7 and a half weeks of vertigo and 12 hours of personal branding

I lived these last few weeks has been exciting, crazy. He concluded with 12 hours of personal branding, but there is a world behind. It is confirmed that everything is possible with computer, ideas and will. Here you have the making of 3rd International Congress of personal brand Personal Branding Lab Day (alias # PBLabDay17), and a guide content.

El Personal Branding Lab Day 2017 I was in the ICU

It started with time, in November 2016 and we were in Madrid to organize support team. But yes, do just 7 weeks I met with Jordi Collell, my partner. We had slept. Because of the day and the lack of sponsors we had left for the end-face organizing an event that requires months of preparation, sponsors, resources and something important: time and dedication.

El Personal Branding Lab Day 2017 I was in a coma.

A webinar emerges as a rabbit in the hat

A sigh of resignation, and as a rabbit in the hat, It is given back to the situation: What if we approach it as an open webinar, participating, and in one day? We consult with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane's Trunk, Fabián González, María A. Sanchez and Oianko Choperena. The parece well, Better that than not to hold congress.

Ahead, time is short.

We need the best. 12 hours of personal branding are no small thing.

Who knows how to manage and run a webinar better than anyone and is passionate personal brand? Nilton Navarro, alma 2.0 Infojobs and one of the coolest guys I've ever met.

Who has experience in organizing, connect, communicate and it is crack in personal branding? Alicia Ro, my favorite actress and someone who has entered strong personal brand.

Nilton says yes. Alicia says yes. Relief. The thing promises.

The format. Is it only presentations?

Being reduced to one day was difficult to match the twenty-odd papers 2016, So I propose the support team an ambitious agenda: multichannel content format, formed by:

  • Presentations approx 20 ' + 5'Discussion with the audience during the webinar
  • lightweight but strong on the blog by the best specialists in personal branding content, days before and during the webinar.
  • Support videos with mini-pills on the benefits of personal branding in organizations by experts in personal branding, social selling y marketing digital. the day of the webinar were presented.
  • And if that was not enough, an eBook created for the occasion
  • An infographic that summarizes the advantages of personal branding in organizations

Here is the box contained papers support

Author country Video Post Pub date Title Duration
Hector Jimenez R Arg / Col X 22/06/2017 Corporate Personal Brand 06:15
Fernando Rios come X 22/06/2017 happy in the company and better people 03:28
Arancha Ruiz Esp / Bcn X 22/06/2017 Ralent cool hunting, coaching career and personal brand 02:47
Jaume Gurt Esp / Bcn X 22/06/2017 Previous importance of self-knowledge to the company visibility 02:44
Marco Tomasone Italy X 22/06/2017 corporate and personal brand Avengers 04:26
Javier Cámara (baby) Esp X 22/06/2017 Personal branding as medium-term investment 00:18
Claudio Inacio Port X 22/06/2017 Break the fear that your career highlight 04:10
Javier Zamora Esp / Valencia X 22/06/2017 personal brand sports 04:12
Ami Bondia Esp / Valencia X 22/06/2017 To shine the value of a company through their professional 08:03
Mercedes Romero Esp / Sevilla X 22/06/2017 Personal branding does not hide the corporate brand, the opposite 02:59
Laura Chica Esp / Mad X 22/06/2017 Discretion left behind. It is necessary to project the personal brand 01:16
Alfredo Vela Esp / valley X 22/06/2017 corporate and personal brands must coexist 01:48
Maria Luisa Moreno Esp / Mad X 22/06/2017 The concept of Personal Branding is spreading among employees 03:06
Gabriel Gómez Esp / Mad X 22/06/2017 Employees who generate prestige, awareness and networking 01:34
Alex Lopez Esp / Bcn X 22/06/2017 We do not have employees, We have brand ambassadors 00:29
Veronica Sanchez Colombia X 22/06/2017 Self Leadership and Personal Brand 03:29
Alejandro Durán Esp / Sevilla X 15/06/2017 Stop talking nonsense
Francisco Alcaide Esp / mad X 19/06/2017 The value of a brand depends on its impact on the market
Gabriel Patrizzi Chile X 12/06/2017 Teaming up with top brands
Yrma Sánchez Come / Pass X 16/06/2017 Importance of personal branding in organizations
Africa Lucena Esp / Mad X 17/06/2017 Companies are primarily people
Alicia Linares Esp / Bcn X 19/06/2017 We need real leaders from the ejemplaridad
Daniel Iglesias (soyunamar by) Esp / Málaga X 13/06/2017 Isn't it?, the content is no longer king
Enrique F. Brull Esp / Valencia X 20/06/2017 Personal Branding Health
Ylse Roa Venezuela X 20/06/2017 Does Corporate Branding Personal is really important?
Ricard Pons Esp / LLeid X 10/06/2017 Personal brand of commercial conveys the vision of the company
Mireya Trias Esp / Bcn X 21/06/2017 Dualities and motivations of Personal Branding
Laura Ferrera Esp / Mad X 22/06/2017 What fears keep developing equipment Personal Brand?
Vladimir Estrada Cuba EBOOK 22/06/2017 With us, ALL. without us, NOTHING
Guillem Recolons and equipment PosgradoPB Esp / Bcn infographics 22/06/2017 Personal Branding in organizations

To do a web!

Urgently I call my guardian angel WordPress, Javier Rebollar. We need new template, new design, new ecommerce ... in two days. Fact. You can see it here:

¿The Free Premium?

Both. Although we want an open and free event, We do not give up cover part of the costs of organizing (travels, web, graphic design, video editing ...). To do this we created a section Premium at a reasonably low cost (50€). This section subscribers will see untimed all papers (unreleased) of 2015 and 2016 (42 total) and also 22 presentations 2017 edited individually (free subscription allowed to see the webinar 22J and watch the video until a week later).

#PBLabDay17: 52 content on personal branding in organizations

Between the 22 presentations and 30 content of support (videos, posts, free ebook, infographic) we 52 pieces of great value for organizations to assume the power of personal branding.

Total 55 different authors have added value to PBLabDay17, which is (I assure) organizational challenge.

The contribution of Nilton and InfoJobs

We would have dismissed the idea was not for the support of Nilton Navarro and InfoJobs. All logistics webinar was thanks to him. This meant coordinated with all speakers broadcasting from anywhere other than the Faculty Blanquerna Communication and International Relations, in Barcelona (Hub 1).

Connections were made from The Bold Choice in Madrid (2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastián and Huelva, in addition to Barcelona, of course.

Nilton oversaw and made connection test with all speakers from outside Barcelona

The papers were not enough, this had to be bigger

Protagonistas del Personal Branding Lab Day 17

What began with 11 an hour presentations became 22 papers 20 'to add value, reviews, insights y 12 hours of personal branding. And some shared, 26 Total speakers: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rooms, Jordi Collell, dew Ames (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gómez (Colombia), Carolina Camel (Colombia), Nancy Vazquez (Mexico), Neus Arques, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, Guillem such Recolons, Paula Fernández-Ochoa, Jane's Trunk, Pablo Adán says, María A. Sánchez, Deize Andrade (Brazil), Celia Hil and Silvia Saucedo.

I personally emperré not give up having more opinions, why "I Lie" Alex Duran, Francisco Alcaide, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sánchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did! 12 posts!

Marco also Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Claudio Inacio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Mª Luisa Moreno, Gabriel Gómez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to translate their thoughts on video. 16 videos that were issued or shared during the webinar.

As if that were not enough, We have an ebook, the dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) entitled "With us all, without us NOTHING”. 86 excellent pages of reflections on the application of personal branding in corporate and institutional environments.

In a collaborative work, I developed a computer graphics that includes the main aspects of Personal Branding in organizations, and did so with the help of advantaged students of the last class 16-17 from Personal Branding graduate of Blanquerna URL DIRIGEANT that Jordi Collell: Daniela Viek, Raquel Gómez, dew Ames, Deize Andrade y Carolina Camel. And of course, a very special graphic designer: Maria Mas-Baga.

An international conference, or at least Latin

Making a quick count, professionals have participated:

  • Spain
  • Venezuela
  • Brazil
  • Colombia
  • Chile
  • Israel
  • Argentina
  • Mexico
  • Peru
  • Cuba
  • Portugal


Within a week of starting the Congress, we missed the person who had to edit videos 2015 and 2016 for premium section. The 22J climbed 10 videos of 2015, and continue editing to complete the 42 of the years 2015 and 2016.

A 10 days to start the congress occurred to me "invite" write post or send videos to 35 Professional Reference. 28 they did it, and I know that some remained locked in my email, mi Messenger Twitter profile.

The satelite (to call it somehow) made the transmission was cut off right at the turn of the crack Amalia Lopez Sidewalk, at about 17:30h GMT+1. No problem. An extraterrestrial being named Nilton Navarro in seconds set a new webinar, new link, and at full speed it spread through social networks. Problem solved. Why the YouTube webinar is in two parts.

Part 1 (8:00h) Personal Branding Lab Day. Link the 29 June will be Premium.

Part 2 (3:25h) Personal Branding Lab Day. Link the 29 June will be Premium.

Compulsory smile PBLabDay

Alicia Ro is my favorite actress, but it is also an excellent trainer in personal branding and public speaking. In 2016 and was the smile of Congress, But this year, tandem with Nilton, He created a unique atmosphere. And if it was not enough, his speech has been great, empathic, direct and inspiring. 12 hours of personal branding giving everything.


infographics: Personal Branding in organizations


first summaries

The summary of David Barrera express arrived a few minutes to finish the webinar, a new record: Summary # PBlabDay17, some lessons learned

The next day, Andrés Pérez Ortega gave us a post analysis of what happened and the format: PBLabDay: Brand personal brand

Saturday 24 I prepared, from the Twitter profile of PBLabDay, the event Storify: Storify resumen del Personal Branding Lab Day 2017

Celia Hil Post domingo 25 a post entitled Managing Linkedin to be Brand Ambassador, my paper of # PBLabDay17

Elena Arnaiz drew a summary magífico Tuesday 27: El Personal Branding del PBLabDay17

Helen Gómez did the same on Wednesday 28 with long boring #PBLabDay17, knowmad testimony

But surely, the best summary of these 12 hours of personal branding is that those who followed the webinar could do from the chat webinar (Too bad that can not be recovered) and from social networks: just look at the hashtag # PBLabDay17 Facebook, Twitter, Instagram is, Linkedin or Google +.

And to put some color and some musical tones, Nilton Navarro edited a magnificent mount video of the making of the webinar. Here we have:

#PBLabDay18 What do you prefer, open webinar or face Congress?

Finally, I need your opinion. You can do it through this Google Form PBLabDay18 or leave your comment on this post. Thank you. As said the Amaral, without you I am nothing.


Heading vector by

Personal Branding strength in the # PBlabDay17

Why not. That's the motto of next Personal Branding Lab Day of 22 of June 2017: Personal Branding strength in the company. The first two editions were devoted to the fundamentals of Personal Branding and its advantages for professionals. But the turn of who can benefit most from the advantages of the different types of programs Personal Branding arrives: the organizations. Business, institutions, Non-profit organizations, Collaborative projects…

Why a format WEBINAR?

Since the first edition 2015 There were many requests for the event could go worldwide. I know, That could be achieved with a live broadcast streaming. But the format webinar, in this case, It offers three additional advantages:

  1. Ability to interact with the speaker. Questions, doubts expressed through social networks and the hashtag # PBLabDay17 and answers rapporteur live by moderators.
  2. asynchronous. Who can no longer live all papers the same day 22 June may do so during the next week, as each presentation will be recorded on a YouTube channel.
  3. gratuitousness. PBLabDay17 organization has decided to follow the presentations is free this year, unlike the two previous years attendance, where there was a fee of € 125 per attendee.

Does that mean that from this edition will always hold the congress in webinar format? Isn't it?. Lack evaluate the outcome of the webinar, but it seems that the Congress will face biannual, and will interspersed with congresses webinar format.

Why do we talk about the power of personal branding in the company?

It is certainly the great unfinished business of personal branding. Many employers remain closed to the implementation of programs of personal branding in organizations because of the false belief that comes to promoting employees with the risk that more visible, and therefore you captables by other companies.

Let us not deceive ourselves, the talent can not be retained by force or by hiding under the desk. I believe in the conviction of talent, and personal programs that corporate branding is more than useful.

What are the applications of personal branding in the company?

Some time ago I tried this in this blog with the post Personal Branding in the company: Applications, pros and cons. Not only that; I spent a brief content free ebook for free download.

Applications are personal branding corporate:

  • Consultancy: Executive Branding: programs for managers
  • Consultancy: Personal Branding: employee programs
  • Consultancy + Training: Employee Advocacy programs (o Employee branding), programs to strengthen the role of internal brand ambassadors
  • Consultancy: Employer Branding. Programs to attract the best talent.
  • Training: courses and workshops on personal branding (or personal brand management)
  • Mindset: Conferences or short workshops (maximum 3h) to highlight the importance of corporate branding programs staff.
  • Measurement: Measurement programs control panel monitor employee advocacy.

How to follow the webinar 22 of June?

The first, register. This will receive by email the link to the webinar few days before. To this end, I invite you to connect to the event's website:

You will see that there are two types of registration, This is free, which lets you see all the 22J papers on the same day and until a week later. And the premium, which also it provides access to the forty-odd papers from previous years and webinar presentations unlimited in time.

On the web you will also find the program and speakers, it can even vary slightly, but in essence is that.

Of course, there hashtag: #PBLabDay17


This event came as a result of Graduate in Personal Branding URL Blanquerna Faculty of Communication & RI. His academic director, my partner Jordi Collell, He had the idea of ​​holding a congress at the end of the graduate in June.

equipo personal branding lab day 2017

Andrés Pérez Ortega, Guillem Recolons, Jane's Trunk, Fabián González, María A. Sánchez, Isabel Muela, Jordi Collell / November 2016

In this year, we must thank the altruistic collaboration of the same faculty, of Soymimarca, of Infojobs, and a team that takes a few months preparing this: Andrés Pérez Ortega, María A. Sánchez, Fabián González, Jane's Trunk, Cristina Mulero, Oianko Choperena, Alicia Ro, Nilton Navarro, Jordi Collell and writer. The die is cast. The strength of personal branding in the company now has an exceptional speaker.

I hope the 22J, with all the enthusiasm.

PD: two days ago we heat engines Celia Hil, Jordi and writing in the radio program building Relationships The RKB Radio, directed by Rudolf Helmbrecht with Edward Martin and Francesc Galván. What they talked? You're right: the strength of personal branding in the company.