Spanish ... seduction is dead

Seduction is low hours. What's going on?

We see a trailer for a movie that seduces us to go see it. Then you see if it meets expectations or disappoint.

In a neighborhood market, one charcutero let us try some cheese and seduces us to buy a piece.

We see a famous sportsman wearing slippers, and we like the idea of ​​having them.

I like to listen "Lucia"Serrat or"special love"Lluis Llach, two works of art. Both they seduce me enough to reproduce them without respite. I'm weird?

Why then seduction is dead in Spanish politics?

Nobody can force you to feel

The situation being experienced by Spain over Catalonia, It is lack of pure seduction. They will be forced to pay taxes, to move to the right, to be punctual at work, but no one can make you feel. Spanish Seas, Argentine or Chinese. The feeling comes from seduction (I like what I propose) and conviction (suits me), but never the obligation.

I do not use ham because it is Andalusian or Extremaduran, I use because I like. The same thing happens with Cabrales cheese, Cantabrian anchovies or a good Ribera de Duero. And I will not give that no matter what I'm weird?

Legality vs. Legitimacy

We are witnessing a boxing match in which legality opponents are against the legitimacy. In a fight three rounds, always win the legality, but if it is to 20 assaults the legitimacy has the upper hand.

Clarify concepts, while the law obligating, It generates legitimacy responsibility (the political ethics) and recognition.

The sad thing about all this is that those who defend the legality (Government of Spain) and those who defend the legitimacy (Government of Catalonia) must climb a ring. Why not table, without blows, TRENDY arguments to the other party?

To a town, or a good part of it, You not are compelled to feel something that goes against their values. And while some do not understand, the values ​​of many Catalans are different, neither better nor worse, just different.

Question of story

I am advertising, And when I speak of seduction, I talk about emotions, persuasion. Catalan narrative has managed to seduce half of the Catalans to start a different relationship with Spain. And nothing less than a 80% Catalans is willing to vote to decide between continuity and change. Of course, both options are legitimate.

The Spanish government could have chosen to seduction or disappointment. Not now, a few years ago. Wielding the only argument of legality, the government has forgotten to seduce Where is he Adolfo Suarez and Felipe Gonzalez that first leather jacket that seduced so hard to mostly accept "change"?


It is always easy to blame the law that does not comply. Curiously, the great progress of humanity have come through dialogue, and put forward the legitimacy against legality. This has happened in all revolutions. So slavery was abolished, and women's suffrage was achieved, breaking the Berlin Wall…

I know. In many cases these changes have behaved blood, violence. But in the XXI century there are other ways explorable. They are within our reach.

Enticement or force

It is possible that the Catalan case is too late to seduce, contemplable and the only option for the Spanish Government is force. That would be the failure of the legitimacy. La Moncloa can get a Catalonia mollified and resigned to continue as an autonomous region but how long can sustain a nation-state, an idea as outdated and obsolete as the monarchy itself?

President of the Spanish Government can win the current battle against independence. What is clear is that if not active mechanisms of seduction, half the Catalans will not feel Spanish.

Understand that the solution to this happens to have winners and losers is back 300 years old and back to Felipe V which he abolished the Catalan institutions and banned the Catalan language. History shows that nothing helped. This language is more alive than ever, and with her, a culture and particular idiosyncrasies.

We need thinkers with a clear mind and without limiting beliefs to think about how to seduce. And not worth politicians or journalists (since the latter depend on investments in advertising political). If this initiative does not start divorce it is more than accomplished. It's not the end of the world, It is a ratio change, It is the end of seduction.

Any ideas? (I know, I'm weird).

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morning news with personal brand

How what began as a morning divertimento has become a web

The truth is that who knows me knows I'm a devourer news, especially in the mornings. I'm an early riser, So during my morning running I hear the radio, then the breakfast I read the press, Contrasto headlines from various newspapers and sometimes I even dare to TV if the occasion calls for it.

And after many years with that routine, I came to two conclusions:

  1. The news is boring
  2. Despite the above, Reality always exceeds the fiction (especially with regard to the mark Spain)

Thus, and especially because no I have the vision of a journalist, I took a few days ago the decision to write myself a brief preview of morning news headlines related to the mark Spain, but with some personal brand, Say a salt and pepper added for my readers to get one hand to know what is happening and on the other that your morning coffee is accompanied by three smiles to make the day more bearable.

The thing would not go more, so it published in a small circle of friends my profile Facebook. But three days later some friends, whose name will cite without one hair cut, I was encouraged to create a fixed section and to turn this into a blog. As the Italians say, We made it!

Those friends are Cristina Lastra, Celestino Martinez, Neus Fornells and Isa Fargas, provocateurs where there. And since I'm facilón, I go and I launched the blog:

The blog is and it is already hung. I hope my friends provocateurs giving me a hand and, at least, subscribe to blog. If you also encounter a formula that can collaborate, I'll go for them.

Image: Verkami

Caballé, Lottery and marks Spain


This week the great soprano Montserrat Caballé It has been doubly news. On the one hand it has received a Doctor Honoris Causa in the UIMP in Zaragoza (congratulations) and on the other we have seen co-starring in the Christmas announcement of the national lottery.

Caballé's speech at the UIMP

The diva has never hidden his status as brand ambassador for Spain, and it is known for his dislike of Catalan nationalism. Of course, It's in your right, missing more. In his acceptance speech he made in Zaragoza he compared the Via Catalana last 11 September with the chains of slavery and He wept with emotion when he spoke of the unity of Spain. Up to this point, nothing to say, reproach ...

… Any? Perhaps if there is one. A related criticism brand consistency. The soprano can not declare their unconditional love for Spain as having its tax residence in Andorra. The truth, you have to throw the matter noses. You should not mourn with excitement for the unity of Andorra?. It turns out that he loves country does not receive a single euro tax Doña Montserrat. Ugly, ugly.

The announcement lottery

Lords National Lottery Spain They have decided to print a change in communication Christmas, and abandon the dream of dreams speech (many years championed by "the bald lottery"). This year they have decided to go for the brand and Spain have adopted a starring Hispanic campaign as champions Montserrat Caballé, Marta Sánchez, Raphael, David Bustamante and Niña Pastori. I will not evaluate ad, and so they have the social networks without mercy, júzgalo you:

[youtube] = Iwk8-wDcaEc[/youtube]

Here I do see CONSISTENCY WITH SPAIN MARK: if what is intended is to continue transmitting an image of tambourine, salchichera, of horterada, tasteless, false smiles, yes, Its coherent. Perhaps the announcement could be useful for someone who needs to lose weight fast: You should see three or four times in a row (more would be lethal): surely the desire to arrive soon “throw“.

three actions:

  1. I join the campaign #quevuelvaelcalvo
  2. I try to change my tenth for a good bottle Oliver Conti, DO Emporda
  3. I will continue listening to music Caballé, but I no longer pay for it, if she slacks off taxes, I also.