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real, relevant, different #ARD_ebook

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e-book for free download

The book is now available e-book format 2014 of Soymimarca with a selection of the best posts of 23 authors. The book's title “real, relevant, different” It reflects the philosophy of many who are dedicated to Personal Branding and follows a direct parallel with the personal brand Iceberg methodology (self-knowledge, strategy, visibility).

real

Authenticity is the driving value of all personal brand; in other words, if there is no own brand authenticity. But authenticity is also the result of a process of self-knowledge, the basic foundation and first step in managing brand. best phrase I can think of Oscar Wilde than that of defining the importance of authenticity in the personal context: “Be yourself; everyone else is taken”.

relevant

Authentic ebook, relevant, differentRelevance is the result of a strategic process. Of little use to communicate without message without relevance. What we do (not only what we say) You need to provide value to others, and if not it will be offering a proposal “commodity”, one more, perhaps only it based on price. Here you have to work and get empathy instead of another to understand if what we offer does improve others.

different

As the English say, last but not least. If what we are and what we do is cloned thousand people, our offer is linear. It is critical to work our value propositions and, at the same time, find a different way of communicating to not be part of the ether. My colleague Andres Perez approached me a phrase (I do not know the porpietario) the other day that fits well with this: “If you no difference for something, They discarded you for anything”.

authors

It has been a pleasure to share the stage with this bunch of cracks: Jordi Collell, Alexia Herms, Xavi Roca, Eva Collado Durán, Pablo Adán says, Celestino Martinez, Elena Tecchiati, Javier Zamora, Gabriel auz, Oianko Choperena, Andrés Pérez Ortega, Rubén G. Castro, Miguel Angel Escobar, Reyes Ferrer, Pau Hortal, Javier Santamarta, Eva Ballarín, Enrique Rueda, Paula Fernández-Ochoa, of Pau Samo, Carmen Gibert, Francesc Segarra and Toni Muñoz.

And the ebook?

Here it is, in this link. Enjoy it, criticize it and also if you like, share. Thank you “in advance”

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Now is the e-book with the best of Soymimarca of 2012

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Soymimarca yesterday presented his book summary of the best of 2012 “It's something personal”. It is an e-book for free download that from Slideshare.

This time involving many more authors: Jordi Collell, Aléxia Herms, Neus Fornells, Pablo Adán Micó, Carmen Gibert, Celestino Martinez, Cristina Lastra, David Alcubierre, Gian-Lluís Ribechini, Pau Hortal, Paula Fernández-Ochoa, Xavier Roca Torruella, Javier Zamora Saborit and a server.

As the e-book the first year, “Personal and transferable“, This time the items have been classified according to the three parts of the iceberg personal brand: self-knowledge, and visibility strategy.

To download the book, you just have to click on the image:

 

And Soymimarca removed the pacifier

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Yesterday was a year since Soymimarca Opened its doors. As many know, I am involved in this project to the eyebrow personal branding. The truth is that it has been an interesting year, full of ideas, project, experiences, in haste, nerves, customers, contributors, friends, joys, hopes.

Even if it looks like a lie, the project continues. And I say that you know that many new business initiatives do not pass the first year. Soymimarca has managed to consolidate in the landscape of personal branding with a pretty good note. And it has passed the first year. Now, without pacifiers and diapers, faces a second phase full of challenges.

During this year there have been very good initiatives in this field worth mentioning: Javier Zamora with his Oidea Communication, Arancha Ruiz which has converted his “Cracks stories” a very powerful personal brand format, Ruth Rios and his team at Verbung Communication, Jane Rodriguez Trunk from TBC-Aranda Group, Jessica Rius, Pablo Adán says MGT Communication, which “fichamos” for the project Soymimarca, and some more…

Teachers, those who have paved the way, still there. Thank you Andrés Pérez Ortega and thanks Neus Arques for encouraging us to follow day by day.

There has also been a dark side, the false gurus who have invaded the market sold as magic formulas or personal brand online “creative” personal branding. It is unavoidable, but what is and is what will remain.

Either way, this second year promises. If someone has lost the book that gives Soymimarca “Personal and Transferable. A year of intensive personal brand” It is still time. Simply subscribe (no RSS) by e-mail blog ready. www.soymimarca.com

Do not be afraid to do better

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I allowed “stealing” this phrase Pau Hortal to enter the post. In fact, echo the announcement today that SOYMIMARCA announces the addition as a partner in Pau, one of the leaders in the field of HR in Spain.

To avoid repeating the contents of the post of soymimarca, I will say that I know Pau few years ago and is one of the most operational people, clairvoyants and nonconformist that I've never found. A person who is not afraid to say NO (I recommend you, by the way, post Andrés Pérez Ortega “Say no“, from yesterday), a person who does not let him escape a drop time, who believes that there are few impossible things and has understood that today it is difficult to start a business without new relational technologies. A person who is not afraid of adverse reactions first impression, It is going to the bottom of things.

Otherwise, We have little in common; We share baldness and an inclination to savor a glass without ice The Macallan very occasionally.

From today, We will not be afraid to do better.