Believing in you is a necessary condition, but not enough
Believing in you is interesting, but insufficient. If you don't work on a good strategy and a good action plan, that faith will be of little use to you (or nothing)
Personal branding
The worst of 2019 in Personal Branding
I welcome you to this blog in this first post of 2020. If last week I tried an extensive post on the best of 2019 in Personal Branding, today it's the turn of the worst of 2019 in Personal Branding. As you'll see in the same post last year, some of the … Read more
Don't let technology step on you, use it in your favor
Technology. This is the fifth of the trends I scored a few days ago in the post Trends 2020 in Personal Branding. The first: The Drive of Social Awareness and Personal Brand The Second: When the facts are imposed on the sayings The third: From influencers to influencers (substantial change) The fourth: No … Read more
When facts are imposed on the sayings (good personal brand)
Let's be clear, do you think, Today for today, facts are imposed on the sayings? Me neither. This is the second trend I scored a few days ago in the Post Trends 2020 in Personal Branding. The first, already developed, is the drive of social awareness and personal branding. If you're short on time, … Read more
What if companies act as people and people as companies? The World upside down
Today I woke up provocative and watching the World upside down. You'll see that the thing makes more sense than it looks. If you're short on time, I invite you to watch a video-summary of a minute. Personal branding is seeing the world upside down This statement "personal branding is seeing the world upside down" … Read more
Our way of writing reinforces (or destroys) our personal brand
I was reading on Dan Schawbel's blog a while ago that all our emails, messages and other writings become key elements to strengthen our personal brand. I would add that these elements can also damage our personal brand. We never know who will end them by reading, so you better make sure we go for … Read more
Why the combination of Employee Advocacy and Social Selling is unbeatable for the company
In this blog I have often discussed the employee advocacy, the momentum of in-house brand ambassadors. A few days ago a magnificent article of Scribble came into my hands, a software platform, that merges two disciplines such as Employee Advocacy and Social Selling, and more than just refer it, I've decided to translate it so I don't lose … Read more
Personal Branding is not talking about you, is to add value to your customers
Know (pretty good) to a guy who performs like this on Twitter, Instagram… Version S. XXI shoeshine, I like to work so that others shine We're not the key. The key is to add value to others even though the expression “Personal Branding” And also “Personal Brand” indicate otherwise, this isn't going … Read more
Value Proposal: you know what yours is?
A few days ago, my personal brander colleague and valued friend Ilana Berenholc interviewed me about the value proposition for the blog of the Brazilian subsidiary of AICI (Association of Image Consultants International). Here you can read the post title Proposta Value: Voc knows qual é a sua? . I found it interesting to translate it … Read more
Personal Branding FAQ 20 Faq (3)
We continue with the FAQs after the first and second installments a few days ago. For the time being, I've addressed the following questions and their answers: Faq (1) Personal Branding FAQ 1. Does this take a long time? Personal Branding FAQ 2. Is this for when I'm out of a job? Personal Branding FAQ 3. Is this … Read more