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Who’s talking? y personal branding

In many posts we talked about “googlearse” yourself to see what circulates on us on the web. The truth is that this should be the first step in building our management: knowing where we are, a first diagnosis.

An interesting addition to Google It is a website called “Whos Talking“, set to “social media search tool”. The truth is surprising how much information you can gather about a person, and how well the information is classified.

Dispose of 7 search criteria “social: blogs, news, networking, videos, images, forums and labels.

Do the test, It is more than interesting.

offline opportunities to strengthen personal brand

Personal brand development is not unique to the digital environment

A few days ago I saw a video William Arruda which it interested me the use of a word almost forgotten today: The real world, also technically it is known as the offline world.

It may seem shocking to talk about the real world is an exception, but in this case, Arruda justifies him with an invitation to convert a actual event (offline) in a online event.

We could set an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. this event, that may come 20 or 30 people, can become an excellent reinforcement of personal branding if the resources are properly provechan 2.0., becoming a fact in a virtual phenomenon.

Before the event begins, and we could draft a Press release and send it via email to industry magazines (in this case branding, graphic design, packaging) and also some more general support.

Then we could publish a post in our blog to publicize our virtual community our talk, and not only that: We could ask our readers to give us their inputs packaging on the environment, something that will enrich our presentation.

We may also update our status in social networks, from professional and LinkedIn, Plaxo, Viadeo or Xing to personal as Facebook or microblogging as Twitter.

When the talk takes place, remember the organizers that we are interested in a copy of filming, because with a good editaje we have the same material in order to create small clips YouTube.

Talk to share with our community follow the same steps: blog post, tweet, upgrade networks, but here we can also publish the powerpoint used in chat SlideShare oa Issuu.

Definitely, an offline event can become a major event on the network without overexertion.

Any tips to survive on LinkedIn

It is indisputable that LinkedIn It has established itself as the main network networking world. Launched ago 6 years from Mountain View, California, today has about 70 million professionals. LinkedIn is an average visit 37 minutes per month, and Spain is the 7th country in the ranking with nearly LinkedIn 700.000 users, after the US, India, United Kingdom, Canada, Italy and Germany. Although not the subject of the post, If still you wonder what is and what is LinkedIn, here I hang a training video:

[youtube=https://www.youtube.com/watch?v = ZVlUwwgOfKw&hl = en_US&fs=1&]

When we analyze the different profiles found on LinkedIn, it is easy to discover facts profiles on the run, no photo, with little contact details, no history of companies in which it has worked, without updating. It is disappointing that many people believe to be “to be” LinkedIn without further. LinkedIn serves to generate active networking, to discover interesting profiles, to offer our services. That's not “to be”, that gigs there a bit and make it clear who we are (professional level), where we are and what we aspire.

We have to imagine that LinkedIn is our website. Update it, take care, explain our projects or you can attract colleagues or customers. Here are some tips on how to make best game:

  • Being Being: LinkedIn is an inviting place to be descriptive, is strategic-not tactical, so it's best to avoid short sentences powerpoint style, and try to explain our achievements, our contributions in a clear and descriptive manner.
  • introduce ourselves: I have seen many people do not fail the “abstract”, a perfect place to count 4 lines what we have done. Nor is customary to fill paragraph “specialties”, piece keywords to find partners, partners or customers. And the photo. Some believe it is not important. It is. The face is the mirror of the soul.
  • How much more, better. Unlike other social networks, LinkedIn is interesting to show off a bit. One should not be any previous work insignificant it may seem. There may be a stage done in our student days the doors open to an offer.
  • We use professional jargon: Knowing the language of each sector is important. There are endless ways to describe what you do, but the sector jargon is clear, concise and understandable. If I want to attract employees in the sector of mouth / ear I'll use the term marketing “Wominomics”, based on the industry “word of mouth”.
  • Jobseekers, dilo. Nobody likes to say he is looking for work. But if you are looking for, dilo. Otherwise, nobody will notice you as a candidate “available”. It is perfectly feasible to write under your name “environmental marketing specialist”. That is not fooling anyone, It is a mix of your education with your career. But if you do not currently work at any company, let it clear.
  • Do you speak languages? LinkedIn is a global medium, and allows a single page have different profiles depending on the language. A sample: Here's my public profile Spanish, English and Catalan.
  • Show your profile more social: LinkedIn is a perfect setting for creating and tracking groups professionals. They come in all colors and for all tastes. Subscribe to groups allows you to receive information about our industry and participate in discussion forums. In addition, creating groups can help generate traffic for our own business, blog…

Here's Part 2: Any tips to survive in Linkedin II

Who says that a resume can not be emotional?

Globalization and widespread standardization have made it possible all curricula of the world are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...

The main conclusion is that today, A resume is something really bored, frio e impersonal. And the question is are we sure that this is how we want to see?.

Let me propose another way to make. to get started, Why not video?. Let's be honest, paper do not know how you are, What tone of voice you, what you look ...

More things, Why not a curriculum with a little history? A sort of story. I do not know you, but I am very interested to know why someone decides for whatever career, one or another profession. What is the trigger?. That says a lot of people. So get exclusive curriculum, unique, personal.

to sample, a button. There I leave my trigger:

I decided on advertising to 14 years old . then Paco, a guy dressed in hippy with a supermoto often came home to find his girlfriend My aunt Elena. It was the year 1975, and that look so extreme, the motorbike, blonde, the glamor ... called my attention. It went against everything established, breaking the codes of the time, He was transgressive. I asked my aunt what worked her boyfriend. "It ads", He said "works in an advertising agency". Two years, when I was 16, I made my first stage of practice in which Paco agency was Creative Director. I am now advertising, and since then I have always worked in the communication environment. Perhaps you will ask me what has become of Paco. Another day I tell you (I swear).


<!–[if gte mso 9]> Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]–><!–[if gte mso 9]> <![endif]–> <!–[endif]–>Globalization and widespread standardization made it possible for all the world curriculum are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...The main conclusion is that today, A resume is something downright boring, cold and impersonal. And the question is are we sure that this is how we want to see?.

It's not about the number of contacts, This is how we interact with them

In our personal brand management, often confused with quality amount.

It is true that the networking It is based on propabilidades, and the taller, better. It is also true that we are in the era of affinities, personal segmentation, del one-to-one, and, in, from personalization. To have 5.000 contacts LinkedIn It is very interesting, but it will be even more if we divide this heritage in related groups (consultants, managers, thinkers, journalists….) and we address them in a manner more akin.

Both Facebook and LinkedIn, Plaxo, Viadeo… Contact hunting sometimes becomes a nonsense. I can understand that a political candidate need a very broad base of “friends” for desvelear agenda, their thoughts and proposals. Perhaps the problem lies in the nomenclature “friends”. I do not deny that there may be someone with a lot, many friends. But these figures we see often 5.000 friends are unreal. In our personal brand management, often confused with quality amount.

Twitter case is somewhat different, since that's possible “follow” people for what they think and what they write, not because our relationship with those people. Twitter, Besides, its interface offers the ability to create affinity groups. So that, according to the mood of the moment, one would want to read things “Coach”, of “politicians” it “football”…

Twitter offers the ability to create affinity groups

In the background, online contact management should not be far from the offline management. When you create a database, there is always a field that defines the sector. That's the key customization. So that, It's not about the number of contacts, is about how we interact with them.

You do not want to be a white mark

Mathematics do not lie. The White marks or brands and distribution mean the 50% the market in many sectors.

The preguntaréis Are white markings are required? From a cyclical point of view, we might agree that if, They are necessary. But from a marketing angle, I dare say that white markings are the expression of the failure of copyright marks. If I do not say, reviento.

Many brands They have failed to justify their value. If we add that many trademarks manufactured for distribution brands, chaos is already on the table. This murderer cocktail has been caused, among other things- the linearity of communication, very persuasive short-term campaigns, but with no emotional projection of the brand values long-term.

And the people, Can people become white markings? Without a doubt.

Before, go unnoticed was worth. In the mili, for example, It noted above or below was a contrasting danger. People should do the right thing, the scheduled, the established. The difference was not primada.

But now, uy now… Now you have to manage themselves differently, more aggressive, very focused. Creativity is the difference. Which he does not project something falls on the spiral of boredom, vacuum, with the risk of becoming a personal brand white. Please Google, googles your name… ¿No sales?, you are a white label.

If that is your case, I suggest a visit to paragraph “Contact“. Few sessions we can turn around the situation, uncovering the powerful personal brand, unique and wonderful that is within you.

What challenge do you want reality 2030? Cheer up, there are only 20 days!

Citizen Agency for Science and Innovation has released this video with the big question What challenge do you want reality 2030?.
A marker in the lobby Brussels European Council It shows in real time the challenges we want to come true in 2030.

Here you you can connect to the web reto2030, which today has already collected countless proposals and near 20.000 votes.
[youtube=https://www.youtube.com/watch?v = iTs3u7yvBVs&hl = en_US&fs=1&]

Carlos Graell provides excellent lateral view of art

heartily recommend a visit to Blog Charles Graell to enjoy what could be a way lateral to understand art. As the writer said John Carpenter in his book “The discrediting of reality“, the art that has come to be has abandoned abstract representation of reality after it suffered, little by little, a process of wear (Fuster discredit words).

Graell, who studied graphic design at the Massana School in Barcelona, It has always moved in the territory of advertising, alongside people like Joaquin Lorente, Luis Casadevall, Albert Chust, Luis Bassat and many others. Currently runs a company specializing in branding. But his passion is painting, very close concerning Francis Bacon and Lucien Freud. Without further ado, I leave you with his work, you will find in this link.

Andreu Buenafuente visto por Carles Graell

Andreu Buenafuente visto por Carlos Graell