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Happiness after dismissal

It is a topic to talk about dismissal and depression, mourning phase, of uncertainty, disorientation, crisis. As he had said Louis van Gaal, "Always negative". But, What about the positive side of dismissal? Why you would never talk about people who have discovered that there is a better life after an ERE? What about those who, From overnight, They have discovered that they were authentic entrepreneurs? Why do we insist so much on our coverfailures? Is there life after dismissal?

How could it be otherwise, I will begin with a case I believe I know well, mine.

For GR. Life begins at forty

Photo taken at my funeral advertising, on 2004

the what

I have the personal and professional privilege to have experienced a layoff, what was the lever launch of a new life with more flavors than unpleasantness. With more flashes of happiness than sadness. If today I dedicate to personal branding it is because of what happened at the end of 2004.

The how

I started my career very young. My first payroll, contract internship advertising agency Tiempo BBDO, It is dated January 1979. I had 16 and she is studying at night. I understood then that the environment communication, thecreativity, advertising and all the madness that lead would become myprofession.

So it was. Pass 11 years J. Walter Thompson, then by Bassat & Ogilvy and then Saatchi & Saatchi. Total, some 20 years in the environment of international advertising agency, working for big-budget advertisers and global brands. after those 20 years I wanted a taste of being a shareholder of a company, so I accepted the offer to head the agency Barcelona Altraforma. Year 1998 and the experience could not start better.

I felt comfortable, It works with the same intensity or more, weekends, some nights. But it works "for me". A small piece of the result (If I recall one 15%) it was Min e. In 2000 and 2001 we managed to put the agency ranking places reserved for very large groups. We were a dreamboat. We receive many offers from multinational purchasing groups. The circumstances made no such offer was accepted (crass error) and that 2003 signs are sighted deceleration. I lost a client, some untimely dismissal, things happen in the best families and are often overcome.

But something happened that marked my life forever. Without knowing it, I settled on "comfort zone“, in the brain that obscures the need to change the way of doing things. It is possible that some adverse circumstance in my family environment influenced my mood, but outside any rate in September 2004 I reached out an agreement with the majority shareholder of the agency. Euphemisms aside, I was fired from the company. Let's be clear, please. I sold my shares and I went in December of that same year, after a Christmas party that became my funeral advertising.

In January 2005, and thanks to an advertiser who did not want to release my, I started my own business, Lateral Consulting. What side it came by the positive influence of Edward de Bono y su “Lateral thinking”, a book that should be read to babies in the cradle.

There I discovered that I could work like a donkey and be happy. The pressures were my pressures, nobody put me goals, I put them on my own. Without knowing it, iDEE my own personal branding plan. In 2007 I accepted an offer to manage the business in Spain TVLowCost, a young French agency that broke the mold and opened in two years subsidiaries worldwide defying its philosophy to large multinationals. The invention is not worked here, which it gave me new parameters to know what not to do, but fortunately my business with Lateral Consulting worked well.

In 2007, from Lateral, I started working on projects and communication strategypeople-oriented, professionals. Politicians, entrepreneurs, people who had suffered a layoff ... I still do not know, but my good friend Linda Reichard One day he told me that what I did is called "personal branding“.

Earlier 2010, hand that would later be my current partner, Jordi Collell, We attended a conference in Madrid on personal brand captained by sherpa Andrés Pérez Ortega, and in October of that same year we opened SOYMIMARCA.

The why. Key learnings.

Happiness exists. You just have to go get it. And that is achieved overcoming fears.

Risking is key. If you do not risk you can live reasonably well with a living wage, but it will be difficult to go to work with the appropriate degree of motivation.

You can live with less. Many people are closed in band to undertake for fear of not reaching the levels of remuneration they were working as employees.

Think big. Think big. If you have a good idea, ponle resources, do not be stingy. No idea prosper without a decent investment.

Surround yourself with the best. So far the topic. But I mean surround yourself with the best people, of people whom you can trust the keys to your life. Quickly detach yourself who do not share your level of enthusiasm for the project, It will become a toxic agent.

Become a plan. you map. Follows a script. And you see adapted according to circumstances. Do not close to change course, but keep the destination. And remember, as the Greek poet said Constantino Kavafis, the important thing is not only to reach the destination, but learning trip without forcing the crossing.

 

A brand on Twitter Danger or Opportunity?

Collecting data network, we see that almost 20% individual Twitter users follow a trademark. The reasons for doing so can be very diverse:

  • emotional connection with the brand (positive experiences, advertising…)
  • Keep informed of developments of each brand; products, events, fairs…
  • Monitor whether competition is. I point also there “to learn”.
  • Benefit from exclusive advantages to members of a particular network (promotion)

And sure there's more. But in any case, sufientes reasons seem to brands raise their presence in this network of microblogging. So… What's going on?, Why are many brands that are not? and Why are many brands that leave?

The answer can only be a: ignorance of how Twitter, It is representing the opotrtunidades to attract new consumers, fidelizarlos, corrrientes create positive opinion or defenerse against possible crises affecting brand. It is true that Twitter has unfinished business to create tools that analyze profitability to businesses, but do not forget to open a Twitter account is free and opens us to a world of thousands of potential supporters.

We have spoken at length on this blog about the possibilities of Twitter: Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open,Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error, Twitter as a witness everyday, Twitter as a forum for recommendations and Twitter as a means of attracting people

If this information is not understood by the marks you may be missing an excellent opportunity. Sooner or later there will be tools to measure ROI and other measurements. But if we wait too, competition will have taken positions.

Two more things:

  1. Twitter management from the company should never be done from HR. It must be done from the Communications. This is a key aspect.
  2. Please, an inactive mark is worse than a brand that is not. If you open an account on Twitter Be careful to asesoraros on how it works, and Hold a permanent thread with your followers. There is nothing worse than a brand abandoned.

Because a 50% accounts opened in Twitter by brand not used?

Maybe I'm wrong recommending Twitter brands, but if you want good examples of brands that are doing very well, here they are: Dell, Starbucks, Ford, Samsung, Kodak, TO, Hertz, Chicago Bulls, FCB, Marvel, Dunkin’ Donuts, Red Cross, Nike, Apple…

Do you invest in you?

Some days ago SOYMIMARCA published this short survey about the importance we give to the personal brand. At that ye have not answered yet we encourage you to do so.

[polldaddy poll=4824478]

#lateraltwits 25 Twitter as a forum for recommendations

While it is true that Twitter not to compete with Foursquare, every day has become an interesting forum for recommendations.

No excessive differences with classical forums, since placing a hashtag is very easy to follow forum. If you want to know if a restaurant is interesting, or a play or a book, The procedure is very simple:

Someone who has read Expertología Can you recommend me? #expertologia

The hashtag is key, because otherwise we would be difficult to follow the thread of the conversation. Do the test with what you believe appropriate, a movie, a record store, a fashion brand, a supermarket, PC, smartphone…

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error and Twitter as a witness everyday

#lateraltwits 21 Twitter como teaser

We've moved in the advertising environment know magic teaser. Do you remember those campaigns with powerful messages that do not sign anyone? That's a teaser (pronúnciese Tiser).It is also known as the unknown campaign.

It is an advance of a campaign, a release, an event. Its main function is to create notoriety and expectation around the event and cause the audience is “watchful eye” what might happen that day.

Twitter is an ideal medium for such campaigns. It is recommended to create a “hashtag” not overly unveil the content of the action. Just a few weeks ago from Twitter @soymimarca, We create a teaser campaign to heat engines which would be opening SOYMIMARCA VALENCIA, which it was finally 17 from January. I show the sequence of tweets of the week prior to launch, which they generated much excitement and more than one DM (direct message) wondering what the hell tramábamos.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses and Twitter as web symbol 2.0

#lateraltwits 20 Twitter as web symbol 2.0

Follow who you follow (except spamers), creates ready to follow more closely the people you care about, retweet interesting -Share what you see is one of the symbols 2.0-, many @replies indicate open and close minded, Twitter is addictive so ponle a schedule, always leaves 20 characters of free space to facilitate your retuiteo… Here are some “tips” They are appearing in the video that I attached.

In this excellent video of less than 4 minutes you can see that, effectively, Twitter es 2.0 the most, but also it has its own rules exlusivas. Worth checking out. thanks @chrisbrogan.

[youtube=https://www.youtube.com/watch?v = 6zOWMToPwZ4&w=560&h=345]

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page and Twitter as a promotional item for businesses

#lateraltwits 10 Twitter as a work tool

Good wednesday. Today we talk about Twitter as a working tool. Twitter in this field gives us many possibilities:

  • Search Businesses
  • People Search
  • Search topics (topics), adding #hashtags
  • Platform to announce deals on everything: of products, services, labor…
  • Platform to announce changes
  • Platform to announce new blog post
  • Platform to conduct surveys
  • Job search platform
  • Platform attracting potential clients or followers
  • interviews
  • Keyword
  • Advanced news
  • Search Reviews
  • Finding photos
  • Video Search
  • Search sayings with #Quotes or #frases
  • Live Event Tracking
  • And possibly I left me many more

Do you still think that Google can do all this? Do you not yet have an account on Twitter? If you want more information do not forget to visit the contact section. I hope on Friday with #lateraltwits 11 Twitter as a barometer of public opinion.

In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social and Twitter as a tool for personal branding.