#lateraltwits 21 Twitter as a teaser

Those of us who have moved in the advertising environment know the magic of teaser. Remember those campaigns with powerful messages that no one signs? That's a teaser. (pronunciese tiser).It is also known as an unknown campaign. It's a preview of a campaign, of a pitch, of an event. Its main function is to create … Read more

#lateraltwits 10 Twitter as a work tool

Good Wednesday. Today we talk about Twitter as a working tool. In this field Twitter offers us many possibilities: Business Search People Search Topic Search (topics), adding the #hashtags Platform to advertise offers of all kinds: products, Services, Labour… Platform to announce changes Platform to announce new blog post Platform … Read more

Destroying a mark in 11 Steps

We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow. Lying frequently. Don't auténtic@ To Include Promises or Purposes … Read more

Realidad aumentada y personal branding II

Retomando el anterior post sobre realidad aumentada del pasado 14 September, parece que se dan nuevas coincidencias entre la realidad aumentada y el desarrollo de marca personal. En el blog especializado en ARWildeyeshemos encontrado esta historieta adjunta que muestra un escenario en que nuestra huella digital será tan visible que no podremosRead more

Realidad aumentada y personal branding

El diario “The Country” ya daba cuenta en noviembre de 2009 del fenómeno delaugmented reality“. En una definición de wikipedia, augmented reality (WITH) es el término que se usa para definir una visión directa o indirecta de un entorno físico del mundo real, cuyos elementos se combinan con elementos virtuales para la creaciónRead more