ThePowerMBA Online Reputation Crisis

Reputation crisis in sight: It's not MBA all that glitters

This week I'm dealing with a misresolved online reputation case by a brand that soon went from nowhere to sell more than 12 millions of euros in online training with a successful product... but an equivocal marketing. If you're short on time, I invite you to watch this video summary of … Read more

Digital identity by name _ Web Guillem Recolons

Personal brand diagnosis 6: Digital identity by name

In the 5 previous chapters have focused on perceived identity (external feedback) and in its own (self-diagnosis tests). Now we're entering digital identity. Here we see digital identity by name in search engines, and soon we'll do it for social media and keywords. If you're short on time, I invite you to … Read more