Personal Branding Lab Day 2018 y Personal Branding 4.0

Personal Branding Lab Day 2018

The 1 December took place the 4th edition, the Personal Branding Lab Day 2018, marathon personal record of about 12h was online, directed by Nilton Navarro and conducted himself with great Alicia Ro. If you could not follow, I advise you to connect to the Part of Personal Branding Lab Day 2018 (5h 34′ duration) and Part of Personal Branding Lab Day 2018 (6h 07′ duration). It aired from Barcelona, Madrid, Valencia, Alicante, Saint Sebastian, Bilbao, Oviedo, Sevilla, Valladolid, Huelva, Israel, Mexico, Colombia, Brazil, Peru, and Dominican Republic.

I think there was a high quality content covered. It was expected, considering the strength of the speakers. he was there (in order of appearance) Jane Rodriguez Trunk, Celia Hil, Claudio Inacio, Ami Bondia, Elena Arnaiz, Josep Rooms, Silvia Saucedo, Monica Mendoza, Isabel Muela, Eva Collado, Meme Romero, Enrique Cejudo, Fabián González, Alfredo Vela, María A. Sánchez, Cristina Mulero, Andrés Pérez Ortega, Neus Arques, Jordi Collell, Arancha Ruiz, Nancy Vazquez, Ilana Berenholc, Oianko Choperena, Paula Fernández-Ochoa, dew Ames and such Guillem Recolons. Alongside videos David Barreda, Pablo Adán says, Daniela Viek, Raquel Gómez and Vladimir Estrada.

I warmly thank Infojobs, Blanquerna Communications and IR, Lid Editorial and TelePizza your help to celebrate the event.

And beyond the Personal Branding Lab Day 2018

Indeed, there were not all. Gladly would have included people who constantly inspire me as Xavi Roca, Élia Guardiola, Ivan Diaz, Helena Casas, Fran Segarra, Joan Clotet, Laura Ferrera, Oscar Del Santo, Ruth Rios, Marco Tomasone, Mireya Trias, Kike Mingo, Ylse Roa, Francisco Alcaide, Laura Chica, Enrique F. Brull, Natalia Gómez del Pozuelo, Ecequiel Barricart, Anton angels, Javier Zamora, Lucena Africa, Johnny Durán, Carola Morato, Alexis González, Alicia Linares, Fernando Rios, Veronica Sanchez, Alex Duran, Raquel Roca, Daniel Iglesias, Yrma Sánchez, Gabriel Patrizzi, Amalia Lopez Sidewalk, Hector Jimenez, Alexia Herms, Arturo González, Deize Andrade, Patricia Dalpra, Rubén G. Castro, Diaz-Aroca emerald, Ronald Durán, Adriana Motta, Alan Urbina, Veronica Rivera, Alfonso Alcántara,Eva A. Castillo, Sergeant Fabi, Santo Carmen, William Arruda, Brenda Bence, Dan Schawbel, Catherine Kaputa, Luigi Centenaro, Nance Rosen, Jason Alba, Seth Godin, Tom Peters, …

Personal Branding 4.0

Fear. That's what dominates when it comes to the fourth revolution industry.. In my talk in this Personal Branding Lab Day 2018 I tried to highlight the positive side, the technology at the service of people and not vice versa.

I dared to list the various advantages that the big data, the yacht, the blockchain or offer us deep learning from the point of view of managing our personal brand.

To achieve technology serving people, we need people serving technology

I do nothing spoiler. Here's the video:

Identifying a profile that invades network: the #iDiot

#Ignorant Idiot Digital Infamous Trickster Opportunist

It stands to reason that if there are parasites in real life, also we find them on the Internet. The problem is that in real life are easy to spot, in the digital world not so much. Some tools are needed, some payment, to discover the #iDiot.

Its main way to grow in the network: Follow thousands of people, wait for their “follow back” and then continues to shadow. Thus, the balance is always positive, with many more fans who followed.

Do not follow because you can add value, They do a mathematical question and personal vanity misunderstood.

The acronym #iDiot we see a few days ago in Mexico Nancy Vazquez, Alan Urbina and Johnny Durán in moments of relaxation after the Personal Branding Experience 2018.

Crazy obsession with getting followers at all costs, DNA #iDiot

The Greek myth says that Narcissus fell in love with his own reflection in the water and died at the approach to self-kissing. It was a revenge of the goddess Nemesis by bad treatment Narciso professed virgins who fell for him.

That's what can happen to continue collecting followers #iDiot. A few months ago I wrote a post titled The Follower Obsession. In the article referred to the need to create communities related to a value proposition. If I sell training programs for companies, with long boring 50 new followers per year that meet the profile would have enough. It is what Carlos Rebate, in his book Influencers, defined as 1.000 true followers, which they would be willing to hire you.

Detect and remove every #iDiot

I have always been tempted to denounce each #iDiot I've found. It is not doing so by legal means, It is paying with its own currency. First, stop following them. It is necessary to identify them. LinkedIn or Facebook the case is not given because monitoring should be mutually. This applies especially to Instagram and Twitter,

My colleague Claudio Inacio He proposes in his post How to let you know who to follow on Instagram? the tool IG Analyzer (iOS) to detect #iDiot massively and stop following them.

In Twitter there are several applications. I have not found any outstanding. At the moment, ManagerFilter, with limitations, is the most intuitive to detect and remove #iDiot.

Do I publish Escarnio?

The next step would be to create a public list of #iDiot, something that helps users and social networks to prevent this type of digital parasites. On the one hand, help users avoid falling into the trap. And the other would prevent social networks to give a “notice” by malpractices. Agree, what they do is not illegal, It is only ethically reprehensible. But people demonstrating against-values ​​deserve my contempt, and I guess yours too.

Limpiemos network trash. I was surprised to see people who never imagined they let me follow. I see them often and they give me a smile. Now I know that is false.

iDiot photo by photoschmidt on


  • 20N. Granada. Knowmads space. Personal brand, Entrepreneurship, job, with my colleagues Elena Arnaiz, Sonia Rodriguez Muriel, David Barreda (organizer and speaker), Eva Collado, Andrés Pérez Ortega y Azahara G. Peralta registration (free) here.
  • 23N. Business Forum Murcia. days directives. Conference on Personal Branding and Values. Information and Registration on this link.
  • Personal Branding Lab Day 201828N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. With my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
  • 29, 30N. Workshop Personal Brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
  • 1D. Personal brand 4.0. Personal Branding Lab Day. From YouTube, 10 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 AM a 8PM (GMT+1). Free. Follow the hashtag #PersonalBrandingLabDay

7 and a half weeks of vertigo and 12 hours of personal branding

I lived these last few weeks has been exciting, crazy. He concluded with 12 hours of personal branding, but there is a world behind. It is confirmed that everything is possible with computer, ideas and will. Here you have the making of 3rd International Congress of personal brand Personal Branding Lab Day (alias # PBLabDay17), and a guide content.

El Personal Branding Lab Day 2017 I was in the ICU

It started with time, in November 2016 and we were in Madrid to organize support team. But yes, do just 7 weeks I met with Jordi Collell, my partner. We had slept. Because of the day and the lack of sponsors we had left for the end-face organizing an event that requires months of preparation, sponsors, resources and something important: time and dedication.

El Personal Branding Lab Day 2017 I was in a coma.

A webinar emerges as a rabbit in the hat

A sigh of resignation, and as a rabbit in the hat, It is given back to the situation: What if we approach it as an open webinar, participating, and in one day? We consult with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane's Trunk, Fabián González, María A. Sanchez and Oianko Choperena. The parece well, Better that than not to hold congress.

Ahead, time is short.

We need the best. 12 hours of personal branding are no small thing.

Who knows how to manage and run a webinar better than anyone and is passionate personal brand? Nilton Navarro, alma 2.0 Infojobs and one of the coolest guys I've ever met.

Who has experience in organizing, connect, communicate and it is crack in personal branding? Alicia Ro, my favorite actress and someone who has entered strong personal brand.

Nilton says yes. Alicia says yes. Relief. The thing promises.

The format. Is it only presentations?

Being reduced to one day was difficult to match the twenty-odd papers 2016, So I propose the support team an ambitious agenda: multichannel content format, formed by:

  • Presentations approx 20 ' + 5'Discussion with the audience during the webinar
  • lightweight but strong on the blog by the best specialists in personal branding content, days before and during the webinar.
  • Support videos with mini-pills on the benefits of personal branding in organizations by experts in personal branding, social selling y marketing digital. the day of the webinar were presented.
  • And if that was not enough, an eBook created for the occasion
  • An infographic that summarizes the advantages of personal branding in organizations

Here is the box contained papers support

Author country Video Post Pub date Title Duration
Hector Jimenez R Arg / Col X 22/06/2017 Corporate Personal Brand 06:15
Fernando Rios come X 22/06/2017 happy in the company and better people 03:28
Arancha Ruiz Esp / Bcn X 22/06/2017 Ralent cool hunting, coaching career and personal brand 02:47
Jaume Gurt Esp / Bcn X 22/06/2017 Previous importance of self-knowledge to the company visibility 02:44
Marco Tomasone Italy X 22/06/2017 corporate and personal brand Avengers 04:26
Javier Cámara (baby) Esp X 22/06/2017 Personal branding as medium-term investment 00:18
Claudio Inacio Port X 22/06/2017 Break the fear that your career highlight 04:10
Javier Zamora Esp / Valencia X 22/06/2017 personal brand sports 04:12
Ami Bondia Esp / Valencia X 22/06/2017 To shine the value of a company through their professional 08:03
Mercedes Romero Esp / Sevilla X 22/06/2017 Personal branding does not hide the corporate brand, the opposite 02:59
Laura Chica Esp / Mad X 22/06/2017 Discretion left behind. It is necessary to project the personal brand 01:16
Alfredo Vela Esp / valley X 22/06/2017 corporate and personal brands must coexist 01:48
Maria Luisa Moreno Esp / Mad X 22/06/2017 The concept of Personal Branding is spreading among employees 03:06
Gabriel Gómez Esp / Mad X 22/06/2017 Employees who generate prestige, awareness and networking 01:34
Alex Lopez Esp / Bcn X 22/06/2017 We do not have employees, We have brand ambassadors 00:29
Veronica Sanchez Colombia X 22/06/2017 Self Leadership and Personal Brand 03:29
Alejandro Durán Esp / Sevilla X 15/06/2017 Stop talking nonsense
Francisco Alcaide Esp / mad X 19/06/2017 The value of a brand depends on its impact on the market
Gabriel Patrizzi Chile X 12/06/2017 Teaming up with top brands
Yrma Sánchez Come / Pass X 16/06/2017 Importance of personal branding in organizations
Africa Lucena Esp / Mad X 17/06/2017 Companies are primarily people
Alicia Linares Esp / Bcn X 19/06/2017 We need real leaders from the ejemplaridad
Daniel Iglesias (soyunamar by) Esp / Málaga X 13/06/2017 Isn't it?, the content is no longer king
Enrique F. Brull Esp / Valencia X 20/06/2017 Personal Branding Health
Ylse Roa Venezuela X 20/06/2017 Does Corporate Branding Personal is really important?
Ricard Pons Esp / LLeid X 10/06/2017 Personal brand of commercial conveys the vision of the company
Mireya Trias Esp / Bcn X 21/06/2017 Dualities and motivations of Personal Branding
Laura Ferrera Esp / Mad X 22/06/2017 What fears keep developing equipment Personal Brand?
Vladimir Estrada Cuba EBOOK 22/06/2017 With us, ALL. without us, NOTHING
Guillem Recolons and equipment PosgradoPB Esp / Bcn infographics 22/06/2017 Personal Branding in organizations

To do a web!

Urgently I call my guardian angel WordPress, Javier Rebollar. We need new template, new design, new ecommerce ... in two days. Fact. You can see it here:

¿The Free Premium?

Both. Although we want an open and free event, We do not give up cover part of the costs of organizing (travels, web, graphic design, video editing ...). To do this we created a section Premium at a reasonably low cost (50€). This section subscribers will see untimed all papers (unreleased) guys at 2015 and 2016 (42 total) and also 22 presentations 2017 edited individually (free subscription allowed to see the webinar 22J and watch the video until a week later).

#PBLabDay17: 52 content on personal branding in organizations

Between the 22 presentations and 30 content of support (videos, posts, free ebook, infographic) we 52 pieces of great value for organizations to assume the power of personal branding.

Total 55 different authors have added value to PBLabDay17, which is (I assure) organizational challenge.

The contribution of Nilton and InfoJobs

We would have dismissed the idea was not for the support of Nilton Navarro and InfoJobs. All logistics webinar was thanks to him. This meant coordinated with all speakers broadcasting from anywhere other than the Faculty Blanquerna Communication and International Relations, in Barcelona (Hub 1).

Connections were made from The Bold Choice in Madrid (2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastián and Huelva, in addition to Barcelona, of course.

Nilton oversaw and made connection test with all speakers from outside Barcelona

The papers were not enough, this had to be bigger

Protagonistas del Personal Branding Lab Day 17

What began with 11 an hour presentations became 22 papers 20 'to add value, reviews, insights y 12 hours of personal branding. And some shared, 26 Total speakers: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rooms, Jordi Collell, dew Ames (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gómez (Colombia), Carolina Camel (Colombia), Nancy Vazquez (Mexico), Neus Arques, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, Guillem such Recolons, Paula Fernández-Ochoa, Jane's Trunk, Pablo Adán says, María A. Sánchez, Deize Andrade (Brazil), Celia Hil and Silvia Saucedo.

I personally emperré not give up having more opinions, why "I Lie" Alex Duran, Francisco Alcaide, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sánchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did! 12 posts!

Marco also Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Claudio Inacio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Mª Luisa Moreno, Gabriel Gómez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to translate their thoughts on video. 16 videos that were issued or shared during the webinar.

As if that were not enough, We have an ebook, the dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) entitled "With us all, without us NOTHING”. 86 excellent pages of reflections on the application of personal branding in corporate and institutional environments.

In a collaborative work, I developed a computer graphics that includes the main aspects of Personal Branding in organizations, and did so with the help of advantaged students of the last class 16-17 from Personal Branding graduate of Blanquerna URL DIRIGEANT that Jordi Collell: Daniela Viek, Raquel Gómez, dew Ames, Deize Andrade y Carolina Camel. And of course, a very special graphic designer: Maria Mas-Baga.

An international conference, or at least Latin

Making a quick count, professionals have participated:

  • Spain
  • Venezuela
  • Brazil
  • Colombia
  • Chile
  • Israel
  • Argentina
  • Mexico
  • Peru
  • Cuba
  • Portugal


Within a week of starting the Congress, we missed the person who had to edit videos 2015 and 2016 for premium section. The 22J climbed 10 videos of 2015, and continue editing to complete the 42 of the years 2015 and 2016.

A 10 days to start the congress occurred to me "invite" write post or send videos to 35 Professional Reference. 28 they did it, and I know that some remained locked in my email, mi Messenger Twitter profile.

The satelite (to call it somehow) made the transmission was cut off right at the turn of the crack Amalia Lopez Sidewalk, at about 17:30h GMT+1. No problem. An extraterrestrial being named Nilton Navarro in seconds set a new webinar, new link, and at full speed it spread through social networks. Problem solved. Why the YouTube webinar is in two parts.

Part 1 (8:00h) Personal Branding Lab Day. Link the 29 June will be Premium.

Part 2 (3:25h) Personal Branding Lab Day. Link the 29 June will be Premium.

Compulsory smile PBLabDay

Alicia Ro is my favorite actress, but it is also an excellent trainer in personal branding and public speaking. In 2016 and was the smile of Congress, But this year, tandem with Nilton, He created a unique atmosphere. And if it was not enough, his speech has been great, empathic, direct and inspiring. 12 hours of personal branding giving everything.


infographics: Personal Branding in organizations


first summaries

The summary of David Barrera express arrived a few minutes to finish the webinar, a new record: Summary # PBlabDay17, some lessons learned

The next day, Andrés Pérez Ortega gave us a post analysis of what happened and the format: PBLabDay: Brand personal brand

Saturday 24 I prepared, from the Twitter profile of PBLabDay, the event Storify: Storify resumen del Personal Branding Lab Day 2017

Celia Hil Post domingo 25 a post entitled Managing Linkedin to be Brand Ambassador, my paper of # PBLabDay17

Elena Arnaiz drew a summary magífico Tuesday 27: El Personal Branding del PBLabDay17

Helen Gómez did the same on Wednesday 28 with long boring #PBLabDay17, knowmad testimony

But surely, the best summary of these 12 hours of personal branding is that those who followed the webinar could do from the chat webinar (Too bad that can not be recovered) and from social networks: just look at the hashtag # PBLabDay17 Facebook, Twitter, Instagram is, Linkedin or Google +.

And to put some color and some musical tones, Nilton Navarro edited a magnificent mount video of the making of the webinar. Here we have:

#PBLabDay18 What do you prefer, open webinar or face Congress?

Finally, I need your opinion. You can do it through this Google Form PBLabDay18 or leave your comment on this post. Thank you. As said the Amaral, without you I am nothing.


Heading vector by

Personal Branding strength in the # PBlabDay17

Yes. That's the motto of next Personal Branding Lab Day of 22 of June 2017: Personal Branding strength in the company. The first two editions were devoted to the fundamentals of management and its advantages for professionals. But the turn of who can benefit most from the advantages of the different types of programs Personal Branding arrives: the organizations. Business, institutions, Non-profit organizations, Collaborative projects…

Why a format WEBINAR?

Since the first edition 2015 There were many requests for the event could go worldwide. I know, That could be achieved with a live broadcast streaming. But the format webinar, in this case, It offers three additional advantages:

  1. Ability to interact with the speaker. Questions, doubts expressed through social networks and the hashtag # PBLabDay17 and answers rapporteur live by moderators.
  2. asynchronous. Who can no longer live all papers the same day 22 June may do so during the next week, as each presentation will be recorded on a YouTube channel.
  3. gratuitousness. PBLabDay17 organization has decided to follow the presentations is free this year, unlike the two previous years attendance, where there was a fee of € 125 per attendee.

Does that mean that from this edition will always hold the congress in webinar format? Isn't it?. Lack evaluate the outcome of the webinar, but it seems that the Congress will face biannual, and will interspersed with congresses webinar format.

Why do we talk about the power of personal branding in the company?

It is certainly the great unfinished business of personal branding. Many employers remain closed to the implementation of programs of personal branding in organizations because of the false belief that comes to promoting employees with the risk that more visible, and therefore you captables by other companies.

Let us not deceive ourselves, the talent can not be retained by force or by hiding under the desk. I believe in the conviction of talent, and personal programs that corporate branding is more than useful.

What are the applications of personal branding in the company?

Some time ago I tried this in this blog with the post Personal Branding in the company: Applications, pros and cons. Not only that; I spent a brief content free ebook for free download.

Applications are personal branding corporate:

  • Consultancy: Executive Branding: programs for managers
  • Consultancy: Personal Branding: employee programs
  • Consultancy + Training: Employee Advocacy (o Employee branding), programs to strengthen the role of internal brand ambassadors
  • Consultancy: Employer Branding. Programs to attract the best talent.
  • Training: courses and workshops on personal branding (or personal brand management)
  • Mindset: Conferences or short workshops (maximum 3h) to highlight the importance of corporate branding programs staff.
  • Measurement: Measurement programs control panel monitor employee advocacy.

How to follow the webinar 22 of June?

The first, register. This will receive by email the link to the webinar few days before. To this end, I invite you to connect to the event's website:

You will see that there are two types of registration, This is free, which lets you see all the 22J papers on the same day and until a week later. And the premium, which also it provides access to the forty-odd papers from previous years and webinar presentations unlimited in time.

On the web you will also find the program and speakers, it can even vary slightly, but in essence is that.

Of course, there hashtag: #PBLabDay17


This event came as a result of Graduate in Personal Branding URL Blanquerna Faculty of Communication & RI. His academic director, my partner Jordi Collell, He had the idea of ​​holding a congress at the end of the graduate in June.

equipo personal branding lab day 2017

Andrés Pérez Ortega, Guillem Recolons, Jane's Trunk, Fabián González, María A. Sánchez, Isabel Muela, Jordi Collell / November 2016

In this year, we must thank the altruistic collaboration of the same faculty, guys at Soymimarca, guys at Infojobs, and a team that takes a few months preparing this: Andrés Pérez Ortega, María A. Sánchez, Fabián González, Jane's Trunk, Cristina Mulero, Oianko Choperena, Alicia Ro, Nilton Navarro, Jordi Collell and writer. The die is cast. The strength of personal branding in the company now has an exceptional speaker.

I hope the 22J, with all the enthusiasm.

PD: two days ago we heat engines Celia Hil, Jordi and writing in the radio program building Relationships The RKB Radio, directed by Rudolf Helmbrecht with Edward Martin and Francesc Galván. What they talked? You're right: the strength of personal branding in the company.


Finally a congress of Personal Branding with face and eyes!

Welcome to Personal Branding Lab Day 2015. More than a congress of Personal Branding

Which we took some time on this the Personal Branding we threw to miss an event like God sends bringing together the cream of the profession and open the door to experimentation among professionals, companies and students. I remember going with my partner Jordi Collell to a day a day which it was organized in Madrid in April 2010 about personal branding, but although it was a successful organization and attendance, the truth is that among 10 speakers only there was one who spoke knowingly of personal brand management: the sherpa, Andrés Pérez Ortega. That day was the germ that caused months later born Soymimarca, so I personally never forget. But having said that, It was not a Congress itself, and personal brand was still in diapers.

already 2011, in Valencia, we managed to reunite with Pablo Andres Perez Ortega Adam and hence the idea of ​​a conference on personal brand was conceived in uppercase sense, ambitious, theoretical and practical, interaction with attendees and international impact. For several reasons, and I assure you that Paul Adam has not stopped insisting, the idea was postponed until you find the ideal setting to celebrate. And the framework is here.

The final impetus to the organization of an event “properly” It has been the commitment of institutions, professionals and companies for personal branding. It has been a slow cooker, but with very good results.


During this time, between 2010 and today, great professionals have emerged: In addition to Andrés Pérez Ortega, Neus Arques and Oscar Del Santo, already they talked about this for years, an entire group from different disciplines was adding value to the brand: Own Pablo Adán says from marketing, Xavi Roca from the management, Alfonso Alcántara from HR, Arancha Ruiz from the selection of persons, Risto Mejide from our own experience and from creativity, Jordi Collell from coaching, Aléxia Herms from communication, Eva Collado Durán from HR and from 2.0, Ruth Rios from communication, Alfredo Vela from ICT, Paula Fernández-Ochoa from law firms, Cristina Mulero from HR, María A. Sánchez from Personal Image, Natalia Gómez del Pozuelo from his role as writer, Celia Hil from HR, Javier Zamora (including Ph.D.) from sports personal brand, Jane's Trunk from coaching, Santo Carmen from advertising, Francesc Segarra from psychology, Enrique Rueda from the humanist vision, Marta played from training, Fabián González from Colombia and international trade, (visit her site Andrea Vilallonga) from personal image, Helena Casas from the professional image, Diaz-Aroca emerald from science, a server from advertising, and many more that are there and we will soon displace all.

Personal Branding Lab Day logo


A big boost to personal branding comes from the hand of two people with faith: José Maria Carbonell, dean Faculty Blanquerna Communication and International Relations (Universitat Ramon Llull) and my socio Jordi Collell, that they were forcibly three years ago to create the first college graduate in Personal Branding and they got. They are two editions. There have consolidated great professionals like Fernando Rios from Venezuela, Ilana Berenholc from Brazil, Oianko Choperena from Donostia, Ruben G. Castro from graphic design (by the way, the creator Brand Personal Branding Lab Day), Ricard Pons from sales, of Pau Samo from sales and TED, Silvia Rios from HR, Laura Cabezas from fashion, Veronica Paredes Rivero from Mexico, Veronica Sanchez from Colombia, Patricia Dalpra from Brazil, Adriana Marins also from Brazil and very important, Anna Noguera, that has been the lifeblood of the organization Personal Branding Lab Day #PBLabDay. And here I leave to those who will finish this season, which are all in the event and hope you are noticed.

I know that the UNED and other training centers are also doing a lot for personal branding, although perhaps not considered the seriousness of the 35 credits ECTS Blanquerna Communication and International Relations. I can not overlook the summer course personal brand of UDL (University of Lleida) imparting Xavi Roca, nor the number of schools marketing training and leadership that have opted for this discipline.

Diamond cutters

In addition to professional “direct” and institutions, many other professionals and media have contributed to “diamond polishing” to evangelize and give power to a concept that is here to stay: Among the means I want to emphasize to Puro Marketing, with a Andrés Toledo which has opened a huge window personal brand, Expansion and Employment, with a Tino Fernández who believed in this from the first day, but also Direct marketing, The country, Forbes, La Vanguardia and many others who are devoting some good pages and reports to personal brand. In publishing we can not forget the effort Alienta (Planet) and Roger Domingo, which takes over 10 Titles published on the subject, including two essential “And you, What brand you are?” Neus Arques and “Expertología” Andrés Pérez. And among professional polishers, Personal Branding not be understood without the great experts in social networks, public relations, communication, creativity, in-company training, oratory, personal brand, protocol, TIC, starups, marketing experiencial, blogging: I do not fit the names, but there is Celestino Martinez, FRance Grau, Victor Puig, Cristina Aced, Elena Tecchiati, Juan Merodio, Antonio Nunez, Enrique Dans, Virginio Gallardo, Andrés Ortega, Alicia Pomares, Pedro Rojas, Maria Redondo, Pau Hortal, Manel Macia, Ximo Salas, María Gómez del Pozuelo, Álex López, Pablo Alonso, Joan Clotet, Pedro Vicente, Vilma Nunez, Yolanda Saenz de Tejada, Ana Carmen Moruga, Victor Candel, Isabel Iglesias, Cristina Díez, Olga Villacampa, Richard Walkfield, Lola Carrasco, Jose Castellon, Antonio Monerris, Branzai, Morillas, sum, David Ruiz, Virginia Guisasola, Francisco Alcaide,…

Of course, I shall not fail to mention that the diamond found, Tom Peters, nor many of his compatriots who helped build what is now known as the Personal Branding and brand management staff: William Arruda, Dan Schawbel, Brenda Bence, Hubert Rampersad, Catherine Kaputa and, of course, the great Alexander Osterwalder and his Business Model Canvas.


Many companies are betting big on personal branding and branding employeer, either external communication / internal (house, Hasbro, Banco de Sabadell…) as in the field of training of professionals, among which many companies in the Ibex 35 They are devoting a large space. Special mention should be me Infojobs Hand Jaume Gurt, who has understood the need for many professionals to be authentic, relevant and different. 12 million enrollees are no joke, so Infojobs has in his hands a great potential for the Spanish professionals become more competitive.

auditorio communication Balnquerna

Section of the auditorium where the staff will take Branding Day

Cuando, where, how, who

So far I have explained why such an event and those responsible have given wings to the flight of the personal brand. To find out who the speakers, managers roundtables, the protagonists of the workshops, the program, the places… I invite you to visit the site of the event, where you can also register at a reduced price if you do it before 15 of June. I only took two important aspects: 26 of June (all day) and 27 of June (morning) the Auditorio de Blanquerna Communication and International Relations (Barcelona).

A dream

My dream is that all the people mentioned here could participate in the Personal Branding Lab Day, but we would need a congress a week at least to accommodate talented. How would Adolfo Suarez (may he rest in peace), “I can promise and promise” in later editions correct absences. The question was put the first stone.

And Giraffe? What paints a giraffe in all this?

This is the “quizz” the event. I invite you to answer why you think the students graduate from last season and raised a giraffe image for these days.