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Pros & cons of having private social media profiles

I see that having private or public profiles continues to raise doubts for many social media users. In this post I explain, with the help of Oscar Del Santo, the pros and cons of having a private profile, although I advance that from the point of view of your personal brand, there are more advantages and opportunities having those public profiles.

If you have little time, I invite you to watch this video-summary:

Imagine social media as a social club. Would you cover your face so the partners wouldn't see you?? Would you keep quiet?

OK, I didn't want to condition the answer, but I think that's just what I just did. Imagine the situation. You pay the entry fee to a club, Whatever it is, Sports, bridge, business, whatever you want. And the first day, the day of your premiere as a member of the club, you come with your face covered, earplugs and not saying a word... do you think it's reasonable?

If a network is social, and therefore opened, what's the point of a closed profile?

This was the reflection that prompted me, between 2008 and 2009, to register for the most relevant networks, and with the exception of Facebook, I did it with open profiles. The reason we didn't do it with Facebook is that it was, at least initially, to locate your friends and follow them in the virtual world.

At that time, I was closely following Francesc Grau, author of Twitter in one week, and I remember I asked him his opinion on private profiles on Twitter. His response was stark: Twitter is not a network of friends, it's a place where people and businesses are informed of what's happening in real time and they talk. A private profile doesn't make sense.

But there are still many private accounts, especially on Instagram

Instagram surprises me because a lot of the people who follow me (and the ones I follow) have private profiles. That is to say, that even if they follow me, I can't see what they post if they don't give me explicit permission. I think in the economy of care, maybe we don't have the time to make decisions if there are obstacles along the way. It's my way of looking at it., though I may be wrong.

But beyond my opinion (let's say pretty subjective), I'd rather check the opinion of another great professional like Oscar Del Santo, and then list the advantages (that there are also) and the downsides of maintaining private social media accounts, especially Twitter, Facebook and Instagram.

An expert's opinion: Oscar Del Santo

Oscar Del Santo is for me one of the greatest benchmarks in Personal Branding, inbound marketing, digital marketing, emotional intelligence and coaching. He is the author of "Marketing de atracción 2.0”, “Reputación online para todos” and co-author of "De Twitter al cielo”. This is his assessment of the private profiles:

Privacy is very important for many people, especially those who use digital media and social networks to communicate with an exclusive group of contacts and who want to maintain a certain anonymity and the healthy ability to say whatever they want with a minimum of censorship.

From this perspective, you wouldn't have anything to object to regarding private profiles on Twitter and Instagram. They're a perfectly legitimate option.

True, they convey a certain sense of Obscurantism and do not contribute particularly to the construction or development of our personal brand, or that we can implement growth strategies. All we think twice before following someone whose tweets, feed or images are censored. Thus, from a Social Media Manager perspective and to achieve marketing or reputational goals are not particularly useful.

Key benefits of private profiles

The freedom to choose who you follow and who follows you

Perhaps it's the most remarkable advantage. In the background, you create your own social club. My question is whether that would already be covered with Whatsapp groups, Telegram, Messenger...

Security

By controlling the flow of followers and followed, you avoid trolls, offended, and expendable wildlife like spammers, fake accounts

Privacy

This is the main advantage that confess essays those with private profiles. In my judgement, it goes against the idea of "social" network. If you want to share photos with family and friends, there are other formulas. The tailor's wife is the worst clad, Drive, Dropbox, private folders on Pinterest,… And if you want to talk, you can also count on Whatsapp, Telegram, Messenger…

Spy mode: see without being seen

It's also an advantage. Allows an observer profile (the majority net on the network) of those who look but don't touch, doesn't comment, doesn't rumour, doesn't share.

Major disadvantages of private profiles

Missed opportunity in election processes

Many think that election processes only occur when someone is looking for work, when you're looking for equipment, when he's running for an election contest. There's more. Every day there are processes of choice that we are often not aware of, or we're only when they contact us for a particular project.

Having private profiles, that equates to a poor digital brand, makes it difficult to choose. Let's remember that if we don't communicate, they won't find us. Y a private profile doesn't communicate.

Smaller communities

Maybe it's a secondary disadvantage., but social media requires minimal so that we can consider them "communities". Linkedin has set it in 500 contacts, the rest of the networks don't have a minimum set.

Many netizens refuse to connect or track people who don't show the cards face up

Farewell to SEO positioning

If you have a very common first and last name, it's harder to be found on the Internet. With open profiles (and assets, important detail), it's easier for them to find your name.

Missed networking opportunity

Just as there is a missed opportunity in election processes, there is to take advantage of connections that can be of great use to us. I'm with Oscar, we tend to be wary of people who don't share minimums of information, and that creates a discard.

One of the good things that the Internet and social media have brought us is, precisely, the ability to build relationships. Initially they are virtual, and many end up being real. Thanks to the network, I've met people who have made me grow, and to which I've then had the opportunity to shake hands.

In short...

You choose which monastery you want to live in: one open and admitting visitors or a closing one with a vow of silence. Both are acceptable. Now you know the pros and cons of each. The reflection is yours. Have a nice week.

Stock Photos from T-Kot / Shutterstock

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The best and worst of the staff branding in 2019 and trends 2020The ebook "The best and worst of the staff branding in 2019 and trends 2020" is now available, subscriber-only. 87 pages that sum up a lot, full of links and references.

Compiles 10 posts from this blog very interrelated in a single reading that can help update on personal brand management (personal branding) and to see what are the trend-setting immediate future lines.

Just click right here below.

A Graduate Personal Branding semi-attendance format?

Would you like to help others in their professional development? You think you can improve the future of others? Would you like to know how personal strategy works? Do you accept the challenge of a new profession that is not future, It is present? You want to be Personal Brander?

Communication Blanquerna (URL) and Soymimarca present the Graduate Personal Branding format semi-face

Professionals Personal Branding we help our customers move in troubled waters, to face the future creating clues to leave the mazes to reach always good destination, drawing maps adentrase allowing safely through the most intricate territories and stand out from the amorphous crowds. We strongly believe that our work does not begin or end with us because it is long haul and we need to have professionals who share our values, who believe in the personal brand, them excited for your customers to leave an indelible mark on the hearts of others. We want the best in the Art investment in people.

Words are meaningless if not converted into shares and that our dream come true we have put to work. This fall we released the Degree in Personal Branding in semipresencial version. We have the best professionals from personal branding and of the communication, with a platform tailored to make learning comfortable and solid, with the support of an institution, .Faculty of Communication Blanquerna at the Universitat Ramon Llull which it is a guarantee of quality and strength. We can work closely with Andrés Pérez Ortega, with long boring Arancha Ruiz, Cristina Aced, Natalia Gomez del Pozuelo, Oscar del Santo, Team Soymimarca and cloister of the Faculty. And in the end we will have a face sessions in which we striking teachers. A program designed for those who want to become Personal Burners.

More information? Here it is: Faculty page

¿Te conozo? The notoriety as stage 1 personal message

 

Visibility is the first stage of a personal message. Find out in this article the different ways to make yourself known, from classical and infallible until they have revolutionized communication, online.

He said last week that the five stages of a compelling personal message are:

  1. Notoriety. I know you?
  2. Affinity I know what you offer?
  3. Do I need to fit what you propose me?
  4. Choice. Are you better than your competition?
  5. Fidelity Do you keep your promises?

Notoriety

doIknowyouCertainly, I do not know if I know you hardly what you offer. So here we speak of a iceberg invested, when the first contact with someone occurs through visibility.

Today, Fortunately, there are more ways of making themselves known, for example, 10 years old .

Offline

We have the classical and infallible like writing a book, appear regularly on any media such as radio, press, TV. They are not available to everyone, but remember that there are also local stations, the regional press… We pretend not to reach the moon on the first day.

We attendance at events, events… with its corresponding card exchange (networking, if you prefer). This is available to all mortals. And all you need are three things: forward, knowing planning events related to your environment, and have business cards. You do not have a? You can also be speaker, sure you master some area. If you dare not do it alone, try to go hand in hand with someone else.

We have, in labor, the CV or resume, a document increasingly useless but many companies still require. I find useless because it has become such a standard format that is almost impossible to stand out in the. Anyway, If I had to re-invent, would make him a sheet of paper 10 or 12 names and telephone numbers of people important in our lives. And a message: if you really want to know me, Call it.

Online

And now we have the world of bits, the Web 2.0 or the democratization of communication (thanks to which, for example, You are reading this text). Where to begin?

Remember some key at this stage: first content and then the medium. It is not created profiles on networks. It is knowing who we want to go, which are related supports, what periodicity, what kind of answers we seek.

The average online king is, definitely, the blog. Es tu alter ego virtual, your house, the place where all information is summarized on you, on your way of looking at things, your passions and phobias. Definitely, offer value. No need to know to manage a blog writing. There are blogs that only reproduce copyright content from other blogs in a selective manner. There are also videoblogs, fotoblogs…

But How does the content of a blog people? Why not, throught social media. They come in all tastes, but distinguish personal from professional. A tip if you want to generate a value networking is that you move around Linkedin, YouTube, Twitter, Slideshare, Pinterest and if you want Facebook and Google Plus.

Finally, do not forget to control the reputation, Therefore it real and online. If you do not do it, others managed for you (in their own way).

Books recommended at this stage of notoriety:

Next week we talk about personal affinity do I know what you offer?

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!

I wish you had existed before, Graduate Personal Branding

Two years ago the newspaper La Vanguardia It placed the personal branding as one of the professions future 2020. They were wrong. The thing is ahead a few years.

Although it varies by author, my definition goes like this: Marca Personal It is the brand you project on others and Personal Branding It would be the strategic process to manage that mark.

We need to thank Tom Peters, Neus Arques, Andrés Pérez Ortega, Dan Schawbel, William Arruda, Brenda Bence, sappers personal branding, who began to talk about publishing reference books on the subject. then we have been others who have entered, as Jordi Collell, Pablo Adán says, Oscar Del Santo, Arancha Ruiz, much others… and myself.

Although everything evolves, Today there is a lot of literature on personal branding, but until now, and I know, It has not been treated the subject from a university formative perspective. Until now. The first step will be the last -no- it has dado Blanquerna Communication, from Universitat Ramon Llull, wherein the first Graduate Personal Branding.

What makes this unique graduate is new, but especially the quality of which will impart and its director and coordinator, Jordi Collell (Soymimarca) and Antoni Solanilla. Also noteworthy is the completeness of the program, you can refer to micro-site the graduate.

I would have loved that there was something a few years ago, When I was a student. I have no doubt that he had chosen. But I'm not complaining, now I can see from the faculty, I will share with colleagues except among whom are some of the pioneers of the personal brand.

If you have creative and entrepreneurial mindset, If you like helping people, If you want to feel the satisfaction of becoming one of the few personal branding consultants, do not hesitate, this is your graduate. I think it starts in October, so do not sleep, places are those that are.

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video:
https://www.youtube.com/watch?v = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • The crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our Personal Branding is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @

The 16 May the On-line Self-Management Course Personal Brand launches

It is a pleasure to share a novelty with you @ s: next Wednesday 16 May it launches First Course On-line Self-Management of Personal Brand.

The course is aimed at anyone who wants to increase their chances of Professional success and it is structured as an authentic brand consultancy In the net.

The 16 May you can start improving your professional positioning from home

Together with my partner Soymimarca, Jordi Collell, They have actively participated in drafting some of the most recognized professionals Personal Branding: Neus Arques, Pablo Adán says, Oscar Del Santo, Natalia Gómez del Pozuelo, Arancha Ruiz and David Alcubierre.

Each course participant will have the permanent support of a mentor which will guide and resolve any doubts that may arise.

Geographical barriers and time will no longer be an obstacle to manage personal brand, the course will open the 24 hours of the day, 7 days a week and every day of the year.

From Model Iceberg personal brand each participant deepen its self-knowledge , will design its Strategy as a brand and will develop a plan Visibility on the net and in the real world. It will support materials and numerous practical exercises.

In twelve sessions and over about three months we suggest an exciting journey to discover, manage and give visibility to the Personal Personal.

I have personally dealt with two sessions: Positioning and Blog.

I hope to see you again next Wednesday 16 of May, I'll tell you all the details.


When the marketing stops being invasive

You're seeing a film of black cinema. overvoltage. It's time to know whether the murderer was the butler… and poof! what appears on screen is a lady dressed in pink by selling the VanishOxiActionCristalGel, a brand that forever detest because you cut the movie of your life. That's it, friends, is marketing invasivo.

On the opposite side, comes a whatsup a friend with a video, to see it, we need to forward it to 100 people. Or we see a “trending topic” on Twitter, we follow it and see real gems in the form of blog posts, jokes or images. The navigated Pinterest and we were spellbound watching some pictures that had never seen. Or a friend hangs on Facebook a phrase that will circle the planet. That's it, friends, is Attraction marketing.

Today, day of Saint George, did not miss the chance of heart catermaran book Oscar Del SantoMarketing de atracción 2.0“. It's about a Free eBook you may participate downloaded from its website, and read in just over two hours. The book reflects the new reality of marketing, based on the power of content rather than investing behind them.

A few months ago I had occasion to read “Penguin strategy” of Antonio Núnez, one attraction marketing forerunner of Oscar Del Santo already made it clear that anyone with an iPhone can roll brown.

If you a romantic point is never forget the book with a gift rosa, your gift will reach the heart.