Best of the 1st quarter 2021 at Personal Brand
I'll leave you the best of the 1st trimester 2021 in Personal Brand in books, Articles, Podcast, Infographics, Videos, Collections, ebooks and more
personal brand
Purpose: Professionals and Companies in Search of Sense, with @JoanClotet
Professional purpose is a compass for our career. Interview and podcast with Joan Clotet and Guillem Recolons about what does matter
What's the point of giving 2021?
What a sense you want to give 2021 it's a question whose answer can help you find a “North” in the actions you plan for the year
Trusts and Values, what's the relationship?
Trusts and Values are more closely related than they seem. Faced with the difficulty of strongly communicating our Values, demonstrate them is the way
Never try to retain talent, consquílo... or let it fly
Retaining talent reminds me of someone behind bars. In the post I deal with the need to let people fly when they no longer see project or purpose
#FakeContacts When a stranger asks you to spread his project (or worse)
"I have started a new project that I think you might be interested in and I would also like to explore if you can help us in the dissemination". This phrase, poorly worded -- why deny it- (I've started, you can help us) it's becoming one of the new viruses of today. If you're short on time, I summarize it in a … Read more
Personal brand diagnosis 11: Analyzing threats
In the 10 previous chapters of the Iceberg series I have worked with the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca. … Read more
Personal brand diagnosis 7: Digital identity on social media
In the 6 previous chapters have focused on perceived identity (external feedback), in its own (self-diagnosis tests) and in digital identity by name. This chapter discusses digital identity on social media. And in the next we'll try the most complex but effective, our digital identity by keywords. If you have little … Read more
Personal brand diagnosis 5: Digital Selling Index
Within the diagnostic phase, we started with Alex Lopez the digital series, this time analyzing the powerful Digital Selling Index tool. Until now, previous chapters of offline diagnosis have dealt with external feedback, with Naomi Vico. In internal feedback, the D.I.S.C. tool. with Virginia Guisasola, the test of the 16 personalities with Helena Casas, … Read more
#Storytelling: 366 accounts in perpetual images
What happens when you spend a whole year publishing daily stories in images that have been left for the story? Well, when you look back you realize the power of the image and its ability to tell stories. Among the 2 March 2019 and the 1 March 2020 … Read more