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thanks Campofrio, Puleva, Bayer, Nestle, Panrico and Milner

Campofrío, Puleva, Bayer, Nestle, Panrico and Milner have withdrawn their ads “La Noria”, the television program that has made many of us reprogramemos our TVs to remove Tele Cinco.

What happens to Tele 5? Why he has not returned to do anything interesting after “Twin Peaks”? Why do you think that everyone we like trash TV?

I guess there must be people for everything. The withdrawal of these brands is a clear victory for social networks, for once they have succeeded in mobilizing towards the “not everything is”.

I absolutely agree with Ferran Lalueza of the UOC when he says that communication of these brands with their potential consumers is no longer unidirectional.

We are in a new stage, communication is multidirectional. Brands allegiances are generated through movements like these, and not only through traditional advertising formats.

#lateraltwits 24 Twitter as a witness everyday

Many people think that Twitter only serves to put text up 140 characters. Fewer people know that you can add links. Even fewer people know that tweets can add picture or video.

Well I do not I see! Isn't it?, is not as other type networks Facebook when you see the picture in situ. The tweet links photo. And there are multiple forms of “go up” a photo to Twitter; The pity is that an application other than Twitter is needed to make, as Twitpic, Hootsuite, Tumblr or Tweetdeck.

In fact, the most important news of the latter 5 years have been narrated on Twitter and have “visualized” and Twitter.

Here are some examples of incorporating tweets picture or video:

The what you see, Twitter can become a witness of our daily lives by incorporating messages, links, images or videos.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book and Twitter como error

#lateraltwits 23 Twitter como error

I created this post more than one enemy, I am aware.

Error 1: use Twitter as one who uses an instant messaging program, regardless of your message can be read by thousands of people who have no time to read stupid things. Life does not have to tuitearla. To say good morning, explain that you are reading the newspaper while drinking coffee, say you'll pick up your nephew or you're shopping at Ikea, I DO NOT CARE!!!!! Please, do not do it. If you want, Tell valuable information. Tell me you've gone to a movie in the cinema and that RECOMMEND. Tell me in that restaurant you've tried the best cassoulet of your life.

Error 2: Use Twitter believing it Facebook. That is to say, commit the same banality and use their language. Isn't it?, is not that.

Error 3: No usar Post a Twitter. You're ugly? then put a photo of a cow, but put something, Do not be a faceless.

Error 4: SHOUT, ALWAYS USE CAPITAL LETTERS. I stop following unblinking who does that.

Error 5: The most common: not meet the sports Twitter: not follow your followers, May I ask you not mentioned or retweeted. Twitter, despite being an open network, requires certain etiquette. There are people who do not approve but occasionally it's okay to recommend followers on Friday with the famous hashtag #ff (follow friday).

Error 6: Tweets overdose. Some people have real addiction. Rest, not to be hooked all day. There are detox programs Twitter. In the same way, If you take more than a month without access to Twitter, My advice is to give low. there are programs (twit tools, for example) that detect inactive and invite you to stop following.

Error 7: Define yourself in your biography as “addicted to…”, kind “addicted to social networks” “adicto a Twitter”. That is scary. But I think it is worth defined.

Error 8: If you're famous and you follow 2 millions of people, think about what tuiteas before releasing it to the network. You're mirror for many people, Bisbal do not spoil as did his bullshit about Egypt and the pyramids (ver post anterior).

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser and Twitter as an open book

#lateraltwits 16 Twitter as public agenda (political and Twitter)

As well, Twitter is also a public agenda. Who would you be interested to publicize its agenda? (or part of its agenda). to get started, political office, for example.

Since the widespread use of Twitter, It will be about two years, I noticed that many public figures who use Twitter as a schedule of activities. Why? very easy, because they give the idea of ​​dynamism, explain to citizens who move from one side to the other, His work in government or opposition, their avatars and anecdotes.

Are there any examples? Here are some

Maria Dolores de Cospedal, Bibiana Aido, Lluís Recoder.

What interest you could have a professional to hang your calendar?. Many. Imagine you give talks and presentations. Being able to announce them in advance will allow you to capture attendees Twitter. It is just one example. Now analyze your case and ask if you can be a useful part of your agenda is “open”.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists) and Twitter as a stimulus to creativity

#lateraltwits 15 Twitter as a stimulus to creativity

As it stands today the yard, any new stimulus to creativity is welcome. Y Twitter it is. Here are some advantages of Twitter as a creative stimulus.

  • Access to fresh information, quick opinions, the creation of a circle of people who can be a source of inspiration
  • Tell short stories fragments reduced. Runs much sympathy for Twitter
  • Follow people you trust, creators “spark” whose RSS hast discovered through Twitter
  • An opportunity to connect with creative minds from around the world
  • Twitter is good to generate brainstormings fast to new ideas and also to measure the interest that cause

This requires lose their fear of sharing ideas, Twitter is a open network, and if only you have 2 followers, If your idea is good it will be retuiteada to reach thousands of people.

Many of my post Side or SOYMIMARCA They have been inspired by mini-stories found on Twitter. Often I am looking at my twits breakfast of my favorite lists, They are a great source of inspiration and motivation.

I hope on Wednesday “#lateraltwits 16 Twitter as public agenda (political and Twitter)”

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life and Twitter as a large base of public or private data (Twitter lists)

#lateraltwits 11 Twitter as a barometer of public opinion

We continue our series on Twitter, Today seeing Twitter as a thermometer of public opinion.

It is true, not everyone is on Twitter -for the moment-, so I can not be representative as national average. User profile Twitter is different from esencialemente Facebook. In the chart below you have a good comparison made by Digital Surgeons.

But it is also true that the news “They are uncovered” and Twitter, where he quickly hashtags are created and where it is easy to follow quickly the state of opinion on a given topic. Do a test #realmen.

It has transcended many political parties use twitter through its militants to sound out public opinion on thorny issues related to the environment, taxes, defense policies etc…

Here I attached the comparison chart:


related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding and Twitter as a work tool

Family doctor with personal brand

We are struck by a story that appears today in La Vanguardia under the title: “My family doctor is blogger“. We are glad that finally this so discreet group decided to use the web tools 2.0 to strengthen their personal brand and incidentally give patients valuable information.

The note reads:

“This calendar lists the days that I have'guardia of interior', that they are bad for mentioned, and free days when there is a change in opening times and my days off and holidays”. This valuable patient information is posted on the blog of the family doctor Fernando Casado Madrid. The objective? Keep closer contact with patients. “If I'm late, notice by blog y Twitter those who have an appointment that day, but I also recommend links or articles that I consider particularly interesting”, Explain.

These initiatives remain exceptional. Nonetheless, Dr. Casado believes “sooner rather than later every doctor will have a blog especially aimed at patients”. “Recommend a good health web – advocates-is a medical procedure to copy recipes chronically ill or have proof”.