Personal branding and controversial

Recently it fell into my hands a video of Risto Mejide on personal branding entitled “The importance of personal branding / Become a must“. Beyond the possible criticism, I'm glad that someone as public as the advertising Risto Mejide talk about personal brand. Definitely, this is an important speaker.

In the video, the deputy, Mejide advances the contents of a conference on personal brand, summarizing in 5 points:

  • find your rarity (your difference)
  • Who upset that rarity
  • How to make that annoyance inevitable
  • Making a must rarity
  • How to be an unpredictable nuisance
There is no doubt that Mejide has failed to exploit their difference and that your personal brand is around the controversy. It is consistent with that brand and that gives it credibility. There are other famous people who have placed their personal mark on the orbit of the controversy: Paris Hilton, the missing Jesus Gil, President Venenzuela Hugo Chavez, and many more.


When we talk about disturbing talks about HIS Personal Branding, but one might wonder if disturbing others-a form of notoriety classical- It is a brand adaptable for any. I explain. If my personal brand is a horny guy I must be consistent with that and do things to prove. And I have no reason to bother anyone.


He always appears with sunglasses. Does that mean that hidden under sunglasses is something we should do others?. Isn't it?, glasses is the mark of Mejide, but it can not be yours.
If we mean to bother creating a noticeable distinguishing feature, then we change the verb by “highlight“. Edurne Pasaban He has not focused its mark on the controversy, but on the value of effort and overcoming, that led to conquer the highest peaks of our planet.


Where I want to go with this reflection? What the strategy that applies to one person may not be true for all. On the one hand I am pleased that someone with thousands of followers help introduce personal branding. On the other hand I regret that seeks to turn us all into his clones.

Risto Mejide cover photo by Karsol on