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From Personal "bound" Marketing to Personal "inbound" Marketing

Yes, it continues to confuse personal brand with personal marketing

Without denying at all the importance of personal marketing as part, personal brand would be the EVERYTHING. It's like marketing (part) and branding (all).

Personal brand (in English marca personal) It is what we leave in others, a print, an impression, a legacy. The personal marketing is a set of strategic routines included in a process of personal branding (personal branding) which it aims to meet the needs of customers or stakeholders.

As stated Ivan Diaz (Branzai), “We all know that the brand is the result of everything it does, the experience we live with it. The brand is what it means to us. And that happens to make reality what we tell, by realizing the words we use.”

Marketing, such as branding, it's the process, not the result

I consider “brand is what it means to us”. And I apply it to a personal brand. A person is what it means for each of us, and therefore we could say that each of us printed on the other separate personal brands. And that is the difference with marketing. Marketing, such as branding, it's the process, not the result.

Can you imagine that to reach 1.000 impact with your message had to pay 1.000 euros, Dollars…?

Well, that was well before the year 2004 (aprox.). If we wanted to be seen by 1.000 individuals relevant to our target audience, we should pay. Paying for inserting an advertisement in a newspaper, in a magazine, pay for issuing a radio spot. Paying for buying a database and start action email marketing or sending by mail. Personal marketing previous to 2004 was using the classic advertising resources. Few could afford it, out of actions and campaigns with very local effect.

Now we have an opportunity and a threat:

  • Opportunity because it is easier to publish a book (DTP). Because we all can have a site In Internet, that, can reach personal marketing, audiences. Because good content management in social networks allows us to reach and consolidate contacts. If not zero cost (that does not exist), at low cost.
  • Threat because once communication was universalized thanks to the above facilities, separate the wheat from the chaff is difficult. I liked the concept of “attention economy” I read Antonio Nunez in his books Será mejor que lo cuentes (Empresa Activa, 2007) and La estrategia del Pingüino (Conecta, 2011). It refers to the average Western individual is exposed to 6.000 impacts of commercial messages every day. And in this context, differentiation through value is critical. That is the threat.

Traction Marketing

According to RAE, “Traction is the action and effect of pulling something to move or drag”. That implies that, regardless of the quality and value of content, you must drag to the target audience (although this has not requested). This was for many years the basis of traditional marketing. Here we have advertising actions, PR, of merchandising, sponsorships, product placement… You do not ask, and something interrupts you (an ad) or you appear to become one of your 6.000 daily impacts.

Does that mean it does not work? Of course still works. Although according Nielsen, it loses power with each passing day. But it works. A SEM action, for example, is traction marketing. You are looking for anything on Google, for example, and many ads will appear before or after the organic results (the organics, OK?). But do not see any ads, only those related to the keyword you searched; This is known as affinity.

Marketing de Atracción

Term created by Hubspot, It refers to an investment in the traditional process. It's not the message who seeks the target audience, It is the opposite. Following the definition of Hubspot, “Attraction marketing (inbound marketing) It is to create valuable experiences that have a positive impact on people and their business. It attracts customers and prospects to your website and blog through relevant and useful content.

Unlike traction marketing, with attraction marketing we do not compete in the race of the attention economy. To generate content specifically designed around a value proposition, we address the problems (pain) and opportunities (gain) of our stakeholders, generating confidence.

I recommend, If you have not already done, reading free ebook writen by Oscar Del Santo and Daniel Alvarez Marketing de Atracción 2.0 (2012).

Personal Attraction Marketing

While attraction or inbound marketing was initially thought to companies, today we are also implementing a strategy of personal marketing within personal branding plans. In fact, there is not much difference in approach, perhaps there budget. Did I say budget? Is not attraction marketing based on content? Yes. But that can also be “bought”. It's not my case, but in the market there are many specialists in writing and content curation for third parties. It is a new profession, and goes upward.

I would argue that the Personal Attraction Marketing It is one of the keys to building trust and value. Keep that in mind in your management plan personal brand.

Cover vector by Bersky23 on Shutterstock

Personal Branding FAQ 20 Frequent questions (2)

We continue with frequently asked questions after first delivery a few days ago. Then I tried to respond to the time factor management, the misconception that this is for unemployed, the concept of service catalog, the idea “manufacture” a brand and the reasons for managing personal brand.

Frequent questions (2)

Personal Branding FAQ 6. being employed, Does it make sense for me personal brand?

I guess you already know that employment for life has expired. Even in Japan. But beyond the “addiction” to a job, yes, personal branding for professionals as an employee of an organization it is useful for many other reasons:

  1. It is perceived as a unique and valuable specialist.
  2. break the crystal cealing, a term originally referred to the difficulty of women to access top management positions, but now it could be extended to people of any stagnant sex or stopped by an insurmountable wall superior.
  3. Career planning, a responsibility that was once companies and is now the sole responsibility of each professional.
  4. Align the EVP (employee value proposition or employee value proposition) with the proposed corporate value.
  5. Act as a brand ambassador, moving market value (customers), attracting new talent (employer branding) and improving the effectiveness of communication (employee engagement).

Personal Branding FAQ 7. Being manager why should I manage my personal brand?

You might think that you've reached your professional destiny. And Now the work is more complex: stay there. Leo The country that Otto Walter (consultant) He conducted a study on “Toxic heads”, with thousands of employees of all sectors and professional categories about which were the most irritating behaviors that had suffered from his superiors. concludes “yes, 49% of respondents he denounced the "disrespect" as the main scourge from the controls. "Prepotency", chosen by a 37%, "Management incompetence" (29%), "Lack of support for the team" (28%) or "absence of humane treatment" (25%) complete the picture of horrors”. A challenge.

your responsibility for team leadership cries a management plan and not just your own brand, but from professionals in your charge. double work.

The management process of a personal brand management as we know it Executive Branding, and the basic difference with a process Personal Branding It is this dual responsibility and a chameleonic symbiosis with the values ​​of the organization, vision and mission.

Personal Branding FAQ 8. How soon will I see results in a process of personal branding?

Million Dollar Question, whose importance reminded me of the brander staff Alicia Ro, recent winner of the award Best Blog personal brand 2017 (Congratulations heart, dear Alicia).

I think you already suspect what the answer: the results will come sooner or later based on the investment. I have had clients who have taken personal branding as a new competition soft on its agenda and others who have thought that six consulting sessions would bring them results in a few weeks.

What is investing? Does it refer to money? Investing means taking time to acquire new competition, It is like acquiring a habit. But who tells you they are 21 deceives days, it is not true (unless they are 21 days without sleep and with total dedication). It also refers to money, what fool anyone. If you hire a good consultant or mentor personal branding help you, acortarás you will accelerate the process and the outcome. If you also accounts a budget for graphic design, Web programming, management and content curation, network management, tracking KPI's, because you're going to accelerate, definitely.

From experience in this (I took from 2007), time to see results range from 6 months for highly motivated and 2-3 years old for those who lead a more relaxed pace. When we compared to what it took to build Rome, We speak reasonable deadlines.

Personal Branding FAQ 9. ¿El personal branding es marketing personal?

Es marketing personal, but it is also much more than that. Branding is a very broad umbrella brand, among which is the marketing tools. All of identity would in a field between psychology (ideally) or coaching, away from marketing.

In my talks I usually raise the following simile: Personal Marketing is what I say about me. Personal Branding is what others say about me. Even if you think there is little difference, there is a gap between one and the other. Our goal, the main objective of personal branding is the recognition of others and their subsequent choice of our people. In a nutshell, they are others whom we “sell”.

Personal Branding FAQ 10. Is any personal brand is the same as personal branding?

If I translate the question into English, would “Is personal brand the same as personal branding?”. obvious. Isn't it?. The gerund branding indicates action. The personal branding It is the process of managing our own brand, whose main steps are self-knowledge, and visibility strategy. Personal brand (marca personal) the outcome of that process, in the form of emotional footprint we leave on others.

I hope I have clarified doubts and concepts with this second part of FAQ (2). I hope the coming weeks with the 10 other questions. Have a nice week!

FAQ Vector by shutterstock.com

I do not care if my own marketing, how can I take care of yours

1. In the world there are 634 million web pages. So, we should be among the 10 first million have a distinctive website or blog. To know, placing the domain of the web search the related alexa.com. The will of the basic data. The position of the web ranking and reputation. Reputation based on the sites that link to that web. For example, This blog is ranking 4.500.000 / 25. that of Soymimarca, for example it is in 329.000 / 208.

2. The internet domain Top searches amount to minombre.com . Only in .with there are 100 million web pages, it's not bad at all. One can have a domain .net or .info, but they take longer to find.

3. In the world there are 2.400 million Internet users, of those who:Screenshot 2013-01-27 to 12.48.49

  • 1.1oo million - Number of users Asia.
  • 519 million - Number of users Europe.
  • 274 million - Number of users North America
  • 255 million - Number of users Latin America.
  • 167 million - Number of users Africa.
  • 90 million - Number of users Middle East.
  • 24.3 million - Number of users Oceania.
  • 565 million - Number of users China, more than any other country in the world

With so many millions of Internet, You differentiate it becomes complicated. But it is a necessity. Capsize network quality content, well labeled, still the best the best formula to hover between much information.

4. Facebook has more than 1.000 millions active users, with an average of 40 years old

5. Twitter has more than 200 millions active users, with an average of 37 years old , 307 tweets y 51 followers (followers). In addition, there is already 123 heads of state or presidents of countries with their own account in Twitter.

6. Mobile phone, there are 5.000 millions Users with phone itself, of those who 1.300 millions They are smartphone with the ability to surf the Internet and use quick messaging networks (Whatsup, Messenger, e-mail…).

Where do I want going with both numbers?

Traditional media continue their way, with developments. Many newspapers and magazines have been, tota after a life on paper, the online edition as unique support. Most TV channels offer causes an unavoidable loss of hearing. And when a content is good, social networks will repeat ad nauseam.

Having accounts in social networks will be essential RRSS, but it will have things that interest at a predetermined public for each. Marketing staff is a part of personal branding is the strategic process that each person and their personal communication strategy. As much as we seem to be on the net is enough, it is not. It's like going to give a talk and go blank. If you have an inactive account on Twitter, better delete. And the same in other networks such as Facebook, Linkedin, Foursquare. Should not be, you have to be.

I see many profiles in networks of people who call themselves advisers or consultants or experts in something. But when you check its contents, in most cases they are limited to forwarding to the network things have liked. Do not create own content, no value. If you do not look after their own marketing, What credibility will have to look after mine?.

*Source: Royal Pingdom / Internet 2012 in numbers

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video:
https://www.youtube.com/watch?v = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • The crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our management is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @

The 16 May the On-line Self-Management Course Personal Brand launches

It is a pleasure to share a novelty with you @ s: next Wednesday 16 May it launches First Course On-line Self-Management of Personal Brand.

The course is aimed at anyone who wants to increase their chances of Professional success and it is structured as an authentic brand consultancy In the net.

The 16 May you can start improving your professional positioning from home

Together with my partner Soymimarca, Jordi Collell, They have actively participated in drafting some of the most recognized professionals Personal Branding: Neus Arques, Pablo Adán says, Oscar Del Santo, Natalia Gómez del Pozuelo, Arancha Ruiz and David Alcubierre.

Each course participant will have the permanent support of a mentor which will guide and resolve any doubts that may arise.

Geographical barriers and time will no longer be an obstacle to manage personal brand, the course will open the 24 hours of the day, 7 days a week and every day of the year.

From Model Iceberg personal brand each participant deepen its self-knowledge , will design its Strategy as a brand and will develop a plan Visibility on the net and in the real world. It will support materials and numerous practical exercises.

In twelve sessions and over about three months we suggest an exciting journey to discover, manage and give visibility to the Personal Personal.

I have personally dealt with two sessions: Positioning and Blog.

I hope to see you again next Wednesday 16 of May, I'll tell you all the details.


Marketing Humano IV: Collaboration key

We started this fourth installment of "Human Marketing" recalling the four "C": Believe, Trust, Collaborate and communicate. Today we focus on a major "C", to collaborate.

Is forced reference to Kotler and their 10 beginning of the new marketing”, it cites collaborative marketing and defines it as a marketing it evolves from transactional (1950) and relational (1980) and whose central axis is the collaboration with the client-the person- to jointly create new and unique ways to generate value.

We remember that in the beginning of the marketing, known as transactional marketing, the company defined and created value for consumers. The arrival of relationship marketing meant that the company should attract, develop and retain profitable customers.

But the great success of the "C" to work is that finally the company has people -customers- when designing and distributing their ideas. The company invites outsiders to jointly develop ideas which can then generate new services or new products. Only in this way phenomena are understood as Wikipedia, the largest collaborative encyclopedia that exists. Only in this way it means that we can choose the same model watch 15 bracelets of different colors. Only thus understood that exists in food stores can choose black chocolate with chili, with orange, with raspberry, with mint, with cinnamon, and over a mountain flavors.

People are no longer satisfied with buying a watch, we want a personalized watch, it is almost exclusively our.

The reality of web 2.0, a phenomenon collaborative by excellence, It has facilitated more direct contact between companies and people thanks to blogs, social networks and the increased use of storytelling as an element of emotional communication. If I try a new flavor of chocolate, I enter the web or blog manufacturer and give you my opinion. That costs me 30 seconds, when 20 years ago it involved a process of weeks.

If a brand convinces me for a very low price but bring me other values, for me it will be a simple commodity, but it will never reach the brand category, because it will lack the emotional bond.

This new approach to the business of business involves an increasing approach to people or customers, an area of ​​continued collaboration and positive. It is an opportunity that neither companies nor individuals should miss, one of the most human aspects of marketing.

But still we go beyond. The collaborative spirit should be moved from the address client-company collaboration between people.
The true human marketing, collaborative, It poses a humanist universal principle of collaboration between people based on knowledge, respect, synergy and spirit of personal development, growth and learning.

Let us not only at the enterprise level or market, the new marketing is not just about a change of direction, but moving to new dimension, relational and conceptual.

We will be pending mention the last "C", communicate the. Without fail next week. Do not forget to follow the debate on Twitter with the hashtag #marketinghumano

Guillem Recolons and Paul Adam / Personal brand consultants

Entrepreneur versus employee Who do you identify?

In this table we suggest a few reasons for you to identify what your profile. Are you an entrepreneur or you are employed?

 

Entrepreneur

Employee

1. You earn income even while you sleep. Entrepreneurs earn passive income. You earn income only during working hours. Employees earn active income, that is, “no work no pay”, on a daily or monthly basis.
2. It has unlimited opportunities to earn income. It has limited income and fixed remuneration and safe.
3. Gives jobs. Find a job.
4. It is responsible for your customers, the public and its employees happy. An entrepreneur has a greater responsibility. Your income depends on stakeholders in your business. It is responsible for making your boss happy as their remuneration depends on it.
5.. Entrepreneurs are committed to their passion. And they invest a lot of work and patience because they believe in what they do. regular hours ago. Employees often do routine tasks.
6. Give yourself rest and vacation, when your business becomes stable (flexible) annual leave and allowed limited ago by her boss (restricted)
7. You pay income tax after deducting its expenses. An entrepreneur can claim as a deduction from your taxable income deductible expenses of your relationship with your business You pay income tax. An employee can not claim as a deduction from your taxable income transport, combustible, food and other related expenses of their employment.
8. Take risks and be responsible for them. Entrepreneurs are revolutionary and innovative. He stays in his comfort zone . And, Can we call comfort zone, when boredom is the daily bread?
9. Hires and fires employees. When an entrepreneur has an incompetent and irresponsible employee, if you dismiss it does through a due process. He is hired and fired by the employer. If the job does not like it is hard to leave because it depends on him to survive.
10. Gives jobs. The entrepreneur is the owner of the company and the interviewer. Find a job. The applicant is an employee of the person for being interviewed for the job.
11. Content creator It is reader
12. You can own similar businesses. Entrepreneurs can expand their businesses and share slices of their success with others. It may not be working in similar companies. Employees are restricted by a clause in the agreement, that is, They are not allowed to share their skills, talents and education competition.
13. They do not require education qualifications to become entrepreneurs. We can see that the most successful entrepreneurs are college dropouts. Some even are already millionaires. It requires higher education to obtain a higher position. Employees are exposed to educational discrimination.
14. Acquires a high economic power at a young age. Acquires wealth after long years of work. Except, of course, if Microsoft employee, Apple o Google.
15. Create a system that you like and follow. It is to follow the system like it or not
16. Get the most out of their talents and abilities. And this is where the passion begins, excitement and happiness. Use your talents and abilities half, unless you have found a job, literally, perfect!
17. It has a flexible schedule and you can always cancel your schedule to allow time for his family and his spiritual obligations. It does not have flexible schedule and have to ask permission from his boss to devote time to his family and his spiritual obligations.
18. Makes regular exercise, If you set your schedule. You can make regular exercise, If your job allows you to have adequate time for it.
19. You can control your privacy. You can not control your privacy in the workplace.
20. You can transfer your company as a bequest or inheritance to your spouse or children. You can not transfer your job as a legacy or inheritance to your spouse or children.

Image by Shutterstock.com

Professionals seeking 'personal branding'

Here's the article María Paz López appeared last Thursday in La Vanguardia

Employment strategies in times of crisis

Professionals seeking 'personal branding'

The method has two phases: Self-analysis of strengths and how to communicate them to others | Digital identity is built upon interaction and contacts; If you do not interact, do not exist

few years ago, talk about management suggested a sporting universe of improving race times. But the words mutate social uses, and the emergence in the world of business and professions of Anglo-Saxon concept personal branding -this is, brand commercial sense applied to the people- has given expression personal brand new meaning.

augusto costhanzo

In Spain, more and more managers and business executives, and professionals from different disciplines, including master craftsmen, turn to agencies and experts to help them set up their own personal brand, which, in the best case, it will take to get a new job, advance your career or shine more in its scope. Internet and social networks have become essential elements of that bet.

"The method of creating personal brand takes elements of psychology, marketing, business management, communication and philosophy ", explains chemist Andrés Pérez Ortega, advisor of personal branding (www.marcapropia.net) and author of the books Expertología. The science of becoming a professional reference (ed. Alienta) and Personal brand. How to become the preferred option (ed. Basic). Attention, Pérez Ortega clarifies: "Creating a brand, either a person or a product, It has two stages. The first is self analysis, their beliefs, values, strengths and abilities, and the second is that brand communication, establishment of relations. And everything has to be looking for authenticity, no makeup or false appearances ".

Mark -recalcan the experts is not a mere container; is confidence of others in that person or product, transmission is credibility. Among the cases cited by the agencies consulted, There are some illustrative (who they prefer not to be named). A steering Barca, for example, Consolidated employer in its sector, made abroad a refresher course for entrepreneurs. In that course he was awarded, so he grew his reputation as a "young entrepreneur", which paradoxically injured his profile entrepreneur and seated. For reposition, He lectured in business schools, and thus he created a personal brand senior expert in business management.

Another case: a Mexican journalist specializing in project management communication in his country wished to turn around his career. With the help of an expert in personal branding, redefined his: focus on communication projects in the field of women and work in Europe. The sessions were conducted via Skype and paid services by PayPal.
Internet tools are basic to create and transmit personal brand. It should be business card also in electronic form, and packaged in the classic curriculum vitae network as new modes teach professional knows what to do, with minivídeos, graphics and links. Keeping a blog theme help (the search engines favor), as well as having profiles LinkedIn andFacebook, and not neglect messages Twitter.

"The digital network identity is characterized by the interaction and contacts", Explain Neus Arques, partner and director of digital identity management companies (www.manfatta.com) and author of Y tú, ¿qué marca eres? 12 keys to managing your personal reputation (ed. Alienta). Interaction: "If you do not interact, -alerta not exist Arqués-. The mere fact of having discharged a profile online is not enough, must interact. And the contacts are on the network, people you know, They make endorsement of that digital identity ". Arqués and his team work with companies, not individuals, but they give seminars to groups of executives and business school students, They encourage those who manage themselves that personal brand online.

"The blog is an excellent tool visibility, as well as being in social networks, but we must also take care of the networking classic", Add Guillem Recolons, partner and consultant for a consulting career high (www.soymimarca.com). Exchanging business cards at conferences and congresses still works, Just as the eye contact generates an empathy that does not give a photo, so it makes sense to combine both types of networking.

To define and direct the personal brand, Recolons and its partners and team practicesystem iceberg with a multidisciplinary approach: "The part of the iceberg that is not included self-knowledge and introspection, in the hands of a psychologist and a Coach, and product strategy, leading marketing specialist; while the visible part of the iceberg is the brand communication, of which an advertising deals, in this case ". Its clients include: Masters students loaded, entrepreneurs and unemployed professionals or active.

"Personal brand has to do with the values ​​we want to project, both at work and in society, with how we want to be perceived ", stated Nadine Kazerounian, British living in Barcelona, owner of the agency Praxis Image Consultants (www.praxisimageconsultants.co.uk). And, according Kazerounian, do not underestimate the classical concept image, understood in face mode. "First impressions about someone, and even the following, They are largely formed through visual cues: locker room, ways, body language and tone of voice, he argues,, so having a good self-image is essential to project the values ​​of personal branding, As the packaging is fundamental to the brand of a product ". As well help position it's welcome.

Pablo Adán says, hotbed of ideas and projects, restless mind, pure nerve

Excerpted blog soymimarca “Pablo Adán says, one of the best specialists in personal marketing, soymimarca opens in Valencia”

Paul Adam Soymimarca and mutually reinforcing this alliance that will put the bar for a little higher personal brand

Pablo Adán says

For days mordíamos our tongue, but the time has come. Pablo Adán says already a member of soymimarca. The Mediterranean axis of personal brand has consolidated. We have been with him at Valencia and we have confirmed: Paul moves like a fish in water. Under the guise of good child a personal mark consisting of a hotbed of ideas and projects hides, a restless mind, pure nerve, a guy can write things like this post called "Does not matter". We told you some things about him:

One of its strengths is training, where he has taught courses, seminars and conferences MARKETING, Sales Techniques, PUBLIC SPEAKING / SPEAKING, PERSONAL COMMUNICATION, COMMUNICATION IN THE COMPANY, CUSTOMER SUPPORT, CUSTOMER LOYALTY, STRATEGIC MANAGEMENT, MARKETING DIRECTION, ADVERTISING & CREATIVITY & PRODUCTION, LEADERSHIP AND TEAM MANAGEMENT, COACHING y, of course, MARKETING PERSONAL.

He has worked in consulting services and marketing planning, and creation and development of advertising campaigns in recent years:

VALENCIA TOURISM AGENCY, MEDIA AUDIT SL, ASOC. ESP. Toy Manufacturers, AUDITMEDIA EN, AYTO. TORRENT, AYTO. PAIPORTA, AYTO. VALENCIA, BANCAJA, BANCAJA HABITAT, BANCAJA INSURANCE, CISMEF. SMALL AND MEDIUM BUSINESS INTERNATIONAL FAIR, Valencian Business Confederation, Valencia Provincial Council, SPACE, BELFRY, Expocasa, FEVEC, INSTITUTE OF TECHNOLOGY AGROALIMENTARIO, TOY INSTITUTE OF TECHNOLOGY, ATTICA GROUP, GMP GROUP, GROUP GHEISA, SOLER GROUP, GV DG PATRIMONI, GV TOURISM, HASBRO IBERIA, WESTIN VALENCIA, SHERATON ROYAL FAULA, ICEX, Foreign Trade Institute,, JIMENEZ VISO, LEVANTE UD, LLANERA, NATRA, NATRACEUTICAL, SERMA URBAN EQUIPMENT, TORRE ORIA, TURGALICIA, VALENCIA URBANA, GARDEN HOUSING.

  • Paul addresses from 2008 marketing consultancy and communication MGT COMMUNICATION.
  • Between 2005 and 2008 Paul addressed VERB PUBLICITARIO
  • From 1994 to 2005 Paul was Director of Auditors in Advertising Communication ADMAS
  • Between 92 and 92 Paul worked as an executive at TANDEM DDB NEEDHAM
  • KOLOR Lithographers was his first work experience between 1991 and 1992.

In addition to MGT communication and soymimarca, Paul is involved in other projects: COMMUNIACTIONS, strategic consulting project marketing. Offering services like external marketing department, fair marketing and sports marketing. / ANTS IN THE RED 2007. Current research project. Founding partner developing business management functions and strategic. Research and monitoring Internet Review / PREMIER GUIDE. 2006. current publishing project. Founding partner developing business management functions and strategic. Shops and service level high in Valencia. 1 annual. 8.000 copies. / O&C 1987-1990. university business project advertising and communications services aimed at students. / university magazine 1987-1989. University magazine The Last Class. Magazine for students with issues relating to overall university level today.

His entire curriculum does not fit the post, so you can find more information about Paul's blog personal, on the web MGT , on Strategy is spelled with K, at Marketing Club Valencia, or Digital documentarian. I also attach links to your profile Linkedin and Twitter.

Paul today will strengthen our area strategy and training, two central pillar of the iceberg soymimarca. Tomorrow, Tuesday, without going further, Do not miss his first speech in this blog, title Personal Brand What are you waiting?. Welcome to soymimarca!