Don't let technology step on you, use it in your favor

Don't let technology step on you, use it in your favor

Technology. This is the fifth of the trends I scored a few days ago in the post Trends 2020 at Personal Branding. The first: The Drive of Social Awareness and Personal Brand The Second: When the facts are imposed on the sayings The third: From influencers to influencers (substantial change) The fourth: No … Read more

Personal brand and lateral thinking

It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more