecolonsConvened that everything leaves its mark, ayudoRead more

Daring to change or let it die

Yesterday we had the opportunity to read the interesting interview in La Vanguardia by Víctor Amela to the advertiser Toni Segarra. Beyond the success stories of some campaigns, Segarra delves into the concept of change and adaptation in a definitive way, as Philip Kotler and Fernando Trias did in their day … Read more

"Excellent, but not enough" vs NUDGE . Similarities between Edward de Bono and Obama's new sources of inspiration.

In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more

En Europa hay crisis de valores, impera lo ‘islámicamente correcto’, está enferma de laicismo

La frase, de Magdi Allam, me ha llamado la atención. Tiene una carga emocional potente. Uno estará o no de acuerdo, pero es innegable que el fenómeno de la inmigración está cambiando perspectivas. El cristianismo, predominante en los últimos 2.000 años en Europa, está perdiendo peso a favor del laicismo y de las religionesimportadas” … Read more

A 1% population gets a change over the rest. Interesting report by La Vanguardia on the power of blogs

Although some take them for overcome, los blogs prosiguen su proceso de expansión en la red. Recomiendo la lectura de este artículo de Maite Gutiérrez aparecido ayer en el diario La Vanguardia.

La extensión de la socialización digital

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