Complementing the post we published 21 last June (ver post), this time we more into detail on how to improve networking via LinkedIn. I owe text to Blog Frank Scipion ingresosalcuadrado.com, I think he has done an excellent job called “Vitamins cure for your LinkedIn profile“. There goes that:
LinkedIn is a social network sovereignly wasted. In the interests of justice, I decided to write today one Linkedin guide for entrepreneurs. Many people believe that it is very difficult to make new connections, and they end up using it simply as a place to hang your resume, It is not like this?. And what I think is that it has a far greater potential than many of us are taking today.
First of all, Linkedin is itself a search engine and has tremendous reputation Google and other major search engines. And that reason is only reason to be present, because if only you Google your name and you have a profile on Linkedin, you will see that you appear on the first page of results. Try it and you will notice the weight that has Linkedin to Google.
Here you step eight main points that helped me give you the real value of this social network.
Linkedin guide 1. Improve your search engine rankings
In your LinkedIn profile you will find three spaces to add links to your own sites or blogs. Instead of using “My Website”, click “Other”. There you can enter text that best matches what people can find about your business.
For example, I used to stop my blog passive income, a keyword that is why I want to position myself. You can put here your Facebook fan page, your channel youtube, etc ... and also optimize the text of your link.
In my case, public view my profile on Linkedin has a PageRank 2. Nothing extraordinary, but not insignificant for a newly launched blog.
Of course, It is an extremely simple way to boost your search engine positions.
Linkedin guide 2. Promote the content of your blog
You can also import your profile Linkedin to the feed of your blog on WordPress, looking for the appropriate application in that program. This becomes a quick and easy way for others to check out the content of your blog in a minute.
If you do not use WordPress (unfortunate!), There you can also use Blog Link. This application supports TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal and several other.
We all know well that blogs are the best way to grow your brand, whether personal or your project. With this you can automate the dissemination of your posts on Linkedin.
Linkedin guide 3. Launch an advertising campaign on LinkedIn
The truth is that until they told me, I had no idea that LinkedIn offered a contextual advertising service. LinkedIn is a site professionals for professionals, which it is less exposed to random other environments, and conversely, receives care visits and more people interested in business.
The system is simple and allows you to write in minutes, guide and launch your advertising, and pay it either clicks or impressions, with budgets that start in 40 euros. The advantage is that you can quickly reach a community really premium of 63 million professionals with high levels of income (100,000 € half). And you can segment your ad based on the age, industry, job, yes, company size and Location.
For lack of funds, I do not use paid advertising services. This does not remove the real interest of this service thinking advertising company, since linkedin offers a similar service Facebook fan page service, service Business Page.
Linkedin guide 4. To organize events
I love this Linkedin tool that lets you announce events. You not even need to be the coordinator of the event to upload it to the agenda Linkedin. An event can be created only with the basic information and interest spread. You can even send invitations through your network Linkedin, taking advantage of the usefulness of RSVPs. And you can also quickly view all your contacts events.
Linkedin guide 5. Use groups to connect with people
In a group Linkedin, you can read / post news, launch a debate, Post a job, etc ... They are closed environments that manage members who can access all content.
It is more common for people to join a group, but then again not nearly to participate in it. And the truth is that I can not throw the first stone because I'm one of them. In my case, instead of having an online continued participation in one or more groups, visiting them every day, I prefer to receive notices by mail and only entered into a conversation if I have a real interest.
What is even more should start a new group, as it will give you the advantage of having the email addresses of those who join, updated daily as it grows. I know I can give you a bit of work to put together and push a group, but a good way to start is directly invite all your contact. When your contacts they join the group, these developments will be visible in their profiles, and there other people will get interested and join. The result is a small empire..
Linkedin see some groups that are all the rage. start with 2 English groups to which must be monitored, because that many things happen:
2 references in Spanish, daily conversations with active:
Can you imagine having your access to such contact base? Well, Maybe you should start today.
Linkedin guide 6. Get recommendations to attract more customers
If anything Linkedin difference from other social networks, recommendations are, something really unique. And I can not think of a better way to promote your business by asking your customers and your colleagues to share with others their opinion of you.
You may be wondering how to get them. Simple: first give, then receive. Write good recommendations from your peers, and soon you'll get better from you. Should spend some time on this.
To credibility and convince, the recommendations of others is very important. With Linkedin you have an inexhaustible source of testimonials from people recognized (experts in their field, managers, etc..) that can support your project and settle down as one of the leaders in your industry.
Linkedin guide 7. make questions, and answered questions from the rest
A quick way to stand out as an expert is to answer questions that other. It is true that this service in Spanish is used below (If you compare the database of questions / answers available in English), but still, I would not miss the chance to answer a couple of questions relevant to your business.
You can also make your own questions, and see how they respond other. It's a great way to do surveys before launching your website for example, or validate the interest of a possible product you want to launch the professional market soon.
Linkedin guide 8. Connect your twitter account to your Linkedin profile
Your tweets appear on your profile, and you can launch a tweet from linkedin. There are a couple of widget to let you know that estña saying about you on Twitter. Because I do?. Because anecdotes relevant content to your profile, useful for your search engine rankings and also because return addresses highly qualified traffic to your twitter account, and if they see the aterir on your profile like, followers will be yours.
That's all for that Linkedin guide for entrepreneurs. Do not waste more time, Give him a chance to Linkedin. Worth.