Provocation as a personal brand

Provocation as a personal brand

What do Jose Mourinho have in common, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Bethlehem Stephen,Hugo Chavez and Michael Moore? Is that clear, your personal brand is in provocation, the controversy. In many cases, skill and fame have preceded the controversy, as in the case of Mick Jagger. But the vast majority … Read more