The worst of 2019 at Personal Branding

The worst of 2019 at Personal Branding

I welcome you to this blog in this first post of 2020. If last week I tried an extensive post on the best of 2019 at Personal Branding, today it's the turn of the worst of 2019 at Personal Branding. As you'll see in the same post last year, some of the … Read more

Don't let technology step on you, use it in your favor

Don't let technology step on you, use it in your favor

Technology. This is the fifth of the trends I scored a few days ago in the post Trends 2020 at Personal Branding. The first: The Drive of Social Awareness and Personal Brand The Second: When the facts are imposed on the sayings The third: From influencers to influencers (substantial change) The fourth: No … Read more

facts are imposed on the sayings

When facts are imposed on the sayings (good personal brand)

Let's be clear, do you think, Today for today, facts are imposed on the sayings? Me neither. This is the second trend I scored a few days ago in the Post Trends 2020 at Personal Branding. The first, already developed, is the drive of social awareness and personal branding. If you're short on time, … Read more

The World upside down, by Guillem Recolons

What if companies act as people and people as companies? The World upside down

Today I woke up provocative and watching the World upside down. You'll see that the thing makes more sense than it looks. If you're short on time, I invite you to watch a video-summary of a minute. Personal branding is seeing the world upside down This statement "personal branding is seeing the world upside down" … Read more

writing reinforces our personal brand

Our way of writing reinforces (or destroys) our personal brand

I was reading on Dan Schawbel's blog a while ago that all our emails, messages and other writings become key elements to strengthen our personal brand. I would add that these elements can also damage our personal brand. We never know who will end them by reading, so you better make sure we go for … Read more

Employee Advocacy and Social Selling

Why the combination of Employee Advocacy and Social Selling is unbeatable for the company

In this blog I have often discussed the employee advocacy, the momentum of in-house brand ambassadors. A few days ago a magnificent article of Scribble came into my hands, a software platform, that merges two disciplines such as Employee Advocacy and Social Selling, and more than just refer it, I've decided to translate it so I don't lose … Read more

Add Value in personal brand

Personal Branding is not talking about you, is to add value to your customers

Know (pretty good) to a guy who performs like this on Twitter, Instagram… Version S. XXI shoeshine, I like to work so that others shine We're not the key. The key is to add value to others even though the expression “Personal Branding” And also “Personal Brand” indicate otherwise, this isn't going … Read more

value proposition, you know what yours is?

Value Proposal: you know what yours is?

A few days ago, my personal brander colleague and valued friend Ilana Berenholc interviewed me about the value proposition for the blog of the Brazilian subsidiary of AICI (Association of Image Consultants International). Here you can read the post title Proposta Value: Voc knows qual é a sua? . I found it interesting to translate it … Read more

Faq (3) personal branding

Personal Branding FAQ 20 Faq (3)

We continue with the FAQs after the first and second installments a few days ago. For the time being, I've addressed the following questions and their answers: Faq (1) Personal Branding FAQ 1. Does this take a long time? Personal Branding FAQ 2. Is this for when I'm out of a job? Personal Branding FAQ 3. Is this … Read more

Faq (2) personal branding

Personal Branding FAQ 20 Faq (2)

We continue with the FAQs after the first delivery a few days ago. So I tried to respond to the management time factor, to the false idea that this is for the unemployed, to the concept of catalogue of services, to the idea of “Manufacture” brand and reasons for managing the personal brand. … Read more