Personal brand and lateral thinking

It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more

Ms. Carme Chacón, don't be in a hurry

Yesterday the Minister of Defence and “presidency” by the PSOE, Carme Chacón, unveiled us at a press conference that he will not run in the primaries that his party will organize to choose candidate for the general election scheduled for March 2012. We haven't spoken on this side-thinking blog in a while., But today, … Read more

#lateraltwits 26 Twitter as a means of recruiting people

I hope the companies that are engaged in HR do not be angry with me, but the truth is that Twitter is gradually becoming an interesting networking and recruitment tool “Talent”. I was able to check it in person when two clients asked me to locate very certain profiles with a haste … Read more

Bienvenidos a YO, S.a.

Os adjunto un artículo de Andrés Pérez Ortega en que vaticina -citando a Tom Peters- que en los próximos años reinventaremos nuestro puesto de trabajo. Publicado en Puro Marketing. Vale la pena leerlo. La Marca Personal de los nuevos profesionales Dice Tom Peters , con esa vehemencia que le caracteriza, que vamos a tener queRead more

14. Are you cooking some great idea?

Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more

"Excellent, but not enough" vs NUDGE . Similarities between Edward de Bono and Obama's new sources of inspiration.

In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more

Word of mouth marketing: Un caso de alta creatividad, bajo presupuesto

Un cliente satisfecho de Trader Joe, una tienda de alimentación, decide crear un vídeo casero hablando bien de su tienda favorita. Lo cuelga en youtube. A few days, el vídeo se convierte en uno de los anuncios más vistos en la red. ¿El secreto? La calidad del vídeo no es buena, pero el autorRead more

Creativity and the Risk Factor, Edward de Bono's new message

Edward de Bono's new message tells us about the need for new approaches to times of crisis, and the greatest need for creativity. I'd rather you read the original version: Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a … Read more

Effectiveness without values is a tool without a purpose. This maxim - from the Maltese thinker Edward de Bono- has been a constant in the Obama campaign and, Possibly, the key to their success.

"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: import values. Only then did Obama win over his voters. When I was talking about economics, didn't do it with the cool macroeconomic figures, I was doing it looking at the families, the future of their children and their … Read more