In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint andTwitter as a social network open.

Today we compare Twitter to SMS, SMS and social content.

I guess now you know that the length of a tweet is the same as an SMS, 140 characters. Creators Twitter invented the “microblogging” with the intention that users can view content concentrates, very synthetic. Often, tweets links attached to extend the explanation of a topic or to attach an article support.

Advertisers know what it means to have little space or time to explain things. in TV, the size of a standard ad is 20″, forcing editors (copywriters) to generate short messages, compelling and relevant. Twitter is the same. Messages on Twitter, SMS those open to the world, They need to be clear, compelling and relevant.

Twitter, like SMS, It has its own jargon. It allows short words, cut them, Always remove articles and prepositions not deface the content-. In addition, If you look fine, Twitter is full of signs like the @ #. What do they mean? The sign @ symbol identifies a user on Twitter. For example, @guillemrecolons. pillow # It is a hashtag, a tag for Twitter, and identifies issues, concepts that are popular or be present. For example, #personalbranding o #ff. #ff famous Twitter are the “follow fridays”; Friday is customary for Twitter users recommend their followers to follow other users. It is usual to list the most prominent users of the week, the last followers or who you fall sympathetic. An example of use would be: #ff @guillemrecolons @jordicollell.

And what you see, This is an SMS that reaches many people and, so, He deserves some reflection before launching.

I hope on Monday with a controversial post: #lateraltwits 09 Twitter as a tool for personal branding.