The e-book with the best of Soymimarca of 2012
Soymimarca presented on Christmas Day “It's personal.”, the e-book that sums up the best of the 2012 on personal branding blog
soymimarca book
Human Marketing V: The fourth C is Communicate
In addition to establishing our personal brand, built and built on real values, and on a vital argument consistent with who we are and with our aspirations, human marketing establishes relationships between people, between personal brands. Both the aspects of visibility and attitude are the basis of a communication strategy. Communication between … Read more
Human Marketing III: question of trust
The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more