Posts

I do not care if my own marketing, how can I take care of yours

1. In the world there are 634 million web pages. So, we should be among the 10 first million have a distinctive website or blog. To know, placing the domain of the web search the related alexa.com. The will of the basic data. The position of the web ranking and reputation. Reputation based on the sites that link to that web. For example, This blog is ranking 4.500.000 / 25. that of Soymimarca, for example it is in 329.000 / 208.

2. The internet domain Top searches amount to minombre.com . Only in .with there are 100 million web pages, it's not bad at all. One can have a domain .net or .info, but they take longer to find.

3. In the world there are 2.400 million Internet users, of those who:Screenshot 2013-01-27 to 12.48.49

  • 1.1oo million - Number of users Asia.
  • 519 million - Number of users Europe.
  • 274 million - Number of users North America
  • 255 million - Number of users Latin America.
  • 167 million - Number of users Africa.
  • 90 million - Number of users Middle East.
  • 24.3 million - Number of users Oceania.
  • 565 million - Number of users China, more than any other country in the world

With so many millions of Internet, You differentiate it becomes complicated. But it is a necessity. Capsize network quality content, well labeled, still the best the best formula to hover between much information.

4. Facebook has more than 1.000 millions active users, with an average of 40 years ago

5. Twitter has more than 200 millions active users, with an average of 37 years ago, 307 tweets y 51 followers (followers). In addition, there is already 123 heads of state or presidents of countries with their own account in Twitter.

6. Mobile phone, there are 5.000 millions Users with phone itself, of those who 1.300 millions They are smartphone with the ability to surf the Internet and use quick messaging networks (Whatsup, Messenger, e-mail…).

Where do I want going with both numbers?

Traditional media continue their way, with developments. Many newspapers and magazines have been, tota after a life on paper, the online edition as unique support. Most TV channels offer causes an unavoidable loss of hearing. And when a content is good, social networks will repeat ad nauseam.

Having accounts in social networks will be essential RRSS, but it will have things that interest at a predetermined public for each. Marketing staff is a part of personal branding is the strategic process that each person and their personal communication strategy. As much as we seem to be on the net is enough, it is not. It's like going to give a talk and go blank. If you have an inactive account on Twitter, better delete. And the same in other networks such as Facebook, Linkedin, Foursquare. Should not be, you have to be.

I see many profiles in networks of people who call themselves advisers or consultants or experts in something. But when you check its contents, in most cases they are limited to forwarding to the network things have liked. Do not create own content, no value. If you do not look after their own marketing, What credibility will have to look after mine?.

*Source: Royal Pingdom / Internet 2012 in numbers

Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. It had long since the Google Alerts informing me of his work on topics Personal Brand, and I was thrilled to meet you personally. Yesterday launched a new project on Personal brand And I think worth comment here.

I suppose some will think I'm an asshole to speak well of my "competition". I'm not saying it is, but, of course, Yes I am, it's not because of that. I think a personal brand or business is strengthened if those are part of your market have a good level. A professional or a company can not rejoice for being the only market. That only it weakens and numbs.

When I worked in distribution, I learned that the best way to grow a category is with quality products, and the more, better. If someone is dedicated to meter "shit" in the market, just hurting everyone. Because, It has emerged whenever someone has tried to make things right in this matter, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, just look at the level of professionals to realize that they will help professionalize this concept and bring it to a good level. And that's good for everyone. In addition, they have clearly understood that the Personal Branding is much more than a nice avatar or a Twitter account. It is a combination of Marketing, Coaching, Communication, Image, Company management ... and that is reflected in their profiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, reinforces the position of others. We can no longer talk about competitors, but COOPETIDORES.

All this is especially important because one of the things that we agree is a vision of Branding Personal that requires effort, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. You can identify vendehumo for their websites with huge red letters and exclamations in which things like "Lose 'are promised 15 kilos in three hours!!!”.

Each time a new interesting and attractive concept emerges as occurs when there is a catastrophe, multiply the "looters”. The same applies here. Of nowhere lots of sites that are dedicated to prostituting a concept not know and do not believe that clearly emerge.

Although these vultures ideas are not the only ones who have smelled money. Even worse are the "conversos”. Normally it is R2H2 people who until two days ago Personal Brand despised and considered myself a antisistema to talk about it.

Headhunters, outplacement professionals or executives of R2H2, They have suddenly started talking about Personal Branding as if they had invented them. Because that if, do not expect any of them to cite the work of those who came before and paved the way they now use.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. They are mutants such as influenza virus. When they have destroyed all, They seek a new "guest". That has happened with the coaching, with dospuntocero or any interesting trend.

I think we live in a world that no longer worth all. It is therefore essential to support and collaborate with those who do good things and who raise the level and reporting to weaken.