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Engage to connect: #Networking to project your personal brand

 

 

One of the greatest difficulties in the Internet age is at the same time one of the greatest opportunities: engage to connect with the right person. Right person to understand a potential customer

Engage to connect: from atoms to bits

If we practice engage to connect In the real world, the atoms, Why not transfer it to the digital environment, the bits?

If you've ever attended an event speed networking, You know what is engage to connect in record time. I recognize that the formula that minute to convince and sell me seems artificial, but it is a golden opportunity to practice our elevator speech or elevator pitch.

Define the profile person to be connected is key

Lurching go online to connect people for collecting contacts is an aberration. We know that a very large network of contacts do not have to be good. If your business model is B2B or P2B (person to business) like mine, with long boring 20 year good contacts have enough.

Define your buyer persona It is essential to hit the contact. To meet our target person need to know it thoroughly, not enough sex old data, age and geographical area.

According to the team Inbound Cycle, we must know:

Personal aspects:

Hobbies, people who influence their decisions, what makes you happy, What are your goals, What motivations have, etc.

pipe online:

What social networks used, If you buy online products and what kind, where to look for information, how often does, What are your references pages, at what times you are online, etc.

Business conduct:

responsibilities, challenges, biggest influences, etc.

Relationship with our company (or we, I add):

Knows what we, reasons why he hired us or purchased, How did you find us, what they value most about us as a company, What interaction has branded, etc.

And now, wheat: How to connect

One of my recommendations to those who do not share content on networks (and therefore do not generate interactions) is this: Discuss and share the content of others. And specifically, of those people who are your target group, that match your definition of buyer persona.

A LinkedIn, on Twitter and on all networks you can do. Engage to connect, interact to connect, formula is very powerful and effective. Forget the like or recommendation, that does not involve an element of attraction for your client; and share (with comment), by contrast, attracts.

The basic condition is that the comments you make in it to be intelligent, provocateur and to provide something interesting. A simple compliment is not enough.

Interaction formats

If you manage your interaction wake interaction your customer back, ¡bingo! and ye are presented digitally. Interaction formats are several, and remember that the questions have the power to "force" a response:

  • I agree with your content, but with an undertone do you see right?
  • I agree, and in fact, such other author expand your ideas to achieve a wider context, What do you think that additional contribution?
  • I agree on the whole idea, But how about if you also ...?
  • I agree, but there is a difficulty in bringing that idea into practice have you ever encountered this problem ever?
  • I do not agree. I know it sounds risky but how would reverse its approach? Do not you think it would make more bearable consequences?

I could go on ad infinitum. The key is that comment cause. A simple: "What a good idea" or "totally agree" not mobilize.

The land is paid, it's time to connect

The idea of engage to connect It materializes at this time. After these interactions will have been achieved (in most cases) an answer. It is time to formalize the relationship.

Now it's time to visit profile of the person to contact and press the button. Whenever possible (one LinkedIn, for example) personalizing the invitation. The message may contain a reference to the conversation. It could be something:

appreciated Mrs.. X, I loved the thread of his article on xxxxx. I would be grateful to accept your network. Maybe someday we can put time value common interests. a cordial greeting, Company.

I feel abuse of Anglicisms, but this would "inbound networking" in pure state. After contact is wise to wait a few weeks before proposing anything. When I see a text message invitation with a direct sales, I lie back. Real World label must be kept in the digital environment.

Cover vector by patiphane khoupaka on Shuttestock.com

Event of the week

#BrandingWeekRD

Branding Week RD

This coming week I'll be teaching a workshop Employee Advocacy with my colleague and partner Nancy Vazquez at the Embassy Suites by Hilton Santo Domingo, Dominican Republic.

The event will take place all day Wednesday 29 and morning 30 of May. Afternoon 30 Nancy will give a talk on social selling en Facebook and another on storytelling in the fourth revolution.

If you're in the area, you can register here > hola@madi.digital Tel. (829)-694-8080. Have a nice week!

people seeking

Look no work. Find who offers it. Do you really think good deals come to work bags?

When it comes to looking for work can take two positions: the classic, passive or dynamic, active. Consider the differences:

classical job search:

  • It is based on an outdated document called CV, curriculum vitae curriculum. Nobody reads and a CV if there is no prior information of the person to move to action. I will not say that the CV is dead, but if you are in the UVI (intensive care unit).
  • Supposes that, Having left the CV in various job portals or sending him to a mailing list, and we come to find. I know cases of people who have sent 800 CV's and have won two interviews. The mass mailing is not the formula.
  • The job boards or the famous boards are not the solution.. In any case, it will be difficult-not impossible- we find a qualified job in these media.
  • A common mistake is not knowing who are heading our request. The ship vacuum, to see if anyone hunting on the fly.
  • Another common mistake is to assume that the best jobs are exposed to everyone. We know that a 80% places of employment available fail to advertise.
    Photo: Flickr CC

Dynamic Job Search:

  • It is based on proper management your personal brand, in which a paper called CV is a tool more than one string instrument that would give us adequate information about.
  • And, above all, It is based on locating people offering quality jobs. It is based on research, see basa one networking, both real and virtual.
  • If we know our competences, our value offer differential, If we articulate a key message and if we find people suitable for broadcast, we are on the right track.

The key is to move. Go to all events related to our world that we, to exchange cards (by the way, You have card?). Internet research on who's who in our world, where to spend the key job offers. It is working to get the positioning What we want; It is not a concept Internet search engine positioning, is defining axes personal and professional. If you want to be perceived as an expert in herbal medicine, you can start to know the means by which those interested in this therapy and be there, your ideas, your proposals, your courage.

Difficult? Of course. If it was easy everyone would. But ask yourself this question: If a worker uses an average of 8 Daily hours on task, Why not use the same search engine hours?

Entrepreneur versus employee Who do you identify?

In this table we suggest a few reasons for you to identify what your profile. Are you an entrepreneur or you are employed?

 

Entrepreneur

Employee

1. You earn income even while you sleep. Entrepreneurs earn passive income. You earn income only during working hours. Employees earn active income, that is, “no work no pay”, on a daily or monthly basis.
2. It has unlimited opportunities to earn income. It has limited income and fixed remuneration and safe.
3. Gives jobs. Find a job.
4. It is responsible for your customers, the public and its employees happy. An entrepreneur has a greater responsibility. Your income depends on stakeholders in your business. It is responsible for making your boss happy as their remuneration depends on it.
5.. Entrepreneurs are committed to their passion. And they invest a lot of work and patience because they believe in what they do. regular hours ago. Employees often do routine tasks.
6. Give yourself rest and vacation, when your business becomes stable (flexible) annual leave and allowed limited ago by her boss (restricted)
7. You pay income tax after deducting its expenses. An entrepreneur can claim as a deduction from your taxable income deductible expenses of your relationship with your business You pay income tax. An employee can not claim as a deduction from your taxable income transport, combustible, food and other related expenses of their employment.
8. Take risks and be responsible for them. Entrepreneurs are revolutionary and innovative. He stays in his comfort zone . And, Can we call comfort zone, when boredom is the daily bread?
9. Hires and fires employees. When an entrepreneur has an incompetent and irresponsible employee, if you dismiss it does through a due process. He is hired and fired by the employer. If the job does not like it is hard to leave because it depends on him to survive.
10. Gives jobs. The entrepreneur is the owner of the company and the interviewer. Find a job. The applicant is an employee of the person for being interviewed for the job.
11. Content creator It is reader
12. You can own similar businesses. Entrepreneurs can expand their businesses and share slices of their success with others. It may not be working in similar companies. Employees are restricted by a clause in the agreement, that is, They are not allowed to share their skills, talents and education competition.
13. They do not require education qualifications to become entrepreneurs. We can see that the most successful entrepreneurs are college dropouts. Some even are already millionaires. It requires higher education to obtain a higher position. Employees are exposed to educational discrimination.
14. Acquires a high economic power at a young age. Acquires wealth after long years of work. Except, of course, if Microsoft employee, Apple o Google.
15. Create a system that you like and follow. It is to follow the system like it or not
16. Get the most out of their talents and abilities. And this is where the passion begins, excitement and happiness. Use your talents and abilities half, unless you have found a job, literally, perfect!
17. It has a flexible schedule and you can always cancel your schedule to allow time for his family and his spiritual obligations. It does not have flexible schedule and have to ask permission from his boss to devote time to his family and his spiritual obligations.
18. Makes regular exercise, If you set your schedule. You can make regular exercise, If your job allows you to have adequate time for it.
19. You can control your privacy. You can not control your privacy in the workplace.
20. You can transfer your company as a bequest or inheritance to your spouse or children. You can not transfer your job as a legacy or inheritance to your spouse or children.

Image by Shutterstock.com

Professionals seeking 'personal branding'

Here's the article María Paz López appeared last Thursday in La Vanguardia

Employment strategies in times of crisis

Professionals seeking 'personal branding'

The method has two phases: Self-analysis of strengths and how to communicate them to others | Digital identity is built upon interaction and contacts; If you do not interact, do not exist

few years ago, talk about your personal brand suggested a sporting universe of improving race times. But the words mutate social uses, and the emergence in the world of business and professions of Anglo-Saxon concept personal branding -this is, brand commercial sense applied to the people- has given expression personal brand new meaning.

augusto costhanzo

In Spain, more and more managers and business executives, and professionals from different disciplines, including master craftsmen, turn to agencies and experts to help them set up their own personal brand, which, in the best case, it will take to get a new job, advance your career or shine more in its scope. Internet and social networks have become essential elements of that bet.

"The method of creating personal brand takes elements of psychology, marketing, business management, communication and philosophy ", explains chemist Andrés Pérez Ortega, advisor of personal branding (www.marcapropia.net) and author of the books Expertología. The science of becoming a professional reference (ed. Alienta) and Personal brand. How to become the preferred option (ed. Basic). Attention, Pérez Ortega clarifies: "Creating a brand, either a person or a product, It has two stages. The first is self analysis, their beliefs, values, strengths and abilities, and the second is that brand communication, establishment of relations. And everything has to be looking for authenticity, no makeup or false appearances ".

Mark -recalcan the experts is not a mere container; is confidence of others in that person or product, transmission is credibility. Among the cases cited by the agencies consulted, There are some illustrative (who they prefer not to be named). A steering Barca, for example, Consolidated employer in its sector, made abroad a refresher course for entrepreneurs. In that course he was awarded, so he grew his reputation as a "young entrepreneur", which paradoxically injured his profile entrepreneur and seated. For reposition, He lectured in business schools, and thus he created a personal brand senior expert in business management.

Another case: a Mexican journalist specializing in project management communication in his country wished to turn around his career. With the help of an expert in personal branding, redefined his: focus on communication projects in the field of women and work in Europe. The sessions were conducted via Skype and paid services by PayPal.
Internet tools are basic to create and transmit personal brand. It should be business card also in electronic form, and packaged in the classic curriculum vitae network as new modes teach professional knows what to do, with minivídeos, graphics and links. Keeping a blog theme help (the search engines favor), as well as having profiles LinkedIn andFacebook, and not neglect messages Twitter.

"The digital network identity is characterized by the interaction and contacts", Explain Neus Arques, partner and director of digital identity management companies (www.manfatta.com) and author of Y tú, ¿qué marca eres? 12 keys to managing your personal reputation (ed. Alienta). Interaction: "If you do not interact, -alerta not exist Arqués-. The mere fact of having discharged a profile online is not enough, must interact. And the contacts are on the network, people you know, They make endorsement of that digital identity ". Arqués and his team work with companies, not individuals, but they give seminars to groups of executives and business school students, They encourage those who manage themselves that personal brand online.

"The blog is an excellent tool visibility, as well as being in social networks, but we must also take care of the networking classic", Add Guillem Recolons, partner and consultant for a consulting career high (www.soymimarca.com). Exchanging business cards at conferences and congresses still works, Just as the eye contact generates an empathy that does not give a photo, so it makes sense to combine both types of networking.

To define and direct the personal brand, Recolons and its partners and team practicesystem iceberg with a multidisciplinary approach: "The part of the iceberg that is not included self-knowledge and introspection, in the hands of a psychologist and a Coach, and product strategy, leading marketing specialist; while the visible part of the iceberg is the brand communication, of which an advertising deals, in this case ". Its clients include: Masters students loaded, entrepreneurs and unemployed professionals or active.

"Personal brand has to do with the values ​​we want to project, both at work and in society, with how we want to be perceived ", stated Nadine Kazerounian, British living in Barcelona, owner of the agency Praxis Image Consultants (www.praxisimageconsultants.co.uk). And, according Kazerounian, do not underestimate the classical concept image, understood in face mode. "First impressions about someone, and even the following, They are largely formed through visual cues: locker room, ways, body language and tone of voice, he argues,, so having a good self-image is essential to project the values ​​of personal branding, As the packaging is fundamental to the brand of a product ". As well help position it's welcome.

personal brand and castells

As you know, few weeks ago UNESCO castells designated as intangible cultural heritage. It seems a unique opportunity to establish a comparison with the creation of personal Records.

The Castells They are a typical festive demonstration of Catalunya, of over 200 years of antiguaty. It consists in raising human towers formed by the superposition of different levels (between 6 and 10). The Castells are erected by groups of men and women of all ages, called Collas. Castellers sport a traditional dress and each colla feature is distinguished by the color of the shirt worn by their members.

personal brand and castells

Ramon ilustration Curto

Lifting each castell It is accompanied by characteristic music, interpreted with a wind instrument called Gralla, which marks the pace of development of construction. Typically, the assistant to this kind of public exhibitions voluntarily join the human base on which the castells rise, formed by dozens of people.

pineapple: The secret of castells is similar to the secret of building personal brand: much basis, what is called “pineapple”. An important group of castellers, not seen, form the foundation, the basis for the endurance castell. In the personal brand that basis would be self-knowledge, analysis of the current situation, detection of skills and competencies. You can deeply into the base, strengthen; castells in this reinforcement called folre.

The trunk or central column: as they create new levels on the basis, weight decreases castellers, thus facilitating each person can hold in balance the weight of others. Personal brand in the middle column is the strategy, roadmap, which defines all the nuances where we want to go, deadlines, Partial goals.

The knob above: It is the most visible part of castells, which emerges with full force and with a hoist arm l'enxeneta indicates that everything went well. It is the metaphor of the top. Personal brand in this figure is represented by tools that facilitate visualization of the person, newspaper articles, lectures or public debates, the style, el networking, the presence in blogs, on social networks…

Do not trust who never calls itself “guru”, who believes in personal branding is to open an account Linkedin or who think that everything is solved with a blog. Personal brand needs three phases, like a castle, and that takes work, dedication and time. Shout out to casteller how many hours training before lifting a castell: all.

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.

Any tips to survive on LinkedIn (II)

The mobile version of LinkedIn is operational

Complementing the post we published 21 last June (ver post), this time we more into detail on how to improve networking via LinkedIn. I owe text to Blog Frank Scipion ingresosalcuadrado.com, I think he has done an excellent job called “Vitamins cure for your LinkedIn profile“. There goes that:

LinkedIn is a social network sovereignly wasted. In the interests of justice, I decided to write today one Linkedin guide for entrepreneurs. Many people believe that it is very difficult to make new connections, and they end up using it simply as a place to hang your resume, It is not like this?. And what I think is that it has a far greater potential than many of us are taking today.

First of all, Linkedin is itself a search engine and has tremendous reputation Google and other major search engines. And that reason is only reason to be present, because if only you Google your name and you have a profile on Linkedin, you will see that you appear on the first page of results. Try it and you will notice the weight that has Linkedin to Google.

Here you step eight main points that helped me give you the real value of this social network.

Linkedin guide 1. Improve your search engine rankings

In your LinkedIn profile you will find three spaces to add links to your own sites or blogs. Instead of using “My Website”, click “Other”. There you can enter text that best matches what people can find about your business.

For example, I used to stop my blog passive income, a keyword that is why I want to position myself. You can put here your Facebook fan page, your channel youtube, etc ... and also optimize the text of your link.

In my case, public view my profile on Linkedin has a PageRank 2. Nothing extraordinary, but not insignificant for a newly launched blog.

Of course, It is an extremely simple way to boost your search engine positions.

Linkedin guide 2. Promote the content of your blog

You can also import your profile Linkedin to the feed of your blog on WordPress, looking for the appropriate application in that program. This becomes a quick and easy way for others to check out the content of your blog in a minute.

If you do not use WordPress (unfortunate!), There you can also use Blog Link. This application supports TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal and several other.

We all know well that blogs are the best way to grow your brand, whether personal or your project. With this you can automate the dissemination of your posts on Linkedin.

Linkedin guide 3. Launch an advertising campaign on LinkedIn

The truth is that until they told me, I had no idea that LinkedIn offered a contextual advertising service. LinkedIn is a site professionals for professionals, which it is less exposed to random other environments, and conversely, receives care visits and more people interested in business.

The system is simple and allows you to write in minutes, guide and launch your advertising, and pay it either clicks or impressions, with budgets that start in 40 euros. The advantage is that you can quickly reach a community really premium guys at 63 million professionals with high levels of income (100,000 € half). And you can segment your ad based on the age, industry, job, the company size and Location.

For lack of funds, I do not use paid advertising services. This does not remove the real interest of this service thinking advertising company, since linkedin offers a similar service Facebook fan page service, service Business Page.

Linkedin guide 4. To organize events

I love this Linkedin tool that lets you announce events. You not even need to be the coordinator of the event to upload it to the agenda Linkedin. An event can be created only with the basic information and interest spread. You can even send invitations through your network Linkedin, taking advantage of the usefulness of RSVPs. And you can also quickly view all your contacts events.

Linkedin guide 5. Use groups to connect with people

In a group Linkedin, you can read / post news, launch a debate, Post a job, etc ... They are closed environments that manage members who can access all content.

It is more common for people to join a group, but then again not nearly to participate in it. And the truth is that I can not throw the first stone because I'm one of them. In my case, instead of having an online continued participation in one or more groups, visiting them every day, I prefer to receive notices by mail and only entered into a conversation if I have a real interest.

What is even more should start a new group, as it will give you the advantage of having the email addresses of those who join, updated daily as it grows. I know I can give you a bit of work to put together and push a group, but a good way to start is directly invite all your contact. When your contacts they join the group, these developments will be visible in their profiles, and there other people will get interested and join. The result is a small empire..

Linkedin see some groups that are all the rage. start with 2 English groups to which must be monitored, because that many things happen:

2 references in Spanish, daily conversations with active:

Can you imagine having your access to such contact base? As well, Maybe you should start today.

Linkedin guide 6. Get recommendations to attract more customers

If anything Linkedin difference from other social networks, recommendations are, something really unique. And I can not think of a better way to promote your business by asking your customers and your colleagues to share with others their opinion of you.

You may be wondering how to get them. Simple: first give, then receive. Write good recommendations from your peers, and soon you'll get better from you. Should spend some time on this.

To credibility and convince, the recommendations of others is very important. With Linkedin you have an inexhaustible source of testimonials from people recognized (experts in their field, managers, etc..) that can support your project and settle down as one of the leaders in your industry.

Linkedin guide 7. make questions, and answered questions from the rest

A quick way to stand out as an expert is to answer questions that other. It is true that this service in Spanish is used below (If you compare the database of questions / answers available in English), but still, I would not miss the chance to answer a couple of questions relevant to your business.

You can also make your own questions, and see how they respond other. It's a great way to do surveys before launching your website for example, or validate the interest of a possible product you want to launch the professional market soon.

Linkedin guide 8. Connect your twitter account to your Linkedin profile

Your tweets appear on your profile, and you can launch a tweet from linkedin. There are a couple of widget to let you know that estña saying about you on Twitter. Because I do?. Because anecdotes relevant content to your profile, useful for your search engine rankings and also because return addresses highly qualified traffic to your twitter account, and if they see the aterir on your profile like, followers will be yours.

That's all for that Linkedin guide for entrepreneurs. Do not waste more time, Give him a chance to Linkedin. Worth.

Charged batteries? Work your personal brand as a new challenge season

They say September and January are new stages. September means the re-enter, the start of work after the holidays, with batteries charged and perhaps some butt with that little depression involving around “to school”. January means a new year, and new life.

Among the new purposes, The ranking is led sports, dieting, improvement in labor, hold the line, learn a language, finish some studies…

Let us focus here on improvement in labor. Let's look at some starting points:

  1. I want to enter the world of work
  2. I'm unemployed
  3. I want to change jobs
  4. I want to improve my work
  5. I need help to start a business of their own

1. Do you want to enter the working world. Whether you're you've finished studies or simply do not work you had raised so far, in any case a personal brand can help open many doors. You do not have experience? It is obvious, but I'm sure you have ideas, contacts, desire and some specialty. With these four ingredients we could start to work your personal brand. Cheer, the time is gold.

2. You are unemployed. Plus, you're not alone. The crisis has been fattened on many good professionals; and also about bad. If you think you still need a boil to resume work activity, My advice is that you go to training. There is a lot, free and available. If you think be prepared and motivated for all, what you need is a strong personal brand that will help you position yourself, find your specialty and to throw himself into the world of active networking. The brand helps more than you imagine. Many HR professionals come to the net to find information candidates. You arrived Hence my question is Are you on the net? Are you well positioned?.

3. You want to change jobs. Although today many believe that's a luxury, opportunities for occupationally active are higher than for those who are unemployed. It is sad but true. So, what you need is to use the lever that is your current job and create a strong brand around. That will keep you in the limelight and will facilitate WOM for other proposals.

4. You want to improve your work. Maybe you do not get up, an intermediate command you have put a wall between. It is a complex situation, but not impossible. And personal branding, It is an easy situation. Talk anytime.

5. Own business. We welcome entrepreneurs, although in this country no one makes it easy to start. A good friend has created a great product, related services to improve the lives of blind people. It takes a while crossing the desert and can not get banks, capital risk, foundations… you lend a hand. Now you know that a strong personal brand will help open doors.

Well, you dare?. I hope in the contact section, promote a brand costs less than what you think.

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Networking 05 / Smile!

Smile

Smile, please. This is a simple and basic principle your personal brand, and many people skip it.

Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.

This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.

 

 

Photo by Joanna Nix on Unsplash

Networking 04 / Let us be generous with information

Information is one of the most precious resources. Often we are so jealous of our work or our method that everything stays home.

My advice is to share information. If we do it, We get you a WOM (mouth, ear, to understand us) Interestingly, in the end we benefit.

Suggestions, ideas, open debates, Anything goes to help someone who walks lost or looking for a second assessment about something.

We have the perfect tool: the Web 2.0 and countless resources. There is no excuse for not doing so.