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I do not care if my own marketing, how can I take care of yours

1. In the world there are 634 million web pages. So, we should be among the 10 first million have a distinctive website or blog. To know, placing the domain of the web search the related alexa.com. The will of the basic data. The position of the web ranking and reputation. Reputation based on the sites that link to that web. For example, This blog is ranking 4.500.000 / 25. that of Soymimarca, for example it is in 329.000 / 208.

2. The internet domain Top searches amount to minombre.com . Only in .with there are 100 million web pages, it's not bad at all. One can have a domain .net or .info, but they take longer to find.

3. In the world there are 2.400 million Internet users, of those who:Screenshot 2013-01-27 to 12.48.49

  • 1.1oo million - Number of users Asia.
  • 519 million - Number of users Europe.
  • 274 million - Number of users North America
  • 255 million - Number of users Latin America.
  • 167 million - Number of users Africa.
  • 90 million - Number of users Middle East.
  • 24.3 million - Number of users Oceania.
  • 565 million - Number of users China, more than any other country in the world

With so many millions of Internet, You differentiate it becomes complicated. But it is a necessity. Capsize network quality content, well labeled, still the best the best formula to hover between much information.

4. Facebook has more than 1.000 millions active users, with an average of 40 years old

5. Twitter has more than 200 millions active users, with an average of 37 years old , 307 tweets y 51 followers (followers). In addition, there is already 123 heads of state or presidents of countries with their own account in Twitter.

6. Mobile phone, there are 5.000 millions Users with phone itself, of those who 1.300 millions They are smartphone with the ability to surf the Internet and use quick messaging networks (Whatsup, Messenger, e-mail…).

Where do I want going with both numbers?

Traditional media continue their way, with developments. Many newspapers and magazines have been, tota after a life on paper, the online edition as unique support. Most TV channels offer causes an unavoidable loss of hearing. And when a content is good, social networks will repeat ad nauseam.

Having accounts in social networks will be essential RRSS, but it will have things that interest at a predetermined public for each. Marketing staff is a part of personal branding is the strategic process that each person and their personal communication strategy. As much as we seem to be on the net is enough, it is not. It's like going to give a talk and go blank. If you have an inactive account on Twitter, better delete. And the same in other networks such as Facebook, Linkedin, Foursquare. Should not be, you have to be.

I see many profiles in networks of people who call themselves advisers or consultants or experts in something. But when you check its contents, in most cases they are limited to forwarding to the network things have liked. Do not create own content, no value. If you do not look after their own marketing, What credibility will have to look after mine?.

*Source: Royal Pingdom / Internet 2012 in numbers

Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. Google Alerts had been informing me of its work on Personal Brand issues for a long time, and I was very excited to meet you personally. Yesterday launched a new project on Personal brand And I think worth comment here.

I suppose some people will think I'm an asshole for speaking well of my "competence.". I'm not saying it is, but, of course, Yes I am, that's not why. I believe that a Personal or Commercial Brand is reinforced if those in its market have a good level of. A professional or a company can't be happy to be the only one on the market. That just weakens and numbs.

When I worked in distribution, I learned that the best way to grow a category is with quality products, and the more, better. If someone is dedicated to meter "shit" in the market, ends up hurting everyone. Because, as long as someone has come up who has tried to get things right on this issue, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, you just have to look at the level of the professionals to realize that they are going to help professionalize this concept and take it to a good level. And that's good for everyone.. In addition, it's clear they've understood that Personal Branding is much more than a nice avatar or a Twitter account. It is a combination of Marketing, Coaching, Communication, Image, Company Management... and that's reflected in their profiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, reinforces the positioning of others. We can no longer talk about competitors, but COOPETIDORES.

All of this is especially important because one of the things we agree on is a vision of Branding Personal it takes effort, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. You can identify the vendehumo by their websites with huge red letters and exclamations promising things like "Lose 15 kilos in three hours!!!”.

Every time an interesting and attractive new concept emerges it happens as when there is a catastrophe, multiply the "looters”. The same thing happens here.. From nowhere come lots of places that are dedicated to prostituting a concept that they do not know and in which they clearly do not believe.

Although these vultures of ideas are not the only ones who have smelled money. Even worse are the "conversos”. Normally these are People of R2H2 who until two days ago despised the Personal Brand and considered me an anti-system for talking about it.

Headhunters, outplacement professionals or executives of R2H2, have suddenly started talking about Personal Branding as if they had invented it. Because that if, don't expect any of them to cite the work of those who came before and paved the way they now use.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. They're mutants like flu viruses. When they have destroyed all, They seek a new "guest". That has happened with the coaching, con lo dospuntocero o con cualquier tendencia interesante.

I think we live in a world that no longer worth all. Por eso es fundamental apoyar y colaborar con quienes hacen bien las cosas y quienes elevan el nivel y denunciar a quienes lo debilitan.