Personal brand and lateral thinking

It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more

Ms. Carme Chacón, don't be in a hurry

Yesterday the Minister of Defence and “presidency” by the PSOE, Carme Chacón, unveiled us at a press conference that he will not run in the primaries that his party will organize to choose candidate for the general election scheduled for March 2012. We haven't spoken on this side-thinking blog in a while., But today, … Read more

14. Are you cooking some great idea?

Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more

"Excellent, but not enough" vs NUDGE . Similarities between Edward de Bono and Obama's new sources of inspiration.

In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more

The Year of CREATIVITY: the world needs creative thinking more than even before

The good news is that Edward de Bono has been chosen by the European Union as 'Ambassador for Thinking’ for this year 2009, the year of Creativity. In “Idea Creativity”, his recent January message, bono highlights the difference between artistic creativity and creativity in thinking. Recognizes that the first … Read more

Creativity and the Risk Factor, Edward de Bono's new message

Edward de Bono's new message tells us about the need for new approaches to times of crisis, and the greatest need for creativity. I'd rather you read the original version: Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a … Read more

Say NO when you mean YES… A new form of lateral thinking?

[youtube-https://www.youtube.com/watch?v-c7WUVqkwnSI&hl-es&fs-1] This is the latest U.S. campaign on the upcoming elections 4 November. Although it may seem incredible, the campaign aims to encourage voting, voter turnout. In the United States, it is rare for a presidential campaign to surpass 50% participation. A lot of people don't get involved, and between them, young groups, the most marginalized... … Read more

lateral thinking / guillem recolons

Left hemisphere, right hemisphere, lateral thinking and math

It seems that there is no creativity or lateral thinking in mathematics It was previously common in schools to include activities of creativity or lateral thinking in areas related to artistic education and literature. Little was linked to mathematics, considered to be already closed notions and procedures that the student should … Read more