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Your digital identity is not created, it reflects

 

 

I try here digital identity from the point of view of our your personal brand, no techniques to verify our identity on the network. This, so, will focus not record, key, blockchain ... Va identity and the metaphysical sense with career-related.

Clarified this point, I must confess that this post is the result of fatigue in reading and rereading articles about us incessantly to "create" our digital identity.

If you do not have much time, Here's a video-summary 1 minute:

personal brand is perceived identity, for oneself and for others

Do not forget that our your personal brand It is something that we, not to believe. Creating a brand is in the field of branding, and If you create a personal brand from scratch, It will be the mark of a character.

Therefore the identity is already, it already exists, is there, It is perceived by one and others. And digital is a means, as it is the real world of atoms, meat and bone.

There are businesses like Amazon have created their identity from the digital and then are reflected in the real. But we're not business people. Our identity is, or should be, a.

Reflect the identity in the digital environment is difficult, but we did not start from a blank page

formations, Many people ask me why not just give a button to move to the digital world our identity? I also wonder I. But that's how it is, a button is not enough. Have to work.

The advantage is not to create that digital identity, must reflect it. Creating it means we would be manipulating or falsifying reality, creating an environment Matrix. Here it is what is to be as faithful and authentic as possible.

If a person projects a different image in the digital environment that projected in real life, You are misrepresenting your personal brand.

3 Key steps to reflect your real identity digital identity

  1. Show yourself as you are
  2. Show yourself as you are
  3. Show yourself as you are

What do not expect it to be so simple? Well it is. Maybe you need an expert to help you to launch digital environments: social networks, web, blog, or, Working in the cloud, productivity applications ... Outside the technical aspects, otherwise called coherence.

Some time ago I wrote a post titled Show yourself as you are, in person, paper and online. So that the paper is patient is not true. If you lie on a CV, you expose yourself to no more opportunities to deliver your CV. It's like lying in an interview. It's like lying in "digital". Remember, your digital identity is not created, it reflects.

Kitten mirror photo by Eve Studio on Shutterstock.com

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Show yourself as you are in person, paper and online

Just as you are

If you do not show as you will be hard that you can hold a strong personal brand, coherent and attractive. Yes, I know: Today costs a lot distinguish themselves in a competitive market. The online media are available to all. Many people believe that fill with masters and postgraduate courses will guarantee the best work. It is not like this.

To impress investors or companies you should do with your authentic self, and no matter in what format, In an interview (in person) in a business plan o CV (paper) or Internet (online).

Today, hold the line does not go Nutrition, Consistency will

Consistency is key: You can not display a YO other in a cafe, on Twitter or on that paper that some are determined to keep asking called CV. If you want to adopt a different role to professional, you can do it, no problem. I think that our actions and our values ​​speak more of us than the pompous titles that put us on Linkedin or in a CV.

Your life matters, Your brand matters

Your brand is your reputation, your card. It's what you leave in the minds of others and the experience you provide them. Is to explain your why, you how and you what.

Transferring the powers your brand value proposition and experience to those people with whom you interact and can open the door to a world of opportunities. Denying your personality, your brand DNA, your main message is not to show you as you are, It is teaching a mask you, a profile Matrix.

We are made of triumphs and failures, That is our strength

I was shocked film The arrival (The arribal), a recent jewel required viewing. I will not explain what will not break the magic, but I was struck by a powerful question: If you could, Did you change anything in your previous life?

The answer lies in film, but I insist once again on the idea that we are made of successes and failures. What makes us strong is not one or the other, but each other. Do not sell the idea that you have grown up in a flower bed because I do not believe I will. But you'll also be unhelpful. Proudly displays your scars, Project yourself as you are. I person, on paper or online. Have a great week.

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