Getting an invisible personal brand

I know. Getting an "an invisible personal brand"Is an oxymoron, a contradiction. Our personal brand exists because there are others, and if it is invisible it doesn't leave Personal Branding.

For once, let's go to the heart of the matter. You don't want anyone to find you, neither in a phone book, or in lists of alumni college or Internet. You will leave brand in a closed inner circle, but for purposes outside the circle, you want an invisible personal brand, undiscoverable, non-existent at all.

Is it possible to get an invisible personal brand?

It's hard, but not impossible. I know, although I do not share, your motivations. Perhaps you are not what is known as a "social being”. Perhaps you have a criminal past and you do not want to be found. Maybe you're a "big shot" and you prefer to remain anonymous. And I do not rule out that, simply, you're very jealous person of your privacy and does not want a trace.

Before the Internet was somewhat easier now to get an invisible personal brand. Now the plot thickens, since even the most passive Internet users can make a mistake and give your data to malicious sites regarding privacy.

There are two scenarios to leave no trace, for simplicity we will call it the easy and difficult stage.

Easy scenario. Today there is no trace of you on the Internet

If your personal brand digital is nonexistent today, the first, congratulations. Is not easy. You belog to the 0,1% living beings "connected" undetectable. You had to overcome many pitfalls, or rather, e-traps.

To ensure that this continues, I give the infallible key: Become anchorite. What you read. Forget the smartphone, yes, wifi, returns to the role, recover old Olivetti. Go away, lonely, a chapel or a monastery of monks / nuns who have taken a vow of silence. Get changed the name, ideally with surname García or Rodríguez.

Of course, forget family and friends, coworkers, collegues of studies. Your upcoming events of networking of will be with spiders, birds, butterflies, a serpent, and plants, a lot of plants.

The difficult scenario. There yours trace on Internet, and you would like to remove it

Here the plot thickens. But do not despair. There are solutions, although you are in the 99,9% of people (in the OECD) which has left digital trail.

You have your own motivations, and certainly they are justified. Leaving a personal brand is something natural, it means what you say and, above all, what you do, has consequences for others. The problem often is in the lack of control of the digital world. Internet is full of trolls with bad intentions that, in real life, pretend to be good fellows.

Thus, let me give you some clues to clear trail and avoid leaving it.

Key 1. Join the Robinson list

Have you heard about it? I think only exists in Spain, for the moment. It is a service that prevents companies send you spam. Is free, easy to manage. You can avoid calls, mails ... from companies that have not authorized to do so. Here's the link to the Robinson List.

Key 2. Remove all your social networks, websites and other environments that are within your reach

If you want to disappear, obviously you'll need to start by removing things. This is the easy part. The problem is that sometimes we create network profiles for years and do not remember neither the mail with which we joint. In this case, send an email to customer service (notice, It's not easy) and you explain the case. Eventually they will understand you and delete the account.

Where is the problem? Well, you can delete your Twitter account -for example-, but the retweets that have made you other will not be cleared. There you will find the material you have yours (before deleting profile) and ask those who have shared to delete those messages. I know, It is laborious, but I have already warned that we are in the difficult scenario.

Key 3. Locate external websites that mention you and negotiates remove your tracks

This can be done by specific engine searches, for example putting your full name in quotes. That includes images, content writing, videos ... The difference in unquoted or is not important:

For example, If I search Guillem Recolons I get 61.100 results, but from page 4.000 Many of Google results refer only to Guillem or only Recolons. If I search "Guillem Recolons"encounter 44.000 results, but all allied and accurate. That means there is no more accurate results near 20.000 results that have nothing to do with me.

From this point, you must begin negociation. According to the so-called "law of forgetting" Google, if it is content with many years, you have the right to have it removed. My advice is that you do with a lawyer, you may spend some money, but you'll gain hours of life and you will save many concerns.

If you're census in any country of the European Union, Here's the Google form called "Withdrawal according to the Privacy Act EU”.

Nevertheless, we have some very complicated: eliminating official positions in companies. If you are or have been administrator, attorney, treasurer or any deed required function, my advice is to go directly to a law firm.

Key 4. Do not point it at official competitions (or Leete before the fine print)

If you're runner in Spain, possibly you know that anyone can see your brand on the web Runedia. How? What you have not asked permission? I'm sure you will, But we do not read the fine print.

There are plenty of traps on the Internet that can give us a distaste. I know many of my clients before the first session I knew his home address and home phone. How is it possible? For websites with bad intentions, kind Softonic, that in exchange for download a "free" software are left with your details and sell them to third parties. You can avoid reading the fine print or just looking for a payment page. Everything too cheap it's eventually expensive.

In general, distrusts everything on the Internet bears the word "free" as for me, give my data is breaking my privacy.

Key 5. Remove your email accounts, telephone number and applications

All email accounts you used so far for social networks, online shopping, business groups, school, gmail, must be removed. You can create a new, yes, from an internet cafe, from a non-recognizable IP, and does not contain your name.

Same with mobile phone. You can now sell or give away, and make a model vintage Nokia without an Internet connection with a new number. Waivers to instant messaging, logically (Whatsapp, Messenger, Telegram…) because if not, your data is held by giants like Facebook ...

In consecuense, remove all applications, but not before unsubscribe officially, with elimination of your data. On the contrary, will continue running through the digital underworld and not achieve one Invisible personal brand.

OK, I welcome you to 1990

You've got it. No need you to go to Mt., but remember to take the life we ​​led up 1990. Go to a pay phone to call. Send letters with no return address. Do not use any electronic devices, and lead tracking or less if geolocation. Read newspapers and books on paper (while there)…

You've got nearly a Invisible personal brand. At least, It will only be visible to you who you choose. It is a life choice, and you have every right to do so. I still do not know anyone who has gotten, this social isolation is complex. If you know someone, I invite you to have that experience in the comments, Maybe we can write a book ...

Have a nice week!

Image by Tottem Torro on

14 cases invisible personal brand that changed the world

When a career invisible can change history

If not because someone dared to break the rules, we would not be where we are.

It is always difficult to talk about Personal Branding and famous. The bias is large, because people who change the world is confused with others, simply, They are different. I usually say that the difference, irrelevant, It is only pose, lacks value proposition.

That's why I decided a few weeks ago with a small experiment: publish micro-stories “unsung heroes” in a social network not meant for something: Linkedin. The surprise is that the scope of the publications was more than I could hope, and not only that, interaction also generated (engagement).

Maybe it's a hasty conclusion, but the stories, small stories, we like them. And no matter where we find, especially if they accompanied by images that speak alone.

Here we have gorgeous photographs with their little mini-retatos of people who do not appear in the history books but without them many things would not have happened or would have occurred years later. The invisible personal brand may not leave any footprint, but its influence.

Tenzing Norgay

Edmund Hillary y Tenzing Norgay one 1953

Edmund Hillary y Tenzing Norgay one 1953 / Source: Wikimedia Commons

Nepalese Sherpa Tenzing Norgay It was one of the first people to reach the summit of Everest 29 May 1953 junto a Sir Edmund Hillary. Hillary himself and John Hunt, head of the British expedition, They were appointed “Sir” by deed.

Norgay received a simple honorary medal.

Fame, The Power and the Glory are less important than we think. Perhaps Don Quixote had not been anyone without Sancho Panza.

Ruby Bridges

Ruby Bridges

Wikimedia Commons: Ruby Bridges guarded by police officers off school.

In 1960 Ruby Bridges first enters into a white school in New Orleans, starting the integration. Were 6 children admitted but only small Ruby with the support of his mother had the courage to cross the threshold of that door under the hostile gaze of parents of white children that did leave school… Teachers also refused to teach, all but one, Barbara Henry.

A Brazilian general


Why a chief of police and the protesters would be sharing cake between them? This Brazilian general pleaded with protesters not to use violence on his birthday, so they went to buy a cake in place.

Elena Maseras

Elena Maseras


Elena Maseras, Vila-Seca, It was the first Spanish who enrolled at the University 1872, specifically in the Faculty of Medicine of the University of Barcelona. Although there was no express prohibition that would prevent women pursue higher education, It was considered an extravagance, so their presence in the classroom elicited much criticism, which they resulted in the subsequent administrative obstacles.

Bayard Rustin

Bayard Rustin

Source: history/people/martin_luther_king.shtml

While everyone knows Martin Luther King, few know that it was Bayard Rustin which convinced him of the use of nonviolence to defend civil rights. In fact, Rustin was the main organizer of the march on Washington in August 1963.

Wang Weilin

El hombre del tanque

Source: Widener / Associated Press

dubbed “Tank Man“, This could be anonymous hero Wang Weilin, of 19 years old , son of factory workers in Beijing. The 5 June 1989 several tanks who wanted to quell the revolt of Tiananmen Square faced.

We do not know the echo that had this feat. In fact, all the images of that day are banned in China. Nor do we know if Wang was persecuted. We know that China, with the years, It has approved small reforms.

Claudette Colvin

Claudette Colvin

Claudette Colvin

Before the famous Rosa Parks, This girl 15 year name Claudette Colvin, he refused to give up her seat to a white person on a bus in Montgomery (Alabama) on 1955. Of course, He was arrested.

One year later, the judges ruled that state and local laws requiring segregation on buses were unconstitutional Alabama.

Tess Asplund

Tess Asplund

Source: Defiance

In 2016, Nordic Resistance Movement, a Swedish organization known for its violence and opposition to non-white immigration, He was organizing a rally weekend in Borlange to commemorate the International Workers' Day.

Tess Asplund, Swedish anti-racist activist, I got in the way of the neo-Nazi march 300 people and raised a defiant fist before the police evacuated.

Lauren Hill

Lauren Hill


The day of his 18th birthday, Lauren Hill He began to feel ill while playing in a game with her companions. Cáncer cerebral terminal inoperable. Expectation of two years of life. But I had a dream: Back to jump to a basketball court, And he achieve it. A few months later he died.

Ieshia Evans

Ieshia Evans

Taking a Stand in Baton Rouge, por Jonathan Bachman

activist Ieshia Evans It stands firm while offering his hands to be arrested while being charged by riot police during a protest against police brutality against the Police Department in Louisiana Baton Rouge, U.S, yes, 9 July 2016. Photo Jonathan Bachman / Reuters.

Lindsay Hilton

Lindsay Hilton


Lindsay Hilton Canadian can lift 45 Kg. He was born without arms or legs. Also feels passion for swimming, football, hockey and especially rugby. When asked what motivates you and if you feel satisfied or not, Lindsay responds: “I do not want to be good for someone with no arms and legs, I just want to be good”.

Picture award at the World Press Photo 2017 of Darren Calabrese.

Paul Cowan

Paul Cowan

Source: simon-point

In 1990, Paul Cowan, a young executive Saatchi & Saatchi, he decided that his new agency should be the first to advertise on the Berlin Wall. This decision triggered the beginning of the immortality of one of the largest advertising agencies in the world.

The Wright brothers

Wright Brothers


Brothers Wilbur y Orville Wright They got the first manned flight in history a 17 from December 1903, A Kitty Hawk. And the best, they did so with fewer resources than others who were trying at the same time.

Kathrine Switzer

Kathrine Switzer

Source: topic/bostonmarathon

1967, Kathrine Switzer She became the first woman to run a marathon. It was in Boston. In the image, one of the curators tries to stop.

You see. If not because someone, an invisible personal brand, He dared to break the rules, we would not be where we are.

PD: If you have a chance, Do not miss the movie Hidden figures (hidden figures) directed by Theodore Melfi on 2016 and he brushed several Oscars. Tells the untold story of three brilliant African American women scientists who worked at NASA in the early sixties (in full career space, and also in the middle of the fight for civil rights for black Americans) in the ambitious project of launching the astronaut John Glenn.