¿Young inexperienced is the same as Worthless?
A few days ago journalist Alba Casilda (Expansion) He called me to ask how they should do the inexperienced young work to succeed in networking and get a good start in the labor market. The interview gave much, and a small part of my inputs was reflected in his article “Without work experience, Can you get to have good contacts?” that I share with my colleague spaces Alicia Linares, among others.
As well as the interview he also sent some written notes (for reasons of space they were not published), I think this a good forum to discuss the opportunities presented to young inexperienced or inexperienced. Regardless of whether they are millennials or centennials or the stereotype that we want to put them, the truth is that is professional with tremendous potential, but in many cases they are unaware of what they are worth.
To illustrate the example, just imagine a young inexperienced person (although amply prepared) you plan to install StartUp launch a business in the UK. Here are the questions and my answers Alba:
How you should start making networking young people without work experience?
offering Value, one of the basics of attraction marketing (inbound marketing). Work experience is important, but the key to networking is to connect with people who can give you courage, and that is not related to age or experience. Imagine that a professional can help your business smoothly between the UK economy, imagine that, medium-term, you can assume that the sales of your business or project to grow 20% and also imagines that can be carried out with low investment… Did it really matter that whoever offers (with guarantees) have 26 years or little work experience?
What difficulties faced?
A limiting beliefs, They are indicating that only someone with experience can carry out a skills. The above example is clear. A young professional creates a “hub” with the United Kingdom to simplify the installation of external firms and seek market, labor force… Why they trusted banks in Mark Zuckerberg when he began? Because behind there was an excellent value proposition as business model. True to practice mentoring experience required, but there is also reverse mentoring, mentoring young people who exercise on digital skills séniors.
How do you rate the contacts you can have someone? What different professional circles you may well find 'contacts'?
I define four levels of contact:
- Key partners or prescribers. They are the first to identify and activate, as they facilitate the way to the “Final client”, either a recruiter, a buyer, … They can be mentors, friends of friends, contacts contacts, family, satisfied customers, fellow students…
- People who have interacted ever since social networks, situation that would avoid a collision “a cold door”
- The final recipients of our value proposition. customers, mostly. These are people or companies that will benefit from the actions that we can exert on their brands, products or services. In the case of the young man “hub” in the United Kingdom, SMEs would be those whose local market is stagnant, mature and highly competitive, and they have a chance to grow exporting or settling in other markets.
- Heads of institutions that can provide us with databases of potential customers. In our case, a chamber of commerce, for example. In the case of a graphic designer, a professional body. In case of a journalist, the Association of Journalists. Also useful herein are groups Linkedin, Twitter lists and other digital directories.
What different strategies should be carried out?
The strategies are based on segmentation. It would be absurd to try to reach a senior banking executive through Snapchat or try to reach a rock singer at a meeting of business school Opus Dei. It is vital to identify each of the members of the 4 defined groups, and immediately analyze in depth their role as “prosumers“, that is, producing and consuming, how often, tone, protocol, activity level… I mean all means, not only digital. If you want to sell something to a writer ask yourself go to the presentation of his latest book, participate in a debate, ask you to sign the book; the way will be clear.
How should you prepare your speech professional according to each of these strategies?
Making it clear that win “the client” before formally submitted. A good example is the elevator speech or “elevator pitch”, that there is little time to arouse much interest. This order, value proposition, guarantees compliance of the proposal (in our case the hub, have a team in the UK with experience in these efforts and testimonials from other companies that have done) and formal presentation (but quick, No need to explain ESO notes).
What would you say are key factors for a good networking for such professionals?
Inspire confidence, deliver value, have patience, a plan, follow him, creating micro-objectives, be honest, insist, in order to maintain the databases, be inspired by what others have done, but creating their own path.
There are multiple tools, some as classic as an Excel maintained news via Linkedin, and more sophisticated as “Sales Navigator” a complex and comprehensive solution to automate tracking Linkedin (among many things). It is difficult to keep abreast of all changes and updates, but not impossible.
Summarizing, a message to all young inexperienced: your value proposition, if powerful, is better than 10 years moving papers. I also remember that a young Michelangelo Buonarroti finished artwork “Vatican Pietà” with only 26 years old . MARCAD this book as the beginning of the road: Designing the value proposition (Deusto, Alexander Osterwalder, Yves Pigneur, Alan Smith, Gregory Bernarda).
Young Mark Zuckerberg image by Shutterstock.com