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A Graduate Personal Branding semi-attendance format?

Would you like to help others in their professional development? You think you can improve the future of others? Would you like to know how personal strategy works? Do you accept the challenge of a new profession that is not future, It is present? You want to be Personal Brander?

Communication Blanquerna (URL) and Soymimarca present the Graduate Personal Branding format semi-face

Professionals your personal brand we help our customers move in troubled waters, a face the future creating clues to leave the mazes to reach always good destination, drawing maps adentrase allowing safely through the most intricate territories and stand out from the amorphous crowds. We strongly believe that our work does not begin or end with us because it is long haul and we need to have professionals who share our values, who believe in the personal brand, them excited for your customers to leave an indelible mark on the hearts of others. We want the best in the Art investment in people.

Words are meaningless if not converted into shares and that our dream come true we have put to work. This fall we released the Degree in Personal Branding in semipresencial version. We have the best professionals from personal branding and of the communication, with a platform tailored to make learning comfortable and solid, with the support of an institution, .Faculty of Communication Blanquerna at the Universitat Ramon Llull which it is a guarantee of quality and strength. We can work closely with Andrés Pérez Ortega, with long boring Arancha Ruiz, Cristina Aced, Natalia Gomez del Pozuelo, Oscar del Santo, Team Soymimarca and cloister of the Faculty. And in the end we will have a face sessions in which we striking teachers. A program designed for those who want to become Personal Burners.

More information? Here it is: Faculty page

¿Te conozo? The notoriety as stage 1 personal message

 

Visibility is the first stage of a personal message. Find out in this article the different ways to make yourself known, from classical and infallible until they have revolutionized communication, online.

He said last week that the five stages of a compelling personal message are:

  1. Notoriety. I know you?
  2. Affinity I know what you offer?
  3. Do I need to fit what you propose me?
  4. Choice. Are you better than your competition?
  5. Fidelity Do you keep your promises?

Notoriety

doIknowyouCertainly, I do not know if I know you hardly what you offer. So here we speak of a iceberg invested, when the first contact with someone occurs through visibility.

Today, Fortunately, there are more ways of making themselves known, for example, 10 years ago.

Offline

We have the classical and infallible like writing a book, appear regularly on any media such as radio, press, TV. They are not available to everyone, but remember that there are also local stations, the regional press… We pretend not to reach the moon on the first day.

We attendance at events, events… with its corresponding card exchange (networking, If you prefer). This is available to all mortals. And all you need are three things: forward, knowing planning events related to your environment, and have business cards. You do not have a? You can also be speaker, sure you master some area. If you dare not do it alone, try to go hand in hand with someone else.

We have, in labor, the CV or resume, a document increasingly useless but many companies still require. I find useless because it has become such a standard format that is almost impossible to stand out in the. I, If I had to re-invent, would make him a sheet of paper 10 or 12 names and telephone numbers of people important in our lives. And a message: if you really want to know me, Call it.

Online

And now we have the world of bits, the Web 2.0 or the democratization of communication (thanks to which, for example, You are reading this text). Where to begin?

Remember some key at this stage: first content and then the medium. It is not created profiles on networks. It is knowing who we want to go, which are related supports, what periodicity, what kind of answers we seek.

The average online king is, definitely, the blog. Es tu alter ego virtual, your house, the place where all information is summarized on you, on your way of looking at things, your passions and phobias. Definitely, offer value. No need to know to manage a blog writing. There are blogs that only reproduce copyright content from other blogs in a selective manner. There are also videoblogs, fotoblogs…

But How does the content of a blog people? Yes, throught social media. They come in all tastes, but distinguish personal from professional. A tip if you want to generate a value networking is that you move around Linkedin, YouTube, Twitter, Slideshare, Pinterest and if you want Facebook and Google Plus.

Finally, do not forget to control the reputation, Therefore it real and online. If you do not do it, others managed for you (in their own way).

Books recommended at this stage of notoriety:

Next week we talk about personal affinity do I know what you offer?

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!

I wish you had existed before, Graduate Personal Branding

Two years ago the newspaper La Vanguardia It placed the personal branding as one of the professions future 2020. They were wrong. The thing is ahead a few years.

Although it varies by author, my definition goes like this: Marca Personal It is the brand you project on others and Personal Branding It would be the strategic process to manage that mark.

We need to thank Tom Peters, Neus Arques, Andrés Pérez Ortega, Dan Schawbel, William Arruda, Brenda Bence, sappers personal branding, who began to talk about publishing reference books on the subject. then we have been others who have entered, as Jordi Collell, Pablo Adán says, Oscar Del Santo, Arancha Ruiz, much others… and myself.

Although everything evolves, Today there is a lot of literature on personal branding, but until now, and I know, It has not been treated the subject from a university formative perspective. Until now. The first step will be the last -no- it has dado Blanquerna Communication, from Universitat Ramon Llull, wherein the first Graduate Personal Branding.

What makes this unique graduate is new, but especially the quality of which will impart and its director and coordinator, Jordi Collell (Soymimarca) and Antoni Solanilla. Also noteworthy is the completeness of the program, you can refer to micro-site the graduate.

I would have loved that there was something a few years ago, When I was a student. I have no doubt that he had chosen. But I'm not complaining, now I can see from the faculty, I will share with colleagues except among whom are some of the pioneers of the personal brand.

If you have creative and entrepreneurial mindset, If you like helping people, If you want to feel the satisfaction of becoming one of the few personal branding consultants, do not hesitate, this is your graduate. I think it starts in October, so do not sleep, places are those that are.

Personal Branding Plan: -and manages- the script of your life

Today it launches Personal Branding Plan, the first self-management course online personal brand. An ambitious cooperative project that answers these questions:

  1. Are you waiting for opportunity of your life and not just come?
  2. These dissatisfied with your current job, but you're afraid to change?
  3. Your project is powerful but not get to heart your customers?
  4. Have you lost your job -or you're about to lose- and you do not know what to do to find another?

If you are not identified in these four questions you do not need to keep reading.

But if you feel identified, welcome to the club, read this article: you can help a lot, as:

  • Opportunities never come alone, because luck -although it seems a paradox- It is not the product of chance.
  • We are the only officials what happens to us and we have the opportunity to change the course of events, and this is our real luck, it is our opportunity.
  • We can move from troupes to be protagonists write our history and in our own benefit and that of the people around us.
And now, if you have 2 minutes, mírate this video:
https://www.youtube.com/watch?v = e2ojkz3spKE[

Seen? I tell you more things:

Manage our personal brand is writing the script of our lives

  • A crisis He has put things in place permanently, rely on us and no one will come to our aid. Neither the State, nor the company, nobody will be our backer, This is part of the past, Prince Charming will not come to our rescue, rely on us.
  • manage our your personal brand is writing the script of our lives, learn to know, discover what our real dream, pave the way for it and explain it to others to share and to become the elect.
  • Starting today managing your personal brand is more at your fingertips. As I took a few days ago, Today I present the Personal Branding Plan the first course on-line self-management Paradox.

24x7x12: Hand of a mentor have at your disposal at any time of day, seven days a week, the method connect with yourself, develop your project or your dream, do what viable and communicate to others. In how much time? It depends on you, but on three months if we get some time each day.

I have had the honor of collaborating in the authorship of some content, specifically the session 8 POSITIONING and session 9 MESSAGE FORMATS, but perhaps the best thing has been to share the stage with professionals like Arancha Ruiz -Stories Cracks-, Natalia Gómez del Pozuelo -the writer-, Neus Arques -the pionera-, Oscar Del Santo -attraction marketing 2.0-, Pablo Adán says -marketing staff saved his life-, David Alcubierre -the teacher geek- and my partner Soymimarca, Jordi Collell -the vessel always full-.

Special mention deserves the consultant and friend Ladislau Girona, the locomotive of this project that I'll never be sufficiently grateful and honorable mention for Andrés Pérez Ortega, the sherpa who unknowingly has accompanied us on the climb to have opened the gap.

Finished. I can think of many more reasons for you to develop your plan and achieve your career goal, but I invite you to visit the course website for you to discover for yourself @

The 16 May the On-line Self-Management Course Personal Brand launches

It is a pleasure to share a novelty with you @ s: next Wednesday 16 May it launches First Course On-line Self-Management of Personal Brand.

The course is aimed at anyone who wants to increase their chances of Professional success and it is structured as an authentic brand consultancy In the net.

The 16 May you can start improving your professional positioning from home

Together with my partner Soymimarca, Jordi Collell, They have actively participated in drafting some of the most recognized professionals Personal Branding: Neus Arques, Pablo Adán says, Oscar Del Santo, Natalia Gómez del Pozuelo, Arancha Ruiz and David Alcubierre.

Each course participant will have the permanent support of a mentor which will guide and resolve any doubts that may arise.

Geographical barriers and time will no longer be an obstacle to manage personal brand, the course will open the 24 hours of the day, 7 days a week and every day of the year.

From Model Iceberg personal brand each participant deepen its self-knowledge , will design its Strategy as a brand and will develop a plan Visibility on the net and in the real world. It will support materials and numerous practical exercises.

In twelve sessions and over about three months we suggest an exciting journey to discover, manage and give visibility to the Personal Personal.

I have personally dealt with two sessions: Positioning and Blog.

I hope to see you again next Wednesday 16 of May, I'll tell you all the details.


When the marketing stops being invasive

You're seeing a film of black cinema. overvoltage. It's time to know whether the murderer was the butler… and poof! what appears on screen is a lady dressed in pink by selling the VanishOxiActionCristalGel, a brand that forever detest because you cut the movie of your life. That's it, friends, is marketing invasivo.

On the opposite side, comes a whatsup a friend with a video, to see it, we need to forward it to 100 people. Or we see a “trending topic” on Twitter, we follow it and see real gems in the form of blog posts, jokes or images. The navigated Pinterest and we were spellbound watching some pictures that had never seen. Or a friend hangs on Facebook a phrase that will circle the planet. That's it, friends, is Attraction marketing.

Today, day of Saint George, did not miss the chance of heart catermaran book Oscar Del SantoAttraction Marketing 2.0“. It's about a Free eBook you may participate downloaded from its website, and read in just over two hours. The book reflects the new reality of marketing, based on the power of content rather than investing behind them.

A few months ago I had occasion to read “Penguin strategy” guys at Antonio Núnez, one attraction marketing forerunner of Oscar Del Santo already made it clear that anyone with an iPhone can roll brown.

If you a romantic point is never forget the book with a gift rosa, your gift will reach the heart.