#FakeContacts When a stranger asks you to spread his project (or worse)

I have started a new project that I think you may be interested in and I would also like to explore if you can help us in the dissemination”. This phrase, poorly worded -- why deny it- (I Started, we you can help) is becoming one of the new viruses of our day.

If you have little time, I'll sum it up in a minute:

Before getting into this new wildlife from the web 4.0, the one that governs now, let's review the history and its recent evolution.

The first FakeContacts, those "friends" created by a bot

Until recently, the FakeContacts were those friends or Fake contacts bought on social media, especially Twitter and Instagram. A regrettable practice based on the wrong principle: if you have a large community it's better than if you have a good community.

I recommend to anyone who still thinks this works so read the book "Influencers" from Carlos Rebate (active business, 2017). Rebate talks about the importance of 1.000 true followers, a qualitative goal of achieving a community that we really influence and is willing to read - really- what we wrote, to buy what we sell.

The makers of friends are still there

The problem is that creating a Bot it's practically free. The first bots they were very rudimentary, created profiles without a photo, unintelligible in name, no descriptions. Today there are Artificial Intelligence programs that fine-tune by creating fake profiles. They create images of people who don't exist, that are a combination of thousands of photos tracked from the Internet. Create possible names, And the best, create biographies and publish content.

If your ego finds reward in the fact that you are followed by a 50.000 people who don't exist, ahead, I can't fight that..

But believe me., Those 50.000 they're not going to buy you anything, or to read anything, they're just going to give you "likes" and fake comments until the networks decide to remove them (I think they're on it).

The new ones FakeContacts, those who ask without giving anything in return

The evolution of FakeContacts is that now they are real people. And they're probably your contacts. (even if you don't know them). His biographies are imperfect, that is, human. Its value proposition is real and powerful. You look at his professional record and he's not imposted. Up to this point, everything seems to be in order.

His biographies are imperfect, that is, human

The problem is that they go from being "contacts" to "FakeContacts" at some point. They ask you for something without giving anything of value in return, and they do it automatically, without having bothered to read your "bio" before.

In his book "Marca eres tú” (Ed. Rasche, 2015), Eva Collado explains it loud and clear:

Don't you dare sell your services in the first message you cross with your new contact or ask for a job or favors... would you do it on the street with a stranger?

I've come to the conclusion that when these people contact you, you've already been placed on a spreadsheet as "possible lead for...". And what's after the "for..." it's very varied:

  • Send a CV to the first change (luck they're no longer papery, it would be an environmental attack).
  • Invite you to an event that's nothing interesting to you. I've gotten to get a message inviting me to visit a new chicken farm, My god....
  • Asking you to make them broadcast an event (this one is very common) that has nothing to do with your business universe or that competes directly with you.
  • Asking you to do like of a post they just posted, and that's obviously a slug.
  • Ask you if you want be affiliated or franchised projects not linked to your professional activity (the last, an offer to open a hair product franchise).
  • Asking you to you work for free in a project where they make money, go a win/lose from which I'll do a monograph shortly.
  • The best: I have received offers of self-styled "experts" in personal brand offering me a free audit to help me increase my online communities. A curiosity, when you look at their profiles, do you have 15 followers. Anyway...

An experiment during the Covid

In full confinement I did a little experiment. I wanted to put in place of these "requesters for nothing" and try their luck. I picked ten random victims, on a network like Linkedin. And I sent them a direct message from the same network talking about the importance of employer branding and inviting them to a very select webinar, with date suggestion included.

They were Level contacts 1, and all the people were HR directors. HH and contacted me from years ago. The language used, Right, brief and direct.

The result: Only one of the ten people answered, politely rejecting the invitation. Agree, statistically it's not valid, but it gives you to think about the effectiveness of such requests.

The only solution not to be FakeContacts is to contribute, give and create value

I hope I don't disappoint you, but there are no magic formulas to achieve a good harvest without having sown first, subscriber and watered with care. And that requires weather, Tracking, interest and a lot of empathy.

Before you direct a message to someone you have to put yourself in place and find out if you really need what we can offer you; if it adds value, and if you do it in a clear and differentiating way.

As a advisable practice, it's worth walking around the profiles of the people we want to send a request for action, see their websites (if they have), your experience, their skills. With that we can manage not to be spammers and above all, don't thicken your list of FakeContacts. Have a nice week!


Stock Photos from Boule / Shutterstock

Personal brand diagnosis 11: Analyzing threats

In the 10 previous chapters of the series Iceberg I've worked with the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords.

I have also dealt with Elena Arnaiz the "D" of "Weaknesses" of the DAFO, the "F" of Strengths with Xavi Roca. And today I start with the outside of the DAFO trying the "A" of Threats with my colleague and admired Arancha Ruiz, talentista, one of the pioneers in personal brand management and author of the books "El mapa de tu talento”, “What the Headhunter is looking for" and "Now or never”. A woman who has been able to deal with threats and turned them into opportunities.

If you're wondering why I chose that eye-catching image, in the animal and plant kingdom, eye-catching colors often appear in poisonous species, so they're actually alerting them to their potential danger, the predator recognizes them and thus avoids being hunted.

If you have little time, I invite you to see this summary:

Why it's important to know about threats

It's critical to know everything that can negatively affect your business model from the outside.

Few days ago, with my peers TEDxEixample, we had the opportunity to help prepare a TEDx online talk to Juanma Freire entitled "Can we evolve from Homo Sapiens to Homo Cooperator?”. Among the threats detected by this nuclear physicist and specialist in Open Innovation, I was struck by one referring to the professionals who are engaged in translation.

Juanma told us that he explained to a translator friend that in a short time (weeks, maybe) any of us will be able to travel to Japan, and with headphones connected to an app and a 5G network, you will be able to hear a real-time translation of what any Japanese explains in their native language… What an irony! what is a threat to some is an opportunity for others.

We must perceive the alarm signs, threat, like shift levers

But like a ingo mom who smells danger and puts her puppies safe, people we must perceive the alarm signs, threat, like shift levers.

Juanma's friend knows that in two years his business model will have mutated. But you also know that your skills as a translator will drive you to spot new opportunities.

In my case, the deadliest threat I've ever detected is to expect something to happen. Without going to look for it and without having the right human equipment to make it happen.

Arancha Ruiz: threats sharpen ingenuity, generate riddles, renote to instinct, And more!

It's often called “threats” environmentally friendly factors that pose difficult challenges to navigate. People are unique in identifying threats…And also by voceting them! The news, gossip, the rumor that jumps from word of mouth to ear helps to increase the fears of these giants that are more scary than the windmills of Quixote.

However, threats also have their bright side. As you read it. Because they sharpen ingenuity, generate riddles, they reful of instinct and prevent people and organizations from sleeping on their laurels and not being able to look beyond their oronda belly.

Threats are born of weaknesses that prevent them from being addressed as opportunities

There's a motto I apply a lot in my life: If a problem approaches, you already have one thing to do: Solve. If the problem has no solution, it's not a problem but a new situation, so you'd better get used to it as soon as possible. And most of all, don't confuse one with the other. It is my particular adaptation of the phrase of wisdom coined by Reinhold Niebuhr “Sir, give me strength to change the things I can change and patience to endure the things I can't change. And wisdom to distinguish them”.

We must be able to anticipate the threats, read the first signs and activate the talent to develop capabilities that allow us to face them.

COVID becomes a threat when we believe it can beat us. That can stop us We don't let him!

The opportunity is to believe that talent, as the unique ability of people to add value by collaborating with other individuals, Expire. To dream that he is a gentleman who together with his faithful squire can change the world in which he is. Because while he continues to dream, keeps trying. And by persisting they can find the strength to change reality.

Types of threats

Threats come from several fronts. And let's think that every missed opportunity is also a threat.

Imagine you're the translator of the example above. You work for a translator's agency, but by projects. You haven't considered having your own translation services website. You also don't have an excessive presence or social media essence.

From the other side of the world, someone is looking for a person like you, with your skills - almost unique- translation. They need a simultaneous translator for an important symposium. You're the perfect person. But they're not going to find you.. Missed opportunity. And threat, that can happen many times. You'll wonder if I'm the best, why they choose other people? As said by Rubén Montesinos, being good is fine, but you also have to look like it.

I distinguish the threats in 8 categories:

  1. Strong competition in your professional field
  2. Technology
  3. Misuse of new technologies
  4. The metooism
  5. Difficulties of the current working framework
  6. The legal framework
  7. Globalization
  8. The gifted horse

Here you can download in Excel the box with the Types of Threats.

Guillem Recolons, personal DAFO threats

Trends, an antidote to prevent threats and take cover

A good way to prevent threats (Eye, not all can be prevented. Example: Covid19) is to analyze trends. And also the trends that relate to technology.

If you're a car driver, Truck, you should know that there is less missing for the arrival of autonomous vehicles.

There are two options. The main threat is to wait for the inevitable to come without doing anything. The option 2 is to try to participate in some way in that new business, whether it's creating apps, as a sales agent, coordination, vehicle maintenance, Insurance...

There are many places and forums where it is possible to see what will happen in the short term. Although the long term is more complex, there are also opportunities, for example, the emergence of senior and the increase in active life expectancy, representing a new business model for people in good health, some purchasing power, and a life ahead.

The action plan for your threats

Although business literature holds that threats are beyond our control, the truth is that we can exercise some control. We'll never be faster than machines, But we can think divergently, Guess, Anticipate and many other facets that at the moment put us ahead as humans.

The action plan for our threats consists of four parts once a possible threat has been identified:

Imagine that your main threat is the arrival of the autonomous vehicle:

  1. Design a strategy. Putting yourself on the winning side. You can help deploy 5G technology, create specific signaling for the sensors of these vehicles, imagine new forms of entertainment for travelers, who should no longer be aware of driving…
  2. Analyze resources you need. List the resources you need to deploy that strategy, look for collaborators, business angels, software developers…
  3. Calendariza. If you don't put a date, you won't have it ready when the time is right.
  4. Prepare the action plan, developing each of the stages, your needs...

Next day I close the personal SFO trying the opportunities, and I'll do it hand in hand with someone else wonderful. I hope you were helpful in the article.. If it has been so, Thank you for commenting and sharing!

Stock Photos from agsandrew / Shutterstock

Personal brand diagnosis 7: Digital identity on social media

In the 6 previous chapters have focused on perceived identity (external feedback), on its own (self-diagnosis tests) and in the digital identity by name.

This chapter discusses the digital identity on social media. And in the next we'll try the most complex but effective, our digital identity by keywords.

If you have little time, I invite you to watch this video-summary:

Social media is not social media

Clarify concepts, social media or social media refers to the set of online platforms and tools through which users can create content and interact.

That includes social media, but also corporate networks, blogs, sharing platforms (Slideshare, Flickr), discussion forums, virtual worlds, Multimedia (Youtube, Vimeo, Spotify), geolocation (Facebook Places, FourSquare, Waze), social markers, social games, product or service critic sites... Source: Nagore García Sanz.

What appears when someone writes your name on social media?

Analyzing our digital identity (and our online reputation) by name in generalist search engines is not enough. It's possible that someone is talking bad (or either) us on social media and that's not detected by the big seekers.

That's why I find this exercise interesting, that allows us a greater knowledge about us, often based on external opinions that can be positive, neutral or negative.

Looking well at search engines

As a pre-search step on social media, it's worth getting the most out of the generalist search engines, that offer us very valuable options.

The 90% netizens do simple search on search engines. No quotes or brackets, without 2nd name or 2nd last name, without linking the name to an activity (for example, Juan Martinez + Human Resources).

And not only that. Tools such as time-requiring are not often used (months, years old ), search for books, Flights, Shops, news, Maps, images, videos, Languages. Or simply the powerful engines of Advanced search.


  • Guillem Recolons on maps: Having set up a personal brand profile in Google My Business, you can see it on Google Maps (is one of the social media) my radio of activity. It is free and does not require viewing an address or a phone (set up as a brand).
  • Eva Collado in news: It's official media appearances (doesn't consider blogs). Very useful to know the reach of a personal brand above personal marketing itself. Being there is due to a key factor: the strength of a person's brand based on their value proposition, your positive reputation and online identity.
  • Francisco Warden in pictures: Very useful for "putting a face" on a person you know. It usually collects portraits of profiles of social media, but also images related to them published on blogs, news,….
  • Andrés Pérez Ortega in videos: In videos, search engines go beyond YouTube, Vimeo, etc. and they also find videos hosted on blogs, which gives a very broad result (see the case of Andrew) and recommends this support (the blog) above anyone among the social media.
  • Tom Peters in books: Searching the book sub-section, to 100 specimens have been found of Peters, including translations...
  • Solomon Asch in thesis: If you search for a person (+) the word "thesis", Google moves you to Google Academic and you'll be asked for all the information about its thesis.

Focus on search by name on social media

In the case at hand,, all social media has a search engine (or should). For example, blogs - to my understanding- they should have a search engine and publication date to put the content in temporary context.

Some social networks, Besides, they have advanced search engines, which allows for better need and usually gives the desired result. It is not the same to look for Juan Martínez in Linkedin to look for it by specifying parameters as a 2nd level contact,Madrid, and who works at NetApp, which will lead you to a unique result.

Advanced search on Twitter is as spectacular as it is unknown, and allows filtering by multiple parameters (words, accounts, Filters, interaction and dates). Total, to 15 filters supports the network in these searches. For example, I have searched by user "Guillem Recolons" the phrase "Everything leaves mark" between 2013 And today with this result and this tweet from Andrew of 2013:

Switching social media, we can use the Wikipedia search engine to find a profile of a colleague like Neus Arques. We can find more than 100 marketing essays, Personal Branding… searching Slideshare for Professor Vladimir Estrada.

Also find several articles involving my colleague Paula Fernández-Ochoa looking for his name in the newspaper Expansion. Newspaper search engines are often very accurate.

Definitely, we can find a lot better if we go into social media search engines.

In the next chapter I'll look at our digital identity by keywords. Have a nice week.

Stock Photos from Jirsak / Shutterstock

8 days for the Personal Online Brand congress

It is only a few days before the start of the Personal Online Brand Congress, 28 exclusive presentations to be held between the 4 and 7 of May 2020. If you're interested in taking control of your personal brand, build a value proposition, own brand and communication plan, do not hesitate, Register before you stay out (places are limited).

congress marks personal online

nancy vazquez Personal Brand Online

Nancy Vazquez. Integra Personal Branding Mexico

Isaac García Merino. QUIFER RD Consultants

Isaac García Merino. QUIFER RD Consultants

guillem recolons Personal Brand Online

Guillem Recolons. The Human Branding

Helena Houses Personal Brand Online

Helena Casas. The Human Branding








personal brand online control brand

alan urbina Personal Brand Online

Alan Urbina. Integra Personal Branding Mexico

Personal brand diagnosis 5: Digital Selling Index

Within the diagnostic phase, we start with Alex Lopez the digital series, this time analyzing the powerful Digital Selling Index tool.

Until now, previous chapters of offline diagnosis have addressed the external feedback, with long boring Noemí Vico. In internal feedback, This is tool D.I.S.C. with long boring Virginia Guisasola, yes, testing of 16 Personalities with long boring Helena Casas, and Crystal test with long boring Nilton Navarro.

If you have little time, here's a video summary (by the way, recorded before confinement by covid19):

The context

Business, brands and people offer very different levels of confidence in the market. Both companies and brands respond to the idea of "imagined realities" according to Yuval Noah Harari, professor of history at the University of Jerusalem.

In other words, companies and brands do not exist, are realities imagined by humans to organize ourselves better, to create hierarchies, processes and, the most important, value chains.

For a long time, those brands and companies communicated with their consumers in a monologue format, with non-personalized messages, unhumanized. That has made our trust in each other, and especially our confidence in their messages, down to a 33% according to the Nielsen Online Customer Survey 2016.

Instead, the same source states that we rely on a 90% in recommendations from people like us. This context favors that enterprise-client relationships must be moved to the person-to-person level to succeed in an environment such as the current liquid economy, mistrust in the political class, volatility, Uncertainty, complexity and ambiguity.

The opportunity

If trust is passed on from person to person, we should also keep in mind that not all professionals convey confidence with the same intensity.

According to the prestigious annual barometer Edelman Trust, the technical experts and regular employees convey more confidence than CEOs and steering committees. There are exceptions, of course, but the differences remain noticeable.

The opportunity providing this framework is double. On the one hand, improving the role as spokespersons for company executives. On the other, put commercials and technical experts more in direct contact with consumers.

What is the Digital Selling Index?

As the writer says Tom Peters (who coined more than 20 years the term "Personal Branding"), we all sell, All the time. And I would add: and anywhere.

The sale was reserved for sellers, but now social media opens up the possibility that anyone can generate value across the network and make it easier to sell.

The Digital Selling Index created by Alex Lopez is a diagnosis of our ability to sell in the digital environment. In a nutshell and with seven variables, shows us the current state of our connector and selling skills.

Why do we need to know him?

If we all sell, the network is as good an ecosystem as any. Knowing our digital business potential is simple and free with the test

Another thing is how to improve each of the seven elements that are measured in the test. Alex has included on his site several pills on each of the seven elements, And this will be of great help to you.

My personal theory is that personal brand is the result of the first six elements: Digitization, Prospecting, active listening, content publishing, measurement of actions and follow-up, positive approach.

Analyze your results

What you get once you've finished the test is an index, ranging from zero to ten, and that indicates your commercial capacity on the Internet. The number is followed by the date you take the test and the average grade of the participants on that date.

Digital Selling Index by Guillem Recolons 02_20

In my case, I have the challenge of growing up 1,22 points. The key is what areas should I maintain my strategy and in which areas should I strengthen it?

What matters is what comes next, chart with the seven variables. I find the comparison with the average grade of the participants very interesting, because that's where you really read your digital strengths and weaknesses.

Graphic Digital selling Index Guillem Recolons

My chart shows strengths in virtually every area, but a very clear need for improvement in "active listening". On the same website I already recommend some video pills to get started, which is a big plus.

Let's see, one by one, each of the elements of the Digital Selling Index.


This element measures the extent to which the digital transformation we have lived from 2005 it's a relevant element to your work. Questions refer to your facet as a digital seller:

  • For a while now I've been updating, But I'm still missing.
  • I'm pretty analog, I don't consider myself digital.
  • Of course I'm digital, I have Linkedin.
  • I could say I'm an advanced digital professional.
  • I'm aware it's important, but it's still not my main focus.

If you're a more analog than digital person, I advise you to read the books "Digital customer, digital seller" by Alex Lopez himself (Codex, 2017) Y "El mundo cambia, ¿y tú?" from Eva Collado (Alienta, 2019) to understand the advantages of digitization and to know from the hand of experts the main strategies and tools to keep up.


Here you measure your ability to generate a search strategy potential customers. Here the test directs you 4 questions with four answer choices in each:

  • What sources do you use to prospect new customers?
  • Do you use social media referrals for prospecting new customers?
  • Use # to search for specific information on social media?
  • Do you use prospecting tools on social media?

This part is closely linked to the area of "key partners" from our business model canvas. It is clear that the best way to reach a customer is through a referent. It also uses the #Hashtag as a new prospecting tool, in this case of content. An expert in this area is Vivian Francos, which I advise you to follow. As a book I recommend "Tu modelo de negocio" by Alex Ostewalder, Yves Pigneur, Tim Clarke (Wiley John + Sons, 2012), where they will help you with case studies to understand best practices to put those key partners in action.

Active listening

Active listening measures the level of knowledge and use of the platforms that manage tracking, Monitoring, passively from our customers (beyond Google). The questions in the test are:

  • What do you do to get to know new customers better?
  • Do you use a system to monitor customers before you know them?
  • Do you know the organization chart of potential decision makers before meetings?
  • Do you have tools in the company to store and manage information about customers and potentials?

In this case, you need tools to monitor customer content, on the one hand, discuss their web sites before formalizing a meeting with them, and get to know tools. Here the CRM are of great value, and also the funnels.

A powerful tool for organizations is Radio 6 (Salesforce Group), another is Sales Navigator (Linkedin). If you're freelance, an interesting and free tool is Google Alerts, where you can keep up to date with news about people, brands, Business...

Publishing content

This section measures your level of contribution of value to the network. I often say that if they do not contribute, you don't matter. The way to differentiate yourself from 95% people who are merely observers or consumers of content is providing material of value, either own or others. Here are the questions:

  • Do you write your own content on Linkedin?
  • When it comes to contacting new customers, do you use social media?
  • Once contacted, how do you maintain the relationship?
  • Do you identify social media opportunities before contacting new customers?

Here I advise you the free book "Marketing de atracción 2.0" by Oscar del Santo (Bubok), and follow closely Hubspot, the discoverers of the Inbound Marketing.

This Hubspot chart explains how to manage this part:

Inbound content cycle

Measurement of actions and monitoring

The famous KPI's. If we do not measure the results of the actions we carry out in the network, we will not know how effectively.

The questions here are:

  • What actions do you think help build trust with new customers?
  • Do you analyze who sees your posts and how you can improve your results?
  • Do you measure the results of your posts?
  • Following your contacts' job changes on LinkedIn?

On the Internet many things work with the classic system of trial and error. Even the best digital specialists recognize that you have to try various texts in a Google ad to find the one that generates the best lead generator. Sales Navigator offers invaluable help to companies to measure results and opportunities on Linkedin. But with a personal account, we can also know which companies have been looking for us, which have seen our contents, what company profiles have seen them and from what places.

Positive approach

This section measures how effectively you connect your prospects.

Of course, there are ways, and depend on each social network. It is clear that a message of value and personalized is half a guarantee of success. But there are certain relationships that require time, with a good wine. And in that case, my recommendation is based on interacting with that person generating value until that is considered a "relationship" mature enough to reach the contact request.

I advise you to get to this pill of the digital humanist Joan Clotet that strengthens this area well: Ten features that a good commercial should have.

Personal brand

This section could be a summary of the above. In other words,, if the previous six are ok, your personal brand is well worked and projected.

However, Alex proposes six powerful questions with four possible answers each:

  • What appears when you google your name on Google?
  • What would a customer find if he looked for you on Linkedin?
  • What would you highlight from your Linkedin profile?
  • How many contacts do you have on LinkedIn?
  • Do you think it's important to customize invitations on LinkedIn?
  • What is your level of Social Selling index on Linkedin?

They refer to the strength of our Personal Branding in the digital environment. You can leave a powerful personal brand, but maybe the digital ecosystem will resist you. Here, if you need help, I can help you.

Thank you Alex for giving us this diagnostic tool, that we can perfectly turn into an action plan.

Stock Photos from Sasun Bughdaryan / Shutterstock

What's new IN TEDx Eixample

There's something new in TEDx Eixample, organization of which I am “speaker curator”.

We know that we have a complex moment that forces us all to extreme hygiene measures and social estrangement. That's why we've decided postpone TEDxEixample planned for the 22 May 2020 at 13 November of 2020.

TEDx Eixample 2020 13 November

We've been very lucky., because we keep the same sign of speakers. Have a nice week!!


#Storytelling: 366 stories in perpetual images

What happens when you spend a whole year publishing daily stories in images that have been left for the story?

For when you look back you realize the power of the image and its ability to tell stories.

Between 2 March 2019 and 1 March 2020 I've been published the series #GRelatos on my Instagram profile every day. There is no profit at all, nor does it have to do with my profession as an analyst and consultant in personal branding. It's my passion for the story and the image that brings me here. Now you'll see why.

If you have little time, here's a video summary (in Spanish).

Image and story is a winning combination

There are images that draw our attention for their beauty. Mona Lisa's Portrait, by Leonardo Da Vinci. A photograph of the Northern Lights. An image of a whale breathing on the surface…

The Surprise of Harold Whittles. Jack Bradley, 1974

#GRelatos published on 20 May 2019

But sometimes, without a little story that clarifies what's going on, the image is only beautiful, but it doesn't constitute a RELATO, this way, In uppercase.

Look at this image of this child: it's pretty, true? Of course, but the interesting thing is to know that it was the first time this child had heard a sound. And photographer Jack Bradley was there to immortalize that unique moment. That turns the image into something else, in a true story capable of thrilling us.

It's not what it looks like.

This phrase, more typical of adultery, defines well the difference between what an image seems to convey with the naked eye and what it really tells when you know the story.

This is the case of this extraordinary photograph by photographer Rocco Morabito in 1967. At first glance you may think it's an image of a two-man kissing at work. Nothing further.


The Kiss of Life. Rocco Morabito, 1967

The Kiss of Life. Rocco Morabito, 1967

#GRelatos published on 25 April 2019

Two power line workers, Champion Randall and JD Thompson, carried out routine maintenance when Champion grazed one of the high-voltage lines on top. His heart stopped instantly.

His safety harness avoided a fall, and Thompson reached him quickly and breathed his mouth-to-mouth. He was unable to perform CPR, given the circumstances, but continued his breath in Champion's lungs until he felt a slight pulse. Then, unbuttoned the harness and descended with it on his shoulder.

Thompson and other workers performed CPR on the ground, and Champion was revived before the ambulance that was called by photographer Rocco Morabito moments before taking this picture. The photograph was published in newspapers around the world.

That's what it looks like.

The photos also show stories that we find impossible today. Images of wars, of parents who sell their children so that everyone can survive. And this one, one of the most iconic images of gender equality, at a time when women couldn't participate in a marathon. Isn't it?, it didn't happen in the 19th century, it was in 1967.

Kathrine Switzer Marathon. Harry Trask, Boston Herald, 1967

Kathrine Switzer Marathon. Harry Trask, Boston Herald, 1967

#GRelatos published on 25 April 2019

Career officer Jock Semple tried to forcibly remove the runner Kathrine Switzer Boston Marathon in 1967, simply because she was a woman. Fortunately for Switzer, her boyfriend gave her a hand and she could reach the finish line. Switzer was inspired by the incident to create athletic events for women around the world and it was a leader in bringing the women's marathon at the Olympics.

Like life itself

Everyday life is part of our lives, even if it's as exceptional as photographer Alyona Kochetkova's, unable to take your favorite dish due to the effects of chemotherapy. A self-portrait that got a World Press Photo in 2019.

When I was sick. Alyona Kochetkova, 2018

When I was sick. Alyona Kochetkova, 2018

GRelatos published on 14 May 2019

Pioneering images, the ones that opened a path

There are many images that opened new paths. Like the first selfie or the first image taken from a mobile phone (1997). Imagine what it would be like to photograph without selfies or images captured with our smartphones.

The first selfie. Joseph Byron, 1920

The first selfie. Joseph Byron, 1920

GRelatos published on 6 May 2019

First image sent by mobile phone. Philippe Kahn, 1997 (1)

First image sent by mobile phone. Philippe Kahn, 1997

GRelatos published on 12 March 2019

Iconic images… that were pre-fabricated

Some of the world's most reproduced images, "Le Baiser de l'Hétel de Ville" by Robert Doisneau were no accident, but planned. That's it, in my view, doesn't take beauty away from the image, but maybe it distorts his account. In this case, it was a publicity photograph to promote Paris as a destination for lovers.

Le Baiser de l'Hétel de Ville. Robert Doisneau, 1950

Le Baiser de l'Hétel de Ville. Robert Doisneau, 1950

GRelatos published on 28 April 2019

Incomplete images with a misaccount

Manipulating is easy. Simply reframe an image to remove information that "annoying". It's the case of Einstein's iconic image taking out the tongue, who doesn't respond to a sympathetic portrait of the scientist, responds to an airy attitude after "running away" from paparazzi in a friend's car. Along with one detail, it was genius's birthday, right off a party they prepared for him. I was tired..

Einstein tongue. Arthur Sasse, 1951

Einstein tongue. Arthur Sasse, 1951

GRelatos published on 6 April 2019

When beauty hides drama

Conflict zones are a regular place for the most daring photographers. The Greek professional from the Reuters agency, Yannis Behrakis, got a Pulitzer with this stunning image of a raft crowded with Syrian refugees fleeing war and hunger in the Aegean.

Migrant crisis. Yannis Behrakis (Reuters), 2015⁣

Migrant crisis. Yannis Behrakis (Reuters), 2015

GRelatos published on 16 October 2019

Naked nature, the most stunning images

Often you only need a good camera and the patience to wait for a moment that can mean many hours of observation. Like this incredible series of images of Daniel Biber of starlings creating bird shapes in Sant Pere Pescador, and that earned him a Sony World Photography Award in 2018.

The impressive drawings of the starlings in Sant Pere Pescador. Daniel Biber, 2016

The impressive drawings of the starlings in Sant Pere Pescador. Daniel Biber, 2016

I advise to see the full series: GRelatos published on 7 June 2019

The new photographers

Social media has been the cradle of new photographers, some of them using smartphones to do their job. They've found a style of their own., a way to tell their stories. I'm struck by the work of two photographers.

Maria Marie in #GRelatos in pictures

Maria Marie, pastel hues

GRelatos published on 20 February 2020.

On the one hand, the Mexican based in London Mayoli Vazquez (Maria Marie), whose beautifully studied pastel images have created school.

Cristina Otero, stories in pictures

Cristina Otero (Galicia), unique self-portraits

#GRelatos published on 15 February 2020.

And elsewhere Cristina Otero (Pontevedra, 1995), than with just 15 years made their first solo exhibition, becoming the youngest artist in Spain to do so in an art gallery. His style is colorful, Hard, direct, very interesting.










The image and the personal brand, connection points

I usually count in my formations that the images we publish of our daily life are not innocent. Or at least, are not consciously innocent. They say a lot about us..

Let's be frank, it's hard to explain our values. It's better to pass them on, in a natural way. Explaining who we are is important. And I think that today it is even more important and valuable to convey how we are. What moves us, what motivates us.

Seeing some pictures on an Instagram profile, I can figure out what a person is like, And I think that's wonderful.

If you do nothing but repeat phrases from others, I'll know he's someone with few ideas of his own, or maybe afraid to express them. If you generate self-reflections that help others cope, I'll know it's a guide, a sherpa. If you give us beautiful pictures, I'll know it's someone sensitive, broad-looking. If you post curiosities you find in your daily routine, I'll know it's someone curious, with a sense of humor.

People who share their sports images convey their planning character, Disciplined, effort, resilience. If they share family images, transmit their pride and love for their loved ones. If they share only selfies, we'll know that there may be some emotional deprivation. Everything communicates. Everything leaves a brand. And our images have the power to tell a lot about us.

If you want to see my 366 published stories, click on #GRelatos.

Pros & cons of having private social media profiles

I see that having private or public profiles continues to raise doubts for many social media users. In this post I explain, with the help of Oscar Del Santo, the pros and cons of having a private profile, although I advance that from the point of view of your personal brand, there are more advantages and opportunities having those public profiles.

If you have little time, I invite you to watch this video-summary:

Imagine social media as a social club. Would you cover your face so the partners wouldn't see you?? Would you keep quiet?

OK, I didn't want to condition the answer, but I think that's just what I just did. Imagine the situation. You pay the entry fee to a club, Whatever it is, Sports, bridge, business, whatever you want. And the first day, the day of your premiere as a member of the club, you come with your face covered, earplugs and not saying a word... do you think it's reasonable?

If a network is social, and therefore opened, what's the point of a closed profile?

This was the reflection that prompted me, between 2008 and 2009, to register for the most relevant networks, and with the exception of Facebook, I did it with open profiles. The reason we didn't do it with Facebook is that it was, at least initially, to locate your friends and follow them in the virtual world.

At that time, I was closely following Francesc Grau, author of Twitter in one week, and I remember I asked him his opinion on private profiles on Twitter. His response was stark: Twitter is not a network of friends, it's a place where people and businesses are informed of what's happening in real time and they talk. A private profile doesn't make sense.

But there are still many private accounts, especially on Instagram

Instagram surprises me because a lot of the people who follow me (and the ones I follow) have private profiles. That is to say, that even if they follow me, I can't see what they post if they don't give me explicit permission. I think in the economy of care, maybe we don't have the time to make decisions if there are obstacles along the way. It's my way of looking at it., though I may be wrong.

But beyond my opinion (let's say pretty subjective), I'd rather check the opinion of another great professional like Oscar Del Santo, and then list the advantages (that there are also) and the downsides of maintaining private social media accounts, especially Twitter, Facebook and Instagram.

An expert's opinion: Oscar Del Santo

Oscar Del Santo is for me one of the greatest benchmarks in Personal Branding, inbound marketing, digital marketing, emotional intelligence and coaching. He is the author of "Marketing de atracción 2.0”, “Reputación online para todos” and co-author of "De Twitter al cielo”. This is his assessment of the private profiles:

Privacy is very important for many people, especially those who use digital media and social networks to communicate with an exclusive group of contacts and who want to maintain a certain anonymity and the healthy ability to say whatever they want with a minimum of censorship.

From this perspective, you wouldn't have anything to object to regarding private profiles on Twitter and Instagram. They're a perfectly legitimate option.

True, they convey a certain sense of Obscurantism and do not contribute particularly to the construction or development of our personal brand, or that we can implement growth strategies. All we think twice before following someone whose tweets, feed or images are censored. Thus, from a Social Media Manager perspective and to achieve marketing or reputational goals are not particularly useful.

Key benefits of private profiles

The freedom to choose who you follow and who follows you

Perhaps it's the most remarkable advantage. In the background, you create your own social club. My question is whether that would already be covered with Whatsapp groups, Telegram, Messenger...


By controlling the flow of followers and followed, you avoid trolls, offended, and expendable wildlife like spammers, fake accounts


This is the main advantage that confess essays those with private profiles. In my judgement, it goes against the idea of "social" network. If you want to share photos with family and friends, there are other formulas. The tailor's wife is the worst clad, Drive, Dropbox, private folders on Pinterest,… And if you want to talk, you can also count on Whatsapp, Telegram, Messenger…

Spy mode: see without being seen

It's also an advantage. Allows an observer profile (the majority net on the network) of those who look but don't touch, doesn't comment, doesn't rumour, doesn't share.

Major disadvantages of private profiles

Missed opportunity in election processes

Many think that election processes only occur when someone is looking for work, when you're looking for equipment, when he's running for an election contest. There's more. Every day there are processes of choice that we are often not aware of, or we're only when they contact us for a particular project.

Having private profiles, that equates to a poor digital brand, makes it difficult to choose. Let's remember that if we don't communicate, they won't find us. Y a private profile doesn't communicate.

Smaller communities

Maybe it's a secondary disadvantage., but social media requires minimal so that we can consider them "communities". Linkedin has set it in 500 contacts, the rest of the networks don't have a minimum set.

Many netizens refuse to connect or track people who don't show the cards face up

Farewell to SEO positioning

If you have a very common first and last name, it's harder to be found on the Internet. With open profiles (and assets, important detail), it's easier for them to find your name.

Missed networking opportunity

Just as there is a missed opportunity in election processes, there is to take advantage of connections that can be of great use to us. I'm with Oscar, we tend to be wary of people who don't share minimums of information, and that creates a discard.

One of the good things that the Internet and social media have brought us is, precisely, the ability to build relationships. Initially they are virtual, and many end up being real. Thanks to the network, I've met people who have made me grow, and to which I've then had the opportunity to shake hands.

In short...

You choose which monastery you want to live in: one open and admitting visitors or a closing one with a vow of silence. Both are acceptable. Now you know the pros and cons of each. The reflection is yours. Have a nice week.

Stock Photos from T-Kot / Shutterstock

Exclusive gift for subscribers

The best and worst of the staff branding in 2019 and trends 2020The ebook "The best and worst of the staff branding in 2019 and trends 2020" is now available, subscriber-only. 87 pages that sum up a lot, full of links and references.

Compiles 10 posts from this blog very interrelated in a single reading that can help update on personal brand management (personal branding) and to see what are the trend-setting immediate future lines.

Just click right here below.

The content remains the king of the jungle 2.0

If many the blog was up for dead (And they were wrong), now the same voices augur the end of the age of content. Y, from what I see, they're wrong again. Platforms where content resides may evolve (you know, Podcasts...), But little else.

Content remains king. This is the seventh and final trend 2020 I advanced a few weeks ago, and of which I've already developed six parts:

If you have little time, I invite you to watch this one-minute video summary:

Interrupting or seducing?

Outbound or inbound? We ran away from time thieves as much as from the publicity that disrupts our lives. Good content plays a key role as a catcher of our attention and that of our customers. And it's not worth anything.. Repetitive or boring content doesn't contribute, doesn't entertain, does not matter.

Value and Content Proposal

Content makes sense if you pivot around a solid value proposition. Before sharing a content, either cured or created, you have to wonder:

Does it connect with my audience, with those people I want to reach?

Does it bring anything new, either solve a problem or analyze an opportunity?

Is it in my power to provide that that brings?

With two positives, we can launch ourselves. With three, we can be sure that there will be an answer if we are consistent over time.

From usability and SEO to story

Do you have a website? My eyes shine when I read "We went from usability and SEO to story" in the studio IAB's "Top Digital Trends 2020". That's entwining with my forecast that Google will no longer be the center of the universe and at last the quality will be valued more than the tricks to position mediocre content in the first pages of the search engine.

IAB sentence:

Brands are starting to come up with a web model based on the story and not on digital positioning, generating points of contact with the user who delves into the brand, this way the searches are already direct, boosting the relationship and thus reducing the weight of SEO.

Don't you have a website?

I get it, that seems complicated. And it's not.. The hard part is keeping the web, write regularly on the blog. Many reference professionals who write high-value content work with free web media 100%, as Ricard Lloria, Merco Roura, Francisco Alcaide, Ylse Roa or Joan Clotet. You don't need to spend time on that..

It's also not convenient to give away our ideas, insights and social media concepts that maybe one day will close their doors (many have already done so). If you have to create or share content, the ideal is for you to do it from your own platform, and from there you share it on social media.

If the content is king, the blog is the castle, the place where the king develops his mandate.

Influencer is you

Many companies resort to influencers to increase the brand's appeal. But I see the same thing as sharing or creating content on networks. You lose control, that doesn't belong to you. There's no better influencer that you. And in companies there is no better influencers that their professionals. No better platform than your corporate blog.

Who better than an expert can generate credible content, close leader, Shocking, relevant?

Stock Photos from Tomertu / Shutterstock

Annex: Contents in TED talks you should know:

The date of the TEDx Eixample of the 22 mayo 2020. At the moment we already have five speakers Confirmed:

And to go with a mouth, I leave you with some TED talks you should know:

Al Gore. A new conception of the climate crisis


Michelle Obama. A personal commitment to education


Sting. How I started composing again


Bill Gates. Energy: innovating towards zero


Tony Robbins. Why we do what we do


Jorge Drexler. Poetry, music and identity


Stephen Hawking. Questioning the universe


Bonus. The good news about poverty


Jane Godall. Can we live together?

Peter Gabriel. Fighting injustice with a video camera

The brevity is, but ephemeral

Why brevity? We live in a liquid world with few words. The thousands of impacts we are subjected to every day force us to focus on what we think "really matters". The economy of care is installed in our lives.

The question is is that positive?

Ethis is the sixth of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding.

If you have little time, I invite you to watch this one-minute video summary:

Priority and economy of care

I did a quick reading course and read "War and Peace in 20 minutes". It's about Russia (Woody Allen)

If a time traveler were to land now in a big city, you would be surprised to see thousands of people taken away by looking at a contraption in their hands. The king of attention is called a smartphone, and has managed to get us on average three hours a day of the sixteen that we're awake.

According a BBC News article, we consulted the smartphone some 150 times a day. Apple says we unlock iPhone some 80 times. And if it's an Android, the number increases up 110.

The same article notes that "the explosion of social media has made it possible for us to know in real time what people do at all times". The disorder of the 21st century is the FOMO, acronyms for Fear Of Missing Out (afraid to miss something).

Brevity is attached to speed, a cocktail that turns us into zombies

A few months ago I was able to see at a TEDxEixample event the writer and consultant Carl Honoré, author of "Praise of Slowness". I recommend this book to recover flavors, words, feelings and why not, a life just as effective but something more contemplative.

Praise of slowness, by Carl Honoré

We strive to get things done faster to be more efficient, but we pay a very high price for subjecting ourselves to a breakneck and uncontrolled pace of life. Carl Honoré.

The importance of context

One of the problems I associate with this explosive mixture of brevity and speed is the loss of context, and therefore, of the real meaning of some complex concepts.

Not many weeks ago, Cristina Aced reminded us of the importance of context in an unfortunate Hawkers brand campaign for Halloween. In that campaign, Cristina received an SMS message from a Vlad with the text "two nights ago I was following you". Against a backdrop of raped herds and women, the message could be anything but fortunate.

Whether it's lack of context (Brevity) or because of design errors (Hawkers), communication fails.

Recovering sensations

I know, the depth not epata, but gives drop-by-drop results continuously. Let's choose our format. And keep in mind that a long content, even if it may not give short results, can bring more value than an inspiring phrase or an ephemeral genius.

Let's not be in such a hurry.. Good stew takes time. And even a niguiri perfect salmon requires the experience of a master "sushi" who has needed a year to select the best raw material, another year to cut it and another to prepare it. Sometimes, the tip of the iceberg looks like the whole, and we don't see what's underneath.

I don't know whether to pose it as a personal claim or trend, but recover those long poems, those songs that tell stories, those books that help you understand how we work, should be back on the table.

cover image: Sad World Video | Phone Addiction | Mad World. Le Tismey. YouTube

From influencers to influentials (a substantial change)

Influencers or Influential? This is the third of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding. The first, already developed, is The impulse of social conscience and personal brand. And the second, When facts are imposed on such.

Of course, the word influencers it's "on fire", but here I explain the need to migrate to Influential, a giant step in creating value for a personal brand.

If you have little time, I invite you to watch this one-minute video summary:

Influencers and Influentials... Comets or Stars?

In advancing trends, he pointed to the metaphor that defines a good part of the (not all) of this collective: Influencers such as comets and Influential like stars. I talked about this at the obituary of my great friend Cristina Torrens. So I wrote this:

Comet brand: is a person who has appeared suddenly, spectacular, noticeable. But spresence weakens over time, No brand consistency, It is something vane. It is fleeting, and finally it leaves unpleasantness.

Star brand: is a person who Shines, but also it enlightens others, it's always there when you need, It gives heat when necessary and can also provide shade. The flagship brand is consistent, He does not give up, his stubbornness makes sooner or later, others are set on it. Maybe his career is not as spectacular and fast like a comet, but the important thing is that the star, It has been a while since it has been turned off, his memory and his light is still among us with full force.

Aspiration vs relevance and value

Many would give an arm to experience a day of glory as some of the igers (instagramers) or Youtubers of the moment. But look at the trajectories, in its contribution of value and in its duration:

Influencers struggle to create a very large community, and that's your business model: they know that the online platform will pay them by the number of views. "Live" of the community, and what they sell is not a beauty secret, a recipe for cooking, sell aspirationality. Many people aspire to be like them. But that has a short life.. Agree, maybe it's years, but hardly a career.

Influencers don't consider being. They simply get it through a unique and relevant value proposition. Provide, then they matter. The influencer creates value through a product, service or knowledge capable of transforming the lives of others, to bring about change.

Carlos Rebate wrote a magnificent book "Influencers” (Empresa Activa, 2017) on the theme "Influencers" in which it distinguishes ephemeral influencers with those who transform lives and have "true fans". I have preferred to distinguish them by calling the first Influencers and the latter Influential.

Do you get paid for your fame or for your courage?

At the end it's a matter of business model. Kim Kardashian is a millionaire. He gets paid to be.. Your largest value contribution is seemingly banal (very large buttocks).

Influential people get paid to be., for generating value, to contribute, to transform, to create. Behind the influential there is no fame, there's real influence. Some appear in the pink press, others are referenced in books, Thesis, articles, and in the hearts and minds of those who have benefited from their knowledge.

In conclusion, how do I advance?

He was ahead of the initial trend post 2020 that branding staff is based on the net contribution of differential value.

If my daughter, who is studying a college degree, finds a temporary business model through your newly created community on Instagram @HappyMealsByB, I won't be the one to stop it. But I'll try to keep him from dropping out of school..

What's interesting is to really influence, transform, add value. And that's going on.. It's a star that's hard to locate, but whose shine is long-lasting, it's not comet.


Stock Photos from LightSpring / Shutterstock

Branding: Brands are not created today, relationships are built.

Branding campus in Branzai / Grávita, November 2019

Branzai Winter Campus 2019. Left, Ivan Diaz

Last weekend I got it.. He had been trying for years to attend the Branding course organized by Ivan Diaz for years, the essence of the brand of Branzai and Grávita. And in the end it could be.

An intense experience, Valuable, immersive and, above all, Transforming. I take a lot of learning from Ivan; perhaps the biggest is that branding is the way to build relationships between a company, their professionals and stakeholders From the market. The other is that this evolves, Improvement, branding is alive. Therefore, 'll.

The Tweetinterview

Last Wednesday interviewed me from Twitter, Curious, no? Although it's not a new format, I find it very interesting.

And so he has. Gina Arán and Inginium with The Tweetinterview, a conversation format on Twitter that I'm sure will be consolidated as a great idea. Good friends like Joan Clotet have been around., Alex Duran, Nilton Navarro, Ronald Durán and many more. Bravo.

I recommend reading: Our brains are no match for our technology

An article to reflect on, since the New York Times, whose original title is Our Brains Are No Match for Our Technology, written by Tristan Harris, director and founder of the Center for Humane Technology. Thank you Joan Clotet for giving it to me to know.

Curious his way of understanding a current anachronism: We have paleolithic emotions, medieval institutions and technology that almost borders on the divine.


UdG Personal Brand Session

This week I have once again had the opportunity to give a workshop on personal branding and job opportunities in the Universitat de Girona, employment area.

I have met an extraordinarily interested and curious group to know how to manage our brand in times of search or professional transition. The next 5 March 2020 between the 12 and 3pm I repeat the experience in case you're interested in attending.

Catalunya Convention Bureau

Personal Branding Talk at Catalunya Convention BureauThis Thursday I had the opportunity to give a talk personal brand for professionals in the tourism and events sectors. The goal was how to manage our brand and our ability to generate contacts in an environment as complex as that of social media.

The setting was great, yes, "Lounge" of La Roca Village, and the organization of the Catalunya Convention Bureau group, Impeccable. Thank you Sonia Serracarbassa by "opening this melon".

A week for Personal Branding Lab Day 2019

Just remember that Saturday 14 December kicks off the 5th edition of the Personal Branding Lab Day webinar, free and open for all. It will start at 11am Spanish time and end at 7pm. Eight hours with 11 presentations, two round tables and close to 30 interventions in short videos.

Here's the webinar link. See you Saturday!

When facts are imposed on such (good personal brand)

Let's be clear, do you think, day by day, the facts are imposed on the said? Me neither. This is the second of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding. The first, already developed, is The impulse of social conscience and personal brand.

If you have little time, I invite you to watch this one-minute video summary:

The key is how we develop each experience

Don't say it., Do it. This is the new mantra. This is a change of order. First it's done, then it communicates. Just the opposite of politics, where it's said and not always done.

The good thing about reversing the order is that the action part, from experience, it's already done. First, the facts.

Inspired by real events

Cases with the "real facts- inspired" stamp generate more interest than theoretical exposures. It's good to show your customers' experience once you've helped them solve their problem.

There's a way to explain it classic but masterful, the before and after. And if you can visualize it, Much better.

From the data to the story

Statistics are mere soups of figures if we are not able to turn them into stories.

A couple of years ago I gave a talk at the IE on this topic. We get drunk on data without being able to get us excited and take us into action.

I remember a campaign at the end of the 80 by British Airways. In an investigation they found that it was the airline with the most tickets sold in the world. That data was re-conducted by Saatchi & Saatchi in a direct claim: “The World's favorite airline”. Here's the spot of the campaign awarded in 1989:

When it's the others who sell your services (Testimonies)

Testimony has been used since ancient times. And of course, doesn't just apply to experience with corporate brands, also with people.

Linkedin competency validations, recommendations in this same professional network... If marketing is to expose yourself, branding is getting others to give you recognition, prescribe you, recommend you. That's priceless.. And remember: you never recommend someone who doesn't deserve it: your reputation is at stake.

The Magic of Feedback

The feedback it's opinion on action, And that's why I like. It is not positive to live only guided by the feedback of others, in the end you have to be yourself. But sincere feedback puts us in our place, in the good and the bad.

Positive feedback represents our strengths. And sometimes we're surprised by our own lack of self-esteem. The negative, very interesting, raises our points of improvement and our limitations. I think it's good to meet them..

Indicators of success

Achievements represent our greatest indicators of success. Achieving a goal is an achievement, overcoming it is a chimera. It happens little, But when it happens, let's not be afraid to put it into value.

Infographic formats explain achievements very well, are excellent digital narratives. Follow Alfredo Sailing on Pinterest (9 millions of monthly visits) and you'll see what gives the format.

Live broadcasts

Do you like challenges? This is one of the good. Today there are multiple offline and online platforms for live broadcasting.

Online, there is no longer a self-respecting network that does not contemplate this format. He started Twitter with Periscope, but today major networks like Facebook, Instagram is, Linkedin, Tik Tok... they've already integrated it.

The direct is like the moment of truth, there's no chance of correcting, it's the lity test. If you want a good example of live on Linkedin, I advise you to follow the doctor Natalia Wiechowski, that airs every week about Personal Branding.


Facts are imposed on the said. I'll wait for you next week analyzing the 3rd trend in Personal Branding for 2020: From being an influencer to being influential.

Cover photo: Pepj from Montseny Natural Park

30 years of #AQAwards, AdQualis Human Results Talent Awards

Last 26 November evening took place the 30th instalment of the AQ Awards at the National Teatre of Catalonia. An event already indispensable in the RR field. Hh. I loved listening to Consuelo Castilla, President of AdQualis, the organizing company, refer to the reason they wear 30 awarding the best talent: gratitude. The awards were presented in six categories:

  • General Manager
  • HR Director
  • Talent Management.
  • HR Specialist
  • Direction focused on People Development.
  • Best practices in RSC

As a publicist, I was very grateful that Estrella Damm was awarded for best practices RSC to the campaign of social conscience “Mediterranean: Another way to live”, a little gem with a great soundtrack. Here you have it:

As an external AdQualis consultant for Executive Branding and Employee Advocacy programs, I liked that Anabel Obeso, responsible for HR Consultants, we will meet all the external consultants in this photograph:

AQAwards 2020 AdQualis HR Consultants group

Starting from the top and from left to right: Jaume Zardoya, Diana Garcia, Ana Puig, Sergi Nicolás, Anna Castellvi, Susana Gallen, Anabel Obeso, Eva Marco, Oriol Jimenez, Hind Bonua, Marti Felix, Pepa Belles, Guillem Recolons and Eduard Marti-Poch

#EquipsSusumen, Creu Roja Catalunya's big initiative

Lara Vidal / Red Cross

Lara Vidal

And the 27 November's team Red Cross labour counselors in Catalonia organized a great event for which I had the honor of collaborating with an intervention entitled: “From employees to involved” about the strength of the union of the corporate brand with the personal brand. The best of the morning: re-watch Lara Vidal live, the head of guidance for the Spanish Red Cross, providing content and tools for us to lose the fear of being ambassadors for the brands that move us.

Creu red Equips that suit Nov 2019