personal brand iceberg

The personal brand iceberg

As a picture is worth a thousand words, here attached the personal branding process (personal brand management methodology) become the visual metaphor of the iceberg: The Personal Brand Iceberg is a methodology created in 2010 by Guillem Recolons which distinguishes three areas of work: Self (fingerprint diagnosis … Read more

La marca personal express del profesor Jesús Neira

Sabemos que crear una marca personal fuerte es una cuestión de tiempo y paciencia. Cuando no se da ni una cosa ni la otra puede suceder lo que ha pasado con “the brand” Jesús Neira. Se creó en 24h y se destruyó en 24h. Una marca personal express no suele ser interesante. Neira defendió haceRead more

Who's talking? and personal branding

In many posts we have talked about “google” yourself to see what circulates over us on the net. The truth is that this should be the first step in building our personal brand: knowing where we are, a first diagnosis. An interesting add-on to Google is a website called “Whos Talking“, … Read more