Working the value proposition

I attached the presentation on the value proposition I made in the framework of the event #MarcaPersonalUCV in the Catholic University of Valencia yes, 18 December 2015. I thank Pablo Adán says for telling me as speaker and giving me the opportunity to explain one of the cornerstones of any process of personal branding: the value proposition (or why we should choose us and not competition). You can also download from this link.