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¿Te conozo? The notoriety as stage 1 personal message

 

Visibility is the first stage of a personal message. Find out in this article the different ways to make yourself known, from classical and infallible until they have revolutionized communication, online.

He said last week that the five stages of a compelling personal message are:

  1. Notoriety. I know you?
  2. Affinity I know what you offer?
  3. Do I need to fit what you propose me?
  4. Choice. Are you better than your competition?
  5. Fidelity Do you keep your promises?

Notoriety

doIknowyouCertainly, I do not know if I know you hardly what you offer. So here we speak of a iceberg invested, when the first contact with someone occurs through visibility.

Today, Fortunately, there are more ways of making themselves known, for example, 10 years old .

Offline

We have the classical and infallible like writing a book, appear regularly on any media such as radio, press, TV. They are not available to everyone, but remember that there are also local stations, the regional press… We pretend not to reach the moon on the first day.

We attendance at events, events… with its corresponding card exchange (networking, if you prefer). This is available to all mortals. And all you need are three things: forward, knowing planning events related to your environment, and have business cards. You do not have a? You can also be speaker, sure you master some area. If you dare not do it alone, try to go hand in hand with someone else.

We have, in labor, the CV or resume, a document increasingly useless but many companies still require. I find useless because it has become such a standard format that is almost impossible to stand out in the. I, If I had to re-invent, would make him a sheet of paper 10 or 12 names and telephone numbers of people important in our lives. And a message: if you really want to know me, Call it.

Online

And now we have the world of bits, the Web 2.0 or the democratization of communication (thanks to which, for example, You are reading this text). Where to begin?

Remember some key at this stage: first content and then the medium. It is not created profiles on networks. It is knowing who we want to go, which are related supports, what periodicity, what kind of answers we seek.

The average online king is, definitely, the blog. Es tu alter ego virtual, your house, the place where all information is summarized on you, on your way of looking at things, your passions and phobias. Definitely, offer value. No need to know to manage a blog writing. There are blogs that only reproduce copyright content from other blogs in a selective manner. There are also videoblogs, fotoblogs…

But How does the content of a blog people? Yes, throught social media. They come in all tastes, but distinguish personal from professional. A tip if you want to generate a value networking is that you move around Linkedin, YouTube, Twitter, Slideshare, Pinterest and if you want Facebook and Google Plus.

Finally, do not forget to control the reputation, Therefore it real and online. If you do not do it, others managed for you (in their own way).

Books recommended at this stage of notoriety:

Next week we talk about personal affinity do I know what you offer?

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!

I wish you had existed before, Graduate Personal Branding

Two years ago the newspaper La Vanguardia It placed the personal branding as one of the professions future 2020. They were wrong. The thing is ahead a few years.

Although it varies by author, my definition goes like this: Marca Personal It is the brand you project on others and Personal Branding It would be the strategic process to manage that mark.

We need to thank Tom Peters, Neus Arques, Andrés Pérez Ortega, Dan Schawbel, William Arruda, Brenda Bence, sappers personal branding, who began to talk about publishing reference books on the subject. then we have been others who have entered, as Jordi Collell, Pablo Adán says, Oscar Del Santo, Arancha Ruiz, much others… and myself.

Although everything evolves, Today there is a lot of literature on personal branding, but until now, and I know, It has not been treated the subject from a university formative perspective. Until now. The first step will be the last -no- it has dado Blanquerna Communication, from Universitat Ramon Llull, wherein the first Graduate Personal Branding.

What makes this unique graduate is new, but especially the quality of which will impart and its director and coordinator, Jordi Collell (Soymimarca) and Antoni Solanilla. Also noteworthy is the completeness of the program, you can refer to micro-site the graduate.

I would have loved that there was something a few years ago, When I was a student. I have no doubt that he had chosen. But I'm not complaining, now I can see from the faculty, I will share with colleagues except among whom are some of the pioneers of the personal brand.

If you have creative and entrepreneurial mindset, If you like helping people, If you want to feel the satisfaction of becoming one of the few personal branding consultants, do not hesitate, this is your graduate. I think it starts in October, so do not sleep, places are those that are.

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video:
https://www.youtube.com/watch?v = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • The crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our management is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @

The 16 May the On-line Self-Management Course Personal Brand launches

It is a pleasure to share a novelty with you @ s: next Wednesday 16 May it launches First Course On-line Self-Management of Personal Brand.

The course is aimed at anyone who wants to increase their chances of Professional success and it is structured as an authentic brand consultancy In the net.

The 16 May you can start improving your professional positioning from home

Together with my partner Soymimarca, Jordi Collell, They have actively participated in drafting some of the most recognized professionals Personal Branding: Neus Arques, Pablo Adán says, Oscar Del Santo, Natalia Gómez del Pozuelo, Arancha Ruiz and David Alcubierre.

Each course participant will have the permanent support of a mentor which will guide and resolve any doubts that may arise.

Geographical barriers and time will no longer be an obstacle to manage personal brand, the course will open the 24 hours of the day, 7 days a week and every day of the year.

From Model Iceberg personal brand each participant deepen its self-knowledge , will design its Strategy as a brand and will develop a plan Visibility on the net and in the real world. It will support materials and numerous practical exercises.

In twelve sessions and over about three months we suggest an exciting journey to discover, manage and give visibility to the Personal Personal.

I have personally dealt with two sessions: Positioning and Blog.

I hope to see you again next Wednesday 16 of May, I'll tell you all the details.


And Soymimarca removed the pacifier

Yesterday was a year since Soymimarca Opened its doors. As many know, I am involved in this project to the eyebrow personal branding. The truth is that it has been an interesting year, full of ideas, project, experiences, in haste, nerves, customers, contributors, friends, joys, hopes.

Even if it looks like a lie, the project continues. And I say that you know that many new business initiatives do not pass the first year. Soymimarca has managed to consolidate in the landscape of personal branding with a pretty good note. And it has passed the first year. Now, without pacifiers and diapers, faces a second phase full of challenges.

During this year there have been very good initiatives in this field worth mentioning: Javier Zamora with his Oidea Communication, Arancha Ruiz which has converted his “Cracks stories” a very powerful personal brand format, Ruth Rios and his team at Verbung Communication, Jane Rodriguez Trunk from TBC-Aranda Group, Jessica Rius, Pablo Adán says MGT Communication, which “fichamos” for the project Soymimarca, and some more…

Teachers, those who have paved the way, still there. Thank you Andrés Pérez Ortega and thanks Neus Arques for encouraging us to follow day by day.

There has also been a dark side, the false gurus who have invaded the market sold as magic formulas or personal brand online “creative” personal branding. It is unavoidable, but what is and is what will remain.

Either way, this second year promises. If someone has lost the book that gives Soymimarca “Personal and Transferable. A year of intensive personal brand” It is still time. Simply subscribe (no RSS) by e-mail blog ready. www.soymimarca.com

Professionals seeking 'personal branding'

Here's the article María Paz López appeared last Thursday in La Vanguardia

Employment strategies in times of crisis

Professionals seeking 'personal branding'

The method has two phases: Self-analysis of strengths and how to communicate them to others | Digital identity is built upon interaction and contacts; If you do not interact, do not exist

few years ago, talk about management suggested a sporting universe of improving race times. But the words mutate social uses, and the emergence in the world of business and professions of Anglo-Saxon concept personal branding -this is, brand commercial sense applied to the people- has given expression personal brand new meaning.

augusto costhanzo

In Spain, more and more managers and business executives, and professionals from different disciplines, including master craftsmen, turn to agencies and experts to help them set up their own personal brand, which, in the best case, it will take to get a new job, advance your career or shine more in its scope. Internet and social networks have become essential elements of that bet.

"The method of creating personal brand takes elements of psychology, marketing, business management, communication and philosophy ", explains chemist Andrés Pérez Ortega, advisor of personal branding (www.marcapropia.net) and author of the books Expertología. The science of becoming a professional reference (ed. Alienta) and Personal brand. How to become the preferred option (ed. Basic). Attention, Pérez Ortega clarifies: "Creating a brand, either a person or a product, It has two stages. The first is self analysis, their beliefs, values, strengths and abilities, and the second is that brand communication, establishment of relations. And everything has to be looking for authenticity, no makeup or false appearances ".

Mark -recalcan the experts is not a mere container; is confidence of others in that person or product, transmission is credibility. Among the cases cited by the agencies consulted, There are some illustrative (who they prefer not to be named). A steering Barca, for example, Consolidated employer in its sector, made abroad a refresher course for entrepreneurs. In that course he was awarded, so he grew his reputation as a "young entrepreneur", which paradoxically injured his profile entrepreneur and seated. For reposition, He lectured in business schools, and thus he created a personal brand senior expert in business management.

Another case: a Mexican journalist specializing in project management communication in his country wished to turn around his career. With the help of an expert in personal branding, redefined his: focus on communication projects in the field of women and work in Europe. The sessions were conducted via Skype and paid services by PayPal.
Internet tools are basic to create and transmit personal brand. It should be business card also in electronic form, and packaged in the classic curriculum vitae network as new modes teach professional knows what to do, with minivídeos, graphics and links. Keeping a blog theme help (the search engines favor), as well as having profiles LinkedIn andFacebook, and not neglect messages Twitter.

"The digital network identity is characterized by the interaction and contacts", Explain Neus Arques, partner and director of digital identity management companies (www.manfatta.com) and author of Y tú, ¿qué marca eres? 12 keys to managing your personal reputation (ed. Alienta). Interaction: "If you do not interact, -alerta not exist Arqués-. The mere fact of having discharged a profile online is not enough, must interact. And the contacts are on the network, people you know, They make endorsement of that digital identity ". Arqués and his team work with companies, not individuals, but they give seminars to groups of executives and business school students, They encourage those who manage themselves that personal brand online.

"The blog is an excellent tool visibility, as well as being in social networks, but we must also take care of the networking classic", Add Guillem Recolons, partner and consultant for a consulting career high (www.soymimarca.com). Exchanging business cards at conferences and congresses still works, Just as the eye contact generates an empathy that does not give a photo, so it makes sense to combine both types of networking.

To define and direct the personal brand, Recolons and its partners and team practicesystem iceberg with a multidisciplinary approach: "The part of the iceberg that is not included self-knowledge and introspection, in the hands of a psychologist and a Coach, and product strategy, leading marketing specialist; while the visible part of the iceberg is the brand communication, of which an advertising deals, in this case ". Its clients include: Masters students loaded, entrepreneurs and unemployed professionals or active.

"Personal brand has to do with the values ​​we want to project, both at work and in society, with how we want to be perceived ", stated Nadine Kazerounian, British living in Barcelona, owner of the agency Praxis Image Consultants (www.praxisimageconsultants.co.uk). And, according Kazerounian, do not underestimate the classical concept image, understood in face mode. "First impressions about someone, and even the following, They are largely formed through visual cues: locker room, ways, body language and tone of voice, he argues,, so having a good self-image is essential to project the values ​​of personal branding, As the packaging is fundamental to the brand of a product ". As well help position it's welcome.