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Personal brands with own label: Nelson Mandela

One of the most prestigious personal brands is the Nobel Peace Nelson Rolihlahla Mandela, born in 1918 and known in his country as Madiba.

Mandela was the first president of South Africa democratically elected by universal suffrage and the leader of Umkhonto we Sizwe, the armed wing of the African National Congress (CNA).

In 1962 It was detained and convicted of sabotage, plus other charges, to life imprisonment. Mandela was 27 years in prison, most of which was confined in the prison of Robben Island. After his release 11 February 1990, Mandela led his party in the negotiations for a multiracial democracy in South Africa, which it was achieved in 1994 with the first democratic elections by universal suffrage. Mandela won the elections and was president from 1994 to 1999, often prioritizing reconciliation.

This personal brand is shaped by multiple attributes, but certainly the spirit of conciliation It is the greatest of all. After 27 years in prison, Mandela did not think of the revenge, He thought of peace. At 92 years is still witnessed South African politics. Another symbol is taking weight Mandela's open hand, a symbol of peace; within hand's profile is distinguished your country.

 

Cover Nelson Mandela image by Shutterstock.com

3. You lead or you follow the crowd?

Lead or follow the crowd are options. Lead has a cost, but also great rewards. While some do not believe, no leader is born. There are specific techniques and aprendidajes to strengthen leadership teams. The self-confidence helps that sense of leadership.

Joan of Arc

What they have in common Jesus of Nazareth, Julius Caesar, Charlemagne, Isabel the Catholic, Karl Marx, Nietzsche, Christopher Columbus, Hernan Cortes, Simon Bolivar, Magallanes, Marco Polo, Napoleon, Gengis Khan, Gandhi, Gorbachev, Lenin, Stalin, Hitler, Elizabeth I of England, Lincoln, Washington, Jefferson, Juan XXIII, Joan of Arc, Louis XIV the Sun King, Mandela, FD Roosevelt, Churchill, Da Vinci…?

Indeed, were leaders, and many of them were also entrepreneurs. Here's the phrase of the day referred to leadership: “Progress comes from insatisfaction with status quo”.

If someone guesses the author I pay a good dinner (I know who is).