Posts

Routine delicious

September arrives and routines recover. A relief for parents with school-age children. A relief for entrepreneurs, freelancers and other animals of these species among which I include myself.

Why do so many people hate routines?, Why do many believe that routine is the enemy of creativity?

The opposite, a good creative process is a planned routine that can be seasoned with drops of inspiration. Lateral thinking does not flow spontaneously until the brain has assimilated as their own. Thus, the thinking is divergently by certain routines.

Season begins 2011/2012. You're welcome, routine.

personal brand and lateral thinking

ago 40 Maltese thinker years Edward de Bono he published his "Lateral Thinking”, one of the best manuals creativity that has existed. I assure you that the method described in the book of Bono remains more relevant than ever. Today I will try to draw an analogy between the lateral thinking and personal branding.

If we consider that a personal brand is the bearer of a message and if we consider that this message should be compelling, Differential and relevant, we have a justification for using techniques divergent or lateral thinking.

To make a difference to help us generate a preference we need to think and act differently (Einstein got that too). Tom Peters, on “The brand You 50” It establishes forms of divergent thinking as "The main chance is becoming a free agent in an economy of free agents, looking to do your best work and to secure a remarkable track record”.

If we spend our lives trying to solve our weaknesses, We abandon our strengths and we will lose a unique opportunity to To position a linear environment.

Here we summarize some of the techniques that includes lateral thinking, both provocation and analogies:

random word

It is introducing a random word (entry point), then generate a word that is related to it, and so on, repeating this last step. Each time you change the word will attempt to link this to the problem for which you are looking for a solution, generating potential ideas.

Escape

In this case or objects involved in the problem under consideration and refuses or cancels a feature of it. From this new environment, this new situation created, They are seeking ideas with the usual tools.

Stepping stone

Here the idea is to exaggerate, distort or modify in any way an entity of the problem environment (is generally very useful to assume some entity is such that as it were want, not as it really is).

The method investment

Investment in these problems are altered in your direction to see what your hand and see how it can be solved, see the problem and turn to reach a favorable outcome. As this method is not planning to solve the problem of taking full but the main idea to invest serve to approach your solution. The investment approach also tries to avoid chain of ideas and stubbornness, find the craziest solutions may work sometimes. See the problem from different points of view, not look only at one, have different viewing angles that allow us to have a clearer view of the problem, not see superficially.

Fractionation or division

The purpose of fractionation is to break the solid model unit ideas, no matter what is confused at some points, but not about finding the parts or components split models, but creating new parts and fractionating the same components. Thus, by splitting the model, material is obtained for a restructuring models, It is attempting to form a new order. The purpose of fractionation is to avoid the effects of implicit models inhibition fixed by its decomposition.

appropriate responses

According to De Bono, There are three ways in which thought can be blocked: You may be missing some information, there may be a mental block or the obvious obstructs the vision of a better option. The third case would have a solution with the side logic. Once the information is structured and difficult to transform it into something else. Thus it seems obvious that the only way out is one that offers information and structured, so if responds to the problem being solved, it seems that there is no need to seek another.

I assure you that if you aplicáis one or more of these techniques to improve your personal brand. Often I meet clients presenting clear cases blocking. For example, people with extensive experience in a field, having failed in a project, They decide to reinvent renouncing experience.

I wish you well in trying. If you need a little help, count on me.

Mrs. Carme Chacon, you have no hurry

Yesterday the defense minister and “presidenciable” by the PSOE, Carme Chacón, He gave us know at a news conference he will not stand to organize their party primaries to choose candidates / a for the general elections scheduled for March 2012.

Source: Wikipedia

I have not talked in this blog lateral thinking, but today, and with this news, It is a good opportunity to do so. The minister, I imagine well advised, He has applied lateral thinking in its purest form to decline his candidacy. Vertical or logical thinking would have encouraged to stand for a primary, where he had some chance of success against a congress.

And Chacón knows that whoever wins the primary “It will burn” against the PP next March. Why have such a short life?. If not candidate, think that the minister has just 40 just turned years (Pisces, by the way), and it has a looong time ahead. Lateral strategy is clear: let time pass. There is no hurry. First you have to wear those who give the face in the PSOE in the next four or eight years, and then the ground will be prepared.

very clever, minister.

14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING LATERAL THINKING
Vertical thinking moves only if there is a direction to move. Lateral thinking moves to create an address.
Vertical thinking know what you are looking for. The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical. Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas. Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations. In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic. In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed. In lateral thinking they never are.
In vertical thinking the most obvious ways continue. Wanted in thinking the less obvious.
Vertical thinking is a finite process. Lateral thinking is a probabilistic process.

Creativity to define lateral thinking

Awesome video that mixes a definition of lateral thinking by Edward De Bono with graphic flowing words during speech.

[youtube=https://www.youtube.com/watch?v = 1UcbyKCA7Uc&hl = it&fs=1&rel=0]

"Excellent, but not enough "vs NUDGE . Similarities between Edward de Bono and new sources of inspiration for Obama.

In his message "new words" of 2 February, Edward de Bono It highlights the need to create new words to facilitate language. I was especially struck by the thought that De Bono on the new word “Abhne” (Excellent, but not enough, of English "Excellent But Not Enough”). Without that word it is hard to ask for a change without attacking what.

Not so much to seek perfection as search alternatives Once we have found the answer to a problem. The question here is whether we have found the right answer using the parameters of logic or whether we should review other possible answers, a priori "out of logic", but that lead us to the right path for other paths.

amsterdam_urinario

 

Here I link with the philosophy of push or "NUDGE” (microingeniería social” by nudging ", mistranslated) that is inspiring policy Obama. Nudge, the book of Richard Thaler, It includes an illustrative story: an operator cleaning came up with an ingenious measure: draw a fly at a certain point the public urinal, aware that men pointed with great success in the Dutch public toilets. The problem was resolved quickly: men pointed to the insect and cleaning costs down.

Nudge is based on the need to correct, without resorting to prohibit or force, irrational behavior that neither meet the desires of the same individual. Maybe not the revolutionary change that many wanted Obama, but the philosophy of push results in health, education and more fields, insists Thaler. I think this philosophy coincides with the Ebne De Bono, because it stems from the concern to go beyond, keep looking, nonconformity with status quo.

For more information (in Spanish) about Nudge, I recommend you read this article La Vanguardia.

Year of CREATIVITY: the world needs creative thinking more than even before

The good news is that Edward de Bono It has been chosen by the European Union as ‘Ambassador for Thinking’ for this year 2009, the year of Creativity.

In “Idea Creativity”, January his recent message, Bono highlights the difference between artistic creativity and creativity in thought. It recognizes that the first is best known, but he also thinks that today the world needs creative thinking more than ever in history “the world needs creative thinking more than even before”.

creativity-and-innovation-eurpean-year-20091Here is the full text:

idea creativity

I was in Prague on January 7th. for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009.

As usual one of the big problems facing creativity in the inability of language to distinguish between artistic creativity and idea creativity. Both involve creating something new which has value. The practical problem is that the Year of Creativity may tend to focus on artistic creativity because it is better known. That is unfortunate because the world needs creative thinking more than even before. Many problems facing the world are not easily solved with our existing thinking. I am very much in favor of artistic creativity but we do need idea creativity.

It may be that people still believe that nothing can be done about creative thinking and that we just have to wait and hope for new ideas. That attitude is very old fashioned but still prevalent. Many people just do not know that there are formal and deliberate ways of creating new ideas – such as the tools of lateral thinking.

I encourage anyone reading this message to write to your government and the European Union to emphasize the need and possibility of creative thinking.

It is indeed a move in the right direction that the EU has appointed me ‘Ambassador for Thinking’ for the year of creativity.

Creativity and the Risk Factor, new message from Edward de Bono

The new message from Edward de Bono talks about the need for new approaches to the times of crisis, and greater need for creativity. I prefer that you read the original version:
lightbulbToo often people think of creativity as being concerned with new products, new services and new markets. All of these imply a risk factor. So in difficult times people tend to reduce their creative efforts.

It could be argued that in difficult times there is more need for creativity than at other times. There may be new situations to consider and new problems to solve.
Too often it is forgotten that one of the main outcomes of creativity is ‘simplification’. This may reduce costs, manpower etc. The current way of doing things may not be the best. There may even be operations which can simply be dropped. In my book on Simplicity I suggest dropping passport control on leaving the UK. Three months later this was dropped. I cannot prove any connection.

Say NO when you want to say YES… A new form of lateral thinking?

[youtube=https://www.youtube.com/watch?v = c7WUVqkwnSI&hl = it&fs=1]

This is the last campaign USA on upcoming elections 4 November.

Incredibly, The campaign aims to encourage voting, voter turnout. In the United States it is rare for a presidential campaign exceeds 50% participation. Many people not involved, and among them, youth groups, the most marginalized ...

Ad, with messages that do not advise vote, It is a pure irony that seeks the opposite effect. ¿Lateral thinking?… possibly. Here's an interesting fight occurs between right and left hemisphere, they end up winning the right, logical least.

I will tell you if the 4 November vote more than one 50%. Di Caprio, Halle Berry, Eleen Degeneres, Forest Whitaker, Courtney Cox, Dustin Hoffman, Benicio del Toro and many more are powerful reasons. That mistake-not- he would more than good to Obama.

Left hemisphere, right hemisphere, lateral thinking and mathematics

It seems that there is no creativity and lateral thinking in mathematics

Previously it was common in schools include creative activities or lateral thinking in areas linked to arts education and literature. Little is linked with mathematics, to which notions and procedures already closed was considered that the student had to repeat.

What is creativity?

The creativity, as we have spoken from this blog, is the process present a problem clearly to mind, It is the ability to see new possibilities and do something about it. The school is the essential space, It is ideal for the development of thought and creativity place; by applying systematic action to promote a gradual development of mathematical thinking skills.

Creativity is potential in humans and is capable of being developed; It is not exclusive to geniuses, but it is present in all human beings imagine, transform and create something. Obviously the individual who has inherited creative skills and has enjoyed an environment that stimulated and encouraged creativity, will achieve a higher level of creative performance.

Current research claims that with daily training in this discipline, an incredible brain stimulation is achieved, improving both analytical skills and creative.

left brain and creativity

Traditional schooling tends to partial development of our mental capacity as it favors only the development of the left brain that has to do with our logical behavior, thorough and prudent and little deals with the right hemisphere that has to do with creativity, intuition and audacity.

lateral thinking in schools does a pending issue?

The school is an enabling environment for students to carry out activities to develop their lateral thinking, and mathematics is an important source of problematic situations suitable for this purpose.

It comes to my mind the essential TED talk by Sir Ken Robinson, English specialist based in the US, a little gem of 2006 if you have not seen yet, I recommend with heart:

Mathematics, Creativity and Lateral Thinking

Since mathematics, what can be done it is broad and diverse, from the approach to the implementation problems of playful exercises that encourage students to believe in himself, in their abilities and self-esteem, so can help promote lateral thinking of our students.

As proof that math can be creative, Here we have an equation that ends with the result SEX = FUN.

Human Brain by Doggygraph on Shutterstock.com