Is it always good that your people are your brand?

Tino Fernandez attached article on personal branding published in Expansion and Employment, in which Guillem Recolons collaborates Many companies are wary of key professionals who achieve a higher prominence than corporate identity. It's hard to fight this. They are exceptional ambassadors of companies, brands and their products. But … Read more

Señoras, señoresel currículum ha muerto (o eso parece)

Ayer tuve oportunidad de asistir a PERSONAL BRANDING / 1er encuentro de gestión de la marca personal que tuvo lugar en el hotel Intercontinental de Madrid. Coordinado por Mónica Deza, contó con excelentes ponentes: Andrés Pérez Ortega (Marca Propia), José Manuel Casado (Casado Consulting), Eduardo García Matilla (Corporación Multimedia), Pablo Melchor (Honest&Smart), Óscar Bilbao (HerederosRead more