e-book for free download
The book is now available e-book format 2014 of Soymimarca with a selection of the best posts of 23 authors. The book's title “real, relevant, different” It reflects the philosophy of many who are dedicated to Personal Branding and follows a direct parallel with the personal brand Iceberg methodology (self-knowledge, strategy, visibility).
Authenticity is the driving value of all personal brand; in other words, if there is no own brand authenticity. But authenticity is also the result of a process of self-knowledge, the basic foundation and first step in managing brand. best phrase I can think of Oscar Wilde than that of defining the importance of authenticity in the personal context: “Be yourself; everyone else is taken”.
Relevance is the result of a strategic process. Of little use to communicate without message without relevance. What we do (not only what we say) You need to provide value to others, and if not it will be offering a proposal “commodity”, one more, perhaps only it based on price. Here you have to work and get empathy instead of another to understand if what we offer does improve others.
As the English say, last but not least. If what we are and what we do is cloned thousand people, our offer is linear. It is critical to work our value propositions and, at the same time, find a different way of communicating to not be part of the ether. My colleague Andres Perez approached me a phrase (I do not know the porpietario) the other day that fits well with this: “If you no difference for something, They discarded you for anything”.
It has been a pleasure to share the stage with this bunch of cracks: Jordi Collell, Alexia Herms, Xavi Roca, Eva Collado Durán, Pablo Adán says, Celestino Martinez, Elena Tecchiati, Javier Zamora, Gabriel auz, Oianko Choperena, Andrés Pérez Ortega, Rubén G. Castro, Miguel Angel Escobar, Reyes Ferrer, Pau Hortal, Javier Santamarta, Eva Ballarín, Enrique Rueda, Paula Fernández-Ochoa, of Pau Samo, Carmen Gibert, Francesc Segarra and Toni Muñoz.
And the ebook?
Here it is, in this link. Enjoy it, criticize it and also if you like, share. Thank you “in advance”