#lateraltwits 17 Twitter as a fanpage

Lady Gaga continues to lead - it's been a while- Twitter as the most followed person with near 8 millions of “followers”. Your fanpage on Facebook is 4.700.000 Fans. Barack Obama, in 4th place, Has 6,5 millions of followers, and your Twitter account is one of the oldest, With 47 Months. Obama's doing. … Read more

Provocation as a personal brand

Provocation as a personal brand

What do Jose Mourinho have in common, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Bethlehem Stephen,Hugo Chavez and Michael Moore? Is that clear, your personal brand is in provocation, the controversy. In many cases, skill and fame have preceded the controversy, as in the case of Mick Jagger. But the vast majority … Read more