Identifying a profile that invades network: the #iDiot

#Ignorant Idiot Digital Infamous Trickster Opportunist

It stands to reason that if there are parasites in real life, also we find them on the Internet. The problem is that in real life are easy to spot, in the digital world not so much. Some tools are needed, some payment, to discover the #iDiot.

Its main way to grow in the network: Follow thousands of people, wait for their “follow back” and then continues to shadow. Thus, the balance is always positive, with many more fans who followed.

Do not follow because you can add value, They do a mathematical question and personal vanity misunderstood.

The acronym #iDiot we see a few days ago in Mexico Nancy Vazquez, Alan Urbina and Johnny Durán in moments of relaxation after the Personal Branding Experience 2018.

Crazy obsession with getting followers at all costs, DNA #iDiot

The Greek myth says that Narcissus fell in love with his own reflection in the water and died at the approach to self-kissing. It was a revenge of the goddess Nemesis by bad treatment Narciso professed virgins who fell for him.

That's what can happen to continue collecting followers #iDiot. A few months ago I wrote a post titled The Follower Obsession. In the article referred to the need to create communities related to a value proposition. If I sell training programs for companies, with 50 new followers per year that meet the profile would have enough. It is what Carlos Rebate, in his book Influencers, defined as 1.000 true followers, which they would be willing to hire you.

Detect and remove every #iDiot

I have always been tempted to denounce each #iDiot I've found. It is not doing so by legal means, It is paying with its own currency. First, stop following them. It is necessary to identify them. LinkedIn or Facebook the case is not given because monitoring should be mutually. This applies especially to Instagram and Twitter,

My colleague Claudio Inacio He proposes in his post How to let you know who to follow on Instagram? the tool IG Analyzer (iOS) to detect #iDiot massively and stop following them.

In Twitter there are several applications. I have not found any outstanding. At the moment, ManagerFilter, with limitations, is the most intuitive to detect and remove #iDiot.

Do I publish Escarnio?

The next step would be to create a public list of #iDiot, something that helps users and social networks to prevent this type of digital parasites. On the one hand, help users avoid falling into the trap. And the other would prevent social networks to give a “notice” by malpractices. Agree, what they do is not illegal, It is only ethically reprehensible. But people demonstrating against-values ​​deserve my contempt, and I guess yours too.

Limpiemos network trash. I was surprised to see people who never imagined they let me follow. I see them often and they give me a smile. Now I know that is false.

iDiot photo by photoschmidt on


  • 20N. Granada. Knowmads space. Personal brand, Entrepreneurship, job, with my colleagues Elena Arnaiz, Sonia Rodriguez Muriel, David Barreda (organizer and speaker), Eva Collado, Andrés Pérez Ortega y Azahara G. Peralta registration (free) here.
  • 23N. Business Forum Murcia. days directives. Conference on Personal Branding and Values. Information and Registration on this link.
  • Personal Branding Lab Day 201828N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. With my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
  • 29, 30N. Workshop Personal Brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
  • 1D. Personal brand 4.0. Personal Branding Lab Day. From YouTube, 10 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 AM a 8PM (GMT+1). Free. Follow the hashtag #PersonalBrandingLabDay

Personal brand and business ethics: a combination that works and will more

Jesus of Nazareth is credited with the phrase “Let him who is without sin, cast the first stone…”. By that I remember that, “which more which less, everyone why we shut”.

Business ethics

Beyond the philosophical sense of the Business ethics, I like to analyze it in the sense of: set of customs and norms that guide human behavior or value of a community.

Personal brand and business ethics

Ethics has a close relationship with personal branding. In managing our personal brand value proposition work, something that projects a benefit to others. Ethical behavior of each person has consequences for others. If we were hermits, such behavior would be irrelevant. Living in community, We pledge to respect each estate values.

Three examples of business ethics

I collected three cases of business ethicsl I think are exemplary, two of them in the field and inspiring positive, the latter as an example of human misery, of countervalues. All three are or have been influential people, powerful in their working universe.

1. Christopher Columbus, the soul of La Fageda

Although the name referred to the discovery of America, Today the world is alive boasts a discoverer of the most inspiring ethics. Psychologist Christopher Columbus understood that madhouse madmen were, first of all, people. So, Hand 14 mentally ill he sought and found how to establish a model company. And he did. He founded the Beech. Columbus was social personality of the year, magazine award Business commitment. In this video Program “Spared” Jordi Évole is his story. Do not miss it.


2. Emmanuel Faber, and business ethics in the wake of Danone

If you wonder what the CEO (world President) guys at Danone, without knowing, What comes to mind?… tie? millionaire? discipline? To me the same thing happened to me. Until a storytelling workshop, Gay Victor Zaragoza I presented the video of Emmanuel Faber to leave then and invite you to see. His story is huge, wonderful, but thanks to him the best is the purpose of Sr. Faber, and that permeates the entire company: social justice. Find out power a purpose in personal branding:

3. Mr. X, an example of moral turpitude

Mr. X is an entrepreneur, already retired, whose leadership style was based on the hot seat syndrome. And they can not do business by being good at what you do, but by pure cronyism. That worked at a time, but now it does not hold.

As fate, Mr. X has been involved in a case of illegal party funding. In his statement to the judge, He defended the idea that his company needed to collect and he did not care how to do it. So far nothing too outrageous, abnormal normality. But when the judge asks who her party contact, Mr. X indicates that whoever was responsible for business contacts with the party was CFO, deceased. Pass the dead to the dead is an example of ethical turpitude, mainly because the dead can not get up to say: “That is not true”.

Bad examples of Business ethics They are as inspiring as good, They teach us the way not to take. And I repeat what I said at the beginning “he who is without sin…”.

Cover photo: Santi Rodriguez. First sunbeams in the forest of La Fageda d’en Jordà in Garrotxa, Girona, Catalonia.