This is your virtual patromonio. If you want that is also a real estate, interacts con ellos. Send messages, Post notes, tweets, congratulates anniversaries, creates clusters. Your virtual connections are more important than you think. Perhaps Twitter is the virtual platform, where you can have followers who do not know anything, but that in teresan for your ideas. It's a great opportunity to meet world. Not you spoil.
Bernd Schuster would say, “It's not necessary to say anything else”.
The truth is that the approach “dinosaur” It is usually preferred by banks when giving credits. solid companies, often family, they have not introduced excessive changes in its internal and external approach. Everything goes well until a recession tremble for not having been able to adapt to changes.
Focus visionary It is feared by banks. It is very stable people that risks own money and that of others in a project, at the moment, no market. No matter what guarantees there is behind the project and the preparation of its entrepreneurs. Banks play it safe. ¿Capital risk? in Spain is a substitute for what happens in other OECD countries.
The entrepreneur visionary must break many barriers before break through and launch your business. The first is financial, but for more. The chances of success just move on 25% ROI in the third year. But if you exceed this phase, the visionary has succeeded in creating one of the best bargains you can think. Who follows her gets her.
An interesting example of visionaries is Power Balance, based on a bracelet with a MYLAR hologram in which a frequency has been stored from natural materials known for their beneficial effects to the body. Imagine the founder of Power Balance asking for a BBVA credit (sorry, It is not personal) to create your business. Still they would be laughing at him. In America-particularly in California- everything is possible, and that the capital risk They did not hesitate to bet on the idea. They matched and won.
What happens to us every beginning of the year, or just after the summer? Which often took advantage of this circumstance to draw a Personal objectives. There are many types:
- From health: slimming x kilos, point us to a gym, 10Km running gear, a balanced diet, give up smoking, do yoga…
- family: dating, decide on a date for the wedding, pose a divorce, change habits, have a child, adopt a child…
- cultural: read 4 books a month, see all movies in VO, Go to theater every month, travel every two months, finishing school, create a blog…
- From leisure: go out to dinner every Wednesday, friends gather once a month, buy a LCD projector…
- Professionals: improve positions in the company, find a job, change job, get a transfer, undertake…
If you also want that these objectives are met, write them. Nothing is more usual to see how time passes and how those goals will not ever come to fruition. Must write, even on a paper napkin. And you have to read every week, see progress, see what's wrong and fix the target, but without abandoning. In other words, draw up a plan, without templates, without rigidities, a map.
Already you have your plan? To track clicks on Twitter here
In other words, How do we manage our online presence?
Your name on Google what does?
We have found several cases among customers with our Personal Branding
- In a case, the character appeared only in a legal dispute over ago 10 years for a bad debt (then it was satisfied, but that does not reflect the net)
- In other, we find that the character had a false “other me” created by a third party LinkedIn. Obviously, impossible to find the keys and passwords to eliminate the fraudulent account.
- In many cases, the characters appear only in golf competitions listings, fell, windsurf. Something not usually help a lot when it comes to finding work or look for clients.
- In cases of younger people, It is common to see the name associated with unedifying phrases MySpace or Facebook, related parties, sex…
- But in the vast majority of cases we see that what appears on Google has not been managed by the person concerned. The network has been commissioned to mark their preferences.
How to avoid it? An easy answer would be to hire one brander staff (management consultant personal brand or personal branding). But in general lines, It is to apply some common sense. Not engage in phrases that have boomerang effect. Avoid full conflict. Generate positive news. Use Twitter It is a good recommendation. They are short sentences (type SMS, of 140 up to characters 280) that help position the person with a particular field.
For more information contact me.
Google search image by Shutterstock.com
Last 2 March we referred in the question post How do you create value?
How do you communicate your value?
Is very well create values, have values, defend values. But if you do not communicate no one will know. Will it serve something? Why not, to fill the gap of complacency. Little more.
The truth is that today there are many ways to communicate. Time has passed that it was necessary to publish something in a newspaper that the world found out some news. Now is not it. We are in society hipercomunicación, So the web 2.0 It gives us resources to reach our personal brand, our value, whom we want. It is a less mass communication, more individualized.
The power of information is no longer in the middle, It is in the individual
When someone writes a note Facebook, He wants to share with friends. If the note is written LinkedIn, He wants to share with your professional contacts. Now is sharing information. When someone wants more openly share an opinion, uses the blogs and microblogs (twitter). But that is not all. Now we can enter the digital edition La Vanguardia, The country, The world, ABC… and write a comment about a story. I will be published in the act, and possibly you will have immediate response. We can directly influence the creation and definition of words through Wikipedia. The power of information is no longer in the middle, It is in the individual.
Y tú, How do you communicate your value?
The question gets it, but even if you read it and tell yes, there is a vast majority of professionals who do not like at all to change routines. An example of “real life” we have on visits to the restaurant. On a table is always asking conservative macaroni and beef tenderloin, who dares with a carpaccio of monkfish or going further and try some algae raw prawn.
The tipoplogía of innovative hedonist, a typical profile of 80′, responds to this third diner who does not afraid to try new things. In the business world it is interesting to open the mind to new proposals, especially when you want to progress (an international destination) or when you want to find a new job.
It may be the case try something new and that does not satisfy us, but the risk “is part of the business”. Japanese companies are notoriously conservative. Westerners let them invent and perfect… It is not like this, absolutely. I am an admirer of the company Honda, one of the world's largest sources of creativity. Apply it to robotics, and depending on their results, apply it to ship engines, car…
“I have a strategy for your Foundation to attract more partners”, “I am selling consumer products business”, “I am sure that this company could reduce costs by avoiding personal traumas”, “I am an expert in fashion for the expectant mother”, “I am a specialist in child marketing”, “I work as a doctor, but step 3 months a year in Africa helping an NGO”, “The more I hear, learn more. And the more I learn story, Maybe I can help”, “I have written three books”…
…and you, Why should hear?
We link up with the phrase “Progress comes from a dissatisfaction with status quo”. In other words, progress comes after dissatisfaction with the status quo. The phrase is the brothers Saatchi, Iraqi immigrants who revolutionized advertising and art in 80 in the UK with their agency Saatchi & Saatchi Advertising.
The status quo, perhaps an enemy of our personal brand
If you think about it, the status quo stems from the need for control. But that can viciarse towards a society uniform, homogeneous, not reward the talent and the difference but servitude to the rules without.
The great leaders who have gone through, at the time, They decided to break with the status quo and create something new.
Remember, the difference may be somewhat irrelevant banal and passenger
Exalting the difference becomes empty and meaningless lake Worthless, irrelevant.
Before the web 2.0 changed our world, it was difficult to get enough Personal reputation as highlighting. There were no blogs, ni Twitter or networks as LinkedIn, so the only alternative was advertised in the local or trade press. Lucky, one could perhaps organize a professional meeting and reach five to ten people at a time.
The Web 2.0 amplify the way we move network, first impressions and personal visibility and self-promotion. The personal branding use this valuable tool not only to promote ourselves, but also so that our name is automatically matched to a concept or routine.
If before power was business, the new era is the personal branding. Start from this blog a new chapter of posts that revolve around this discipline.